2014 MNG 609 Introduction(1)

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    Micro Economics[MNG 609]

     Trupti Mishra

    Shailesh J Mehta School OfManagement

    IIT om!a"

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    #$ %hat is Economics

    &$ E'olution of Economics

    ($ )e'ie* of Economic Terms

    Session Outline

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    +eri'e, from oikonomikos - .s/ille, inhousehol, management

    +eals *ith ac1uisition2 control an,

    ,istri!ution of )esources *ithin mem!ersof a societ"

    %hat is Economics 333

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    #$ %hat is Economics

    &$ E'olution of Economics

    ($ )e'ie* of Economic Terms

    Session Outline

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    E'olution of Economics 4 5rom earl" a'emanto no*

     Tools2 &26002000

    5ire2 7902000o* an, arro*2 (02000 %eighing scales2 7000%heel2 (700

    8lough2 +#008rinting press2 #:7:

     Telescope2 #60;Stoc/ E

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    Short @istor" of the Econom"

    @unter-gatherer societies No surplus Aer" Bat social structure

    Sla'er"

    8ermanent agriculture allo*e, for a surplus to e

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    Surplus 4 i,ing e'olution ofEconomics

    E'er" econom" must pro,uce enough to /eepits participants ali'e2 an, to allo* pro,uction tocontinue ne

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    Surplus 4 i,ing e'olution ofEconomics Cont,

    Surplus  Tra,eKarterE

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    Economics 4 E

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    ncient Economic thoughts Cristotle28lato2 Socrates

    Mi,,les ges

    Mercantilists 8h"siocrats Mar/et K apitalist Econom" omman, K Socialist Econom" Mi

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    ommon spects Irrespecti'e of T"peof Econom"

    %or/ is the source of all 'alue a,,e,2 nomatter *hat the economic s"stem

    @umans learn !" ,oing as *e *or/2 *e learnho* to *or/ !etter Ctechnolog"

    Social relationships an, the organiHation ofour *or/ change *ith technolog"

    E'er" societ" *hich pro,uces a surplus2 must,eci,e *ho gets it2 an, *hat the" ,o *ith it

    Nothing in the econom" is permanent ttempts to portra" capitalism as naturalF or

    e'er-lastingF are i,eological

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    )esources are Scarce L)esources gi'e us the means to pro,uce an,

    ,istri!ute goo,s an, ser'ices that satisf"

    human nee,s an, *ants The *orl, is more or less

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    @uman *ants are unlimite, Lontrast to %orl,Ds ph"sical limitation

    Scarcit"

    Scarcit" 4 foun,ation to EconomicsEconomics is the *a" thin/ing a!out ho*

    people in,i'i,uall" an, collecti'el" in 'ariousorganiHationCinclu,ing rms cope *ith

    scarcit"$

     The Economic )esources

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    e" consi,erations in Economics

     The /e" economic 1uestions K pro!lems 333 @o* ,o *e ,eci,e *hat to pro,uce Cgi'en

    limite, resources

    @o* *e pro,uce it Ctechnolog"Kprocess

    Our relationships to other people

    @o* ,o *e ensure sta!le prices an, fullemplo"ment of our resources3

    @o* ,o *e pro'i,e a rising stan,ar, of li'ing

    !oth for oursel'es an, for future generations3   Economics is also in constant Bu

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    #$ %hat is Economics

    &$ E'olution of Economics

    ($ )e'ie* of Economic Terms

    Session Outline

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    Economic +ecisions for the 5irm

    %hat The pro,uct ,ecision 4 !egin or stop pro'i,ing

    goo,s an,Kor ser'ices$

    @o* The hiring2 staPng2 procurement2 an, capital

    !u,geting ,ecisions$

    5or *hom The mar/et segmentation ,ecision 4 targeting

    the customers most li/el" to purchase$

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     Three 8rocesses

     Three processes to ans*er *hat2 ho*2 an,for *homMar/et 8rocess

    •use of suppl"2 ,eman,2 an, material incenti'es

    omman, 8rocess

    • use of go'ernment or central authorit"2 usuall"in,irect

     Tra,itional 8rocess• use of customs an, tra,itions

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    Mar/etKapitalist Econom"

    In a pure mar/et econom" there is no go'ernmentin'ol'ement in economic ,ecisions$

     The go'ernment lets the mar/et ans*er the follo*ingthree !asic economic 1uestions$

    %hat3  onsumers ,eci,e *hat shoul, !e pro,uce, in amar/et econom" through the purchases the" ma/e$

    @o*3  8ro,uction is left entirel" up to !usinesses$ usinessesmust !e competiti'e in such an econom" an, pro,uce 1ualit"pro,ucts at lo*er prices than their competitors$

    5or *hom3  In a mar/et econom"2 the people *ho ha'e moremone" are a!le to !u" more goo,s an, ser'ices$

    ase, on ,am SmithDs in'isi!le han, principleE

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    omman, K Socialist Econom"

    In a comman, econom" the go'ernmentans*ers the three !asic economic 1uestions$%hat3   ,ictator or a central planning

    committee ,eci,es *hat pro,ucts are nee,e,$

    @o*3  Since the go'ernment o*ns all means ofpro,uction in a comman, econom"2 it ,eci,esho* goo,s an, ser'ices *ill !e pro,uce,$

    5or *hom3  The go'ernment ,eci,es *ho *ill

    get *hat is pro,uce, in a comman, econom"$

    5or e$g$ hina2 Me

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    Mi

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    onfe,eration

    ecause of glo!aliHationE