2009 MOST Social Media Presentation

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Short presentation on Social Media and Home Care


  • 1.Social Media
    Using Social Media to Market Home Care

2. Social Media is not a Fad!
Research shows that the fastest growing segment of Social Media is the 55 to 65 female crowd.
It will only continue to grow.
3. Video
4. Its no longer about shouting
5. Its about building and maintaining relationships
6. Social Media is onlya piece of the puzzle
Social Media should only be a part of your marketing strategy.
Face to face networking
Web site
Print media
Direct mail
Community involvement
7. Where does Social Media fit in?Its Amazingly Intimate
8. Is Your Web Site
A static brochure?
Lost in the vast Internet?
Drawing no traffic?
Generating no business?
9. Social Media
Brings your Web site to life
Helps connect all the dots
Forces people to your Web site
Reaches more people
10. What is Facebook?
A social networking service that lets you connect with friends, co-workers, and others who share similar interests or who have common backgrounds.
Facebook Fan Page is a must have (takencareofparents)
**from a Newbies guide to Twitter news.cnet.com/newbies-guide-to-facebook/
11. What is Twitter?
Twitter is an online service that enables you to broadcast short messages to your friends or followers.(140 characters or less)
Twitter is designed to work on a mobile phone as well as on a computer.
Twitter is free but you have to help people.
12. Tweets I follow
13. Why a Blog is Important
People buy from people they know and trust
The public gets to know you
You show them your expertise
You touch them at least weekly
It links back to your site
You link to other sites
14. Blogs to Follow
Graceandlaughter.com (up by 10/26)
There are thousands of blogs of varying interests travel, diet, gadgets, twitter usage, musicFind something in common with your audience.
15. Customers and Information
Customers, both current and potential, are thirsty for information.
Make your social network the place to go for information.
People do business with those they trust.
16. The MOSTSMProgram is Interactive
You have unlimited opportunities for Blogging within your MOSTSM resources: press releases, PowerPoints, Resource Sheets, etc.
You dont have to reinvent or think of ideas; they are given to you each month.
Dont forget to embed the blog with the resource sheets found on your Web site.
Use bi-weekly Extra! for Tweet inspiration
17. WHY should I care?
Web site stats and search engine rankings
Media outlets want to see your expertise
Busy people want information anytime day or night
Early positioning will reap benefits
Not going away
18. And Many More
19. Resources:
A survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay
The Social Media Bible: Tactics, Tools and Strategies for Business Success by Lon Safko
Social Media Marketing: An Hour a Day by Dave Evans
www.mashable.com the Social Media Guide