I.T PRESENTATION

GROUP MEMBERS:• SHARGEEL SHEIKH• NADEEM BAIG• UMAIR ISMAIL• SAKSHI BATRA• ANJLI BAJAJ

MISSION STATEMENT

“Apple is committed to bringing the best personal computing experience to students,

educators, creative professionals and consumers around the world through it’s

innovative hardware, software and internet offering.”

VISION

“We are “committed” in producing high quality products and providing high quality

services thus setting high industry standards for other competitors”.

COMPANY’S CURRENT PROFILE

Name Apple co-operation

Former CEO Steve Jobs

New CEO Tim Cook

Area served Worldwide

Head-quater California , USA

Total no of employees Approximately 92,000

APPLE’S RIVALS/COMPETTITO

RS

APPLE’S PRODUCTS:

I phone

I pad

I-MacI-TV I-pod

Smart watch

SWOT analysis

STRENGTHS:

• Faithful customers.• Brand reputation.• Leading innovator in mobile technology.• Strong financial performance (10,000,000,000 cash, profit margin 43.9% and no debt).

• High price• Long term gross margin decline.• Further change in management.• Decreasing market share.

WEAKNESSES:

OPPORTUNITIES:

• High demand of apple i-pad and i-phone.• i-TV launch.• Growth of tablet and smart-phone market.• Strong growth of mobile advertising market.

THREATS:• Rapid technological change.• 2013 tax increase.• Strong dollar.• Rising pay level for Foxconn workers.

FACTS

APPLE WAS FOUNDED BY:

• STEVE JOBS • STEVE WOZNIAK

The 3rd founder of Apple, Ronald Wayne left the company just 12 days after it was founded, and sold his 10 per cent share for just $800 plus an additional payout of $1,500. The most crushing part is that his share would now be worth more than $60 billion

Apple has more than 92,000 employeesTim Cook has approximately 92,600 people working for him. And the number is growing rapidly. Apple has doubled in size in the last four years, and only had 14,000 employees before the launch of the iPhone.

It was nearly the Philips iPodThe creator of the iPod, Tony- Fadell, offered the device to Philips and Real Networks first. They both turned it down, claiming they couldn't really see a future in it.

APPLE’S VALUE IS MORE THAN THE ENTIRE RUSSIAN STOCK MARKET

• APPLE’S FIRM’S REVENUE,

$470.94 B

• TOTAL GDP OF PAKISTAN, $231.2 B

It's called Apple because Steve Jobs loved the fruit

Apple's original logo starred Sir Isaac Newton.That logo was designed by Ronald Wayne, who you now know about thanks to fact number two. It featured a detailed picture of Newton sitting beneath a tree with an Apple about to fall on his head, but it was changed when the company realised that the logo was too detailed to be effective when printed small.