Social Media Talk: Pinterest

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    27-Jan-2017

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SOCIAL MEDIA TALKPinterest

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HI, IM NICKI HICKS!

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red-vine-web-studioDesign. Develop. Optimize.

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WHATS THE POINT OF USING PINTEREST FOR YOUR BUSINESS?

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WHATS THE POINT OF USING PINTEREST FOR YOUR BUSINESS?1Get in front of your target audience.2Start conversations.3Build relationships.4Convert leads.

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IS PINTEREST RIGHT FOR YOUR BUSINESS?

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FIRSTA FEW PINTEREST STATISTICS180% of pins now saves are re-pinned from other posts.2The lifespan of a pin is 1,680 times longer than a Facebook post.3Red and orange images receive 200% more re-pins than blue images.4Users who pin 15 30 times/day get the best results.

Statistics above are from SocialMarketingWriting.com

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NOWLETS TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)Statistics above are from Sprout Social.

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NOWLETS TALK DEMOGRAPHICS: LOCATION TYPEStatistics above are from Sprout Social.

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NOWLETS TALK DEMOGRAPHICS: INCOME & EDUCATIONStatistics above are from Sprout Social.

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OK. SO YOURE CONVINCED YOU NEED TO BE ON PINTEREST.

NOW WHAT?!

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STEP 1: CREATE YOUR ACCOUNTYou can create a personal and/or business account.

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STEP 1: CREATE YOUR (BUSINESS) ACCOUNTFor business, go to https://business.pinterest.com/.

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STEP 1: CREATE YOUR ACCOUNT

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STEP 1: CREATE YOUR ACCOUNT

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STEP 2: GROW YOUR PINTEREST AUDIENCE1Follow and like other Pinterest accounts that make sense.2Give your readers the ability to pin or save your blogposts.3Post regularly. Share other content 80% of the time, and your own 20% of the time.4Go wide with your content. Think about everything and anything that your niche would be interested in.

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STEP 3: PIN (OR SAVE) CONTENTDo regular searches for interesting content.

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STEP 3: PIN YOUR OWN CONTENT1Choose to pin something from the web.

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STEP 3: PIN YOUR OWN CONTENT

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STEP 3: PIN YOUR OWN CONTENT1Choose to pin something from the web.2Input the URL.

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STEP 3: PIN YOUR OWN CONTENTInput the URL.Choose the best image for the post. (Again, create a unique one for Pinterest.)

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STEP 3: PIN YOUR OWN CONTENT1Choose to pin something from the web.2Input the URL.3Choose the best image for the post. (Again, create a unique one for Pinterest.)

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STEP 3: PIN YOUR OWN CONTENT

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STEP 3: PIN YOUR OWN CONTENT1Choose to pin something from the web.2Input the URL.3Choose the best image for the post. (Again, create a unique one for Pinterest.)4Publish!

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STEP 3: PIN YOUR OWN CONTENT

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STEP 4: TAKE PINTEREST TO THE NEXT LEVEL1Create boards (like categories) where you group your content.2Create longer descriptions (with at least 100 200 characters).3For your own content, use unique images by using a tool like Canva.4Incorporate pricing if youre talking about a product.

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STEP 5: CONVERT YOUR FOLLOWING1Establish your expertise.2Engage your followers.3Push people toward content or content offers where they can convert.4Measureeverything.

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NOWTHE FUN PART:

MEASUREMENT

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YOU CANT MANAGE WHAT YOU DONT MEASURE1Visits2Engagement3Leads4Conversions

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PINTEREST ANALYTICSView your Twitter Analytics at https://analytics.pinterest.com/.

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TWITTER MEASUREMENT: GOOGLE ANALYTICS

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PINTEREST ADVERTISINGCheck out your advertising options at https://ads.pinterest.com/.

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