• View

  • Download

Embed Size (px)

Text of Transmedia

PowerPoint Presentation

Transmedia media - Crossmedia and transmediaTwo concepts that are often thought to be equivalent are cross-media and 'transmedia'. media - Crossmedia and transmediaStarting from the prex cross-, there is the indication of movement, of action across something, and the idea of intersection. Hence, the word cross-media would carry on the essential meaning of a variety of media that intersect each other. Given that this could describe crossmedia as well as transmedia it could create some confusion. According to scientists they can be distinguished as follows: media - Crossmedia and transmediaThere are several characteristics that can be traced to the term transmedia, such as being a kind of communication in which the storyline interacts with the audience from one medium to the next; the ability to build content over a variety of media; and the capability to exist not just by the juxtaposition of different devices and platforms, but to spread the common goal on the different platforms throughout an integrated production. media - Crossmedia and transmediaTransmedia Project Design: Theoretical and Analytical Considerations] - Transmedia franchiseA transmedia franchise however is often referred to by the simpler term media franchise - Transmedia franchiseTransmedia franchises usually develop through a character or fictional world becoming popular in one media, and then expanding to others through licensing agreements, with respect to intellectual property in the franchise's characters and settings Line - TransmediaThe design, look-and-feel, animation, programming, and general technologies used in the overall transmedia storytelling|transmedia experience was created by Christian D - Transmedia aspectBilled as YouTube's first transmedia sitcom, MyMusic has established a strong interactive social media aspect, as there are near 300,000 followers of the series across the web - Transmedia aspectThe transmedia aspect was able to interact with and influence viewers of the series to donate to an Indiegogo project aiming to fund music education.'Transmediation' is the process of translating a work into a different medium. It may utilize more than one media form. All the components of a transmediated work are interlinked with each other to form the whole network. Therefore, transmediated works are closely linked to semiotics and technology in the context of digital media.'Transmediation' can refer to the process of responding to cultural texts in a range of sign systems -- art, movement, sculpture, dance, music, and so on -- as well as in words. [ Semali and Fueyo] Transmediation can include response to traditional printed texts, as well as multimedia materials including video, animation, a website, a podcast, a game, etc. live in a mediacentric society filled with many affective sign systems. Transmediation can also be conceived of as multimedia communication and literacy activities. When people engage as consumers or producers of media in any form, they are engaging in transmediation. is closely linked to semiotics, which is the impact study of signs. Academic researchers and educators interested in transmediation are often also interested in media literacy, visual literacy, information literacy, and critical literacy.[ Leonard Shlain] highlights the importance of engaging students in the process of transmediation when writing, Digital information comes in multiple forms, and students must learn to tell stories not just with words and numbers but also through images, graphics, color, sound, music, and dance'Transmedia storytelling' (also known as 'transmedia narrative' or 'multiplatform storytelling') is the technique of storytelling|telling a single story or story experience across multiple platforms and formats using current digital technologies. It is not to be confused with traditional cross-platform media franchises, sequels or adaptations. a production standpoint, it involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other. - HistoryBy the 1970s and 1980s, pioneering artists of telematic art made experiments of collective narrative, mixing the ancestors of today's networks, and produced both visions and critical theories of what became transmedia. - History With the transmedia storytelling they are able to fully immerse themselves in the narrative on several different levels. - HistoryRecently the Macaulay Honors College in New York, part of City University of New York|CUNY established a New Media Lab focusing on Transmedia Storytelling and content. The lab is under the direction of Robert Small an established filmmaker and television producer. The New Media Lab operates out of NYC. - Current StateWhile the list of current and recent projects is too extensive to list here, some notable examples of transmedia storytelling include: - Current State*[ Copiii: The First Entry], a transmedia project directed by Gustavo Cooper. - Current State*Conspiracy 365 (TV series)|Conspiracy 365, a transmedia/multiplatform experience for The Movie Network TV in Australia. - Current State*Slide (TV series)|Slide, a native transmedia experience for Fox8 TV in Australia. - Current State*Skins (UK TV series)|Skins, a transmedia extension of the Channel 4/Company Pictures TV show by Somethin' Else Sound Directions Ltd.|Somethin' Else in the UK. - Current State*[ Personal Effects: Dark Art], a transmedia project by [ JC Hutchins]. - Current State*MyMusic, transmedia sitcom by Fine Brothers Productions as part of YouTube's original channels initiative, one of the more robust transmedia experiences. - Current State* [ Fallen Nation], a transmedia setting that currently includes 2 books, 1 graphic novel, and a collection of audio albums and audio theater released in podcast format. - Current StateIn 'Digital State: How the internet is changing everything' (2013), author Simon Pont argues that transmedia storytelling is a theory that is at last starting to find its practical stride. Pont cites Ridley Scott's Alien (film)|Alien prequel Prometheus (film)|Prometheus (2012), and specifically the three viral films produced by 20th Century Fox as part of the advance global marketing campaign, as vivid executional examples of transmedia storytelling theory. - Current StateIn 'Ball Flint: transmedia in 90 seconds' (2013), Pont likens transmedia story-telling to throwing a piece of flint at an old stone wall and delighting in the ricochet, making story something you can now be hit by and cut by.[ 'Ball Flint: transmedia explained in 90 seconds' (2013) Simon Pont] - Educational UsesTransmedia storytelling allows for the interpretation of the story from the individual perspective, making way for personalized meaning-making. - Educational UsesTransmedia theory, applied to a movie launch, is all about promoting the story, not the due date of a movie starring... In an industry built on the conventions of stars sell movies, where their name sits above the films title, transmedia thinking is anti-conventional and boldly purist