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November 8, 2012 Pinterest For Business presented by Sonix Socia Media

Sonix Social Media Pinterest Presentation

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Page 1: Sonix Social Media Pinterest Presentation

November 8, 2012

Pinterest For Businesspresented by Sonix Socia Media

Page 2: Sonix Social Media Pinterest Presentation

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Pinterest Stats

✤ Demographics:

✤ 80% Women, 20% Men

✤ 50% of Pinterest users have kids

✤ 30% of Pinterest users are between 35 and 44 years of age

✤ Average time spent on Pinterest: 1 hour 17 minutes

✤ Pinterest is the 3rd most popular social networking site behind Facebook and Twitter

Page 3: Sonix Social Media Pinterest Presentation

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Pinterest Stats (cont’d)

✤ Pinterest users who shop online follow 9.3 retailers (Facebook 6.9; Twitter 8.5)

✤ Call to action pin causes an 80% increase in engagement

✤ Pinterest drives 4x the revenue per click than Twitter and 27% more than Facebook

✤ Average traffic generated from Pinterest grew 116% from Jan 2012 to Aug 2012

Page 4: Sonix Social Media Pinterest Presentation

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Tips For Using Pinterest

✤ Add The Pin-It Button To Your Website

✤ Add Links In The Description Of Your Pins

✤ Create A Video Gallery

✤ Use Hashtags

✤ Feature Offline Events

✤ Promote Other Social Media

Page 5: Sonix Social Media Pinterest Presentation

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What You Should NOT Do✤ Over do it!

✤ Pinterest is a visual platform, and it’s easy to annoy people. It quickly gets boring and you will lose your Pinterest followers much quicker than you can find them.

✤ Pin Search Results

✤ Don’t pin your images from search results. Pinning from search results doesn’t direct pinners to the original content source

✤ Don’t Get Too Talkative

✤ Keep it brief, add your keywords, and pin your image

✤ Don’t Force Feed

✤ Don’t pin the same image multiple times, and don’t put the same image on all of your boards.

✤ Don’t pin too quickly. Think about it.

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Page 6: Sonix Social Media Pinterest Presentation

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Sonix Social Media

✤ Be sure to utilize the forums section of SonixSocialMedia.com to ask questions and see what your peers are thinking about when it comes to social media for business

✤ Jason Bahamundi

✤ 214-356-6656

[email protected]

✤ Chad Van Calster

✤ 920-482-2929

[email protected]