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A presentation on the role of mobile in transmedia storytelling. Give at the Groucho Club in London at an even organized by Four Colman Getty. The style was Pecha Kucha - 20 slides x 20 secs each! http://en.wikipedia.org/wiki/Pecha_Kucha http://offthepage.net/
Robert PrattenCEO & Founder
@robprattenEurope: +44 207 193 4567
USA: +1 415 287 4150http://tstoryteller.com
Using Mobile to tell Transmedia Stories
Consumer Recreation Services
CONSUMER BRANDS
TRANSMEDIA STORYTELLING
@belen_santa
Storytelling to engage today’s consumers
Conducttr = Lego for transmedia storytellers
Twitter ChatBack Personal Content Locker
SMS Voting
Behavioral targetingFacebookCharacters
CRM
CMS
Mobile as a portal between realities
READ
RECORD
REVEAL
RECEIVE
REACT
“Dorina Basarab left Kirk her email address (dbasar[email protected]) and told him to email when he was ready to fight.”
“Welcome to the fight!Dark forces are plotting against us….”
Location-based Location-awareVs
Code Runner
Subtlemob - location as context for storytelling
http://productofcircumstance.com/
http://www.flickr.com/photos/bellatrix6/ http://www.flickr.com/photos/tarnie/
Locals VisitorsVs
Tweet #PASSION
Lead a better life - get
connected and help
us build an AppiCiti(www.appiciti.com)
Tweet #WISDOM
Lead a better life - get
connected and help
us build an AppiCiti(www.appiciti.com)
Tweet #REALITY
Lead a better life - get
connected and help
us build an AppiCiti(www.appiciti.com)
Tweet #FREEDOM
Lead a better life - get
connected and help
us build an AppiCiti(www.appiciti.com)
On
line
On
Lo
cati
on
HEAD HEART
EGO SOUL
Transbay “Connected Cities”
Chalmatia, New Orleans
Bring the World to the location & the location to the World
Mobile is a doorway into
our minds
