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HOW TECHNOLOGY HAS CHANGED OUR LIVESTechnology in the 21st Century
Tracy Robinson
2TECHNOLOGY STRATEGY
BASICSFirm Founding (NTBF) or an R&D Project in a Firm:Create protectable value for which real customers or specific organizations will pay money to the company rather than its competition
Value Creation• How does the scientific idea or technology
create protectable market and technical value?• Which product, process, application?
Value Capture• Can we capture the market value inherent in
this idea/technology in the face of competition?
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LIFESTYLE CHANGES: VIDEO GAMES
Children Less Active Spike in Obesity Rate
Less Sun/Lower Immunity
Social Aspect Aggression
Improved Problem-Soving Skills
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COMMUNICATION VIA TEXT MESSAGES
Popular Form Of CommunicationFewer Oral Conversations Between Family/FriendsSpecial Text Terms and AcronymsCommunication Not Private
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PERSONAL EMAILS
I. Electronic Mail URGENTII. Speedy DeliveryIII. Receive Business CommunicationIV. Share Information/FilesV. Emails are Public
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IMSMessages are Instant
“See” When Friends are Online
Video/Audio Capabilities
Send IMS via Computer or Cell Phone
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CELL PHONES
Stay in Touch Whenever, WhereverComputer Within Cell PhonesAbility to Access the InternetGPS Capable Portable Means of Communication
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BLUETOOTH
Links Devices Wirelessly
Enables Hands-Free Cell Phone Usage
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The Internet
SHARE FILESWATCH T.V.
DOWNLOAD MUSICMAKES IDENTITY THEFT EASIER
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10Technology Classes: OpportunitiesKey TechnologyA crucial element in research/innovation; may involve the creation of fundamentally new capabilities (advantages) Platform TechnologyA core competency; basis for “exploitation strategies”Enhancing TechnologyIncremental shifts in product performance of existing materials, e.g. chemical nanotechnology (known markets!)Enabling TechnologySubset of technologies, prerequisite or essential for a specific phase of (chemical) science, product or process development, or manufacturing; also new functions for existing materialsPacing TechnologyA technological area representing a limiting factor in the progress of a particular program (project or innovation)
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PORTABLE MP3 PLAYERS
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LAP TOPS• Portable
• Wi-Fi Optional
• Work Way From Home
• Privacy Issues
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COMPUTER PROGRAMS
Word Processor Software
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SOCIAL NETWORKING
• Popularity of Facebook•Make New Friends• Play Game
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THE PLAN INCLUDES PRODUCTS, MARKET FOCUS , AND ACTION PLAN