Mrm end to end creds 2016-v5 mum

• Leading global marketing firm part of Interpublic Group (IPG)

• 23,000 employees in more than 120 countries with 300+ offices collaborate to integrate advertising, relationship management, promotion/event marketing, design, P.R., health communications, worldwide production, and all forms of digital marketing

McCann Worldgroup

Brand communication strategyBrand architectureConsumer insightsIMC Creative development

HealthcareconsumercommunicationsMedical educationDetailingNew-media servicesStrategic consulting

HealthcareCommunications

Event managementBrand activation Sales promotionRetail

Activation & Retail

Customer strategyDigital and direct marketing solutionsWebsite design and technologyDatabase managementLead management

Digital & CRMAdvertising

Event & Experiential Marketing

Marketing Intelligence& strategy

Database & Sales Lead Management

CRM & response management

Digital & Creative Services

Integrated Marketing

McCann Worldgroup India

Media Services

Global practicesin all sectorsInvestor relationsPublic affairsCorporatecommunicationsNew-mediaservices

Public Relations

Production Services

A fast growing integrated marketing services agency with data-experiential-digital capabilities working with leading brands for the last 18 years.

MRM End To End

Our VisionTo rewrite the rule book of customer engagement.

Our MissionTo partner with brands. We create and nurture real as-well-as virtual environments, in which brands and their customers can have meaningful and enriching conversations. Conversations that result in loyal and profitable communities.

Audience Management • Audience Marketing • Audience Generation• Onsite Registration Management• Paid Ticket Sales / Payment Management• Sponsorship Sales• Event Attendee Analytics

Channel Marketing

• Channel Identification, recruitment and development• Channel Management• Channel Incentive Programmes• Channel Conferences• Channel Training• Retail Activation• Marcom Support• Demand Generation• Management of Channel Eco System - Portal

Event Planning & Operations• Corporate Events• Training Events• Exhibitions & Trade shows

Fulfillment Services• Procurement and Logistics• Travel & Accommodation • Venue / F&B Management • Print & Production• AV Management • Entertainment & Artist Management

Creative Design & Production• Stage/Décor• Invites• Collaterals• 3-D walkthroughs / Simulations• Exhibition & Stall Design

Services : Experiential Experiential

Data

• Data Management• Sales Lead Generation• Audience Generation• Customer Data Profiling• Prospect Build Solutions• Response Management• Teleprospecting• Lead Qualification & Nurturing• Lead re-engagement• Closed loop feedback• Email Marketing• CRM Program Management• CRM & Database Applications

Development • Data Visualization• Data Analysis

Digital

• Digital Insights & Planning• Email campaign creation &

management• Web design & Development • SEO & SEM • SMM• Digital Advertising• Virtual events / Webinars• Web, social media and mobile

analytics• Content strategy, creation &

maintenance• User Experience Design• Digital Studio• Social & Mobile APP development

Services : Data & Digital

Strategy

• Research and Intelligence• Brand Planning • CRM Strategy• Digital Strategy• Database Research & Strategy• Social Strategy and

Management• Content Strategy • Channel and Communications

Planning • Media Planning • Event Strategy & Planning

Creative

• Brand Development • Product Innovation • Campaign

Development • Digital Advertising • Mobile Design• Experience Design • eCommerce Design • Social Media• Relationship

Marketing

Technology

• CMS Platforms• Commerce Platforms• CRM Platforms• DAM Platforms• Systems

Implementation and Maintenance

• Website Development• Mobile Development• Application

Development• Technical Innovation • Email Marketing

Platforms

Analytics

• CRM Analysis and Optimization

• Search Engine Marketing and Optimization

• Website Analysis and Optimization

• Campaign Analysis and Optimization

• Media Analysis and Optimization

• Social Media Analysis & Optimization

• Mobile Analysis and Optimization

• Sales Lead Analytics• Advanced Statistics

Capabilities

Our Teams – MRM End To End

# Teams are spread across Bangalore, Delhi, Mumbai and Chennai*Additionally we also leverage Digital media planning & S/w Development Team of 20 @ MRM//McCann

Planning & Client Servicing

(25)

Account Mgmt. Team

Strategy & Planning

Team

Data & Tele Services(85)

Data, Research, Analytics, Campaign Response

Mgmt. Team(20)

Telemarketing &

Lead Generation

Team(65)

Creative & Digital(10)

Development Team*

Digital Media Team*

3D & Graphic Design Team

Copy/Content Writers

Event Operations(20)

Event Operations

Team

Logistics & Fulfillment

Team

Other Teams(10)

HR

Finance & Admin

IT

ReachChandigarh

Jaipur LucknowNew Delhi

UdaipurAhmedabadBaroda

RaipurRanchi

Guwahati

BhopalSurat

Nasik Nagpur

VizagPuneHyderabad

Goa

Mumbai

Bangalore

Pondicherry

Coimbatore

Mangalore

CalicutKochi• Direct offices – Bangalore, Delhi, Mumbai &

Chennai• Services extend to over 175 cities and towns (1,

2, 3 & 4 tiers) across India through associates and partners

JamshedpurKolkata

Bhubaneswar

Thiruvananthapuram

Dhaka

Colombo

Chennai

Clients – MRM End To End

http://www.schneider-electric.com/site/home/index.cfm/ww/

http://www.fortishealthcare.com/index.html

http://www.google.co.in/url?url=http://ieefa.org/gvks-australia-coal-project-a-quagmire-not-an-investment-says-report/times-of-india-logo/&rct=j&frm=1&q=&esrc=s&sa=U&ei=KWPQVKXOKKO2mQXk6oDgAg&ved=0CBUQ9QEwAA&usg=AFQjCNHDv5hnFZTub5NMW1IpiMM8lPWsxA

http://www.google.co.in/url?url=http://www.tctmagazine.com/topics/dassault_syst_mes/&rct=j&frm=1&q=&esrc=s&sa=U&ei=VsNaVfnnM8K0uAT7k4HICw&ved=0CBUQ9QEwAA&usg=AFQjCNFP2Y6nxT1EKQwLrIfN-xGWgdJMcg

Key Relationships & Case Studies

• Events & Exhibitions• Integrated Campaigns (Data-Digital-

Experiential)• Data & Demand Generation Projects

Communities Targeted:• Senior Retailers• Stockists• Machinery and Hardware store owner

Key Activities :• Launch of new logo• Business Plan• Incentive program launch• Award Ceremony

Highlights :• Launched Loyalty program for west India stockist and retailers.• Interactive session conducted by the emcee on ground level

Communities Targeted:• Senior Sales Team• Real Estate Companies

Key Activities :• Launch of new property (Sayama, Rumah Bali)• Business Plan• Incentive program launch• Award Ceremony• Artist Performance

Highlights :• Launched ‘Purple Club’ Loyalty program for west India stockist and retailers.• Interactive session• Fusion music performance

Communities Targeted:• Sales Team• Real Estate Companies

Key Activities :• Launch of new concept property (Abitante)• Business Plan• Incentive program launch• Award Ceremony• Artist Performance

Highlights :• Launched ‘Abitante’ Loyalty program for west India stockist and retailers in Pune.• Interactive session• Dance performance & Fusion music performance

Design in 3D

Setup Picture

Stall Design & Fabrication - MCHI (Mumbai) & Indian Property Show (Dubai)• New Property Launch – Kanakia Paris• India And Dubai

UK India Innovation Summit - Mumbai• Business Owners• Investors

Event – 30/11/2015

Event – 01/12/2015

UK India Innovation Summit - Pune• Business Owners• Investors

Build India Tour – Mumbai & Bangalore

What was the event about?• It was Microsoft’s

flagship annual event.• It unveiled details of the

highly anticipated Windows 10.

• Microsoft had given an extensive look at Windows 10, Project Spartan, HoloLens, and talked about Office as a platform.

What?Who were the attendees?

• Developer Community.• ITPros.

Who?The purpose of the event?• To help Microsoft display

its USP Windows 10 features and functions across all the devices, be it smartphones, tablets, phablets or PCs.

• To provide rich content and information on Windows, Azure, Office 365 and more.

Intent?

No. of Attendees (BLR): 556No. of Attendees (MUM): 401

Venue and

F & B managementOnsite set up and

design

Event production and Logistics

Technical fulfilment- All event technical &

Internet

BUILD INDIA TOUR 2015

Build India Tour - Scope of Work

Stalls and Selfie Backdrop

Welcome Banner and Registration Banner

Lanyards and Badges

Build India Tour - Creative

Badges & Lanyards T-shirts

Set-up

Build India Tour - Mumbai

Build India Tour - Bangalore

Set-up

Client: Microsoft India Event: Microsoft AppFest 2012

WHAT

Microsoft was looking to create buzz and connect with the developer community and other relative stakeholders & motivate them to adopt Windows 8 for their app development environment

WHO

The audience were app developers, students & freelancers

HOW

Through complete ownership of event and the peripherals areas instrumental in meeting event objectives

The Solution

Audience Marketing Strategy & Audience generation: We worked towards audience marketing to attract the target audience to enable registrations. Automated Onsite Registration Management / Dashboard: An automated bar code system & application was used for quick updates on the onsite check in reports and time reports for the record.24 Hour onsite Crowd Management: audience management was carried out round the clock through a dedicated helpline which was trained in each relative aspect. Production & Execution: We managed the entire event creative and production and carried the theme to ground.

Results • Enabled 2567 app developers, developing apps for 18 hours under one roof – supported Microsoft to achieve Guinness World Record• More than 3500 developers were registered for the Fest of which 2567 developers attended the event• Around 700+ apps got developed /Reviewed by App Lab team and many are running successfully• 200+ apps made to Windows app store for future use

Enrollments & Tracking of Audience Onsite

Background/Objectives

• Microsoft TechEd India 2014 is the premier technology conference for IT professionals and developers.

• Bangalore & Pune• Delegate Ticket Price: 8K-12K INR

Scope

• Audience Generation• Onsite Registration and Management• Onsite Operations• Registration & Payment Management• Collateral Management & Print and Production

Audience

• S/w Architects , Developers & IT Professionals

Results

• 2400 Registrations• 2000+ Attendees

Microsoft TechEd 2014

https://www.google.co.in/url?url=https://play.google.com/store/apps/details?id=com.teched.ms&rct=j&frm=1&q=&esrc=s&sa=U&ei=LonQVOLnJpW48gXP1YD4CQ&ved=0CBkQ9QEwAg&usg=AFQjCNHBWIeD6r9pFxNXpXjiSQJ8r8HdPw

Client: HPEvent: HP Intelligent Tech Summit 2015

WHAT

Residential Summit to highlight new IT capabilities & innovations with a touch of entertainment

WHERE

Park Hyatt, Goa | 19th – 21st August 2015

HOW

Executed the event end-to-end starting with event planning and conceptualization to identification of properties, communicating with target audience, event setup, onsite management, post event analysis

Solution

Telecalling: A dedicated team of tele-callers, 1 project lead, 1 database manager and 1 program manager to execute the entire campaign.Production & Execution: We managed the entire event creative and production and carried the theme to ground. Onsite Delegate Management: A dedicated team was deployed to manage the delegates from invite to exit.Post Event Reporting: Detailed analysis of event in form of report. This incorporated analysis of audience participation, logistic management, reporting and others as desired

Emailers

Communication Collaterals

Feedback Form

Event Setup

Delegate Kit Giveaways

Onsite Creative

Celebrity Guests at Event

LeadsNorth South West & Rest of

India53 24 66

Total Leads Generated: 143

SMB Switch Campaign – Lead GenerationActivity Schedule: Jan-Feb 2014

Activity Duration: 8 Weeks

Target Audience: SMB Customers

Product:Managed and Unmanaged Switch Series

Our Solution:Tele Sales Lead Generation (Team of two + One Quality

Supervisor)

Results :

West& Rest of India

66

North; 53

South; 24

Client: IntelEvent: Intel Software Conference 2015

WHAT

Multi-city conference for customers talking about the emerging technologies and trends and how it benefits the business.

WHERE

Royal Orchid, Bangalore | 9th March 2015Le-Meridian, Pune | 11th March 2015Hyatt Regency, Mumbai | 13th March 2015

HOW

Executed the event end-to-end starting with event planning and conceptualization to identification of properties, communicating with target audience, event setup, onsite management, post event analysis

Solution

Telecalling: A dedicated team of tele-callers, project lead, database manager and program manager to execute the entire campaign.Event Production & Execution: We managed the entire event creative and production and carried them to ground. Onsite Management: An automated mechanism was followed to get quick registrations Reporting: Detailed analysis of event in form of report. This incorporated analysis of audience participation, logistic management, reporting and others as desired

Registration Backdrop

Backdrop

T-shirt sticker

Onsite Creative

StandeeSignage

Badges & Lanyard

Onsite Creative

T-shirt

Notepad

Pen

Feedback Form

Onsite Creative – Delegate Kit

Event Setup

Background• Intel engaged ETE for the demand generation campaign of Intel’s new

generation processors (i3, i5 & i7) based desktops & laptops - Accelerated by Get Smart Offer

• To reach-out to three regions across North & South India [AP/Punjab/Delhi-NCR] to generate leads and close loop with Channel Partners

Solution• Designed & deployed EDMs, SMS content and tele-calling script • Filtered the database basis the defined TAM.• Deployed a team of 10 (Outbound/ Inbound telecallers and FOS) for

generating BANT qualified leads and their further nurturing.• BANT qualified leads were sent to the Quality team for their final check

and approval.• Quality approved leads were visited or attended by FOS team for their

onsite validation and data collections.• FOS validated leads were sent to the Region Specific Channel Partners

and Intel’s CAM.• ETE (Infonautix) team kept a very close coordination with aligned

channel partners and Intel’s CAM to review the leads status.• A final consolidated report was sent to Intel Program Manager. Results• Total leads funnel of 12000 units was created with in 3 months and 60%

of the leads were closed by channel partners in the first month of the campaign launch

Intel ‘Get Smart Offer’: Closed Loop Campaign Offer Emailer

The scope of workAn integrated approach across all the covering elements of data, digital and experiential

BengaluruMumbaiDelhi

Audience ProfilingTele- callingEvent RegistrationReporting

Content CreationMicrosite-registration

Pre-event CreativeEDMS, DMs

Onsite Creative

Social Content

Post-event creative

BengaluruMumbai

On-site management and set-up

BengaluruMumbai

Reporting and Analytics

On location data capture

Reporting post-event metrics

Aud

ienc

e G

ener

atio

n

Con

tent

& C

reat

ive

On-

site

Man

agem

ent

Rep

ortin

g &

Ana

lytic

s

3DX Forum 2014Client: Dassault Systèmes

The elements(creative, collateral, on-site set-up…)

EDMs• Block Your

Calendar• Main EDM(city

Specific)• Industry Wise EDM• Reminder EDMs• Direct Mailers(EPU

and T&M)• Letter(A&D and

M&O)• Missed You/Thank

You Mailers(Post Event)

On-site Creative

• Lanyards• Badges• Easel

Stands(Industry Specific)

• Backdrop• Side Panel• Sponsor Panel• Agenda

Standees(Industry Wise)

• Signage• Standees• Brochures• Booth Branding –

Brands/Partners/Kinect

On-site Set-up

• Audio – Visual• Fabrication• Booth/Stage Set-

up

Gifts

• Backpacks• Welcome kit • Jute Bag• Agenda Print• Feedback Form• Notepad/Pencil

Dig

ital C

reat

ive

On-

site

Cre

ativ

e

On-

site

Man

agem

ent

Gift

s &

Oth

ers

Volunteers were provided from ETE end for the management.


The elements of creative branding and communication

EDMs• Block Your






Dig

ital C

reat

ive

Blo

ck Y

our C

alen

dar

Mai

n In

vite



EDMs• Block Your






Dig

ital C

reat

ive

Indu

stry

Spe

cific

In

vite

Indu

stry

Spe

cific

In

vite



EDMs• Block Your






Dig

ital C

reat

ive

Rem

inde

r ED

M

Rem

inde

r ED

M



EDMs• Block Your






Dig

ital C

reat

ive

Dire

ct M

aile

r



EDMs• Block Your






Dig

ital C

reat

ive

Lette

r Inv

ite

Fax

Invi

te



On-site Creative







On-

site

Cre

ativ

e

Bangalore- 9th SepCategory Lanyard Color CountSpeakers White 40

DS Employees/Partners Blue 200

Media Green 25

Academia Yellow 125CG-R Red 125

Aerospace & Defense Orange 450

badg

es



On-site Creative







On-

site

Cre

ativ

e

Wel

com

e K

it &

Age

nda



On-site Creative







On-

site

Cre

ativ

e

Sta

ndee

s

Sta

ndee

s



On-site Creative







On-

site

Cre

ativ

e

Par

tner

Boo

ths



On-site Creative







On-

site

Cre

ativ

e

3D EXPEREINCE Booth 3D Kinect Booth 3D Xcite Booth



On-site Creative







On-

site

Cre

ativ

e

Registration panels



On-site Creative







On-

site

Cre

ativ

e

Stage Set-up Break-out Sessions


The result/metrics3DEXPERIENCE Forum 2014 – Event Highlights, Bengaluru 667 contacts across 171 companies participated in the 3DEXPERIENCE Forum 201495% participants were from Bangalore, 5% were from outside Bangalore (638 Bangalore & 29 from Outside Bangalore)48%+ participants in the forum were decision makers (Considered up to Manager Level)Aerospace & Defense Industry Session had the highest representation with over 63% of the total attendee baseAmongst the Industry Sessions, Aerospace & Defense Industry Session was the most successful with 421 attendees followed by CGR with 72 attendeesThe event generated 122 leads with a time frame of less than 6 months evaluation period (Timeframes: 0-3 Months - 55 & 3-6 Months - 67)

3DEXPERIENCE Forum 2014 – Event Highlights, Mumbai 615 contacts from 192 companies participated in the 3DEXPERIENCE Forum 201485% participants were from Mumbai, 15% were from outside Mumbai (520 - Mumbai, 70 - Pune & Rest of India= 25 from Outside these two Cities)62%+ participants in the forum were decision makers (Considered up to Manager level)Energy, Process & Utility Industry Session had the highest representation with over 39% of the total attendee baseAmongst the Industry Sessions, Energy, Process & Utility Industry Session track was the most successful with 241 attendees followed by Transportation & Mobility with 98 attendees.The event generated 123 leads with a time frame of less than 6 months evaluation period (0-3 Month - 61 & 3-6 Month - 62)


Event Images

On-

site

Stage Set-up Break-out Sessions


Vibrant Gujarat 2015 which was organized at Gandhinagar, Gujarat, has given an example of a visionary approach of the Government of Gujarat towards inclusive and sustainable development in the key areas like Innovation, Youth & Skill Development, Knowledge Sharing and Networking.

7th January – 13th January 2015

Mahatma Mandir, Gandhinagar, Gujarat, India

Leaders from multiple industry sectors

Vibrant Gujarat

Vibrant Gujarat Summit 2015: The 7th Vibrant Gujarat Summit took place at Mahatma Mandir, Gandhinagar starting from 11 - 13 January 2015. The Summit is an ideal platform for knowledge sharing, social and business transformation. Over the years it has become round-the-year investment promotion exercise.

Vibrant Gujarat Global Trade Show 2015: The Global Trade Show was planned from 7 - 13 January 2015 at the Old Helipad near Mahatma Mandir, Gandhinagar. This International business platform helped its participants in collaborating on a multi-sector global B2B interface.

Vibrant Gujarat

Participating Countries

HollandGreat Britain

Singapore

USAJapan

South Africa

Australia

Canada

Shri Narendra ModiHon’ble Prime Minister, India

Shri Rajnath SinghHon'ble Minister of Home Affairs, India

Smt. Anandiben PatelHon'ble CM, Gujarat

Shri Saurabh PatelHon’ble Minister, Gujarat

Mr. Ban Ki MoonSecretary General, United Nations

Lord Livingston Hon’ble of Minister for Trade & Development, Govt. of United Kingdom

Mr. Mukesh AmbaniChairman, Reliance Industries Ltd.

Mr. Osamu SuzukiChairman and CEO, Suzuki Motor Corporation

Dignitaries at Vibrant Gujarat 2015

Stall Designs

Final Stall Produced

Bloodhound car of the below dimension was created and placed in the stall

• Length - 14m• Width - 4m

Bloodhound & Selfie Zone

Lord Livingston Address

Lord Livingston Address

Brief : To generate 20crs worth accepted leads from Enterprise Segment across 3 months.

Solution Focus:- Datacenter- Racks with and without cooling,- UPS

Our SOW :- Targeted email marketing - Sales Lead Generation (Tele Sales Team of 3 + 1 Lead

Quality Reviewer)

Results - Leads worth 60 crs were generated- 40% of the leads generated were accepted by inside sales team of Schneider Electric

Enterprise Lead Generation Program

Brief

• The Tally Enterprise was looking to re-invent at its go-to-market approach towards a larger vision

• The Goal “ By 2030 AD to become the technology fabric that drives the economic growth of the world” through partnered approach. Our brief was to come up with communication strategy, theme and event engagement plan including creative elements/ Collaterals

Target Audience

• Tally Master Partners & Tally internal stakeholders

Our Solutions• Visual Identity and Positioning• The Manifesto, Content• Event Branding & Creative Elements• Event Management & Execution• Sales Team Presentation Templates• Post Event Report and Communication

Logo

Stage Design

Posters Standee

Emailer

Giveaway

Manifesto

Tally Vriddhi Program

MRM End To End – In a nutshell• 18 years of enabling conversations between clients and their target communities to help build stronger

customer relationships through Data-Experiential-Digital marketing

• Preferred Marketing Solutions Partner for several Fortune 500 firms including top global technology companies

• Well established and long client relationships

• India’s best market reach with 4 direct offices and 175 plus associate locations

• Well developed proprietary Master Database and Market Intelligence