Social Media Release

Shel Holtz

IABC World Conference 2009Summary: Bronwyn Saunders, Wellington Chapter, July 2009

Shel Holtz, ABC

Social media expert

-Blogger - pod caster

Blog.holtz.com

Twitter: www.twitter.com/shel

shel@holtz.com

– www.holtz.com

Die Press Release! Die! Die!

2006 Blogger Tom Foremeski slags off

media releases and makes suggestions

SHIFT Communications Todd Defren

takes up challenge.

By 2008, IABC backs working party

SMR – Getting the right info to the

right people in the right way

Geared to online reporters

journos, bloggers, advocates, critics

Template so writers can cherry pick

Tag clouds, RSS feeds, comments,

downloadable documents

Audio and video

How does it work?

SMR templates

Web ‘cut and paste’, fill out the fields.

Bloggers and media

Identify and pull only what is needed

Stakeholders

Modern tool that enables easy search

Right info

Break down the information

Facts/stats

Quotes

Background

Easily embedded assets

Images, audio and video – copy embedded

code, no downloading required

Research, referral and reuse

Right people

Traditional media

SMR enhances traditional media release

Web/edit functions feed knowledge - replace

editor notes/fact sheets

Social media

Connecting better with those interested

Making it easier for all authors

Fuller picture in one document

Right way

A consistent approach to finding and using

content from social media releases

hRelease Tag Structure

XHTML Schema hRelease: machine readable

IABC working party promoting hRelease

standard

Tags - Examples

Dates

Newsbody/key messages

Location

Contacts

Background/fact/figures

Links

Multi media

Learn more

Discussion on SMR

Dave Fleet/ Brian Soliz/Shel Holtz

SMR Services

PRX Builder

Pitchengine

storyCrafter*pressrelease wizard

SMR examples

Oracle/USA.govt/Vauxhall