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Madame Mars: Women and the Quest for Worlds Beyond

Madame Mars: Women and the Quest for Worlds Beyond - A Transmedia Documentary

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Madame Mars is a transmedia documentary tracing the long and arduous path women have taken in their efforts to explore Mars and worlds beyond. Our mission: to inspire young women and girls to pursue careers and opportunities in the space sciences.

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Page 1: Madame Mars:  Women and the Quest for Worlds Beyond - A Transmedia Documentary

Madame Mars:Women and the Quest for Worlds Beyond

Page 2: Madame Mars:  Women and the Quest for Worlds Beyond - A Transmedia Documentary

What is Madame Mars

Page 3: Madame Mars:  Women and the Quest for Worlds Beyond - A Transmedia Documentary

534humans have flown in space

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57have been women

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23have stepped onto another

worldof the

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0have been women

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Now we’ve set our sightson another world…

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Have women achievedpioneering parity at last?

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Madame Mars

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Madame Mars

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Madame Mars

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Madame Mars

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Telling all their stories, across all our screens

Engaging all the senses and inspiring to contribute, learn and become

You can do it – It’s Our Turn

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Entertaining

Engaging

Inspiring

“Anyone who tries to make a

distinction between education and

entertainment doesn't know the first

thing about either.”

Marshall McLuhan

Goals for Madame Mars

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What is Transmedia?

Story, Message and Meaning Where, When and How the Audience Wants to Interact With It

Audience/Content

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Transmedia is about the Story

The Audience and the Tools

The Medium and the Message

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Madame Mars Storyworld• Documentary Film• Living Lab – Web Site• Curriculum – tied to Common Core• Interactive “Kits”• Trading Cards• Tellegami Creator• Quizzes and Games• Social Samba and Facebook Integration

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Madame Mars Audience

• Dreams of being the first to Mars– girls in the 4th – 9th grades, approximately 9-14 years old

• STEM Education for Girls (STEAM)– All the “Right Stuff”

• Fascinated by Space Exploration

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Audience: Why?• Girls begin losing parity at age 9• Bringing up the numbers:

– 22% of doctorates in astronomy– 22% of environmental scientists – 22% of software engineers at tech companies over all.

– 17% of chemists– 6% CEO’s of top tech firms

• Space Explorers – Join the ranks of millions!

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Our Team• Jan Millsapps,

Producer/Creative Director

• Beth Rogozinski, Producer/Creative Director

• Maya Zuckerman, Transmedia Producer

• Michael Carter, PhD, Curriculum

• Melissa Lamming, Producer/Social Media

• Michael Behrens, Executive Producer

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Advisors• Henry Rosenthal, Liminal Space • Dana Berry, National Geographic Film Maker• Jen Myronouk, Singularity U and Marie Curie

Project• Bryan Gambogie, Producer/Film Maker• Yvonne Clearwater, PhD, NASA• Simone Nelson, Art Institute, Film Maker• Melanie Wade, PhD, AAUW• Edna DeVore, SETI Institute • Pamela Harman, SETI Institute - Girls Go To Mars• Linda Shore, Astronomical Society

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Institutional Friends

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Interviewees

• Carol Stoker, PhD NASA• Yvonne Cagle, MD NASA• Lori L. Ploutz-Snyder, PhD NASA• Yvonne Clearwater, PhD NASA• Erika Rodriguez, PhD NASA• Wendy L. Holforty, Ph.D. NASA• Lynn Harper NASA• Dava Newman, PhD MIT• Grace Douglas, PhD Lockheed Martin• Dr Susan Ip Jewell MD MD and Mars Society• Teresa L. Segura, PhD Space Systems/Loral• Margaret Race, PhD SETI/JPL• Helen Ling Former JPL

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It’s a long journey…

We could use your help!

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Become an Honorary Martian• Follow US!

– Facebook, Twitter, Tumblr and more coming

• Spread the Word– Advocate for M Mars and the Quest for Worlds Beyond for Women and Girls

• Volunteer– Advisors, doers, connectors and others needed

• Donate– Contribute to our campaigns and fundraising efforts

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What is Madame Mars