New 2006 Template - 1

Rob BarthSenior Marketing Manager- IPTV

IPTV World

April 18, 2007

New 2006 Template - 2

Intelsat-IPTV Case Study

• Goals

• Implementation

• Summary Lessons

New 2006 Template - 3

New 2006 Template - 4

Intelsat IPTV – Overview

• Service availability: March, 2007

• More than 200 SD video and audio-only channels (HD programming coming in next stage)

• Open Architecture – greater end-user equipment choice

• Fully Redundant Super Head-End equipment, facilities, and transmission systems

• State-of-art MPEG-4 encoding

• MPEG-2, MPEG-4/IP Satellite and Fiber distribution options

• Integrated Conditional Access System (CAS) with an open DVB interface

• 24 / 7 Video Operations Center (VOC)

New 2006 Template - 5

Goals and Objectives

• Upgradeable

• Expandable

• Flexible

• Open Interfaces and Architecture Design

• Versatile Processing and Distribution

Fixed antennae

ContentAcquisition

ContentProcessing

ContentShaping andTransmission Uplink

IA-8

Monitoringand

Control

Steerable antennae

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Upgradeable and Expandable

• Continuous Video Algorithm Upgrades

– SW updates

– HW module swap

• Modular Design

– No Throw-aways

• Future Applications

– Multi-stream encoding

– PIP Applications/Video Mosaics

– Multi-channel DVR/Video transfer to mobile phones

0

1

2

3

4

5

6

7

8

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Year

Vid

eo

Bit

Rate

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Open Interfaces and Design

• Content Acquisition

– IRD Authorization & Picture Quality

• Multi-Conditional Access System

– Common Scrambling Algorithm

• Advanced Modulation

– DVB-S2 provides flexibility and channel growth

New 2006 Template - 8

Versatile Processing and Distribution

• Satellite and Fiber Acquisition

• MPEG-2/MPEG-4/PIP Encoding

• Satellite and Fiber Distribution

Downlink

UPLINK

Downlink

DownlinkSteerable

SUPER HEADENDSYSTEM

200+ Channels

IFLMonitoring

andControl

PRIMARYMONITORING AND

CONTROL

DownlinkMonitoring

Alarms MonitorEquipment Control

IP MONITORINGAND CONTROL

LOCAL VIDEOCONTENT

ORIGINAL VIDEOCONTENT OVER

FIBER

CA CONTROL

RF

MOUNTAINSIDE

IFL

IFL

1. AMC-10 (135)2. Galaxy 1R (133)3. AMC 11 (131)4. IA-7 (129)5. Gal 13 (127)6. Gal 12 (125)7. Gal 10R (123)8. IA-13 (121)9. AMC 1 (103)10. AMC 4 (101)11. Gal 4R (99)12. IA-6 (93)13. Gal 11 (90.9)14 IA-8 (89)

270 In

270 In

270 I n

270 In

270 In

270 In

270 In

270 In

270 In

270 In

OC-3

OC-3

270 Out

270 In/Out

270 In/Out

270 Out270

Out

270 In

270 In/Out

270 In

2 X 270

Out

270 In/Out

270 Out

270 Out

2 x 270

In270 In

2 X 270 Out

270 In/Out

270 In

270s In/Out

270 In

TV-1s + 270s

270 In

4 X OC-3

2 x 270 I

n

2 X OC-3

4 X OC

-3

2 X OC-48

OC-48

270 In

2 X OC-48270 In/OutCBS

ESPN

The Switch

Yankee

270 Out270

Out2 X 270

In

270 In Fenway Park

NESN

WSBKTD Bank North

Boston

New Y o

r k

OC-12

Ascent Media

270 In

TV JapanTurner

4 X OC-3 + 2 X DS-3

Washington

2 X OC-3

Rainbow

Mountainside

2 X OC-3

Riverside

TV-12 X OC-3

DS-3

270 In

TV-1s + 2

70

SBTN

KDDI

GlobecastAndrita

AT&T Hub

27 0 In

1 Wilshire

Los Angeles

2 X OC-12

Denver

Altitude TV

DS-3

Denver

2 X OC-3

Comcast

HDnet

270 In Coors270 InPepsi Center 2 X 270 In/Out

2XAnalog in/outAVOC

2 X OC-48270 In

RFK

Philidelphia270 In

Citizen’s Bank Park

270 InDodgers

Eurovision

270 In

Angels

Jacobs Field

Cleveland

270 In

SBC Hub

Detroit

270 In

270 In

US Cellular

Wrigley FieldChic

ago

270 In

2 X 270 In

AT&T Park

McAfee Colliseum

San FranciscoNAPA

San Diego

270 In

Petco Park

DS-3

MediaFloPhoenix

270 InChase

Dallas

Ameriquest

Houston

Minute Maid Park270 In270 Out

Fox Sports

St Louis

Busch Stadium

270 In

Orlando

TD Waterhouse

27 0 In270

In

Turner Field

Atlanta

Ellenwood

2 X OC-3 EchoStar

270 In

Safeco Field

Seattle

DS-3

OC-48

Los Angeles

Crawford

Georgia Superdome

Baltimore

Camden Yards

270 In

HSBC Arena

Buffalo

New Jersey

CBS

270 Out

Media Comm

Charlotte

Comcast

BrownsWKYC

Nine Systems

ESPN

New Have

n

NBAE

The Switch

270 In

SBC Hub

Milwaukee

Miami

Dolphins Stadium270 In

Tropicana Field

Tampa

Turner

Eurovision

Verizon CenterComcastWDCA

FedEx

Lincoln Financial

Comcast

270 In

Cincinnati

Great American Ball

Columbus

Nationwide Arena

The PondRaleigh

RBC Center

Joe Louis Arena

Bankatlantic Center

270 In

Xcel Energy Center

Minneapo

lis

Nassau Coliseum

Glendale Arena

270 In

Pittsburgh

Mellon Arena

HP Pavillion

Savvis Center

St Pete Times Forum

MSG

New York

Mclean

Frankfurt

Salt Lake City

• GSX Fiber Net

– Layer 2 Transport

– IP Multicast to any node

– QoS Management

New 2006 Template - 9

Implementation

• Vendor Products

– Content Acquisition

• Frame Synch – A/D 12 bit converters

– Encoding Equipment

• Simultaneous MPEG-2/MPEG-4 encoding

– Modulation Equipment

• DVB-S2

• 16 QAM

New 2006 Template - 10

Summary Lessons

• Value of an Open Design

– STB/MW/CAS Choice

– Larger Market Share

• Technical Challenges

– Signal Quality

– Audio Support (multiple standards)

– Operations and Support

New 2006 Template - 11

The open architecture is spawning an expansive eco-system of partners

Platform Hardware

Conditional Access

Middleware IntegratorsReceive Equipment

Rights Holders

Avail Media

New 2006 Template - 12

Intelsat IPTV Content Acquisition

New 2006 Template - 13

Intelsat IPTV MPEG-4 Processing

New 2006 Template - 14

Intelsat IPTV 24x7 Monitoring

New 2006 Template - 15

Intelsat IPTV 200 Channel Uplink

New 2006 Template - 16

Coding Rate Improvements

MPEG-2Encoding

StatisticalMultiplexing

Enhanced MotionEstimation

Pre-processing

Multi-PassMPEG-4AVCEncoding

HighDefinition

0

1

2

3

4

5

6

7

8

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Year

Vid

eo B

it R

ate

MPEG-4 AVC

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