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Facebook Timeline, Ads, Pages....how do you navigate??At the end of this presentation you will see that Cats & YouTube is your secret to viral success. Thanks so all the presentation companies in which have provided the content for this presentation on Timeline. I've been inspired by my friend Dave at Likeable. He is truly my hero in this world of social media
Citation preview
Warnings about Social Media
1) Social media is not free.
2) Social media will not bring you instant
results.
3) Social media cannot make up for a bad
product or service.
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Like is the New Link
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Content of Page
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• Bring Facebook to your website or blog
• Facebook Friend Connect / Facebook Fan Box
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A brief history of Facebook pagesA brief history of Facebook pages
‘09 ‘10 ‘11 ‘12
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A brief history of Facebook pagesA brief history of Facebook pages
‘09 ‘10 ‘11 ‘12
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A brief history of Facebook pagesA brief history of Facebook pages
‘09 ‘10 ‘11 ‘12
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A brief history of Facebook pagesA brief history of Facebook pages
‘09 ‘10 ‘11 ‘12
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1. General layout.1. General layout.
Header image
Profile image
About the brandFeatured tabs
history
Pinned posts
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Timeline changes almost everything. Timeline changes almost everything.
General layout
Profile photo
About section
Tabs & apps
Pinned posts
Display location of apps
Fangating is no longer
No auto refresh upon liking
No more default landing tabs
More app space
Same app rules
Great examples no promotions in the header
image
…
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2. Cover and profile image2. Cover and profile image
• No more 520px high profile image on the left � square
• No more image-grid above the timeline
• Header image can not be used for promotional
purposes, fangating, contest referral or even contact
information!
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3. Tabs3. Tabs
old Apps & tabs location
Featured apps / tabs (4 max)
Other tabs hidden here
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3. Other apps expanded3. Other apps expanded
Other tabs
will barely
be found
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4. Fangating4. Fangating
• A custom ‘Default landing tab’ will no longer
work
• ‘Welcome’ is just another tab
• No auto-redirect after liking a page
• Still detection if you liked the page or not.
Fangating
will no
longer work
Fangates becomes obsolete
5. Apps 5. Apps
Full 810px for
content vs.
520px previously
No change in app rules
Entire websites can be pushed in
this space � no fundamental
redesign of websites.
Higher resemblance between
Facebook and original website
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‘Highlight’ posts to give them the full width of the facebook container.
‘pin’ posts, these posts stay at the top of the feed � promoting
posts
Home Tab
Fast mover exampleFast mover exampleText “Like RealtimeOutsource” to 32665
• Timeline puts the focus on the interaction with the consumer
• Your brand becomes what you publish
• No more hiding behind fangates and custom tabs � content is your only asset
• Comment by others are collected in a separate console
• + Less ‘ugly’ wallposts / clean wall problem solves itself
• - More brand authored content.
Brand content and user
content are separated
7. Todos7. Todos
Choose a cover
image
Add brand description and
information Feature
important
apps
Pin ‘top’ or ‘important’ posts ‘Highlight’ important
eventsClean up the wall
reconstruct history
Insert the back
catalog of the
brand +
reconstruct history
Remove the
‘fangate’Adapt tab-content
to 810px width
tab
Adapt the
‘Welcome’
tab
1
2
3
6
7
4
5
9
8
1
0
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Why advertise on social networks?
We Reach Your Target Customers• We will connect with you to 800 million potential customers
• We will choose your audience by location, age and interests
We Deepen Your Relationships• We will promote your social sites, websites, event pages
• We will use the “like” button to increase your ad's influence
• Our goal is to build a community around your business
We Control Your Budget• We set a monthly budget you are comfortable with
• We adjust you daily rates to maximize exposure
• You can choose to pay only when
• people click (CPC) or if they see your ad (CPM)
RealtimeAdNetwork.com
Step 1: We Identify Your GoalsWe start by identifying what you want to promote
• Build awareness • Drive sales • Grow you fan base
Step 2: We Target the Right PeopleWe will define the people you want to reach with your ads
Targeting by:
• Location (State, City, Zip Code)• Language, Education, and Work• Age, Gender, Birthday, and Relationship Status• Likes & Interests: examples "camping", “married", or “business owner“
Step 3: We Design Engaging AdsWe will create multiple versions of your ads with different images and body copy to find out which combinations are most effective. We review weekly, and implement new ads when stagnant.
RealtimeAdNetwork.com
We hypertarget your Real-time ADS to your NEEDS
Branding Fan Growth Promotions
We hypertarget your
ADS to brand a
consistent message
to your
FUTURE
CUSTOMERS!
We hypertarget
your ADS to drive
NEW
“LIKES”
We hypertarget
your ADS to
showcase your
DEALS!
We hypertarget your Real-time ADS to your NEEDS
Events Giving Back Hiring
We hypertarget
your ADS to help
sell out your next
EVENT!
We hypertarget
your ADS to drive
your ongoing
COMMUNITY EFFORTS!
We hypertarget
your ADS to
promote your
JOBOPENINGS!
Elements
• Picture
• Title (25 characters)
• Body (135 characters)
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Refreshing Content and Ads
• Sometimes a Facebook ad can become stale
• Consider changing the image or text
• Something new and compelling can lead to new “likes”
• Revolving Content and Pictures – Change often
Refreshing or Changing Targets
• All ads and brands are different
• Successful targeting is not always OBVIOUS
• Create ads and campaigns to do specific purposes
• Types of additional targeting• Similar Interest• Competitors• Location Based• Industries• Employees
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Examples of Great Ads
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Target & Refresh Ads
Facebook Ads work differently than AdWords.
At highest level, they require:- sensitive demographic targeting- great attention to visuals- greater refresh rates- and flighting numerous campaigns to optimize creative + copy + targeting + cost
… And it’s getting more expensive by the day. So test & optimize now.
Drive Likes, then Conversions
Many brands try to convert Facebook ads to off-Facebook transactions. It’s tough.
- Try driving Likes and converting fans to traffic & transactions.
- Might find better success and get fans / relationships / virality atop that.
-
More likely to “like” and build relationship than transact click and transact in-line.
Drive Likes, then Conversions
Applicable off-Facebook as well.Use your web product to drive brand fans. Try building more topical hubs as fan pages too. Content more topical = engagement is higher.