Ebook series 2015

Key Stats and

How are people using

Strategies and Tactics What Pinterest Success

Etiquette tips and Recommended

Demographics

Success Looks Like

Guidelines Tools

Pinterest?

Pinterest, with its beautifully highlighted pictures and one-click ‘pinning’,

has taken everyone online to the next level of social networking. Pinterest is a visual bookmarking tool that helps people discover and save creative ideas. Users can easily follow other users and pin any interesting ‘pins’ or images under their own boards. It’s like saving your own favorite things online which you can check anytime.

Key Stats &

Demographics

Key Stats &

Demographics

Key Stats &

Demographics

How do people use

Pinterest?

Aside from sharing statuses, people and businesses have added in images on to their posts which they share on their social media. The effectiveness of imagery has led Pinterest to quickly become one of the new staples in daily digital life. In a world where people don’t necessarily want to spend a lot of time reading, rich photos that can be shared, liked and bookmarked easily helps users communicate and consume stories quickly and easily in meaningful ways. People come to Pinterest for different reasons, and when you understand their motivations, you understand how to connect with them. For brands that wish to use Pinterest to reach potential clients, they start by knowing why they are there.

Online Bookrmark The initial appeal of Pinterest is similar to that of a browser bookmark. Pinterest gives users a place to save and store links from all over the Web. The extra benefit, of course, is that on Pinterest those links are visually focused (say pretty). This makes Pinterest perfect for organizing favorite recipe ideas, wish lists, craft, art and DIY projects, and so on. When someone wants an easy way to find all those links, all he or she has to do is check her Pinterest boards and those of whom he or she follows.

How do people use

Pinterest?

Building Connections Basically, Pinterest is a social network—so when users and brands interact with each other through likes, comments, and re-pins, they are building and strengthening relationships. Since users can follow those who have the same interests as them, they easily build connections and relationships – which is what makes Pinterest ‘pinnable’ into any persons gadget.

For Inspiration and Relaxation Since Pinterest contains a lot of users’ favorite bookmarked ideas and products, it’s a go-to place to find inspiration and self-help tips. If you wish to bake or cook and needs a recipe, you can simply search it on Pinterest and see what people recommend. With Pinterest, you can find all sorts of inspiration, and always in beautiful photos. If you’re feeling blue, you can find hilarious photos and more on Pinterest.

Brand Promotion Everyone from small retail businesses to major websites use Pinterest to promote its content especially if those contents are image-rich. The idea is to get products in front of new eyes to increase exposure. The more people who see and share a pin, the more attention it receives. What’s more, these pins usually point back to the brand’s own website, increasing traffic to the brand’s website as well as bring in eventual sales.

How do people use

Pinterest?

What Does This Mean for You? Looking at the reasons outlined above, it’s easy to see that not every Pinterest user is alike. Which type of user are you targeting? Do you want to get your products in front of the bookmarkers or the inspiration seekers or both? If so, offer content worth remembering, helpful, and attractive. Do you want to build connections? Interact with the users who are most active on the site. By thinking through the type of user you want to attract, you are better equipped to be successful.

Everyone Uses It For brands, this means setting up a Pinterest profile for their competitors have one. For bloggers, this means joining Pinterest as a sort of social media best practice—connecting with readers in as many ways as possible. For educators, so they can share lesson plans and student concerns. Pinterest is just very usable to anyone.

Strategies and tactics for

Your Business’

SUCCESS

Keep your audience engaged: The Pinterest community is growing quickly and can be

very engaged. This is a great opportunity for your consumers to interact with you, so be sure to pay attention to your comments for opportunities to have conversations. They may be asking questions or just offering words of praise or concern. Using a tool like PinAlerts or Pinterest's analytics to monitor where and how your content is shared can help you catch opportunities that don’t come directly to you.

Focus on customers Make them feel acknowledged. Highlight customers using your product, those content they’ve created, or even their stories. It will appeal to their natural desire to be a part of the brand. This way helps them feel like they have added value back to the community and instills a sense of ownership.

Community relations If your business is involved in community or charity activities, share that with your audience. Share it in a way that is humble and selfless. Your customers feel happy once they see that you are giving back to the community, to them. Your efforts outside the office extends your relationship with them. You might even get them involved!

Get to know your audience It helps a lot to know your audience, what they like, what they share often, what they comment on. Once you’ve known your audience, it’ll be easy for you to create content that will really engage them. Behind the scenes: Give your audience a deeper look into your brand by showcasing behind-the scenes pictures. This increases the feeling of getting special limited content, and thereby, their affinity for your brand.

How to write engaging content?

Strategies and tactics for

Your Business’

SUCCESS

Set-up your site properly by making the photos or any media easily shareable on Pinterest. Make sure the social sharing buttons on your content pages are easy to find and use. Directing people's attention to your Pinterest page will also help them find your content and enable sharing in new ways. And don’t forget to integrate proper tracking tools to see how your pins are going!

Be Discoverable:

A lot of businesses have

discovered how Pinterest is making a big impact in the purchasing aspect of customers.

As a retailer of homemade and vintage goods, Etsy's pinboards really take to heart what its brand stands for. Etsy's account shows you how you can make your own items and how to put their products to work in your daily life, which again, emphasizes the lifestyle philosophy that Pinterest promotes. Go to Etsy if you’re looking for presents to give on any occasion. Etsy used Pinterest to give customers new ideas on how they can use its products giving them more reasons and incentives to buy from Etsy. When using Pinterest, think outside the box of how you'd typically use social networks to market your products and services.

Mashable's Pinterest account showcases the gadgets and infographics the news source is well known for reporting on, taking its immense amount of data and information and making it more visual and shareable. Mashable, though a data-driven company, managed to use Pinterest by making its pins interesting and graphically appealing.

What Pinterest Success

Looks Like

ETSY

Mashable:

General Electric: GE used Pinterest to show the

Badass Machines it works with everyday. And an

“Archive” board that gives a visual history of the

company’s products through the years. They also

created a board where they posted all of their

fans’ photos during their events exemplifying a

great use for Pinterest -- leveraging and featuring

user-generated content. All in all, as its description

says, GE is clearly devoted to “#Pinning things that

inspire us to build, power, move and cure the

world.” On Pinterest, stay true to the core of your

brand, and if you get your fans involved too, that’s

even better.

What Pinterest Success

Looks Like

Etiquette Tips and

Guidelines

Use different, dominant colors

- This makes your pins more pinnable than

the others.

Clean Background Photos with less background are more appealing and repinned more often than those that have too much background.

Choose Vertical. Vertical images are more ‘repinnable’.

Etiquette Tips and

Guidelines

Give credit Give proper credit to those pins that you pinned. It helps give the best user experience possible.

Refrain from adding human faces It was shown that images/pins without human faces are repinned 23% more often.

Timing Pinning at specific times of the day helps in making your pins more visible. Don’t pin all at once because it might affect your pins exposure and to some extent, annoy some of your followers.

Recommended

Tools

Pinterest's Blog: They highlight a variety of users and brands and showcase interesting news. Keep an eye on this blog to stay on top of any changes and also as a source of inspiration from users doing interesting things. Postris: Helps you find the most popular boards, pins, and people on Pinterest. Viraltag: A bulk scheduler for Pinterest helps you avoid overwhelming your audience and upload several pins at a time. Viraltag also feature analytics and allows you to upload to multiple Pinterest accounts. Curalate: This tool helps you measure board and pin engagement, generate traffic, find advocates, and more, depending on the pricing package. It also helps with Instagram. PinAlerts: Basically Google Alerts for your website's content on Pinterest, among several other measurement features. Rich Pins: Pinterest has made it possible for your products to show up as more than just photos. By prepping your site with the right meta tags, you can add rich content like prices and reviews to other people’s pins of your

References: https://help.pinterest.com/en/guide/all-about-pinterest

http://www.cision.com/us/2013/09/6-reasons-people-use-pinterest/

https://www.pinterest.com/mashable/

http://blog.hubspot.com/blog/tabid/6307/bid/31199/7-Examples-of-

Brands-That-Pop-on-Pinterest.aspx

https://www.pinterest.com/generalelectric/

http://blog.hubspot.com/marketing/pinterest-generating-revenue

http://moz.com/beginners-guide-to-social-media

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