WeChat Best Practices - Curiosity China ... WeChat account main menu • Interactive campaign presents

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  • WeChat Best Practices

    March Edition

  • TABLE OF CONTENTS

    HTML 5 Creative Campaign

    1 Mini Program

    2

    3 Media Buy Trends

  • PART 1

    Mini Program

  • © 2017 Curiosity China

    MINI PROGRAM - YSL VALENTINE’S DAY E-STORE

    KEY POINTS

    •YSL pre-oder for May and August festival limited exclusive gift card. •Moment ads called to visit mini program e-shop. •Festival themed visuals with selected collection for users with different productS. •Reservation in advance allowed user have enough decision making time. For brand side, supply chain will have enough time to be well prepared.

    Homepage Select Product Product DetailProduct List

  • © 2017 Curiosity China

    MINI PROGRAM - SWAROVSKI WISH LIST E-STORE KEY POINTS

    • Shareable wish list shopping experience.

    • Clients select a product in the mini program and send their wishlist to their friends with greeting or short message.

    • Order creator can pay any amount of money of the order and their friends who received their wish can help to pay for any amount of money.

    • If the friend completes the order then the product will be deliveredMini Program Product List Select Product Share to friends

  • © 2017 Curiosity China

    MINI PROGRAM - COACH CNY E-STORE

    KEY POINTS

    • CNY e-store mini program with limited edition gift packages: 3 packages for women and 3 packages for men depending on their personal styles

    • Drives traffic to offline shops.

    Product DetailMini Program Product List Select Product

  • © 2017 Curiosity China

    MINI PROGRAM - THE NORTH FACE E-STORE

    KEY POINTS

    • Mini Program E-Store for new collection • Users can pre-order select products • Service center will send template message

    once the collection is launched

    Product List Follow Account Product List Notifications

  • © 2017 Curiosity China

    MINI PROGRAM - LONGCHAMP RESERVATION SERVICES

    KEY POINTS

    • Mini Program dedicated for : • new collection preorder • offline event reservation • online customer services • personal info

    • drive traffic to offline activities • customer can manage their activities in personal

    info page

    Product DetailHomepage Product List Select Product

  • PART 2

    HTML 5 Creative Campaign

  • © 2017 Curiosity China

    CREATIVE CAMPAIGN - IWC CNY LIMITED COLLECTION

    KEY POINTS

    • 2 limited edition watches for CNY with traditional Chinese design elements

    • HTML 5 campaign drives traffic directly to brand e-commerce with large selection of items

    • propose offline shopping experience and services within LBS.

    Store LocatorHomepage Product ListProduct List

  • © 2017 Curiosity China

    MEMBERSHIP PROGRAM - PERNOD RICARD

    KEY POINTS

    • Group membership program for all brands in Pernod Ricard group.

    • Lucky draw HTML 5 campaign encourages users to activate membership card.

    • Drive traffic to brand’s service account to continue the interaction.

    • Users can find out all the membership card in their WeChat card holder

    Moments Ad Template Page Homepage Sign up form Lucky Draw Account Details

  • © 2017 Curiosity China

    CREATIVE CAMPAIGN - BOTTEGA VENETA FASHION WEEK CAMPAIGN

    KEY POINTS

    • Bottega Veneta canvas campaign to better communicate NYFW

    • A specific category was added during FW in WeChat account main menu

    • Interactive campaign presents the fashion show from different point of view : collection, celebrity, details, backstage...etc

    • video streaming and video record available during and after the show

    IntroductionHomepage Video ListCampaign List

  • © 2017 Curiosity China

    CREATIVE CAMPAIGN - STUART WEITZMAN NEW COLLECTION

    KEY POINTS

    •Visualized brand’s shooting and products catalogue. •legendary celebrities to endorse brand’s assets within touching storytelling. •customized visual layout and content design

    Product List Video ListHomepage Share to friends

  • © 2017 Curiosity China

    CREATIVE CAMPAIGN - FURLA CNY GAME CAMPAIGN 


    KEY POINTS

    • HTML 5 Campaign promoting Chinese New Year collection

    • Interactive games to better engage with users

    Homepage Red Packet CNY collection Gift Redemption

  • © 2017 Curiosity China

    CREATIVE CAMPAIGN - MIU MIU GREETING CARD

    KEY POINTS

    HTML 5 greeting card with more interactive user engagement through CNY themed campaign.

    Send and share exclusive brand greetings to users

    Homepage Send CNY cardCard DesignSign up

  • © 2017 Curiosity China

    CREATIVE CAMPAIGN - HUGO BOSS LUCKY DRAW 


    KEY POINTS

    • HTML 5 lucky draw campaign during CNY promotion

    • Play incentive game to redeem for brand’s coupon

    • Festive customized visual design to get more immersive CNY atmosphere

    • Drive traffic to offline store and interact with SA

    Homepage Game Coupon Redemption

  • PART 3

    Media Buy Trends

  • © 2017 Curiosity China

    JUMP X NIKE ADS


    KEY POINTS

    • Jump is a cult mini program game

    • It has hooked 100million users in just two weeks.

    • Nike is the first brand to buy advertising within the game via a branded “box”

    Enter Game Nike “Box” Game

  • © 2017 Curiosity China

    MOMENT ADS - YSL E-STORE LIMITED EDITION


    KEY POINTS

    Customized moment ads drive traffic to limited edition festival gift.

    HTML 5 brand e-shop for limited edition gift within personalized services and offline customer services.

    Product List Moment Ad Product Details

  • © 2017 Curiosity China

    MOMENT ADS - TIFFANY & CO VALENTINE’S CAMPAIGN


    KEY POINTS

    • New video design moment ads format

    • Ads redirect to Valentine’s day campaign : e-shop + UGC story sharing

    • Generate emotional engagement between brand and users

    First Page Second Page Brand Zone H5

  • © 2017 Curiosity China

    BANNER ADS - KIEHL’S VIDEO FORMAT


    KEY POINTS

    • New video design banner ads video format

    • Ads redirect to Kiehl’s HTML5 campaign

    • Immersive ads to attract user’s attention

    Product List Product List Product List Loading Page

  • © 2018 CuriosityChina

    THANK YOU !

    @CuriosityChina @CuriosityChina奇智睿思

    @CuriosityChina