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The presentation of Hukkatila Ltd in the Low2no Camp (low2no.fi/camp) roundtable 20 Sept 2011. Presenters Jaakko Lehtonen ja Minna Ritoluoma.
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m2 m3
CO2 €
Mis- and underuse of space causes cities to produce:
Business opportunities for wasted m2 & m3
Market failuresTechno-economicobstacles
Low
High
1# Blue Ocean Market
Unconventional solutions
Mixed use
Offe
ring
leve
lStandardized
Standardized
Cyclical
Temporary
Final
2# Temporal Approach
2# Temporal Approach
concept development, brokerage, renting
concept development, renting, enterprise and property share holding
concept development, renting, enterprise share holding
”Coupling”
”Opportunism”
”Life after death”
Customers can rely on...
Real estateinvestmentcompanies
‣ Finds and adapts means needed for each case
‣ Is able to collaborate with big and small challenges
‣ Is always looking for economic viability
‣ Is ready to invest into the concepts it creates
‣ Is the most streetwise actor in the business
Property owners = Customers = Service providers
...that Hukkatila
Jaakko Lehtonen Lari Lohikoski Roope Mokka Minna RitoluomaInari Virkkala
Geography studentIT Program director Researcher Marketing architectArchitect student
Univ. of HelsinkiCulminatumDemos HelsinkiToinen HelsinkiAalto University
[email protected] +358400606313