WE STUDIO D APAC

2014 DIGITAL TREND # 3

FULLY-MEASURED BRAND ENGAGEMENT

ROI KPI

Brand engagement in all its forms will come under the scanner of ROI. CMOs and organisations will seek more measured value out of platforms and channels. This will force the ‘KPIs of Engagement’ to be much more than “Click-throughs, Likes and Number of Fans” across the spectrum of agency deliverables. Measurement will require the integration of agencies under a single ROI model for the business.

Business impact will be the new !avor of choice for brand communicators in 2014. Digital, mobile and social media strategies will evolve to be linked to tangible business goals.

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