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Short presentation on Social Media and Home Care
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Presented by: Practical Care Continuum • 512.380.9339 • www.practicalcare.com
Social Media Social MediaUsing Social Media to Market Home Care
Social Media is not a Fad!Social Media is not a Fad!
● Research shows that the fastest growing segment of Social Media is the 55 to 65 female crowd.
● It will only continue to grow.
It’s no longer about shouting
It’s no longer about shouting
It’s about building and maintaining relationships
It’s about building and maintaining relationships
Social Media is onlya piece of the puzzleSocial Media is onlya piece of the puzzle
● Social Media should only be a part of your marketing strategy.
–Face to face networking–Web site–Print media–Direct mail–Events–Community involvement
Where does Social Media fit in?
It’s Amazingly Intimate
Is Your Web Site…Is Your Web Site…
● A static brochure?
● Lost in the vast Internet?
● Drawing no traffic?
● Generating no business?
Social Media…Social Media…
● Brings your Web site to life
● Helps connect all the dots
● Forces people to your Web site
● Reaches more people
What is Facebook?What is Facebook?
● A social networking service that lets you connect with friends, co-workers, and others who share similar interests or who have common backgrounds.
● Facebook Fan Page is a must have (takencareofparents)
**from a Newbie’s guide to Twitter – news.cnet.com/newbies-guide-to-facebook/
What is Twitter?What is Twitter?
● Twitter is an online service that enables you to broadcast short messages to your friends or “followers”. (140 characters or less)
● Twitter is designed to work on a mobile phone as well as on a computer.
● Twitter is free but you have to help people.
**news.cnet.com/newbies-guide-to-facebook/
Tweets I followTweets I follow
● NPR.com
● Alzheimersread
● Life_Part2
● CareBuzz
● Drudge-Report
● AgingPro
● RVTravel
Why a Blog is ImportantWhy a Blog is Important
● People buy from people they know and trust
● The public gets to know you
● You show them your expertise
● You touch them at least weekly
● It links back to your site
● You link to other sites
Blogs to FollowBlogs to Follow
● MerrilyOrsini.com
● Graceandlaughter.com (up by 10/26)
● Mashable.com
There are thousands of blogs of varying interests… travel, diet, gadgets, twitter usage, music…Find something in common with your audience.
Customers and Information
Customers and Information
● Customers, both current and potential, are thirsty for information.
● Make your social network the place to go for information.
● People do business with those they trust.
The MOSTSM Program is Interactive
The MOSTSM Program is Interactive
● You have unlimited opportunities for Blogging within your MOSTSM resources: press releases, PowerPoints, Resource Sheets, etc.
● You don’t have to reinvent or think of ideas; they are given to you each month.
● Don’t forget to embed the blog with the resource sheets found on your Web site.
● Use bi-weekly Extra! for Tweet inspiration
WHY should I care?WHY should I care?
● Web site stats and search engine rankings
● Media outlets want to see your expertise
● Busy people want information anytime day or night
● Early positioning will reap benefits
● Not going away
And Many More…And Many More…
● YouTube
● MySpace
● Meetup
● stumbleUpon
● Flicker
● Yelp
● Slideshare
Resources:Resources:
● A survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay
● The Social Media Bible: Tactics, Tools and Strategies for Business Success by Lon Safko
● Social Media Marketing: An Hour a Day by Dave Evans
● www.mashable.com – the Social Media Guide
