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Here is a Full Digital Strategy for the Detroit Pistons
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Full Digital Strategy For The
Presented By: Shane T. Lanzon
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THE OLD
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THE NEW
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THE PROBLEM
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• Develop a full digital strategy that works by:
• Identifying the target market
• Establishing key performance indicators
• Developing the “big idea”
THE SOLUTION
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• Continued...
• Tools and tactics that will be used
• The budget
THE SOLUTION
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TARGET MARKET
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Key Performance Indicators
• Increase Facebook likes to 520,000
• Increase Twitter followers to 184,019
• Increase Instagram followers to: 50,000
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• Establish a distinguished Foursquare account
• Increase Pistons online store sales by 10 percent
• Increase 18-29 year olds attending home games
Key Performance Indicators
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• Create a “Official Detroit Pistons Games” Foursquare account
• 15 percent off any merchandise for checking-in
• Enhance mobile application to become social media friendly
THE “BIG IDEA”
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CURRENT MOBILE APP
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• Utilize Facebook (strong following)
• Establish Foursquare for promotions
• Google Adwords to optimize SEO
TOOLS AND TACTICS
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Budget
Facebook $1,470
Google Adwords
$154,560
Digital Agency
$750
Total $156,780
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Presented By: Shane T. Lanzon
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