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  • 1. Your instant European business presence10 December 2010 MNG Europe SA 2010 - All rights reserved 1

2. MNG Europe: IntroductionFounded in 2008, MNG Europe SA is an outsourced business development &consultancy firm based in Fribourg, Switzerland.Specialising in innovative technology companies, our expertise is in businessdevelopment & account management, providing clients with a professional pathwayto enter, establish or expand their business offering and market footprint in Europe.For more information on our services & offering please write to us atyourbusiness@mng-europe.com or visit our us @ www.mng-europe.com10 December 2010 MNG Europe SA 2010 - All rights reserved 2 3. Business in Europe: Challenges Numerous challenges in trying to enter, establish and expand a business presence and market footprint in Europe. Cultural differences i. multiple markets - languages, style ii. difficult to support - ethics, idiosyncrasies iii. timezones Business is brokered on relationships i. business styles & approach - no country is the same ii. access to decision makers - difficult to identify & contact iii. unwritten protocols to adhere to - formalities Closed contact networki. difficult to generate & validate opportunitiesii. good connections hard to identifyiii. difficult inroads to channels10 December 2010MNG Europe SA 2010 - All rights reserved 3 4. Business in Europe: PathwaysBusiness pathways into Europe include; Penetrate from abroad (DIY) CorporateStrategic Alliances Pan-European Distributors BuildRemote OperationsEngage Outsourced Operations10 December 2010MNG Europe SA 2010 - All rights reserved4 5. Pathways into Europe: Challenges Penetrate from abroad (DIY) Difficult to support: expensive travel, time away, timezones Restricted internal resources: experience, languages Limited contact network Company bandwidth issues: impacts speed to market Low ROI: energy out = energy in Corporate Strategic Alliances Time consuming: legal agreements, defining partnerships Visibility in region: branding Restrictions: competitiveness, expansion Uncertain ROI: is your partners focus also yours? Immediate market opportunities: revenue streams?10 December 2010MNG Europe SA 2010 - All rights reserved 5 6. Pathways into Europe: Challenges Pan-European Distributors No direct contact with your clients: feedback, missed opportunities Hidden within a large portfolio Best representation of your company? minimum performance required Technologically au fait? product competence/experience? The right model for your business: efficient? Build Remote Operations Legal entity & contracts: set-up, tax, regulations Costly up front overheads: office, staff, facilities Lengthy ramp up time: staff, contacts, pipelines Difficult geographical choice: location? market familiarity risk Language & cultural challenges10 December 2010 MNG Europe SA 2010 - All rights reserved6 7. Case Scenario: Build Remote OperationsCompany Set-Up & Legal Contracts Focus on HR not Sales High initial costs Office Rental & Facilities: Where? Sales Manager Recruitment : When?Team Recruitment & (Re)Settlement Uncertainty Gap Seeding / generating contacts & leadsOverheadsFirst prospects & validations Delayed market Pipelines & channels managementtraction & revenueRevenuesExpansion development Launch 6 months 12 months10 December 2010MNG Europe SA 2010 - All rights reserved7 8. Case Scenario: MNG Outsourced OpsInstantly available team of seasoned professionalsTrigger existing networks and proven channelsBuild and develop new inroadsIdentify, generate and validate leads & opportunitiesDrive, manage and support pipelines & channelsAccount manage partners & pipelines Exploit instant inroads Plan Remote Operations RevenuesGain market intelligenceSet-up Legal Entity Establish market recognition Overheads Assist Ops/Team Build Build Ops when ready Handover is natural evolution MNG Handover to Ops From Go12 monthsFuture10 December 2010MNG Europe SA 2010 - All rights reserved8 9. MNG Europe: Your Advantage Our expertise is in business development & account management, providing clients with a professional pathway to enter, establish or expand their business offering and market footprint in Europe. Successful ApproachEffectivenessWe are the right solution whenever a direct presence has unknown risk, uncertainty, is too expensive or too complex. EfficiencyOur business model offers significant benefits & advantages in terms of cost control, time-to-market, efficiency and lowering risk.Time to Market Our mode of operation will always offer greater efficiency and a faster time-to-market than other business pathways.Ability to Execute Our main differentiators lie in the quality, seniority & experience of our team of professionals to rapidly build and deliver revenue streams.FlexibilityOur variable commitment offering provides flexibility to meet immediate needs and longer term options, adjusting the engagement accordingly.10 December 2010MNG Europe SA 2010 - All rights reserved9 10. Your instant European business presence What We Do We drive, manage and support your pipelines & channel partners, as well as discover & build new additional channels to continually expand your market footprint and grow revenue streams.Business Development & SalesAccount Management (Commercial & Technical)Project Management (IT, Telecoms & Software)Marketing, Company Formation & LocalisationAdditional Services (upon request)10 December 2010 MNG Europe SA 2010 - All rights reserved 10 11. Your instant European business presence What We Offer We offer your business internationally gained experience in commercial & technical account management and a proven ability in building, developing and expanding channels & pipelines.Faster time to marketAccess to extensive pan-European opportunitiesCost-efficient sale operations presence in EuropeDependable regional extension of your businessExperience in cultural & regional diversity10 December 2010 MNG Europe SA 2010 - All rights reserved 11 12. Your instant European business presenceWhy MNG EuropeWe are able to provide you with a trulypro-active European presence, supporting pipelines,managing accounts and responding to customer requestsin real-time.Gain an instant business presence in Europe No ramping-up delays getting into European market No costly recruiting, onboarding & office overheads Instant business with channels & end-customers Plan/open your European Remote Ops in your time10 December 2010 MNG Europe SA 2010 - All rights reserved 12 13. Our Ecosystem: Real benefits High-Tech vendors and solutionsWe take advantage of Wireless MESHWireless SensorM2M ServicesIP Connectivity foroverlapping synergiesNetworks Networks& ProductsPublic Transportationto introduce & promote Managed Unified UC/VOIP SecurityEuropean VOIP Web-Basedyour offering wherever Communications Solutions & SIP Carrier Saas Solutionsthe opportunity presentsitself,SaaS SME SIP ITSPSoftware SolutionsPersonal Security Business SolutionsSolutionsDevelopment (SOA) ApplicationsEuropean Networkfrom both sides of therelationship table.SIs, xSPs, VARs VendorsEnterprisesIndustry Champions 10 December 2010 MNG Europe SA 2010 - All rights reserved13 14. Core Benefits: Summing UpFaster time to market Greater flexibility instant European presence meet your immediate needs now brand in market sooner plan longer term options lever local market intelligence temporary or longer term engagement connect into existing networks & partners adjust engagement to business growth technologically savvy professionals variable commitment offering (25%-100%)Reduced riskReduced cost immediate market traction legal entity set-up, fees & contracts remove risk with untested personnel recruiting, (re)settlement, onboarding eliminate decision pressure for operations work permits, salaries, insurances comprehensive management visibility greater budget control, expenses tight operational integration expensive travel from abroad, lost time10 December 2010MNG Europe SA 2010 - All rights reserved 14 15. MNG Europe: Questions? Dont hesitate to get in touch with us for further information on our services & offerings, or a friendly discussion about how MNG Europe can assist you with your business plans for Europe. yourbusiness@mng-europe.com or visit our us @ www.mng-europe.com Thank-you10 December 2010MNG Europe SA 2010 - All rights reserved15