This is a beginner level presentation I gave in May 2014 on using Pinterest for Marketing. Updated information on how to set up business tools, analytics, creating a strategy, setting up boards, what works and case studies.
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Marketing 101 Sue Reynolds of Carmine Media | Blogging | Social
Media | Web Marketing
My Background Manager of Social Media and Design Founder,
Carmine Media Contributor, Business2Community Contributor, Voice of
America Radio Sue Reynolds of Carmine Media | Blogging | Social
Media | Web Marketing
What started Pinterest? We wanted to create a place where you
can go to upload or collect things on the web and simply organize
it the way you want to. Evan Sharp Pinterest Designer and
Co-Founder
Why is Pinterest Addicting? Simple design Content hoarding
Image takes center stage Interest rather than relationship based
Image credit: Flickr
What Can We do on Pinterest? Curate content Share images
Bookmark articles and images Organize what you love Share pins on
Facebook and Twitter Comment on other pins Follow other pinners
Follow other boards
Pinterest Stats Users 68% female, 32% male 70 million active
users. 70% in US CTA pin renders 80% more engagement Accounts for
20% of ecommerce referral traffic from social Pinterest shoppers
spend more per checkout, between $140$180 per order compared with
$80 and $60 per order for Facebook and Twitter shoppers,
respectively. Courtesy:
http://socialmediastrategiessummit.com/blog/10-pinterest-stats-marketers-need-to-know/
Chart credit to:
http://www.invesp.com/blog/ecommerce/how-pinterest-changed-facebook.html
How does Pinterest Work? Interest boards Pinners can follow one
another Upload images Pin images directly from websites Pinmarklet
Repin other peoples content
Is Pinterest Right for Your Brand? Can you visually represent
your brand? Is your audience on Pinterest? Is your website
optimized for Pinterest? Do you have someone that can create or
manipulate images?
What can Pinterest do for My Business? Drive traffic to your
website Interact with customers/leads Increase awareness about your
brand Make your brand interesting
Developing a Strategy Define your goals Review your website
Consult with your web designer Make a plan for future imagry
Setting up your Account Visit Business.Pinterest.com
Convert your Account
How to Pin Upload images from your computer Add a pin directly
from a URL Use the Pin It Button from Pinterest.
Types of Pins Images from your website/blog Images from blogs
you read Images from customer sites Photos Infographics Food and
Fashion Text slides Videos
Adding links to Uploads
Decide on Board Topics Use fun titles Include keywords Industry
Best Practices Include a board for clients Include a board for
inspiration Your HQ location Humor
Choose a board cover
Company Culture Your Headquarters What You Do Who You Are
Industry Best Practices
Industry Best Practices
Humor
Benefits of Business Accounts Pin It buttons Follow buttons
Board Widgets Profile Widgets Logos and Marketing guidelines
Website verification
Verify Website Settings Verify Website HTML File or Meta Tag
Complete on Pinterest Wordpress.com verification
Buttons and Widgets Profile Widget Board Widget Pin it button
Follow Button
Wordpress Widgets RSS Widget Pinterest Badge Pin it Button for
Images Follow Button WP Pinner
Business TOS Using Pinterest Your Content Tools for Site Owners
Copyright Policy Security Third party links, sites and services
Indemnity http://business.pinterest.com/tos/
Logos & Marketing Guidelines Downloadable logos in .eps and
.png Logo guidelines Allowable words & phrases Marketing
guidelines Contest and Promotions Aps and Naming Services
Merchandise
http://business.pinterest.com/logos-and-marketing-guidelines/
Formatting Pins Use creative titles Focus on lifestyle Use
keywords Tag others with @ symbol Add prices to products Credit
your sources Ask questions to encourage comments
Pin Descriptions Descriptions are indexed Search for People,
Boards or Pins Alt text automatically displays
What Works Inspire with images Organize by topic Collaborate
Host a live pinning event Ask questions, then pin answers on a
Pinterest Board
Contests and Sweepstakes Consult the TOS first Ask users to
create boards about your brand Include a keyword so you can repin
Make a board for giveaways Direct pins to landing pages with info
Random drawings of fans from repins Best board contests offer grand
prize
Digitize your Catalog Great potential for retail Boost your
brand image Sharing Polyvore
Case Study: Jetsetter Goals Cultivate Brand Advocates Empower
to Share Obtain actionable feedback
Housekeeping Admin rights Artwork Etiquette Do more than self
promote
SEO Optimize your page Brand controlled search results Brand
friendly pins Linkbuilding outreach Descriptions are indexed
Copyright TOS Cite your source Pin from original source Create
your own content! Check before repinning Avoid embed
Measure and Track Google Analytics Support for UTM variables
tagged URLs Direct traffic Cross account engagement? Repins
ReTweets Pinterest Source Page
Pinterest Analytics Business accounts only Website must be
verified Learn what your followers like Track your pinning
activity
Pay Attention and Evaluate Pinned over two years ago No website
linked Repins began 3/31/13 Created and linked blog post and photo
album
Sue Reynolds of Carmine Media | Blogging | Social Media | Web
Marketing Questions? Connect with me! Pinterest: /carminemedia
Facebook: /carminemedia Web: Carminemedia.com Twitter: @suereynolds
Instagram: carminemedia