[En] how social media changed our (your) lives

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a presentation I gave to a client recently about how social media changed our professional lives, talking about the impact on organisations, the way we do business, how hierarchies are impacted ... and how employees can help their companies by becoming user-producers with UGC.

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  • 1.How the Social Web Changed Our Lives Yann Gourvennec Head of Internet & Digital Media http://orange-business.com Paris nov 2010 some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services

2. a footprint supporting business around the world some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services local support in 166 countries and territories a seamless network covering 220 countries and territories 3. Social Media for Businesses > SMBC: socialmedia.org > media aces: france.media- aces.org some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 4. [Fr] les mdias sociaux expliqus mon boss some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 5. agenda > it changed our lives > what is it? & numbers > organisational impact > a new paradigm? some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 6. the Web has changed our lives including vital statistics some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 7. smile > the power of now! http://ygourven.posterous.com some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 8. its about branding (personal/non personal) 9some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 9. its about the human touch some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 10. because we are special Image by Nina Matthews some rights reserved some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 11. and social media gives us a say Image by Robert Nilsson some rights reserved some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 12. making things happen >> why innovation is overrated, HBR blogs, Scott Berkun inventors, creators, and leaders [] care less about being innovative than they do about making things. some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 13. but dont do it that way! some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 14. ok now what is social media? some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 15. a few thoughts social media is information content created by people using highly accessible and scalable publishing technologies. [] also referred to as user-generated content (UGC) some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 16. 2.0 collective intelligence the user - producer the web as a platform rss syndication thin clients in a few words: cooperation some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 17. often opposed to > industrial media" > aka "traditional > aka "broadcast > aka "mass" media, Image by Robert Nilsson some rights reserved some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 18. http://gapingvoid.com/2010/07/02/commission-supergenius/ 19. plus > enterprise social software, ne enterprise 2.0 > everything I may have forgotten some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 20. http://www.fredcavazza.net/2008/06/09/social-media-landscape/ some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 21. the (daunting) boom of social media some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 22. a new bubble? even in these times of crisis "it's never been so easy for a start-up to get started on a very low budget http://bit.ly/orangegreen Howard Greenfield, EIR, plugandplaytechcenter some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 23. French blogging: facts and figures some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 24 > 28 % assumed name > majority of personal blogs > 16% are corporate blogs > 20% bloggers do both > most popular: high-tech French bloggers age groups < 25 25 - 30 30- 40 > 40 source Journal du Net 2010 0% 50% 100% OverBlog Blogger Skyrock blog CanalBlog mthly uniques (Nielsen # of blogs 24. source: http://telephonyonline.com/iptv and comments by Lynnette Webb on flickrhttp://www.techxav.com/2010/03/19/if-facebook-were-a-country/ if were a country some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 25. 2009: rocketing twitter awareness some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 2009: the twitter year social network awareness progression in France 2007-2009 autumn 2007 autumn 2008 spring 2009 autumn 2009 26 26. social media not for business people? some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 27 27. some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services social networks in a nutshell (11/10) facebook 500 million members 17 million Fr USA: 2004 50 languages consumers + High Tech + ? 1. Coca Cola: 4 million 2. Starbucks: 5 million 3. Walt Disney: 2 million linkedIn 80 million members 1 million Fr USA: 2002 predominantly English Professionals average user 41 years old viadeo 30 million members 3.7 million Fr (n1) France: 2002 predominantly French Professionals external growth 100,000 connections/day Xing +8 million members (08/09) Germany: 2003 (ne Open BC) 16 languages inc. Ger + Au + Ch Professionals mostly German-speaking + Spanish + Chinese folks source: brands & Orange Business Services & Wikipedia 28 400m -> 500m in just 4 months 65m -> 80m in just 7 months 25m -> 30m in just 7 months 8+m -> 10m in just 7 months 28. social network usage 30% 25% 25% 10% 10% do business finda job hirepeople findexperts reconnect some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services source Alain Lefebvre (2008) 29 29. 145 million twitter accounts worldwide (75 as of April) but 60% of users dont return some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services > 80% awareness in France > 120 million visits worldwide - Fr 2.6 m unique visitors (2009) > traffic - USA : No.1 (33.3%) - France : No.13 (0.98%) > profile - men 74 % - women 26 % - average user 31 years old > 76 % mobile access Sysomos survey: - average : 4.67 degrees of separation - on average, 50% users < 4 degrees - all < 5 degrees 30 30. some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services largest twitter users in France (2010) Source 01 informatique 05/2010 31 31. France, 2010 Facebook leading in terms of brand awareness but only #3 Le Monde, Oct 15, 2010 photo by Robert S Donovan some rights reserved some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 32. regional differences are still key source:http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.php Le Monde, Datamonitor 2008 http://medias.lemonde.fr/mmpub/edt/ill/2008/01/14/h_4_RESEAUX+X1I1.gif * numbers meaning millions of hours spent by month as of Aug 2007 europe * NAM * 1/4 of subscribers asia-pac * 1/3 of subscribers (2007-8) some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 33 33. so where are you at, now? Norman (1998: The Invisible Computer) Modified from Moore [1995]). Source: http://www.jnd.org/dn.mss/life_cycle_of_techno.html some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 34. vital statistics: b2c social media > is social media a fad? > 96% of gen y on social networks > social media #1 web activity (above porn) > facebook added 100m users in 9 months > YouTube 2nd largest search engine ww > wikipedia over 13m articles - 78% of which non English > 25% of search results for brands linked to UGC socialnomics http://bit.ly/2009socialnomics some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Servicessome rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 35. vital statistics: b2b social media > 93% of buyers initiate buying process via Search > 81% of B2B companies have (some sort) of social media presence (vs 67% for b2c) > 75% take part in micro blogging (vs 49% for b2c) > 53 of CEOs prefer looking for information online by themselves > 60% use search engines > 60% carry out more than 6 searches everyday http://www.earnest-agency.com/ http://bit.ly/earnestb2b some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 36. a few random thoughts on the impact of social media on our organisations some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 37. no longer anoraks > 1996 AOL UK flyer > today: (new) Internet as role model for collective intelligence some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 38. of networks and men some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 39. 40 new (?) organisational patterns > http://www.visionarymarketing.com/articles/ofnetworksandmen0.html top-down bottom-up (participation) network some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 40. of networks and men some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 41. how is (good) networking done? http://bit.ly/fanpancan some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 42. 43 the end of thought leadership(as we know it) http://www.businessweek.com/innovate/content/apr2007/id20070409_372598.htm some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 43. the (sad) state of collaboration in the workplace > the Hamster revolution > no email friday - US Cellular (2007) - Deloitte (2008) - pains Jacquet (2009) > 15 tips - http://tinyurl.com/stayingontop 44some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 44. the way we work some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 45. now and beyond? some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 46. here and now already some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 47. some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services so what are brands doing? Brand content and the UGC revolution 48. 49 Linkedin Viadeo Facebook slideshare FR 1 EN 1 posterous EN 1 the brand content game (example) YouTube 1 EN Press announcements 1 EN 1 FR webzine FR 2 EN 11 FR 1 EN webradioblogs FR 6 EN 2 webTV FR 1 EN 1 FR 1 BlackBerry Touch.com some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 49. some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services guess whos producing the content? 50. other useful best practices > blogging for a good cause - Kaiser Permanente: http://bit.ly/kaiserp Tyson foods hunger relief program > caring for enthusiasts - Discovery Channels Shark Week: http://bit.ly/discoshark - GE and UK transpotters: http://slidesha.re/gespotters > b2b - Blentecs will it blend YouTube channel: http://www.willitblend.com/ - Intels social media involvement - SAP Sapphire: spicing events with Social Media - [Fr] Cegos blogging programme > HR - Sungards Yammer community - [Fr] SocGens HR tv channel > Social CRM and crowdsourcing - Orange France (forums) and Orange Spain (twitter) - [Fr] Dream Orange (Orange labs) some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 51. so why bother? I have another job to do" is this for me?" it wont work here!" how to do it?" what ROI?" Image: microsoft clipart gallery some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 52. 20 seconds, 20.000 views whats the message ? some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services http://bit.ly/jchambers 53. http://gapingvoid.com/2010/07/02/commission-supergenius/ 54. a new paradigm? some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 55. communities: the new paradigm 56some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 56. e-reputation is the new paradigm since 1995 some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 57. 58 UGC, the new paradigm maybe not really new some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 58. +/- outcomedigestion phases of technology maturation technological breakthrough digital photography A1 B digestion phase technology fails it is either abandoned or recycled (e.g. 1st generation tablets, voice recognition). technology becomes transparent Internet banking hell A2 C2 C3 C1 heaven the technology maturation curve some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 59. follow us on some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services @ygourven @orangebusiness @orangeb2b_intl http://www.posterous.com/orangebusiness http://www.facebook.com/orangebusiness 60. my research on Bnet and elsewhere > http://resources.bnet.com/topic/yann+gourvennec.html my personal research on the Web > http://visionarymarketing.com > http://visionarymarketing.wordpress.com some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 61. about Yann Gourvennec > since 2008, head of internet, orange business services > 2005-06/2007, innovation principal, orange business services > 2003-06/2005, alliance partner manager, france telecom > 1999 2002 - director e-business: france telecom teleconferencing services > 1997 - 1999 consultant, Internet, marketing & information systems, cap gemini > 1995-1997 internet marketing consultant, unisys europe > 1992-1995 business systems manager, unisys europe > 1988-1992 business systems manager, unisys france > 1985-1988 account executive, philips France my research available online at: http://visionarymarketing.com/ some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services