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This is a presentation I put together on social media in January of 2009. I found it recently and was surprised that a lot of the concepts and strategies still hold true today. The content is old, but it's interesting and even somewhat funny to see what was going on with social media almost five years ago. The landscape has changed dramatically in a very short period of time.
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SOCIAL MEDIATHE WEB HAS BECOME A SOCIAL SPHERE
WHAT IS SOCIAL MEDIA?
Social Media is a shift in the way we DISCOVER, CONSUME and SHARE information.
The Democratization of INFORMATION
A fusion of SOCIOLOGY and TECHNOLOGY
Promotes INTERACTIVITY and PARTICIPATION
SOCIAL MEDIA APPLICATIONS
• Communication (Blogs, Micro-Blogging, Social Networking)
• Collaboration (Wikis, Social Bookmarking, Social News)
• Multimedia (Photo Sharing, Video Sharing, Music Sharing)
• Reviews & Opinions (Product Reviews, Q&A, Employer Reviews)
• Entertainment (Media & Entertainment Platforms)
THE POWER OF SOCIAL MEDIA
CONSUMER ENGAGEMENT within social networks has the potential to change the way consumers are targeted in the digital medium as well as all forms traditional media.
Social networking presents an opportunity for brands to ENGAGE with their audience on a PERSONAL, more FREQUENT level.
SOCIAL MEDIASOCIAL MEDIA IS CHANGING EVERYTHING
MONOLOGUES INTO DIALOGUES
Social media is user-generated content that enables people to connect and communicate in new and innovative ways.
It is effectively transforming monologues (one to many) into much more engaging dialogues (many to many).
THE VOICE OF THE CONSUMER
Social media empowers the consumer more so than any previous advertising medium.
Social media has put the power in the hands of the consumer, transforming them from content readers into publishers.
EVERYONE IS CONNECTED!
IT’S ALL ABOUT THE CONVERSATION
Traditional media was designed to provide platforms for delivery of ads around relevant content. Social networking sites on the other hand were designed as platforms for interaction and networking, not content and ads.
Social media exposes brands to two-way conversations, conversations they cannot control.
IF WE CANNOT CONTROL THE MESSAGE, WHAT CAN WE DO?
JOIN THE CONVERSATION
Most brands are already social so it only benefits you to join the conversation and leverage this emerging and highly effective channel to grow business.
Social media opens up endless positive opportunities for brands that maintain solid customer relations. It also increases the vulnerability of brands with faulty quality assurance.
A STORY OF THE POSITIVE
Zappos has grown tremendously throughout the past few years in large part due to their excellent social media utilization. They are currently the fastest growing website in the United States and are quickly becoming a household name.
A STORY OF THE NEGATIVE
After his guitar was damaged on a United Airlines flight and he was unable to receive compensation from customer service, Dave Carroll took his grievances social by posting a music video about the incident on Youtube.
SOCIAL MEDIASOCIAL MEDIA USAGE AND DEMOGRAPHICS
HOW BIG IS SOCIAL MEDIA?
TWO-THIRDS of the World’s Internet Population Visits Social Networking or Blogging Sites
SOCIAL NETWORKING and BLOGGING are currently the 4th most popular activity on the Internet
Facebook and MySpace reach a global unique
audience of 189.3 MILLION
FACEBOOK STATISTICS
• 150 million people worldwide are actively using Facebook
• Facebook has 54.5 million monthly unique visitors
• 45% of Facebook’s US audience is 26 years old or older
• Women over 55 remain the fastest growing group
• If Facebook were a country, it would be the eighth most
populated in the world
TWITTER STATISTICS
• Twitter has grown by more than 3000% year-over-year
• Unique visitors increased 1,382% year-over-year
• Twitter reaches over 4.1 million U.S. monthly people
• Twitter users are mobile, less tethered by technology
• The site attracts a more educated, slightly more female
than male, young adult audience
MYSPACE STATISTICS
• There are currently 76 million members in MySpace US
• Primary age demographic is between 14 and 34
• MySpace averages 350,000 new registrations each day
• Receives between 39 and 45 Billion page views per month
• The average MySpace user spends 266 minutes (4.4
hours) on the site every month
YOUTUBE STATISTICS
• Youtube generates over a billion views per day
• YouTube reached 100 million unique viewers in 2009
• The 35+ age category constitutes 42% of Youtube users
• 51% of Youtube users are male and 49% female
• In January 2009, 147 million U.S. internet users watched
an average of 101 videos per person.
SOCIAL MEDIA TIPS TO CREATING YOUR OWN SOCIAL MEDIA STARTEGY
IDENTIFY GOALS AND OBJECTIVES
The first step is to do the proper research in identifying your goals and objectives for social media. Who is your audience? How will you communicate with them? How will you create new content? Having a clear plan to act upon will make the process much less painful!
LISTEN TO YOUR AUDIENCE
Knowing your audience and how to reach them via social media is one of the most important aspects of planning a social media strategy.
KEEP IT FRESH AND RELEVANT
New, fast and relevant information is critical to managing your online brand.
ENCOURAGE PARTICIPATION
To make your social media strategy take off engage your audience by encouraging participation.
BUILD YOUR ONLINE BRAND
Everything you post, every tweet you write, and every comment you make should be treated as a chance to show your audience what your brand is all about, what you value, and what you stand for.
