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Master creds presentationcopy_corporate

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Page 1: Master creds presentationcopy_corporate
Page 2: Master creds presentationcopy_corporate

WHO ARE BMB neon?BMB neon are brand activation specialists,

and are part of Beattie McGuinness Bungay.

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WHY ARE WE HERE?To solve business problems through creativity,

using any communication means necessary.

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OUR AMBITIONTo reinvent mass marketing.

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OUR COMPETITIVE ADVANTAGEBMB attracts some of the best creative and planning talent in London. They

devise meaningful, enduring creative platforms for major brands

(McCain - Itʼs All Good, ING Direct ʻA decent way to do bankingʼ).

The same people solve business challenges for BMB neon clients.

The mix of knowledge & discipline means we¹re always pushing our work to

new places to give you hybrid thinking.

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TextText

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Create 2 annual brand conferences for 50% of the previous budgets without

disappointing 2,000 Arcadia staff.

BUSINESS CHALLENGE

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Refocused the event to the things that really matter to the attendees. Great

music and hospitality came first with theming secondary. Installation replaced

a fashion show, bespoke projection and lighting created impactful dressing

and DJs replaced live bands.

BMB Neon delivered all elements from creative identity, styling, venue

sourcing, production, artist booking and guest travel.

THE SOLUTION

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Staff fedback that they finally have a format

they enjoy and allows a great night out that

felt like it had been shaped for them.

THE RESULTS

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Plan our next Topshop & Topman Brand Conference, this time with a fashion

show, awards and party for 1,500 (seated and then standing) under one roof

in Central London on a lean budget.

BUSINESS CHALLENGE

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We took the party to the iconic Roundhouse, where we created a phased event which allowed us to use the flow of the building and carefully planned rig to create a seated,

then standing environment.

Entertainment came from George Lamb and Zane Lowe with guest appearances from Olympic Gold Medallists Jade Jones and Nicola Adams.

Food displays and quick queue bars created exciting theatre and enabled fast service.

BMB Neon delivered all elements from venue sourcing, content and keynote creation,

production, catering and artist booking.

THE SOLUTION

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“A HUGE thank you for yesterday. We've had fantastic feedback today, great comments on the venue, food, DJs and George! Thanks again to the team.” - Tania Adams, Topman

“A huge thanks from the Topshop crew, so lovely to hear the great feedback and thank you all for your hard work.ʼ - Lara Einzig, Topshop

THE RESULTS

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Create a summer party to remember for 1,000 Microsoft staff, all with differing

tastes, within the confines of their Reading Head Office campus.

BUSINESS CHALLENGE

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Microfest - a mini-festival with eclectic entertainment including Bjorn Again,

comedian Greg Davis (Inbetweeners) and The Cuban Brothers. World Food

served Borough market style, with fairground rides and themed bars

and lounges to relax in and enjoy.

BMB Neon delivered all elements from creative identity, styling, venue

sourcing, production, catering, artist booking and guest travel.

THE SOLUTION

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Duncan Garside – Microsoft Internal

Events “The best summer party Microsoft

has ever run.”

THE RESULTS

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How could BMB neon make the second Microfest - a 2500 person summer

party for Microsoft - even better to celebrate Microsoftʼs 30th Birthday with all

of their UK staff?

BUSINESS CHALLENGE

Page 26: Master creds presentationcopy_corporate

Focus on attendee insight from the hugely successful 2011 event to ensure

the perfect experience at the 2nd Reading based festival. The event flourished

with a British Tea Party theme to fit with the birthday, Jubilee and Olympics

influence for the year.

BMB Neon delivered all elements from creative identity, styling, venue

sourcing, production, catering, artist booking and guest travel.

THE SOLUTION

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Staff Tweets helped us assess the success….

ʻMicrofest!!!....just one of the reasons why we were

voted greatest place to work…ʼ

ʻMy company is pretty coolʼ

ʻMicrofest is amazingʼ

ʻComing home from the most lavish work do ever…..ʼ

THE RESULTS

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How could BMB neon celebrate the Lidl Lympics internal sports tournament in

real style and generate a legacy for years to come.

BUSINESS CHALLENGE

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A gala dinner at the iconic Grovesnor House Hotel on Park Lane, London was

the setting for Lidlʼs first black tie event for members of staff from across the

UK. David Walliams was the host handing out the trophies. After dinner

followed a night of well deserved partying.

BMB Neon delivered all elements from styling, venue sourcing, production,

catering and content production.

THE SOLUTION

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THE RESULTS

“Thank you for everything, the evening was a huge success and incredibly well received by all so thanks again to you and all your staff!”

Richard Taylor (Lidl UK)

Page 38: Master creds presentationcopy_corporate

Deliver a management conference in a truly different way. Use a creative,

fresh and technology driven approach to launch a new way of working

throughout the business.

BUSINESS CHALLENGE

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A 1 day conference that kept delegates engaged, excited and surprised. It

started at The Imax which included a commissioned 3D motivational film and

interactive welcome installation. The conference then moved onto a 5 star

dinner hosted on The Thames and was rounded off by a custom projection

onto Battersea Power Station.

BMB Neon delivered all elements from creative identity, content and keynote

creation, styling, venue sourcing, production, catering, artist booking and

guest travel.

THE SOLUTION

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THE RESULTS

“Yesterday couldnʼt have turned out better for us. Thank you Neon for your patience and event knowledge”

Luke Hurdiss (Lidl UK)

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Throw a good old fashioned Christmas Party...... with a few twists and on a

challenging budget.

BUSINESS CHALLENGE

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Take over a disused cinema space (just before they knock it down). Use

lighting and magic dust to create a Winterwonderland in an 8 hour period.

BMB Neon delivered all elements from creative identity, styling, venue

sourcing, production, catering, artist booking and guest travel.

THE SOLUTION

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THE RESULTS

“The Christmas Cabaret was delivered with real style and a great sense of humour, thanks so much”