3. Transmedia is a fancy word for a simple concept: telling
stories across multiple platforms.- Tim Kring, creator,
Heroes3
4. STORYTELLING Stories give us context and context helps us
with understanding. We are wired for narrative construction
5. STORYTELLING They also inspire and motivate people to
action
6. TRANSMEDIA = DIGITAL STORYTELLING6
7. HISTORY 7
8. STORYTELLING YESTERDAY8
9. 9
10. BUT ONE THING REMAINS THE SAME10
11. BUT ONE THING REMAINS THE SAME the story11
12. ORIGINS OF TRANSMEDIA COME FROM TWO CAMPS: FILMMAKING +
GAME DESIGN Write a story for your brand and let people talk about
it.12
13. TRANSMEDIA DOESNT JUST PROMOTE A PRODUCT: IT BECOMES PART
OF THE PRODUCT13
14. RETHINKING STORYTELLING14
15. THE REAL WORLD AS PLATFORM (OR, BRIDGING THE DIGITAL/
PHYSICAL DIVIDE)15
16. The simple fact is, were physical creatures. Were hardwired
to respond to cues in the physical environment. Thats not going to
change. Frank Rose Author of The Art of Immersion16
17. 17NIKE CHALKBOT
18. EA SPORTS BALLS TO BRITS18
19. JAY-Z & BING DECODED19
20. SWEDISH POSTALS STEFFAN THE SWOPPER 20
21. FACEBOOK LIKEBELT21
22. As connected devices and services continue to develop,
filmmakers will be able to place a story layer over the real world.
Inanimate objects and physical locations will become an opportunity
to extend stories and engage audiences in ways that propel
21st-century storytelling." Lance Weiler Story Architect22
23. A STORYWORLD, NOT A STORYLINE
24. PARTICIPATION MULTI-PLATFORM, NOT CROSS-PLATFORM
