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Social Media 101: How to Grow your Business with Pinterest
Michelle Hummel CEO of…
Thanks for joining me today!
•Web Media Experts: Social Media Agency
•Social Media Enthusiasts : Social Media Networking Community
•Send Social Media: Social Media Management Dashboard
•Social Media Matcher: Social Media Tools Directory
•Web Media University: Social Media Training and Certification
COMING SOON!•My book: The Social Media Magnet “Everything you need to know to attract customers with social media” by Michelle Hummel
© Web Media University 2013. All rights reserved.
A virtual pin board that lets you organize and share all the beautiful things you find on the web
A combination of web bookmarking, social sharing and virtual scrapbooking
Like a craft fair, fashion show, exhibit, tradeshow all rolled into one place
What is Pinterest?
© Web Media University 2013. All rights reserved.
10 Million US Monthly visitors More than 80% of users are women 29% are between the ages of 39-44 Topics of interest – fashion/style,
interior design, hobbies, and cute collectibles/animals
80% of pins on Pinterest are repins
Who uses Pinterest?
Is your target audience on Pinterest?© Web Media University 2013. All rights reserved.
Stay ahead of the competition Users spend 88.3 minutes on
Pinterest – it’s sticky! It’s growing like crazy! Provides significant exposure
and SEO juice for your websiteUsers are closer to the “buy”
trigger in the sales cycle Kotex Pinterest Campaign
Why should you be on Pinterest?
© Web Media University 2013. All rights reserved.
Virtual “dream boards”Pins are an immediate
connection to your product/brand
Boards show what they “like” by interests, ideas, etc.
Buy links turn their “wish list” into an actual purchase
Pinterest shortens the sales cycle
What products can you sell on Pinterest?© Web Media University 2013. All rights reserved.
Official “Pin it” Button, encourages people to pin content from your website
Firefox “Right Click Pin”, for Firefox power users to easily right click and save pins
Pinstamatic, take “snapshots” of websites, highlight special quotes or stats, and pin them on Pinterest
Pinterest Pinning Tools
© Web Media University 2013. All rights reserved.
Creative or innovative ideas for repurposing household items
Crafting ideasDo-it-Yourself before and
after imagesRecycle old products
into newLOWES board
Repinnable Pins: Inspirational
© Web Media University 2013. All rights reserved.
Motivational quotes, photosBeautiful vacation placesLuxury itemsTIP: connect with your target
audience by creating style boards to sum up their lifestyle or the culture of that area
Family Friendly Cincinnati
Repinnable Pins: Motivational
© Web Media University 2013. All rights reserved.
Educational how-to pins such as:How to tie a scarf in a unique wayHow to build a portable herb
gardenHow to pick the best fresh produceHow to generate more leadsHow to be a more effective leaderHow to paint a mountainOLD NAVY “DIY” board
Repinnable Pins: Tutorial
© Web Media University 2013. All rights reserved.
Much like educational pins, solution pins can be related to specific problems your target audience faces
Plumber - how to avoid a costly plumbing repair by doing general pipe maintenance
Dietitian - provide ideas on the proper food portions or the best seasonal selections for food
STAPLES
Repinnable Pins: Solutions
© Web Media University 2013. All rights reserved.
Silly pictures, images, cartoons, or sayings that are funny
TIP: create a board that reflects jokes for your industry “Social Media Funnies”
OLD NAVY
Repinnable Pins: Humorous
© Web Media University 2013. All rights reserved.
Adorable pictures of babies, puppies, kittens, pocket-sized or baby animals
Repinned for the “isn’t that just adorable” factor
TIP: if you own a horse ranch share pictures of new colts, ponies, drawings, paintings and/or videos of your horses
HubSpot “Bad Marketing Kittens”
Repinnable Pins: Cute & Cuddly
© Web Media University 2013. All rights reserved.
Create a board in your company’s signature color “Web Media Experts Blue” and pin images
Geo specific “Cupcakes in Dallas” instead of “Cupcakes”
TIP: create Holiday themed boards for fresh content “Happy Holidays from Web Media Experts”
Web Media Experts Blue
Repinnable Pins: Branding
© Web Media University 2013. All rights reserved.
Video is highly under-utilized in Pinterest
Pin your videos from your YouTube channel
Pinterest will open up a new market space for you
Send Social Media Tour
Repinnable Pins: Videos
© Web Media University 2013. All rights reserved.
Create an image to announce your event on Pinterest
TIP: tie your image to a URL with a special landing page sign up form with a strong offer such as a pre-register discount or bonus “gift”
Pin Campaign: Promote Your Events
© Web Media University 2013. All rights reserved.
Offer a discount when users follow you on Pinterest
Give existing followers some kind of special offer
TIP: create images that encourage other people to share and become followers
DETAILED IMAGE
Pin Campaign: Exclusive Offers
© Web Media University 2013. All rights reserved.
Contestants create a “My Sterling Essentials Board”
Pin at least 5 items from the website
Use hashtag #sterlingessentials on every pin
Comment on contest pin with your board URL
Visit the Facebook page to see if you are a winner!
Pin Campaign: Pin It Contest
© Web Media University 2013. All rights reserved.
Promote your free eBooks, webinars, white papers etc.
Strong call-to-action that connects to a landing page to collect lead info
TIP: be sure to nurture these email subscribers via auto-responders and drip campaigns that follow up over a period of time
HUBSPOT “Helpful Marketing Ebooks” Board
Pin Campaign: Webinars, EBooks
© Web Media University 2013. All rights reserved.
Make sure you watermark your images and include the URL to your website
TIP: include some details about your website but don’t make the watermark the focus of what you share
Web Media Experts Motivational Quote
Pin Campaign: Mark Your Territory
© Web Media University 2013. All rights reserved.
Make sure there is a visual component to all of your blog posts going forward so that you can ensure easy sharing to Pinterest
Create a hypnotic headline to attract your audience
Hubspot “Blog Inbound Marketing” board
Pin Campaign: Blog Promotion
© Web Media University 2013. All rights reserved.
You can simply “like” pins that don’t fit your board
Show appreciation for other people’s pins
TIP: this is a great way to build relationships and grow your followers
Pin Campaign: Like It
© Web Media University 2013. All rights reserved.
Pinterest’s version of a discussion group
Participation gets you a lot of exposure within a target audience
Helps you build your peer network
Invite your fans so they can contribute to your branding efforts
Hub Spot “Pin Your Webinars”
Pin Campaign: Community Boards
© Web Media University 2013. All rights reserved.
Pin Reach, identify your best pins and top influencers following you
Curlate, measure how much traffic Pinterest is referring to your website
Pinerly, future tool for scheduling pins is going to be incredible
Pin Alerts, notifies you whenever someone pins something from your website
Pinterest Analytics Tools
© Web Media University 2013. All rights reserved.
People in the same industryCompetitorsThought leaders People who share great ideas (e.g.
people using your products creatively)
People who have products, etc. that will be of interest to your audience
People who match your audience demographics
Find people to follow
© Web Media University 2013. All rights reserved.
Encourage existing connections to follow you
Look up new connections and follow them
Encourage subscribers of your RSS feed and/or your newsletter to join you
Add a follow button to your website
Add a pin button to your website
Get More Followers
© Web Media University 2013. All rights reserved.
Saturday morningsWeds mornings2PM – 4 PM EST 8 PM – 1 AM EST
Best Pinning Times
© Web Media University 2013. All rights reserved.
According to Pinerly.com:A call-to-action pin
description sees an 80% increase in engagement
Tutorials, DIY guides, and recipe pins see a 42% higher click-through rate
Pins related to trending topics see an average 94% increase in click-through
Post Good Content
© Web Media University 2013. All rights reserved.
20% of your time “pitching” your products or services, showcasing your expertise, your mission, brand, value proposition, case studies, testimonials etc.
80% of your time: creating desire through visually stunning, interesting, and inspirational content
Content Rules of Thumb
© Web Media University 2013. All rights reserved.
Takeaways
Who is your audience and how do you want them to perceive your company/products?
How much time can you devote?What will be your call-to-action? What’s your goal for these efforts?How will you measure and track your progress? What kind of content should you create?
© Web Media University 2013. All rights reserved.
Web Media University
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Over 40+ hours of video training Social Media Case Studies Library Social Media Book Reviews Social Media Toolkits Directory Social Media Webinar Library Monthly Live Training Webinars Ability to get Social Media Certification
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Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media University
WebMediaUniversity.com
Phone: 513-204-9324
© Web Media University 2013. All rights reserved.