Unconventional Social Media Marketing Strategy: Pinterest

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Here's a 15 minute crash course on Pinterest social media marketing for any brand! I gave this presentation to the Chesapeake Regional Tech Council's Social Media Marketing Forum in September, 2014.


  • 1. Social Media Marketing Forum:Unconventional Marketing StrategiesA Pinterest Crash Course in 15 MinutesStacey MillerSenior Social & Media Relations ManagerOutMarket

2. B2BB2CRetailAssociationsNon-ProfitsEducationFinanceHealthcareReal EstateEntertainmentFood & Beverage 3. Industries you wouldnt expect 4. 6 Reasons to Use Pinterest A visual way to represent a brand thatengages new prospects or customers Drive awareness Humanize the brand and engage a visualcommunity Discover trending content for contentmarketing Drive traffic Drive sales 5. What to Pin Photos and graphics from your website Customer testimonials Product screenshots Photos of employees Lifehacks your product/service achieves Industry knowledge or graphics Helpful visual resources Repin other pins like a RT or FB share 6. How to pin 7. Pinterest in 5 min a day Follow three new Pinners Like five new pins Repin two pins from other Pinners Pin 1-2 images of your own to your ownboards **Bonus: Pin your images to group boards 8. Analytics New profile metrics show which of yourPins and boards appeal to people the most Audience data tells you whos interactingwith Pins from your site, and which onesthey like most Site metrics shows how Pins from your siteare doing with repins and clickthroughs 9. Pinterest in Google Analyticshttps://www.outmarket.com/blog/social-infographichttps://www.outmarket.com/blog/social-infographic/?utm_medium=social&utm_source=pinterest&utm_campaign=infographic&utm_term=wed-1pm 10. Tools to use with Pinterest 11. Make the most out of Pinterest Create a content strategy Leave no image unpinned Link every single image back to a page onyour website Include hashtags and a call to actionwhere appropriate Remember that its a social communityjust like Twitter or Facebook 12. Tweet me: @staceylamillerEmail me: smiller@outmarket.com


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