Social Media Roundup - Introduction to Pinterest

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    06-May-2015

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Pinterest is one of the fastest growing social media platforms. It has four million active users and growing. It's also the number #5 referral site driving more traffic than Google+, YouTube and LinkedIn combined. This week's Social Media Roundup takes a closer look at Pinterest and examines how people are using the platform both professionally and personally.

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  • 1.SocialMediaRoundup IntroductiontoPinterest

2. SocialMediaRoundup AgendaThisweeksSocialMediaRounduptakesacloserlookatPinterestanddiscusseshowgovernmentagenciesareusingtheplatform.IntroductionWhatisPinterest?AnatomyofaPinterestPageWhoisusingPinterest?HowarepeopleusingPinterest?ShouldyoubeusingPinterest? 3. SocialMediaRoundupIntroduction YoumayhaveheardsomebuzzaboutPinterestthelastfewweeks.Pinterestisanewsocialmediaplatformthatcontinuestogrowinpopularitysoitsimportanttokeepitonyoursocialmediaradar. Pinterestisavirtualpinboardthatallowsuserstoshareideas,imagesandtastestheyfindinterestingorinspiring.Userspostpins,usuallyimagesorgraphics,ontotheirowncategorizedpinboards. Pinterestsprimaryfocusiseaseofuse.Thesiteisnowoneofthetop10socialmediaplatformsandhasmovedtothe#5referralsitemeaningthatitdrivesmoretrafficthanGoogle+,YouTubeandLinkedIncombined. Despiteitsinvitationonlypolicyandwaitinglist,Pinterestisbecomingmorepopularandboasts11milliontotalvisitsperweek. 4. SocialMediaRoundupWhatisPinterest? Intheirownwords:Pinterestisavirtualpinboardthatallowsyoutoorganizeandsharecontentyoufindontheweb.Youcanbrowsepinboardscreatedbyotherpeopletodiscovernewthingsandgetinspirationfrompeoplewhoshareyourinterests. ApinisanimageaddedtoPinterestfromawebsiteusingthePinItbutton.Youcanalsouploadimagesfromyourcomputer.EachpinaddedusingthePinItbuttonlinksbacktothesiteitcamefrom. Aboardisasetofpins.Aboardcanbecreatedonanytopic,suchasCoolPosters,RecipesForDinner,orWishlist.Youcanaddasmanypinstoaboardas The Armys Pinterest can beyouwant. found here:http://pinterest.com/usarmy/ 5. SocialMediaRoundupAnatomyofaPinterestPage Board:Thisiswhereyourpinscanbefound.Youcanhaveseparateboardsforsubjectssuchasaspecificevent,orfavoritebooks.Pin:ApinisanimageaddedtoPinterest.Youcanlinktoanimagefromawebsiteoruploadanimagefromyourcomputer.Pinscanincludecaptions. Repin:Oncesomethingis pinned,itcanthenbe repinnedbyotherPinterest users.Thisishowcontent Likes:Oncesomethingispinned, spreadsvirally.Ifyousee peoplecanlikeit. somethingyoulikeon Pinterest.com,repinitto Followersandfollowing:Likeothersocialmediaplatforms,youshareitwithyourfriends. canfollowotherPages,andpeoplecanfollowyourPinterestPage. 6. SocialMediaRoundupWhoisusingPinterest? Pinterestispredominatelyusedbyfemalesages2534,butmoreimportantly,datashowsnearly1.5millionuniqueusersarevisitingPinterestdaily,andspendinganaverageof14+minutesonthesite. MuchlikeFacebook,notonlydouserssignontoPinterestwithregularity,buttheystaythereforextendedperiodsoftime. 7. SocialMediaRoundupHowarepeopleusingPinterest? Peopleusepinboardsinavarietyofways.SomeusePinteresttoplantheirweddingsordecoratetheirhomes.OthersusePinteresttosharetheirfavoriterecipesortheirfavoritebooks. AnotherinterestinguseofPinterestispinningvariousinspirationsthathelpwithartworkordesign. TheArmysPinterestPagefeaturesimagesfromvariousArmyoperationsandgoodwillmissions. 8. SocialMediaRoundupShouldyoubeusingPinterest? Currently,onlyahandfulofmilitaryorganizationsareusingPinterest.Likemanyotherplatforms,asPinterestgrowsinpopularity,Armyorganizationswilllikelyexperimentwiththeplatformtodeterminehowtheycanuseitaspartofauniquesocialmediaprogram. Aswithallsocialmediaplatforms,itsimportanttohaveaplanbeforeyoustartpromotingyourorganizationspresenceonanewsocialmediaplatformlikePinterest. 9. SocialMediaRoundup ContactinformationHavequestions?PleasefeelfreetoreachouttousattheOnlineandSocialMediaDivisionEmail:Ocpa.osmd@us.army.milToreviewanddownloadpasteditionsoftheSocialMediaRoundup,visitourSlidesharesiteat:http://www.slideshare.net/usarmysocialmedia.IfyoudonothaveaccesstoSlideshare,theycanalsobefoundonAKOat:https://www.us.army.mil/suite/page/505262.AllSocialMediaRoundupsareauthorizedtobedistributedtoabroaderaudience.2/8/2011OFFICEOFTHECHIEFOFPUBLICAFFAIRSPENTAGON