Quick Snapshot

Wk 9 -2013

MCCS

ABP ANANDAPeriod – Wk 9’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bengali News genre # 2 genre

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

38

9

41

% Genre Sh.

Source : TAM Period : Wk 9 2013

Vs. last week Bangla Movies & Music showing increase of 17% & 12% respectively

Bengali news genre showing a growth of almost 29% Vs. last

year

0.0

2.0

4.0

6.0

8.0

10.0

12.0

7.7

9.9

% Genre Share

Wk 2-9'12 Wk 2-9'13

Source : TAM Period : Wk 2-9 Year : 2012 & 2013

Vs. last year the time spent on the genre has increased

ABP Ananda: Undisputed leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS

29%

23%

20%

14% 13%

% Mkt. Share

% Mkt. Share

Source : TAM Period : Wk 2 – 9’2013

ABP Ananda leading in reach

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

6 5 5 4

2

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

5 5 4 4

2

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 2-9 2013

ABP Ananda leading in all TAM reported markets

% Market ShareChnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 18 38 40 23 23 23ABP Ananda 25 38 36 28 28 28Kolkata TV 24 12 8 21 21 21News Time Bangla 16 11 15 15 15 15RPLUS 17 1 2 13 13 13

Source : TAM Period : Wk 2-9 2013

Kolkata TV showing jump in News bulletin & film based shows.

Kolkata TV scored on News Bulletin ,cartoons animations,News headlines & Film based magazines

News Time Bangla with Sports Magazines .

ABP Ananda scoring high on

interviews/Portraits/ Discussions/Talk

shows/Chat shows

Source : TAM Period : Wk 9’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Genre24

GHANTAABP

AnandaKolkata

TV

News Time

Bangla RPLUSGrand Total

News Bulletin 20% 19% (22%) 21% 19% 180Interviews/Portraits/Discussions 16% (43%) 9% 19% 14% 34Cartoons/Animation 0% 3% (49%) 48% 0% 32News Headlines 1% 0% (99%) 0% 0% 18Sports Magazines 16% 18% 17% (35%) 14% 13Reviews/Reports (45%) 13% 14% 1% 27% 8Film Based Magazines 0% 12% (45%) 43% 0% 8Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 6Live Telecast/Sports 0% 0% 0% (95%) 5% 6

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