Looking to drive more traffic to your staffing and recruiting website? Interested in staying top of mind with clients, prospects and candidates? Realize you NEED to be active on social networks but don\'t have time? Download our introduction to blogging and social media and then call Haley Marketing Group at 888-696-2900 to get started!
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1. Blogging &Social Media
2. TodaysAGENDA
Blogging Overview
Search Engine Optimization (SEO) Benefits
Social Media - Twitter - Facebook - LinkedIn
Analytics/Proving ROI
3. BLOGS:A Powerful SEO and Content Management Tool 4. What is
aBLOG?
A type or part of a website usually maintained by an individual
that shares regular news, commentary or updates.
5. Why should youBLOG?
Direct communication
Brand building
Competitive differentiation
Exploit a niche/Become an expert
Media/Public Relations
Relatively low cost marketing
Search Engine Optimization
6. Content Better content=higher rankings!
Start with a strong headline
Include keywords throughout
Be conversational(write for humans, tweak for search
engines)
Avoid duplication
Create links with anchor text
Make frequent updates
Content includes video and audio as well
7. Blogs & SEO
Page Title (Blue bar in Internet browser)
URL / Website Address
Blog Title and Content
Blogs provide the ability to control key elements that have a
dramatic effect on your search engine rankings and drive more
targeted traffic to your website: 8. SOCIAL MEDIA: Twitter,
Facebook, & LinkedIn 9. Twitter
Micro blogging website (each post limited to 140
characters.)
17 million US visitors in April 09*
Largest audience segment age 45-54*
*April 2009 U.S. comScore Media Metrix data
10. Facebook
Social Networking website
Average monthly audience over 12 million
Fastest growing segment ages 35-49*
*Neilson Social Networking Report, March 2009
11. LinkedIn
Professional Networking website
Over 40 million professionals
80% of members are college grads*
49% are decision makers*
*@Plan, Summer 2008 Report
12. Web Analytics:How do I know if this works and what is the
ROI? 13. Google Analytics
A wealth of stats, including:
How people find your website
How long people stay
New vs. return visitors
What keywords people used
What sites are referring traffic
Where traffic drops off
Key spikes in traffic
14. Blogs work.Want proof?
Google Analytics Daily Web Traffic Overview
Corporate blog was formally introduced and integrated with
email marketing efforts on May 29, 2009 resulting in a huge spike
in traffic.
15. Social networking at work.
August, 2009
Just wanted to bring to your attention that our website is now
at 10,700 plus for the visitors in the past 30 days. We were at
8,200 last month. New visits are above 68%.
Our efforts are really paying off, and our site is gaining
strength month after month. I think we are kicking ass right
now.
Chris Garner
President
Berks & Beyond Employment Services, Inc.
Over 30% increase in website traffic in 1 month.
16. Looking to take advantage ofBlogs and Social Media?
