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2014 Digital Trend # 3 Fully-Measured Brand Engagement Brand engagement in all its forms will come under the scanner of ROI. CMOs and organisations will seek more measured value out of platforms and channels. This will force the ‘KPIs of Engagement’ to be much more than “Click-throughs, Likes and Number of Fans” across the spectrum of agency deliverables. Measurement will require the integration of agencies under a single ROI model for the business. Business impact will be the new flavor of choice for brand communicators in 2014. Digital, mobile and social media strategies will evolve to be linked to tangible business goals. - Zaheer Nooruddin / Waggener Edstrom Studio D Asia Pacific
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WE STUDIO D APAC
2014 DIGITAL TREND # 3
FULLY-MEASURED BRAND ENGAGEMENT
ROI KPI
Brand engagement in all its forms will come under the scanner of ROI. CMOs and organisations will seek more measured value out of platforms and channels. This will force the ‘KPIs of Engagement’ to be much more than “Click-throughs, Likes and Number of Fans” across the spectrum of agency deliverables. Measurement will require the integration of agencies under a single ROI model for the business.
Business impact will be the new !avor of choice for brand communicators in 2014. Digital, mobile and social media strategies will evolve to be linked to tangible business goals.
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