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Lee Hopkins Social Meedja Marketing UniSA – 6 th August 2009

Marketing and Social Media - August 2009

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How Social Media has changed the business communication landscape. A presentation to MBA students at UniSA, Adelaide, South Australia

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  • 1. MarketingSocial MeedjaLee Hopkins UniSA 6th August 2009

2. http://www.youtube.com/watch?v=I6IQ_FOCE6I 3. of what you think youknow about social media is wrong 4. I just got used to the World Wide Web and now youre telling me that this thing is evolving ?!?!? 5. Grumpy Old Men 6. of Australian consumers use social technologies create their own content 7. http://www.youtube.com/watch?v=TLZ9JpvitUQ 8. 13, 191 9. !Social Media Ethos Truth Trust Transparency Accountability 10. ! Online advertising Australians hateSocNet adverts 11. Source: http://www.forrester.com/Groundswell/profile_tool.html 12. Your reputation is what Google says it is Allan Jenkins Communication Analyst 13. 2.0 Coos Bay 14. 2.0 Coos Bay 15. of what you think youknow about social media is wrong 16. of all statistics in presentations are made up 17. http://www.youtube.com/watch?v=FPqHt4LpyKY 18. Lee Hopkins Lee Hopkins.net / Lee Hopkins.comThank you for paying attention 19. Lee Hopkins Lee Hopkins.net / Lee Hopkins.comOr at least staying awake 20. Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Or at least not snoring... 21. Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Loudly