Quick Snapshot

Week 37 – 44’2013

MCCS

ABP ANANDAPeriod – Wk 37 - 44’2013TG – MF 15+ SEC:ABC CS

Market – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

38

72 1

% Genre Sh

Source : TAM Period : Wk 44’2013

VS last year Bengali news neck to neck

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0 7.67.2

% Genre Share

Wk 37-44'12 Wk 37-44'13

Source : TAM Period : Wk 37-44year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda Kolkata TV 24 GHANTA RPLUS News Time Bangla

HIGH NEWS CTVN AKD PLUS

32%

21%19%

14%

10%

4% 3%

% Mkt. Share

Wk 37-44'13

Source : TAM Period : Wk 37-44’2013

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 37-44’2013

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

News T

ime

Bangla

CTVN A

KD P

lus

High

News

RPLUS

02468 7

6

4 4 3 3 2

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

News T

ime

Bangla

CTVN A

KD P

lus

High

News

RPLUS

0

2

4

66

5

3 3 3 3 2

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 16% 27% 23% 18% 18% 18%ABP Ananda 29% 38% 30% 31% 31% 30%Kolkata TV 23% 7% 19% 20% 20% 20%News Time Bangla 9% 14% 17% 10% 10% 10%RPLUS 17% 1% 3% 13% 13% 13%CTVN AKD Plus 4% 7% 7% 5% 5% 5%High News 2% 5% 1% 3% 3% 3%

Source : TAM Period : Wk 37-44’2013

ABP Ananda performing on News Bulletins

,Sports/Magazines, Comedies & Reviews/ Reports

Source : TAM Period : Wk 44’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Kolkata TV scored on Religious Devotional Programmes

Prog Genre

24 GHANTA

ABP Ananda

High News

NT Bangla RPLUS

Kolkata TV

News Bulletin 18% 36% 6% 21% 10% 10%Sports Magazines 0% 1% 0% 59% 40% 0%Cartoons/Animation 1% 0% 0% 99% 0% 0%Comedies 21% 32% 1% 21% 13% 12%Religious/Devotional 12% 15% 0% 30% 8% 35%Reviews/Reports 0% 48% 15% 8% 2% 26%

Thank You