Transmedia 101

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  1. 1. TRANSMEDIA SSLA Transmedia Lunch + Learn1
  2. 2. DEFINITIONS 2
  3. 3. Transmedia is a fancy word for a simple concept: telling stories across multiple platforms.- Tim Kring, creator, Heroes3
  4. 4. STORYTELLING Stories give us context and context helps us with understanding. We are wired for narrative construction
  5. 5. STORYTELLING They also inspire and motivate people to action
  6. 6. TRANSMEDIA = DIGITAL STORYTELLING6
  7. 7. HISTORY 7
  8. 8. STORYTELLING YESTERDAY8
  9. 9. 9
  10. 10. BUT ONE THING REMAINS THE SAME10
  11. 11. BUT ONE THING REMAINS THE SAME the story11
  12. 12. ORIGINS OF TRANSMEDIA COME FROM TWO CAMPS: FILMMAKING + GAME DESIGN Write a story for your brand and let people talk about it.12
  13. 13. TRANSMEDIA DOESNT JUST PROMOTE A PRODUCT: IT BECOMES PART OF THE PRODUCT13
  14. 14. RETHINKING STORYTELLING14
  15. 15. THE REAL WORLD AS PLATFORM (OR, BRIDGING THE DIGITAL/ PHYSICAL DIVIDE)15
  16. 16. The simple fact is, were physical creatures. Were hardwired to respond to cues in the physical environment. Thats not going to change. Frank Rose Author of The Art of Immersion16
  17. 17. 17NIKE CHALKBOT
  18. 18. EA SPORTS BALLS TO BRITS18
  19. 19. JAY-Z & BING DECODED19
  20. 20. SWEDISH POSTALS STEFFAN THE SWOPPER 20
  21. 21. FACEBOOK LIKEBELT21
  22. 22. As connected devices and services continue to develop, filmmakers will be able to place a story layer over the real world. Inanimate objects and physical locations will become an opportunity to extend stories and engage audiences in ways that propel 21st-century storytelling." Lance Weiler Story Architect22
  23. 23. A STORYWORLD, NOT A STORYLINE
  24. 24. PARTICIPATION MULTI-PLATFORM, NOT CROSS-PLATFORM
  25. 25. BLURRING OFFLINE/ONLINE EXPERIENCESPARTICIPATIONhttp://www.youtube.com/watch?v=z5w2CNB9clw
  26. 26. GAMING MECHANICS + AUDIENCE-DRIVEN NARRATIVE
  27. 27. SO WHAT? why does all of this matter?27
  28. 28. VALUE TO BRANDS?
  29. 29. DIGITAL STORYTELLING ALLOWS US TO TRANSFORM... STATIC CONTENT PASSIVE AUDIENCE INFORMATIVE MESSAGES 29
  30. 30. DIGITAL STORYTELLING ALLOWS US TO TRANSFORM... STATIC CONTENT DYNAMIC CONTENT PASSIVE AUDIENCE PARTICIPATION INFORMATIVE MESSAGES INTERACTIVE MESSAGES 30
  31. 31. THE KEY HERE IS CONTEXTUALIZED CONTENT 31
  32. 32. THE STORY IS OUR CONSTANT BUT TELLING THIS STORY IS OUR VARIABLE32
  33. 33. THANKSSee you on the internets.33