Transmedia narrative

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  • 1. Transmedia Narrative

2. MediaTransTransmediaTransmedia StorytellingTransmedia Content Narrative 3. Media! [1]! 1. ,! ! Marshal Mcluhan, ! 2. // ,! ! Andy Clark & David J. & Chalmers, The Extended Mind (1998)! 3. ,,,! ! Arjen Mulder, Trancemedia : from Simulation to Emulation, 1999 4. Media! 1. ,! ! " ,! ! ,! ! ,! ! ."! ! 5. Media! 2. // ,! ! - ! ! ! - ! ! ! - ! ! ! - ! ! - , ! ! ! - ! ! ! - ! ! ! - 6. Media! 3. ,,,! ! .! ! .! ! .! ! . 7. Trans [1]! 1. (Trance, Trans~)! ! , , , , , - ! 2. (, : Trans~)! ! , , , , ~!! ! , , , ! 3. (Trans)! ! () - , ex) 8. Trans! 1. (Trance, Trans~)! ! -Technoshamanism! ! , Brian Inglis! ! , , ,! ! , , , , , . - Transpersonal Psychology 9. Trans! 2. (, : Trans~)! ! . 10. Trans! 3. (Trans) - ! ! . , Henry Jenkins! ! ! ! ! !! ! . , ! ! ! , , , , ! !! ! . , ! ! ! , .! ! ! ,! ! ! .! ! ! .! ! . , Jacques Attali! ! ! ! ! ! ex) , 11. Transmedia [3], ! ( ) ! ! - numeric representation! ! ! .! ! ! ! ! - modularity! ! ! .! ! ! , .! ! ! .! ! - automation! ! - variability,! ! ! .! ! - transcoding! ! ! .! ! ! ! ! ! , , , , , . 12. Transmedia Storytelling , Henry Jenkins [2]! ! .! .! .! : , .! . - ! " . ! . ! . ." [3]! ! ex) , 24, , ... 13. Transmedia Content ! [3]! .! .! .Mark Long, 2009 [4]! 3 ., 2009 [4]! ! , 14. Transmedia Content [4]! 1. (Core Story)! ! ?, ?, ?! 2. (Back Story)! ! , ! 3. (Sub-Plot)! ! ! ! ! 4. ! ! , ! 5. ! ! reader! ! spectator! ! user! ! TV viewer! ! visitor! ! collector! 6. (World View)=> (Gameplay) . 15. Transmedia Content [5] . . (Sneezer) . 16. Transmedia Content [3]! ! ! . - ! ! ,! ! ,! ! ,! ! . - ! ! .! ! ! ,! ! .! !! ! . ! ! , ,! ! .! ! , . 17. Narrative! ! ! ! .! storytelling ! 18. ReferenceReference1. , . 2007. . 8, (4).2. , . 2008. .. 102.3. . 2010. . . 10, (9).4. , . 2010. : . . 10, (10).5. . 2011. . . 11, (1).