Social Media Presentation - 2009

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An overview of Social Media and why you need to join the conversation right now!

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  • 1. Social Media -What Really Works
    Lawrence Kirsch
    www.LawrenceKirsch.com
    1
  • 2. What Is Social Media?
    Social Media is a complex, organic Online Conversation
    An open-communication network powered by:
    • Social Networks
    • 3. Blogs
    • 4. Microblogging
    • 5. Video / Photo Sharing
    • 6. Message Boards
    • 7. Social Gaming
    • 8. Podcasts
    • 9. Real Simple Syndication (RSS)
    2
  • 10. What Is Social Media?
    The power to define and control the conversation surrounding a brand is shifting from companies and institutions to individuals and communities.
    Telling and Selling is dead.
    Jim Stengal, Chief Global Marketing Officer, Procter and Gamble
    3
  • 11. What Social Media Is Not
    Direct Marketing
    A Campaign
    Controllable by You
    Easy to Measure
    Social Media is Not Just Another Place to Publish Your Advertising
    4
  • 12. Social Media sites are the fastest-growing category on the Web. Traffic doubled from last year.
    73% of active online users have read a blog
    45% have started their own blog
    39% subscribe to an RSS feed
    57% have joined a social network
    55% have uploaded photos
    83% have watched video clips
    Whos Talking?
    Customers / Employees / Investors / Critics / Fans / Prospects
    5
  • 13. Why You Should Listen
    Of all online users
    ...91% say consumer reviews are the #1 aid to buying decisions.
    - JC Williams Group
    ...87% trust a friends recommendation over critics review.
    - Marketing Sherpa
    ...47% say social
    media sites influence their decisions to
    purchase specific brands or services.
    ...3 times more likely to trust peer opinions over advertising for purchasing decisions.
    - Jupiter Research
    6
  • 14. Business-to-Business Is Using Social Media
    81 %
    Linkedin
    70 %
    Twitter
    60 %
    Facebook
    Next Year More Blogs
    7
  • 15. The Nature of People
    We want to do business with people they
    Know
    Like
    Trust
    8
  • 16. Three Main Sites
    9
  • 17. Others To Consider
    10
  • 18. More than 300 million active users.
    • 50% of active users long onto Facebook in any given day.
    • 19. The fastest growing demographic - 35 years old and older.
    • 20. Average user has 130 friends on the site.
    • 21. More than 45 million active user groups exist on the site.
    • 22. Has over 15 billion photos - adding photos at a rate of 850 million photos a month.
    11
  • 23. Over 50 million professionals use LinkedIn to exchange information, ideas and opportunities.
    • Members are in over 200 countries & territories around the world.
    • 24. A new member joins approximately every second.
    • 25. Half of the members are outside the U.S.
    • 26. Executives from all Fortune 500 companies are members.
    12
  • 27. More than 300 million active users.
    US Adult Twitter Users, 2008-2010 (millions & % of adult Internet users).
    2008
    6.0 (3.8%)
    2009
    18.0 (11.1%)
    2010
    26.0 (15.5%)
    Note: Ages 18+; Internet users who access Twitter via any platform at least monthly.
    Source: eMarketer, September 2009
    13
  • 28. More than 25 million people
    visited in the past 30 days (as of 8-2009)
    • Yelpers have written over 7 million local reviews.
    • 29. In addition to reviews, you can use Yelp to find events, special offers, lists and to talk with other Yelpers.
    • 30. Every business owner (or manager) can setup a free account to post offers, photos and message her customers
    14
  • 31. Blog Is The Centerpiece
    15
  • 32. Blogging Facts
    Search Engine Friendly (SEO)
    Dialogue with your Customers
    Hear Customer Feedback
    Communicate with blogging community
    Allows for distribution via RSS
    Facilitates both Push & Pull content interaction
    16
  • 33. Social Media Examples
    17
  • 34. Social Media Examples
    18
  • 35. Social Media Examples
    19
  • 36. Social Media Examples
    20
  • 37. Social Media Examples
    21
  • 38. Social Media Examples
    22
  • 39. Social Media Examples
    23
  • 40. Social Media Examples
    Multiple Conversations
    24
  • 41. Social Media Roadmap
    25
  • 42. Social Media Roadmap
    First Step Know Your Audience
    Create A Strategy Integrate
    With Marketing
    Commit Resources & Time
    Dont Be Afraid
    26
  • 43. 27
  • 44. Thank You
    Lawrence Kirsch
    Marketing & Management Consulting
    Larry@LawrenceKirsch.com
    www.LawrenceKirsch.com
    760-845-1633
    28