Social Media in business

by Marko Teräs

Web and Mobile Concepts

Social Media and Marketing e-Learning

Digital_Alpaca

Feel-Good

Meaningful

Sustainable

Collaborative

Who is the marketer?What is marketing?

Is advertising

dead?

Will old corporate structures last?

Where do new ideas come from?

?

Where’s the client?

Who’s allowed to speak?

IPR?

Who leads?

Who is responsible? What’s work?

Does a good product sell itself?What’s communicating?

In what media?

Work culture?

Who is a journalist? What is sales?

The process of product development?

Who’s the customer?

Social Media raises guestions

A couple of services I use

You won’t learn social media just by listening.

Test it out yourself.

http://www.flickr.com/photos/neilsingapore/2608719384/

Company

Success

There’s not just one map - there are options

What’sSocial Media?

OtherInformation aggregators

EntertainmentMedia/Entertainment platforms,

Virtual worlds, Game sharing

Communicationblogs, microblogs, social

networking, events

MultimediaPhoto/video sharing, Livecast,

Audio/music sharing

CollaborationWikis, Social bookmarking,

social news, opinion site

Reviews and Opinions

Product/bisness reviews,Community Q/A

Wikipedia ‘Social media’

Social media isn’t just Facebook

More than 250 applications have more than one million monthly active users

More than one million developers and entrepreneurs from more than 180 countries

There are more than 65 million active users currently accessing Facebook through their mobile devices.

…but Facebook represents it well.

350 million active users

Average user has 130 friends

More than 60 million Facebook users engage with Facebook Connect on external websites every month

http://www.flickr.com/photos/kcnickerson/2094856162/

Media before

A Paradigm Shifthttp://www.flickr.com/photos/kcnickerson/2094856162/

Everyone is a consumer,Everyone can produce

Communication tools that reach to the same level with our

social skills

Social media is a multi channel media

Social Web enhances social life instead of replacing it

http://www.flickr.com/photos/inju/112082907/http://www.flickr.com/photos/zagrobot/2687905423/

The world before

http://www.flickr.com/photos/fbouly/3568409530/

http://www.flickr.com/photos/mattjb/2667037981/

http://www.flickr.com/photos/stevegarfield/2920299992/http://www.flickr.com/photos/asurroca/83600721/

http://layar.com/

The world after

Why should you be somewhere your customers aren’t?

http://www.flickr.com/photos/flydime/2884342285/

http://www.flickr.com/photos/juliandobson/3315202368/ http://www.flickr.com/photos/tapps/3989627494/

Shattered target groups

http://www.flickr.com/photos/juliandobson/3315202368/ http://www.flickr.com/photos/tapps/3989627494/

All real life interests are represented in the web

49 588€ + VAT

Is it smart to invest this much in one place?

Price for a newspaper front page advertisement:

Current web is always on-going “Letters to the Editor”

Trends and Viral

Social mediaHow-to

Networks

Discussions[Listen + Speak]

Participate

Share

People

Create

Listen

Listen

Share

Networks

Discuss

People

http://www.flickr.com/photos/joeshlabotnik/305410323/At the end of the day it’s all about people

Logistics

Employees

Company

Leadership

Communication

Meetings andNetworking

Products andServices

Competitors

Customers

Friends

Research andDevelopment

Subcontractors

Marketing

Education

Products and Services

http://www.flickr.com/photos/decade_null/427124229/

Customers

Where are they and who’s taking care of the ecosystem?

http://www.flickr.com/photos/adders/3672290459/

Communication

http://www.flickr.com/photos/arenamontanus/3473678750

Transparency

They are talking about you even if you are not

Employees

How to react?

Meetings and Networking

Education

Full of possibilities for self-development

What’s marketing nowadays?

+ + = ?

1. Understand people

2. Listen and Participate

3. Create meanings

A couple of pointers

It’s better to do at least something than just stay away

Literature

A couple of good ones to start with

Literature

Thank you for participating!

Digital_Alpaca

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marko@digitalalpaca.comwww.markoteras.comhttp://twitter.com/markoteras

www.digitalalpaca.comhttp://twitter.com/digital_alpaca“digital_alpaca”