A disruptive way of entertainment that could be in your city or company

What is it?

Alhambra Quest is an extension of the MOOC about the Alhambra made by Granada University. It is conceived as a transmedia* game experience in which users could live an adventure taking place in the ancient muslim kingdom of Granada, in 1351 under the domain of Yuduf the first.

It was launched in April 2015 and took two months.

ImmersiveMultiplayerMultiplatformInteractiveMultidevice.

*EXPERIENCE

The universe

Iberian peninsulae, 14th century.

The christian Castillians have almost regained all their territories and muslim domains are reduced to the Kingdom of Granada. But Castilla is about to fall into a civil war for its throne.

Granada is living a peace period which means a great development in its cultural wealth under the domain of Yusuf the First, who is affraid that christian weapons aim towards him at any time. So he calls a misterious magician and give him the commission of a magic contraption able to defend the kingdom, surrounded by threats.

Main characters

KING YUSUF IKing of Granada

DIANA DE SALAZARChristian princess

ISAAC ABULAFIAVisir of Granada

ABUL EBENThe Magician

A thrilling story with 4 main characters.A game with 4 sides at war.

A fith character, known as “el maju” will play as a mentor for players through a blog.

Transmedia featuresStorytelling CHANNELS

1. Game for mobile devices (GPS) and desktop

2. Weekly animated webseries in Youtube

3. Social network feeds in Facebook and Twitter

4. Blog from “el maju”

5. User forum in the website of the MOOC

Washington Irving as inspiration

The story is based upon Tales Of The Alhambra by Washington Irving.

Greyman studios did:

• Historical documentation and research

• Adaptation for a transmedia channels

• Character bio development

• Development of content and adaptation for each channel

• Channel coordination

• Content planning

Story arc

Channel managementW

ebse

ries •Script

•Voice recording•Storyboards•Animation•Sound

App •CLIENT

• IOS & Android•Art, assets,UX

•SERVER•Game states•User data•Combats•User login

Socia

l Net

work •Fictional

profiles•Content planning•Community Management

Blog

s •Writing•Moderation

Web

site •Content hub

•Expansion of the story

The story

Channel interaction

Channels are not simply ways to reach users, they become a unique point of view of the story and it’s affected by other channels

• Happenings in the webseries have effects in the app: alliances break up or rejoin.• Main characters have their own profile in social networks and talk with audience.• Audience reaction can have influence in story details.• The app generates automated tweets about news and aftermaths after battles.

Story consecuences

Story break point

WebisodeTweets

Facebook states

App: new alliances or

enemiesNotification

in the pannel

A new entertainment modelScope of content

Alhambra Quest is an implementation of the

transmedia paradigme.

Features:

- Cross-platporm story

- Multi channel content delivery

Each channel will impose its own style:

- Based on interative features

- Level of story approach

- User content co-creation

•App•Challenges•Badges

•Interaction•Social networks

•Webseries•Events for fans•QR published in press

Active Passive

Gamification

Co-creation

The webseriesThe main core

8 episodes, each 2min 30 sec longt. Multilayered animation styled. Target 18 – 30 y.o.

• Written and directed by Claudio Hernández, editor in Greyman Studios.

• Voice talent: Claudio Serrano, dubbing actor for Christian Bale & Ben Affleck…

• Artistic direction by Francis Porcel, acclaimed international comic author and artist

in animated features.

• Written by Guido Finzi, novelist and writer of “Miradas” y “Rumbo Sur”

• Music licensed under Creative Commons de Kevin MacLeod

The appThe play side of the project

App for mobile devices (IOS & Android) and desktop PC

• Developed by Greyman Studios

• Game based in defend and conquer mechanics

• Notification section to connect with the webseries

• Server side for multiplayer support

• API connection with Twitter profiles for automatic content generation

• Reward system (based on troops and resources to keep on fighting)

Social networksUser engagement and virality

Main characters with social updates• Information expansion and personal point of view• Synchronized with the app and webseries story.• Scheduled content.

App connection• Automated content generation upon actions of users• Alliances changes and updates notifications

Story

Webserie

Audience engage

Twitter Facebok

App

Automated states

Twitter Facebook

Alliances/enemies

Scheduled content

Twitter Facebook

Promotion and media campaignFirst entry point

Campaign in local press IDEAL.

• 7 weekly banners s • Full page article about Greyman Studios and AQ

Digital advertisement• Rotational skies y megabanners • +10000 impacts

Impacts in news and cultural magazines.• “Hoy por hoy” Granada, Cadena SER radio• SER History, Cadena Ser Radio• Radio La Voz de Granada with Soledad Gómez• Video clip for Youtube channel “Historias de Luz”• Interviews in transmedia specialised podcast Podomatic with Belén Santa Olalla.

Expansion & re-edition

Secuels or expanded story?

The story and its universe make possible to:• More re-launchings of AQ• Story secuels and franchises• Spin-offs, pararel stories.• New channels: game books, comics, virtual reality.• New features for virality, co-creation, events with fans.• Premium content.• Promoted content, integrated purchases, product placement, advertisement…

Webseries Feature Secuel

Game book

Expanded characters

Video game

Official web site

Story gap filler Suporting plot expanded

The business model

Alhambra Quest, the series… or the movie

Audience building drives to bigger possibilities of higher end product, difficult to access to in a first step:Greyman Studios business proposal:• Universe creation that completes actual content• Content oriented to mass audiences channels• New characters• New art and concept development for higher end

Low cost content Premiere

Promotion

Audience engagement

Pre-selling to territories

More contents

Raise funds

Promoted content Critic mass

of audien

ce?

Feature film

demand?

What transmedia bringsAlhambra Quest as another way to think STORYTELLING

It’s an expansion to a MOOC of the Alhambra form Granada University:

• Content expansion- Help to resonate in audience

• Play with historical events- Mix of fiction and reality

• Use of dramatic and educational resources- Make content beliveable and emotional

• New uses for the content- More engagement for educational content- Put in practice historical facts

• Expansion to new channels- The MOOC is visible in more channels and forms.

The artistic teamProduced by Greyman Studios and CEVUG of University of Granada

• Written and directed by Claudio Hernández (founder of Greyman Studios)

• Art direction by Francis Porcel (acclaimed comic autor at Dargaud)

• Written and novelizated by Guido Finzi (author of “Miradas” y “Rumbo Sur”)

• App developed by Greyman Studios

• Postproduction services by Greyman Studios

• Exective Producer: Máximo Martín (CEO of Greyman Studios), Rosana Montes y Miguel Gea (University of Granada)

AQ in your country or company

Cities and monuments:• Easily customizable for

any country and language• Customized

advertisment and promoted content

Events:• Entertain your clients• Whole new set of

possibilities• Engagement, rewarding• Explore and discover

more contents• Capable of Virtual

Reality and Augmented Reality

Companies:• Gamification• Great opportunities for

Human resources events and projects

Alhambra Quest could be in your city, your event or country

El futuro es ahora“Listen the stories new devices around us can tell you”.

This is just the beginning…. We can monitor states and data from devices in our daily life and launch actions in our virtual

world.

Conditional Actions

Scripted

PlatformsAPIsSocial

Networks

Data AnalitycsMachine

to machine

Thank you for your immersion!www.greymanstudios.com ·

www.alhambraquest.com