WeChat Best Practice This

MonthMarch - April Edition

Gamification

TABLE OF CONTENTS

1 Mini Program

2

3 Media Buy Trends

4 H5 Campaigns

PART 1

Mini Program

© 2018 Curiosity China

MINI PROGRAM - LOUIS XIII COGNAC

KEY FEATURES

• Purchase products from the Classic collection

• Brand History • User Center with customer service

HIGHLIGHTS

• Brand History is reflected on every product listing page

• Store locator services

User CenterBrand HistoryProduct DetailsLanding Page

© 2018 Curiosity China

MINI PROGRAM - AUDEMARS PIGUET

KEY FEATURES

• Product details• User center

HIGHLIGHTS

• Detailed information about product assembly

User CenterProduct DetailsList of collectionsLanding Page

© 2018 Curiosity China

MINI PROGRAM - TOPLIFE

KEY FEATURES

• Online Shopping • Company Introduction

HIGHLIGHTS

• Brand pages for featured brands

Brand E-StoreBrandsIntroductionLanding Page

© 2018 Curiosity China

MINI PROGRAM - DISCOVER SINGAPORE

KEY FEATURES

• Sightseeing, Shopping, and Food recommendations

HIGHLIGHTS

• Includes interactive display and recommended routes

RouteFoodScenic SightsLanding Page

PART 2

Gamification

© 2018 Curiosity China

GAMIFICATION - GUERLAIN “MY ROUGE-G” GAME

KEY POINTS

• Gaming with advanced mechanism.

• Timer + ranking to increase competition.

• Winners can collect the product offline in retail stores > drive traffic

Live !Instruction Product Landing Page

© 2018 Curiosity China

GAMIFICATION - DIOR “BLACK & WHITE” GAME

KEY POINTS

• Interactive gaming campaign to promote launch of the new “Black& White” collection

• HTML5 game for users to find “Black& White” new collection items by tapping on squares. Collect all items as quickly as possible

• Better user engagement to promote new product launching.

DetailsTimerProduct Landing Page

PART 3

Media Buy Trends

© 2018 Curiosity China

MOMENT ADS - ARMANI NEW COLLECTION

KEY POINTS

• Immersive experience highlighting new season collection

• New season collection video + celebrity story telling

• Drive traffic to follow WeChat account and encourage interaction

Celebrate storyIntroduction Ad Page Video

© 2018 Curiosity China

MOMENT ADS - CALVIN KLEIN

KEY POINTS

• Driving customers to make purchases on official website

• Display of official account for fans to follow

Product List DetailsMoment Ad

© 2018 Curiosity China

MOMENT ADS - STUART WEITZMAN

KEY POINTS

• Interactive use of videos to showcase latest products

• Use of LBS to reflect nearest store outlets, driving traffic to physical stores

Store LocatorAd page Introduction

© 2018 Curiosity China

MOMENT ADS - BRIONI

KEY POINTS

• Engaging followers to discover the brand’s history

• Displaying the unique craftsmanship of the brand

Brand HistoryDiscover the Legend Ad Page Art of Tailoring

© 2018 Curiosity China

MOMENT ADS - TIFFANY LOVE

KEY POINTS

• Encourage users to participate in offline events

• Personalized services to attract more purchases from fans

EventLanding pageAd Page Offline invitation

PART 4

Html5 Campaigns

© 2018 Curiosity China

H5 CAMPAIGNS - SHANGRI-LA HOTEL

KEY POINTS

• Immersive experience highlighting different wedding planning services

• A mock up of the wedding venue to showcase the hotel site

• Nice integration of content and pictures

Venue IntroductionStyle Introduction Landing Page Contact Info

© 2018 Curiosity China

H5 CAMPAIGNS - HERMES

KEY POINTS

• Timer Countdown to Shanghai Fashion Show

• Attract attention of fans to follow the campaign

• Store locator services to drive offline traffic

PaymentProduct DetailsLanding Page User Center

© 2018 Curiosity China

H5 CAMPAIGNS - MONT BLANC

KEY POINTS

• Exciting campaign to find missing item

• Showcase Petit Prince limeted edition

• Display of QR code to gain more followers

RewardCampaignLanding Page Scan QR code

© 2018 Curiosity China

H5 CAMPAIGNS - BACCARAT

KEY POINTS

• Creative use of season’s greeting card

• Interactive video to convey greetings

• Display of QR code to get more followers

Landing page Greetings Scan QR codeGreetings

© 2018 CuriosityChina

THANK YOU !

@CuriosityChina @CuriosityChina奇智睿思

@CuriosityChina