Culture of Candor Blue Paper from Promotional Products Retailer 4imprint

Embed Size (px)

Citation preview

  • 8/2/2019 Culture of Candor Blue Paper from Promotional Products Retailer 4imprint

    1/141dlr{deq%cml

    Qnh Cxf qx{h m` Cgeam{

  • 8/2/2019 Culture of Candor Blue Paper from Promotional Products Retailer 4imprint

    2/14 ;27; 1dlr{deq& Dec% Gff {djnqs {hsh{pha

    Srg{h qnh lhsshejh{? nmz c{hgq dej g kxsdehss

    cxfqx{h m` cgeam{ rgphs qnh zgt qm sxcchss

    De Geqdjmeh& qnh q{gjhat z{dqqhe kt Smrnmcfhs g{mxea 11; K%C%& Idej C{hme ds

    gapdsha qdlh gea gjgde qm cngejh g ahcdsdme nhs lgah% Thq qnh Idej nmfas `d{l

    qm nds ahc{hh qngq g lge idffha de kgqqfh& gea ahhlha g q{gdqm{& snmxfa kh fh`q

    xekx{dha gs g sdje m` nds adsj{gch& gffmzdej c{hgqx{hs qm sfmzft ahpmx{ ndl mph{qdlh% De srdqh m` qnh mkohcqdmes m` qnh lges sdsqh{& Geqdjmeh& g kfdea r{mrnhq gea

    qnh rh{sdsqheq gapdch gea zg{edej m` gapdsm{s& Idej C{hme r{hsshs me zdqn nds

    rfge% De qnh hea& nds xezdffdejehss qm cngejh nds m{ah{ fhgas qm {xde% Gs zg{eha&

    qnh Idejs gcqdmes fhga qm qnh q{gjdc ahgqns m` lget rhmrfh& decfxadej nds mze

    khfmpha sme gea zd`h%

    Qnmxjn rheeha nxea{has m` thg{s gjm& J{hhi q{gjhadhs fdih Geqdjmeh m`qhe cg{{t

    lm{gf fhssmes qngq lgt kh grrfdha qm lmah{e,agt fd`h% Qnh fhssmes Idej C{hme

    sm rgde`xfft fhg{eha sqdff nmfa q{xh& hsrhcdgfft de qmagts kxsdehss cfdlgqh% NgaIdej C{hme khhe qnh CHM m` g @m{qxeh 822 cmlrget desqhga m` qnh ehz {xfh{ m`

    Qnhkhs& gea Geqdjmeh g lda,fhphf r{m`hssdmegf gq qnh cmlrget znm adsgj{hha

    zdqn qnh ad{hcqdme m` qnh cmlrget& snh ldjnq ngph khhe pdhzha gs smlhmeh znm

    zgs emq g qhgl rfgth{% Rh{ngrs qnh kfdea r{mrnhq zmxfa ngph khhe fhq jm& zdqn

    Nxlge [hsmx{chs sgtdej qngq snh adaeq `dq de zdqn qnh cxfqx{h m` qnh cmlrget%

    Gea `m{ C{hme& qnh mxqcmlh m` nds sqxkkm{e egqx{h gea nds xezdffdejehss qm

    fdsqhe qm qnmsh nh fhgas ldjnq ngph hpheqxgfft fha qm g fmss de sqmci pgfxh& ndjn

    hlrfmthh qx{emph{& snm{q`gffs de qnh wxgfdqt m` sh{pdch m{ r{maxcqs qnh cmlrget

    r{maxchs m{ qnh sfmz ahcfdeh gea hpheqxgf cfmsdej m` qnh cmlrget dqshf`%

    C{hme cmxfa ngph r{hpheqha qnh gecdheq q{gjhat kt fdsqhedej qm gea nhhadej

    qnh gapdch m` qnmsh g{mxea ndl% Fdihzdsh& qnh lmah{e,agt C{hme cmxfa ngph

    r{hpheqha qnds h~glrfh m` g kxsdehss q{gjhat de wxdqh qnh sglh zgt& kt c{hgqdej

    zngq ngs khhe axkkha g cxfqx{h m` cgeam{%

    Zngq ds g cxfqx{h m` cgeam{=G cxfqx{h m` cgeam{ ds gkmxq lm{h qnge hlrfmthhs khdej nmehsq zdqn

    fhgah{sndr& gea fhgah{sndr& de qx{e& fdsqhedej gea qgidej qngq derxq xeah{ sh{dmxs

    cmesdah{gqdme% Dq lhges c{hgqdej g sg`h zm{i hepd{melheq `m{ hlrfmthhs qm {hrm{q

    hqndcs pdmfgqdmes& fhjgf dssxhs gea mqnh{ degrr{mr{dgqh khngpdm{% Dq lhges lgegjh{s

    lgt ehha qm m``h{ nmehsq omk rh{`m{lgech `hhakgci& zdqnmxq qhlrh{dej dq sm

    lxcn qngq dq fmshs dqs q{xqn% Gea dq lhges qhg{dej amze qnh zgffs qngq fhgah{sndr

    kxdfas qm r{mqhcq de`m{lgqdme qngq qnht zm{{t zdff kh ldsxsha d` dq `gffs deqm qnh

  • 8/2/2019 Culture of Candor Blue Paper from Promotional Products Retailer 4imprint

    3/14 ;27; 1dlr{deq& Dec% Gff {djnqs {hsh{pha

    sm,cgffha z{mej ngeas% Gq dqs cm{h& g cxfqx{h m` cgeam{ hecmx{gjhs q{xqn gc{mss gff

    cmllxedcgqdme rmdeqs& `m{ qnh khqqh{lheq m` qnh cmlrget%

    Gq dqs nhg{q& g cxfqx{h m` cgeam{ c{hgqhs gcchss qm pgfda gea q{xqn`xf de`m{lgqdme%

    Qnds de`m{lgqdme lxsq q{gphf kmqn amzezg{a& qm hlrfmthhs& gea xrzg{a qm

    lgegjhlheq& fhgah{sndr gea qnh kmg{a m` ad{hcqm{s% Gea fhqs emq `m{jhq qnh

    rxkfdc% H~rh{qs sgt cmlrgedhs lxsq sq{dph qm kh kmqn deqh{egfft q{gesrg{heq gs zhff

    gs h~qh{egfft& qm sqgihnmfah{s% Qnhsh agts& q{gesrg{hect& m{ cgeam{& zdqn qnh rxkfdc

    ds lm{h dlrm{qgeq qnge hph{& hphe lm{h dehpdqgkfh qnge hph{znhqnh{ cmlrgedhs

    {hsdsq dq& m{ emq%

    Znt tmx ehha g cxfqx{h m` cgeam{%Qm gcndhph deempgqdme gea wxdcift {hsrmea qm qnh ahlgeas m` qnh kxsdehss

    zm{fa& dq ds hssheqdgf `m{ ahcdsdme,lgih{s qm ngph gcchss qm qnh q{xqn% De Srhgidej

    Q{xqn qm Rmzh{? qnh [mfh m` qnh H~hcxqdph& ge g{qdcfh rxkfdsnha kt Sgeqg Cfg{g

    Xedph{sdqt gea qnh Lg{iixfg Cheqh{ `m{ Grrfdha Hqndcs7

    & Oglhs MQmmfh& g {hshg{cnr{m`hssm{ gq qnh Cheqh{ `m{ H``hcqdph M{jgedgqdmes gq qnh Xedph{sdqt m` Smxqnh{e

    Cgfd`m{edg gssh{qs qngq g cxfqx{h m` cgeam{ ds `xeaglheqgf qm cm{rm{gqh sxcchss%

    Zdqnde sxcn g cxfqx{h& hlrfmthhs g{h hecmx{gjha qm srhgi mxq qm fhgah{sndr&

    gea fhgah{sndr ds zdffdej qm fdsqhe gea cmesdah{ qnmsh pdhzrmdeqs% Qm {hgcn qnds

    cmecfxsdme& MQmmfh h~gldeha qnh r{gcqdchs m` @m{qxeh 822 h~hcxqdphs gea

    rmfdqdcdges& smlh m` znml khcglh heqgejfha de hqndcgf sdqxgqdmes gq g ndjn

    rh{smegf gea r{m`hssdmegf cmsq% Mqnh{s MQmmfh sqxadha xsha qnhd{ deqhj{dqt gea

    sidff qm nhfr dlr{mph gea mrhe cmllxedcgqdme de qnhd{ zm{i cxfqx{hs gea c{hgqh

    sxsqgdegkfh smfxqdmes gfdjeha zdqn qnh lmah{e,agt kxsdehss cfdlgqh%

    MQmmfh& znm srhgis rxkfdcft me qnh qmrdc& ngs m`qhe rmdeqha qm

    lmah{e,agt Idej C{hmes& znm nh sgts ngph qnh sglh r{dah gea

    g{{mjgech qngq c{hgqhs sdldfg{ dssxhs de kxsdehss cxfqx{hs& glmej

    qnhl fhgah{sndr de @m{qxeh 822 cmlrgedhs znm ngph djem{ha derxq

    `{ml qnhd{ gapdsm{s gea {hrm{qs% @m{ h~glrfh& gq kmqn He{me gea

    Zm{faCml& MQmmfh sgts fhgah{sndr zh{h zg{eha kt cmlrget

    h~hcxqdphs gkmxq qnh dlrhadej r{mkfhls qnh m{jgedgqdmes gcha& kxq

    de kmqn cgshs qnh lhsshejh{s zh{h ads{hjg{aha gea hphe ahsrdsha `m{qnhd{ nmehsqt%;

    Lm{h& g cxfqx{h m` cgeam{ ds hssheqdgf qm cmlrfdgech& sgt deaxsq{t

    desdah{s% Mph{gff& cgeada cmllxedcgqdme ngs qnh rmqheqdgf qm cmeq{dkxqh

    qm tmx{ kxsdehss mrh{gqdmes de qzm sdjed`dcgeq zgts& `{ml g cmlrfdgech

    7% Rdqqlge Oheed`h{% Srhgidej Q{xqn qm Rmzh{? Qnh [mfh m` qnh H~hcxqdph% Sgeqg Cfg{g Xedph{sdqt% @hk% ;22:%Zhk% 2; @hk% ;27;% 6nqqr?--zzz%scx%hax-hqndcs-r{gcqdcdej-`mcxsg{hgs-kxsdehss-srhgidej,q{xqn%nqlf 5%

    ; Dkda%

  • 8/2/2019 Culture of Candor Blue Paper from Promotional Products Retailer 4imprint

    4/14 ;27; 1dlr{deq& Dec% Gff {djnqs {hsh{pha

    sqgearmdeq?3

    7% Gaa{hssdej rmqheqdgf ldscmeaxcq wxdcift%

    Qm gccmlrfdsn qnds& m{jgedgqdmes lxsq rxq g stsqhl de rfgch qngq gffmzs gea

    hecmx{gjhs dqs hlrfmthhs qm {hrm{q rmqheqdgf z{mej,amdej9 qm c{hgqh ge

    m{jgedgqdmegf cxfqx{h qngq {hohcqs xehqndcgf khngpdm{ gea emecmlrfdgech% De

    nh{ g{qdcfh& Hecmx{gjdej Cgeam{G C{dqdcgf Hfhlheq m` H``hcqdphehss& gxqnm{

    Ahk{g Sgkgqded Nheehfft h~rfgdes qngq g `{hh `fmz m` de`m{lgqdme ds hssheqdgf

    qm hg{ft adscmph{t m` dssxhs sm qngq qnht lgt kh gaa{hssha kh`m{h qnht khcmlh

    lgom{ r{mkfhls% Thq qngq sm{q m` cmllxedcgqdme ds ad``dcxfq qm hecmx{gjh& `m{ g

    exlkh{ m` {hgsmes% Rh{ngrs lmsq emqgkfh ds qngq qnh{h ds g qheahect qm idff qnh

    lhsshejh{%

    Nmz cge tmx cngejh qngq rh{chrqdme gea fdihfdnmma zdqnde tmx{ m{jgedgqdme=

    Nheehfft z{dqhs qngq tmx lgt ehha qm sqg{q kt cmffhcqdej `hhakgci `{ml hlrfmthhs

    gkmxq qnhd{ kg{{dh{s qm q{xqn,qhffdej% Tmx cge cmffhcq qngq de`m{lgqdme de shph{gf

    zgts?

    `mcxs j{mxrs

    deqh{pdhzs

    `hhakgci lgdfkm~hs

    de`m{lgf sx{pht wxhsqdmes rmsqha me ge deqh{egf zhksdqh m{ rm{qgf

    `m{lgf sx{phts sheq qm sq{gqhjdcgfft,shfhcqha j{mxrs

    Znhe tmx ngph lhgsx{ha hlrfmthh cml`m{q fhphf zdqn {hrm{qdej xehqndcgf

    khngpdm{s gea emecmlrfdgech& tmx cge h~gldeh khecnlg{is gea ahphfmr

    ge gcqdme rfge qm dlr{mph cmllxedcgqdme% Nheehfft {hcmllheas xqdfddej

    {hshg{cn `{ml qnh Hqndcs [hsmx{ch Cheqh{ .H[C$ gea qnh Cmlrfdgech gea Hqndcs

    Fhgah{sndr Cmxecdf m` qnh Cm{rm{gqh H~hcxqdph Kmg{a .CHFC-CHK$ qm shh nmz tmx{

    m{jgedgqdme lhgsx{hs xr%

    Dq ds dlrm{qgeq qm emqh qngq H[C {hshg{cn snmzs lmsq hlrfmthhs r{h`h{ {hrm{qdej

    qm smlhkmat qnht iemz& {gqnh{ qnge ge gemetlmxs nmqfdeh% Qm qngq hea& dq ds pdqgf

    qm haxcgqh lgegjh{s sm qngq qnht cge kh r{mrh{ cngeehfs `m{ {hrm{qdej m` qnds

    egqx{h% Nheehfft z{dqhs qngq lgegjh{s snmxfa kh q{gdeha sm qnht?

    G{h mrhe qm fdsqhedej qm wxhsqdmes gea cmech{es `{ml {hrm{qs%

    3 Nheehfft Ahk{g S% Hecmx{gjdej Cgeam{,,G C{dqdcgf Hfhlheq m` H``hcqdphehss .Rg{q 7$%Cm{rm{gqhcmlrfdgechdesdjnqs%cml% 7; Gr{% ;277% Zhk% ; @hk% ;27;% 6nqqr?--zzz%cm{rm{gqhcmlrfdgechdesdjnqs%cml-hecmx{gjdej,cgeam{g,c{dqdcgf,hfhlheq,m`,h``hcqdphehss,rg{q,7,;-5%

  • 8/2/2019 Culture of Candor Blue Paper from Promotional Products Retailer 4imprint

    5/14 ;27; 1dlr{deq& Dec% Gff {djnqs {hsh{pha

    Ngph qnh sidffs qm grr{mr{dgqhft jgqnh{ de`m{lgqdme {ml {hrm{qdejhlrfmthhs& hphe d` qnh adscxssdme ds c{dqdcgf m` qnh lgegjh{s mzeahrg{qlheq%

    Hesx{h hlrfmthhs znm {hrm{q emecmlrfdgech gea hqndcgf cmech{es g{h emqrxedsnha ad{hcqft m{ dead{hcqft m{ {gdsdej cmech{es%

    G{h iemzfhajhgkfh gkmxq qnh r{mrh{ cngeehfs `m{ gaa{hssdej qnh dssxh%

    Iemz qngq qnht snmxfa emq cmeaxcq dephsqdjgqdme deqm qnh lgqqh{ qnhlshfphs%

    Nheehfft rmdeqs mxq qngq rh{ngrs qnh lmsq sqg{qfdej `deadej `{ml qnh H[C ds

    qngq `mx{ mxq m` 72 hlrfmthhs znm sgz smlh sm{q m` ldscmeaxcq de qnhd{ zm{i

    hepd{melheq ada emq {hrm{q dq% Qnh kdjjhsq kg{{dh{s qm {hrm{qdej g{h?1

    G khfdh` qngq qnh m{jgedgqdme zdff emq qgih qnh {hrm{q sh{dmxsft% Qnh H[C`mxea qngq hlrfmthhs znm khfdhph qnhd{ {hrm{q zdff kh gaa{hssha g{h lxcnlm{h fdihft qm {hrm{q g cmech{e%

    @hg{ m` {hqgfdgqdme `m{ pmdcdej g cmech{e% [hshg{cn mph{ qnh thg{s ngssnmze qngq qnh{h ds g ndjn cm{{hfgqdme khqzhhe `hg{ m` {hqgfdgqdme zdqndege m{jgedgqdme gea ldscmeaxcq de qnh zm{irfgch% Qngq lhges& d` tmx{hlrfmthhs g{h g`{gda qnht zdff rgt qnh r{dch `m{ {hrm{qdej ldscmeaxcq& tmxg{h lm{h fdihft qm h~rh{dhech ldscmeaxcq de tmx{ zm{irfgch% Qnhsh `m{ls m`{hqgfdgqdme g{h zdah {gejdej& gea cmxfa decfxah? h~cfxsdme `{ml gcqdpdqdhs&jhqqdej qnh cmfa snmxfah{ `{ml cmzm{ih{s& ph{kgf gkxsh& rgssha mph{ `m{r{mlmqdmes m{ ehg{ fmss m` omk& ahlmqdme& {haxcqdme de zm{i nmx{s& qn{hgqsqm gldft m{ h~rh{dhecdej ng{l qm qnhlshfphs m{ qnhd{ r{mrh{qt%

    R{hpheqdme m` sxcn {hqgfdgqdme ds emq meft dlrm{qgeq qm c{hgqdej g cxfqx{h m`cgeam{& kxq qnh{h g{h gfsm sdjed`dcgeq fhjgf dlrfdcgqdmes% Sdlrft rxq& qnh r{dch

    m` {hqgfdgqdme ds ndjn& gea qnh {hqx{e `m{ c{hgqdej g cxfqx{h m` cgeam{ ds j{hgq%

    [hshg{cn snmzs qngq cmlrgedhs zndcn hfdldegqh kg{{dh{s qm {hrm{qdej gfsm

    h~rh{dhech g sdjed`dcgeqft ndjnh{ {hqx{e qm sng{hnmfah{s%8 Dq sqgeas qm {hgsme& qnhe&

    qngq qnh m{jgedgqdme lgt zdsn qm mrheft gaa{hss qnhsh cmllme cmech{es qm

    hecmx{gjh qnh sng{dej m` de`m{lgqdme%

    Znhe hlrfmthhs lxsq {hrm{q kga ehzs qm qnmsh de ndjnh{ fhphf rmsdqdmes& qnh

    qhlrqgqdme ds qm gpmda qnh sdqxgqdme gq gff cmsqs% Q{xqn ds& de lmsq cm{rm{gqhhepd{melheqs& zm{ih{s g{h {hzg{aha m{ `fgqqh{dej qnhd{ fhgah{& m{ hhadej deqm g

    sxrh{dm{s pgedqtemq m{ ahfdph{dej nx{q`xf m{ cgeada q{xqns% C{hgqdej g cxfqx{h m`

    cgeam{ {hwxd{hs kgfgecdej qnh m{jgedgqdmegf ahsd{h `m{ hlrfmthh fmtgfqt zdqn g

    rh{smegf ahadcgqdme qm deqhj{dqt& lm{h srhcd`dcgfft& q{xqn,qhffdej%

    1 Dkda%8 Dkda%

  • 8/2/2019 Culture of Candor Blue Paper from Promotional Products Retailer 4imprint

    6/14 ;27; 1dlr{deq& Dec% Gff {djnqs {hsh{pha

    Qnh {dsi m` khdej qnh zndsqfhkfmzh{

    @deadejs {ml qnh Hqndcs [hsmx{ch Cheqh{s Egqdmegf Kxsdehss Hqndcs Sx{pht snmz g

    zdah {gejh m` {hqgfdgqm{t qhcnedwxhs gdlha gq cmlrget zndsqfhkfmzh{s%0

    @m{l m` {hqgfdgqdme ( {hrm{qh{s znmh~rh{dhecha

    H~cfxsdme {ml ahcdsdmes m{ zm{i gcqdpdqt 0;(

    Cmfa snmxfah{ {ml cmzm{ih{s 02(Ph{kgf gkxsh kt sxrh{pdsm{ m{ lgegjh{ 88(

    Ehg{ft fmsq omk 1>(

    Rgssha mph{ m{ r{mlmqdmes m{ {gdshs 13(

    Ph{kgf gkxsh {ml cmzm{ih{s 1;(

    [hfmcgqha m{ {hgssdjeha ;:(

    Mqnh{ m{l m` {hqgfdgqdme ;2(

    Ahlmqdme 7>(

    Ng{l qm rh{sme m{ r{mrh{qt 1(

    Rh{ngrs dq jmhs zdqnmxq sgtdej qngq lgegjhlheq rfgts g iht {mfh de `msqh{dej

    ge hepd{melheq m` mrhe cmllxedcgqdme% Thq& fhgah{s de qnds g{hg m` qnmxjnq sgt

    qnh{h g{h qn{hh iht dlrhadlheqs qm c{hgqdej g cxfqx{h qngq sxrrm{qs qnh {hrm{qdej

    m` de`m{lgqdme?:

    G fhgah{s decfdegqdme qm nmg{a de`m{lgqdme& zndcn shqs g kga h~glrfhzdqnde qnh cmlrget gea r{hpheqs ahcdsdme lgih{s `{ml ngpdej gcchss qm qnhehchssg{t q{xqns%

    Sq{xcqx{gf dlrhadlheqs qm qnh sng{dej m` de`m{lgqdme& zndcn lgt decfxah

    r{mchss dssxhs m{ xezdffdejehss m` qnmsh de qnh iemz qm sng{h zngq qnhtiemz%

    Qnh sndllh{ h``hcq& m{ qnh qheahect `m{ lgegjh{s m{ mqnh{ fhgah{s qmm``h{ grr{mpgf m` khngpdm{s qngq ldjnq kh wxhsqdmeha kt qnmsh me fmzh{{xejs m` qnh cm{rm{gqh fgaah{%

    Gjgde& qm gaa{hss qnhsh dlrhadlheqs qm qnh `{hh `fmz m` de`m{lgqdme& tmx{

    m{jgedgqdme lgt zdsn qm cmesdah{ hlrfmthh hejgjhlheq sx{phts& zndcn cge

    lhgsx{h qnh cml`m{q fhphf hlrfmthhs ngph zdqn {hrm{qdej qm qnhd{ lgegjh{s& gea

    qnhd{ gsshsslheq m` qnh fdihfdnmma qngq qnhd{ cmech{es zdff kh gaa{hssha%

    ;% Fhgadej ndjn,rh{`m{ldej qhgls

    De qnhd{ kmmi& Q{gesrg{hect? Nmz Fhgah{s C{hgqh g Cxfqx{h m` Cgeam{& Zg{{he

    Kheeds& Agedhf Jmfhlge& Oglhs MQmmfh gea Rgq{dcdg Zg{a Kdhah{lge h~rfgde qngq

    0 Dkda%: Dkda%

  • 8/2/2019 Culture of Candor Blue Paper from Promotional Products Retailer 4imprint

    7/14 ;27; 1dlr{deq& Dec% Gff {djnqs {hsh{pha

    qnh `fmz m` de`m{lgqdme ds fdih g kmats cheq{gf eh{pmxs stsqhl& cmeq{dkxqdej qm g

    cmlrgets gkdfdqt qm?

    Kh cmlrhqdqdph

    Gcndhph jmgfs

    Mph{cmlh cngffhejhs

    Smfph r{mkfhls

    Deempgqh

    Gea sm lxcn lm{h% De `gcq& g cxfqx{h m` cgeam{ ds gfsm c{hadqha zdqn nhfrdej

    hlrfmthh {hc{xdqlheq& hejgjhlheq gea {hqheqdme gs zhff gs a{dpdej r{maxcqdpdqt%

    Lm{h& qnh gxqnm{s z{dqh qngq gfqnmxjn hph{tmeh lgt h~rh{dhech h~q{hlh r{hssx{h

    qm rh{`m{l& dq ds dlrm{qgeq qm gcndhph kgfgech khqzhhe a{dpdej tmx{ mze ahcdsdmes

    gea khdej mrhe qm qnh deempgqdmes m` mqnh{s& sm qngq tmx ldjnq dlr{mph qnh

    r{maxcqs m{ sh{pdchs tmx{ m{jgedgqdme r{mpdahs% Qm khfdhph qngq tmx gfmeh ngph

    qnh khsq dahgs zdff sqxeq qnh c{hgqdme m` ehz smfxqdmes%

    De gaadqdme& ge deqh{egf cfdlgqh m` cgeam{ cge nhfr ge m{jgedgqdme gaa{hss dssxhs

    qngq ldjnq mqnh{zdsh kh djem{ha m{ qmfh{gqha de sdfhech% @m{ h~glrfh& Fhsfdh

    Rh{fmz m` Ng{pg{a Kxsdehss Scnmmf sqxadha g cmlrget zndcn srheq g j{hgq ahgf

    m` qdlh de lhhqdejs%> Cmlrget hejdehh{s qnmxjnq qnh lhhqdejs zh{h g zgsqh

    m` qnhd{ qdlh& kxq adaeq sgt g zm{a& khfdhpdej lgegjhlheq zmxfa `{mze xrme

    dq% Qnh hejdehh{s kmss& lhgeqdlh& `hfq qnh lhhqdejs nga ph{t fdqqfh pgfxh& kxq

    qnmxjnq qngq cgechfdej qnhl zmxfa shea qnh lhssgjh qngq qnh cmlrget adaeq

    pgfxh qnh zm{i m` qnh hejdehh{s% Qnh mxqcmlh? Qnh ctcfh m` sdfhech ahc{hgsha

    r{maxcqdpdqt gea g``hcqha lm{gfh% Sxcn sdfhech ds gff qmm cmllme de cmlrgedhs&

    zdqn sdldfg{ {hsxfqs% Gea zdqnde lmsq m{jgedgqdmes& sgaft& qnh mrhe adscxssdme

    ngrrhes zdqnde slgff& jmssdrt j{mxrs g`qh{ qnh lhhqdej ds ameh%

    G nxjh {dsi gssmcdgqha zdqn g cxfqx{h m` shc{hct& gs dffxsq{gqha nh{h& ds qnh h~dsqhech

    m` j{mxrqndei de ahcdsdme lgidej% G cfgssdc h~glrfh ds Omne @% Iheehats ahcdsdme

    de 740; qm depgah Cxkg gq qnh Kgt m` Rdjs% Iheehats gapdsm{s gssx{ha ndl qdlh

    gea gjgde qnh{h zgs ge xeah{j{mxea lmphlheq glmej Cxkges qngq zmxfa

    {dsh xr gjgdesq Cgsq{m gea sxrrm{q ge depgsdme% Qnmxjn rmffs snmzha lmsq

    Cxkges sxrrm{qha Cgsq{m& emeh m` qnh h~rh{qs {hrm{qdej qm R{hsdaheq Iheehat

    cmeq{dkxqha get `gcqs qngq zmxfa emq sxrrm{q ge depgsdme% Znhe qnh Kgt m` Rdjs

    qx{eha deqm g `dgscm& Iheehat& `m{ fgci m` `xff de`m{lgqdme& zgs sqxeeha% Nds khsq

    gapdsm{s nga& de g shesh& a{dphe ndl qm `gdfx{h kt `gdfdej qm r{gcqdch cgeam{%4

    > Kheeds Zg{{he J% Agedhf Jmfhlge Oglhs MQmmfh gea Rgq{dcdg Zg{a Kdhah{lge% Q{gesrg{hect? Nmz Fhgah{sC{hgqh g Cxfqx{h m` Cgeam{% Sge @{gecdscm CG? Omssht,Kgss ;22>% R{deq%

    4 Dkda%

  • 8/2/2019 Culture of Candor Blue Paper from Promotional Products Retailer 4imprint

    8/14 ;27; 1dlr{deq& Dec% Gff {djnqs {hsh{pha

    Cxfqx{g f rgqqh{es zdqnde m{jgedgq dmesOxsq gs hpdahech m` j{mxrqndei cge kh `mxea hphe gq qnh ndjnhsq fhphfs m`

    jmph{elheq& lmsq cmlrgedhs snmz hpdahech m` g sng{ha shq m` dahgs glmej

    fhgah{sndr% Qnhsh cmffhcqdph {hr{hsheqgqdmes& gs qnht g{h iemze de qnh `dhfa m`

    smcdgf geqn{mrmfmjt& cmlr{dsh g shq m` dahgs zndcn& {djnq m{ emq& g{h nhfa kt qnh

    j{mxr& ah`heaha gea sxrrm{qha% [hshg{cn snmzs qngq lgegjhlheq qhgls sng{h

    gssxlrqdmes gkmxq hph{t gsrhcq m` qnhd{ cmlrget `{ml r{maxcqdme qm r{maxcqwxgfdqt qm hlrfmthh lmqdpgqdme% Qnhsh dahgs cmllmeft {hlgde xecngffhejha gea

    `xeaglheqgf qm qnh xecqdmegfdqt m` qnh cmlrget% Gea zndfh qnht m`qhe sh{ph

    qm xedqh j{mxrs gea nmfa g cmlrget qmjhqnh{& znhe qnh dahgs g{h qm~dc& dq ds

    ahsq{xcqdph qm qnh m{jgedgqdmes `xqx{h% Qngqs znt& gccm{adej qm h~rh{qs& fhgah{s

    de m{jgedgqdmes zdqn nhgfqnt cm{rm{gqh cxfqx{hs cngffhejh qnmsh mfa gssxlrqdmes

    gea mrhe qnhlshfphs qm wxhsqdmes gkmxq qnhl%72 Dq ds qnh zdffdejehss qm {hqndei

    gea {hdepheq qnhsh ltqns qngq nhfrs g cmlrget deempgqh% Tmx cge hecmx{gjh qnh

    cngffhejdej m` qnhsh gssxlrqdmes gea sq{hejqnhe tmx{ m{jgedgqdme kt c{hgqdej g

    cxfqx{h qngq sxrrm{qs c{hgqdph cme`fdcq& cgeam{ gea q{gesrg{hect%

    @msqh{ dej c{hgq dph cme` f dcq de qnh zm{irfgchTmx cge jhq sqg{qha kt `msqh{dej c{hgqdph cme`fdcq qm hegkfh khqqh{ ahcdsdme

    lgidej& h~rfgdes Ldcnghf J% Zdesqme& Jfmkgf Nhga gea Cndh` M{jgedgqdme gea

    Fhgah{sndr M``dch{ m{ @m{qxeh 722 cmlrgedhs%77 De nds g{qdcfh& Sgt Em qm Ths

    LheMqnh{zdsh& H~rhcq qnh Zm{sq& nh r{hsheqs shphe sxjjhsqdmes?

    7% C{hgqh gea lgdeqgde tmx{ m{jgedgqdmes q{xh pdsdme& pgfxhs gea cm{rm{gqhcxfqx{h% Hesx{h qngq gff hlrfmthhs iemz dq ds hph{tmehs {hsrmesdkdfdqt qmlgih cnmdchs qngq g{h {h`fhcqdph m` qnhsh `mxeadej r{decdrfhs%

    ;% Jdph pmdch qm qnh ldem{dqt mrdedme% Depdqh nhgfqnt ahkgqh gea adph{sdqtm` mrdedmes% De lhhqdejs& meh xsh`xf qgcqdc tmx lgt xsh ds qm depdqhmqnh{s qm sng{h qnhd{ qnmxjnqs kh`m{h tmx sng{h tmx{s& sm gs qm gpmdahecmx{gjdej gj{hhlheq% H~r{hss qm zm{ih{s qngq dq ds migt qm adsgj{hhzdqn dahgs m{ qm ngph qnmxjnqs qngq g{h ad``h{heq qnge mqnh{s& geaqngq dq gaas pgfxh qm qnh r{mchss%

    3% Chfhk{gqh q{xh adph{sdqt de tmx{ m{jgedgqdme% Q{xh adph{sdqt gffmzs`m{ ad``h{heq rh{srhcqdphs% Shhi mxq deadpdaxgfs znm g{h ad``h{heq`{ml meh gemqnh{ de kgcij{mxea& dahgs& sidffs gea sq{hejqns%

    1% Grrmdeq g ahpdfs gapmcgqh% Qn{mxjnmxq g lhhqdej& hecmx{gjhqnds deadpdaxgf qm gaa{hss gjheag dqhls% Gssdje qnh

    72 Dkda%77 Nheehfft Ahk{g S% Hecmx{gjdej Cgeam{,,G C{dqdcgf Hfhlheq m` H``hcqdphehss .Rg{q ;$%

    Cm{rm{gqhcmlrfdgechdesdjnqs%cml% ;7 Gr{% ;277% Zhk% ; @hk% ;27;% 6nqqr?--zzz%cm{rm{gqhcmlrfdgechdesdjnqs%cml-hecmx{gjdej,cgeam{g,c{dqdcgf,hfhlheq,m`,h``hcqdphehss,rg{q,;- 5%

  • 8/2/2019 Culture of Candor Blue Paper from Promotional Products Retailer 4imprint

    9/14 ;27; 1dlr{deq& Dec% Gff {djnqs {hsh{pha

    {hsrmesdkdfdqt m` sh{pdej gs ahpdfs gapmcgqh qm g ad``h{heq hlrfmthh gqhgcn lhhqdej%

    8% Nmfa g lhhqdej qm jdph dqhls g shcmea cngech% De lhhqdejs& dq ds cmllme`m{ j{mxrs qm q{t qm shhi {hsmfxqdme wxdcift% Thq dq ds zm{qnzndfh qm gffmzdssxhs qm lg{degqh `m{ g zhhi m{ qzm% Zgdqdej qm lgih g cnmdch gffmzs ehzrh{srhcqdphs qm cmlh qm qnh `m{h`{meq%

    0% C{hgqh `hhakgci cngeehfs qngq r{mqhcq gemetldqt% Hesx{h qnh r{dpgct m`q{xqn,qhffh{s znm lgt `hg{ {hqgfdgqdme% Zhhift lhhqdejs cge qnhe m``h{ gemrrm{qxedqt qm adscxss qnh `hhakgci tmx ngph {hchdpha%

    :% Fhga kt h~glrfh% R{gcqdch cgeam{ de tmx{ hph{tagt zm{i% Shq qnh qmehkt cngffhejdej qnh sqgqxs wxm% Gea sx{{mxea tmx{shf` zdqn rhmrfh znmr{gcqdch q{gesrg{hect gea zdff qhff tmx qnh q{xqn& hphe d` dq ds kga ehzs% D`fhgah{s {mxqdehft snmz qngq qnht ameq zgeq qm nhg{ emesqmr r{gdsh& geadesqhga r{gdsh qnmsh znm h~r{hss cmech{es m{ xecml`m{qgkfh q{xqns& qnhm{jgedgqdmegf cxfqx{h& xeah{ qnhd{ fhgah{sndr zdff snd`q qm g cxfqx{h m`cgeam{%

    Sxrrm{qh{s sgt zndfh dq ds g cmllme kxsdehss r{gcqdch qm cmeq{mf de`m{lgqdme

    gea hphe nmg{a dq `m{ qnh sgih m` deadpdaxgf cg{hh{ gapgechlheq&

    q{gesrg{hect ds iht hpdahech m` ge m{jgedgqdmes lm{gf nhgfqn%

    Qnh kxd fa dej kfmcis `m{ g cxfqx{h m` cgeam{Sm& nmz am tmx jm gkmxq c{hgqdej g cxfqx{h m` cgeam{ de tmx{ kxsdehss=

    Dqs emq hgst% Nh{h g{h smlh sqhrs qm jhq tmx sqg{qha& r{mpdaha kt Oglhs

    MQmmfh gea Zg{{he Kheeds de G Cxfqx{h m` Cgeam{& rxkfdsnha de qnh

    Ng{pg{a Kxsdehss [hpdhz%7;

    Hecmx{gjh rhmrfh qm srhgi q{xqn qm rmzh{% @m{ hlrfmthhs& qnh{h ds gfzgts

    g ch{qgde glmxeq m` {dsi znhe dq cmlhs qm khdej nmehsq zdqn m{jgedgqdmegf

    fhgah{s% Lmsq m` xs iemz qnh `hg{ m` ngpdej qm qhff g sxrh{dm{ smlhqndej zh iemz

    qnht ameq zgeq qm nhg{& kxq de lget m{jgedgqdmes& sxcn nmehsqt ds sq{mejft

    adscmx{gjha& hphe d` dqs xedeqheqdmegf% @m{ lget rhmrfh& qnh {hzg{a `m{ khdej g

    ths lge cge kh sdjed`dcgeq& zndfh qnh r{dch m` cgeam{ lgt kh qnhd{ cg{hh{ dqshf`%

    Sdlrft rxq& dq cge kh qh{{d`tdej%

    Hphe d` dq ds oxsq g rh{chrqdme gea emq qnh q{xh mxqcmlh m` nmehsqt zdqnde tmx{

    cm{rm{gqh cxfqx{h& mph{cmldej sxcn rh{chrqdmes cge kh ad``dcxfq% Gea qnh {dsi m`

    srhgidej xr jmhs khtmea qngq% Zmxfa,kh q{xqn qhffh{s `gch rmqheqdgf c{dqdcdsl

    `{ml gff gejfhs? gej{t rg{heqs& adslgtha cxsqmlh{s& sidqqdsn kxsdehss gssmcdgqhs

    7; MQmmfh Oglhs gea Zg{{he Kheeds% G Cxfqx{h m` Cgeam{% Ng{pg{a Kxsdehss [hpdhz% Oxeh ;224% Zhk% 2;@hk% ;27;% 6nqqr?--nk{%m{j-;224-20-g,cxfqx{h,m`,cgeam{-g{-7 5%

  • 8/2/2019 Culture of Candor Blue Paper from Promotional Products Retailer 4imprint

    10/14 ;27; 1dlr{deq& Dec% Gff {djnqs {hsh{pha

    gea lm{h% Qm c{hgqh g zm{isrgch qngq hecmx{gjhs nmehsqt gea q{gesrg{hect

    qgihs qdlh gea rgqdhech& gea dq jmhs kmqn zgts% Gs MQmmfh gea Kheeds rmdeq

    mxq& srhgidej qnh q{xqn qm rmzh{ {hwxd{hs kmqn qnh deadpdaxgfs zdffdej qm sqdci

    qnhd{ ehcis mxq qm srhgi xr& gea qnh rhmrfh znm g{h zdffdej qm nhg{ qnh q{xqn%

    @m{qxeh lgjgdeh mech {hrm{qha qngq JH hlrfmthhs zh{h sm `{djnqheha kt qnh

    gjj{hssdph deqhffhcqxgf gqqgcis kt `m{lh{ CHM Ogci Zhfcn& qngq qnht q{hlkfha de

    lhhqdejs% Dlgjdeh qnh sq{hejqn m` cng{gcqh{ gea `hg{fhssehss dq zmxfa qgih qm

    srhgi xr m{ wxhsqdme nds ahcdsdmes% De `gcq& lmsq fhgah{s h~rhcq qnhd{ {hrm{qs qm kh

    `gdqn`xf smfadh{s znm ameq wxhsqdme rmfdct m{ gxqnm{dqt% MQmmfh gea Kheeds sgt

    qnh mrrmsdqh ds q{xh? G j{hgq fhgah{ zdff mrhe qnh amm{ `m{ gfqh{egqdph mrdedmes%

    [hlhlkh{ qngq cmeshesxs cge kh rg{gftdej `m{ g cmlrget& ihhrdej tmx me qnh

    sglh q{gci tmxph khhe me de qnh rgsq& gea sqxeqdej cmlrget j{mzqn%

    7% [hzg{a cmeq{g{dges% De g nhgfqnt cmlrget& qnh sqgqxs wxm gea qnh

    m{jgedgqdmegf gssxlrqdmes g{h gfzgts xeah{ wxhsqdme% MQmmfh gea

    Kheeds rmdeq qm ge h~glrfh `{ml Lmqm{mfgs nhtagt de qnh >2s&

    znhe g tmxej ldaafh lgegjh{ szm{h qm qnhe CHM [mkh{q Jgfpde&

    qngq nh zgs z{mej& gea nh zgs shqqdej mxq qm r{mph dq% Jgfpde& {gqnh{

    qnge jhqqdej {x``fha& khglha% Nh k{gjjha qm g cmlrgedme& qngq qngq

    gqqdqxah nga hegkfha qnh cmlrget qm ktrgss g cmlrhqdqm{s fhga

    de shldcmeaxcqm{s% Gccm{adej qm MQmmfh gea Kheeds& Lmqm{mfg fmsq

    qngq gqqdqxah de fgqh{ thg{s& adscmph{dej qnh ad``dcxfqt de {hqgdedej gea

    sxsqgdedej g cxfqx{h m` cgeam{%

    ;% R{gcqdch ngpdej xerfhgsgeq cmeph{sgqdmes% Tmx gf{hgat iemz qnh

    kheh`dqs m` cgeam{ gea qnhd{ sdjed`dcgech% Kxq dq ds dlrm{qgeq qm emqh

    qngq dq ds rmssdkfh qm ng{l mqnh{s xedeqheqdmegfft znhe k{mgcndej

    ad``dcxfq sxkohcqs% Gs MQmmfh gea Kheeds rmdeq mxq& qngqs znt

    lgegjh{s smlhqdlhs ngph g ad``dcxfq qdlh khdej nmehsq de

    rh{`m{lgech grr{gdsgfs znhe hlrfmthhs g{h emq amdej qnhd{

    khsq zm{i% Gea khcgxsh jdpdej `hhakgci qm sxrh{dm{s cmlhs

    gq ge hphe j{hgqh{ {dsi& dq ngrrhes hphe fhss m`qhe% Kheeds gea

    MQmmfh sgt qnh{h ds em zgt qm lgih cgeam{ `xe`m{ qnh rh{sme

    ahfdph{dej qnh `hhakgci m{ qnmsh jhqqdej dq% Kxq dq ds rmssdkfh

    `m{ rhmrfh qm fhg{e nmz qm gcchrq sxcn `hhakgci zdqn j{gch%

    Kt r{gcqdcdej ad``dcxfq cmeph{sgqdmes& fhgah{s cge fhg{e nmz qm ahfdph{

    ehjgqdph lhssgjhs de g zgt qngq ds cmesq{xcqdph zndfh gpmdadej cgxsdej

    ng{l m{ gejxdsn qm qnh {hcdrdheq% De fg{jh{ cmlrgedhs& qnh q{hea m`

    r{mpdadej sxcn pgfxgkfh q{gdedej h~h{cdshs qm qnmsh znm ehha dq ds

    dec{hgsdej%

  • 8/2/2019 Culture of Candor Blue Paper from Promotional Products Retailer 4imprint

    11/14 ;27; 1dlr{deq& Dec% Gff {djnqs {hsh{pha

    3% Adph{sd`t tmx{ smx{chs m` de`m{lgqdme% Fhgah{s lxsq fhg{e qm

    xeah{sqgea qnhd{ kxsdehss kt jhqqdej derxq `{ml adph{sh smx{chs znm

    {hr{hsheq ad``h{dej rmdeqs m` pdhz gea kdgshs% Fhgah{s znm {hjxfg{ft

    gea mrheft shhi `hhakgci `{ml rhmrfh gq gff fhphfs kmqn de gea mxqsdah

    qnh cmlrget g{h {g{h% Sxcn derxq zmxfa kh pgfxgkfh qm `m{ldej

    ahcdsdmes qngq g``hcq qnh zhffkhdej m` qnh m{jgedgqdme% Qndei m` qnh

    derxq tmx ldjnq jhq `{ml sng{hnmfah{s ph{sxs qngq zndcn tmx ldjnq

    nhg{ `{ml qnh cmlrgets shcx{dqt jxg{a m{ lgdeqhegech c{hz% Qnhe&

    dlgjdeh qnh desdjnqs tmx cmxfa jgde `{ml gfsm qgfidej zdqn g ehzs

    {hrm{qh{ gea g c{dqdc%

    1% Galdq tmx{ ldsqgihs% Qnhsh agts& zdqn hph{tqndej q{dha de qnh cmx{q

    m` rxkfdc mrdedme& dq ds ehchssg{t qm galdq ldsqgihs szd`qft& q{xqn`xfft

    gea nxlkft% Dq ds ge dlrm{qgeq sqhr qm qgih& gs dq adsg{ls c{dqdcs gea

    hlrmzh{s tmx{ {hrm{qs qm mze xr qm qnhd{ h{{m{s gs zhff% MQmmfh gea

    Kheeds sgt& hphe Jngead gea R{hsdaheq Mkglg ngph galdqqha znhe

    qnht zh{h de qnh z{mej% Ndsqm{t r{mphs& {gqnh{ qnge h{madej q{xsq& dq

    sq{hejqnhes dq%

    8% Kxdfa ge m{jgedgqdmegf g{cndqhcqx{h qngq sxrrm{qs cgeam{% Dq ds

    hssheqdgf qm rxq deqm rfgch g sq{xcqx{h qngq sxrrm{qs q{xqn qhffdej%

    Ge dlrm{qgeq gsrhcq m` qnds ds qnh h~hcxqdph nd{dej r{gcqdch& gs qnh

    qmeh m` cgeam{ ds khsq shq `{ml qnmsh de fhgah{sndr {mfhs% Thq qnh ph{t

    sq{xcqx{h m` h~hcxqdph nd{dej ds m`qhe gq maas zdqn c{hgqdej g cxfqx{h m`

    cgeam{& gs qnh r{h`h{{ha wxgfdqdhs de ge h~hcxqdph qtrdcgfft sxrrm{q qnh

    nmg{adej m` de`m{lgqdme%

    Gccm{adej qm Kheeds gea MQmmfh& qnhe& qnh {hsrmesdkdfdqt m`

    cngejdej qnh stsqhl khfmejs qm qnh m{jgedgqdmes kmg{a m`

    ad{hcqm{s% @m{ h~glrfh& deahrheaheq kmg{as cge m``h{ qnh mkohcqdpdqt

    ehchssg{t qm ihhr h~hcxqdph hjms de cnhci gea ihhr ge hth me

    ahchrqdph r{gcqdchs% Kmg{as zndcn am emq rx{sxh nmehsqt zdqn j{hgq

    pdjdfgech& sgt MQmmfh gea Kheeds& zdff sh{ph m{jgedgqdmes zndcn am

    emq m``h{ g q{gesrg{heq fmz m` de`m{lgqdme%

    De gaadqdme qm qnh gqqheqdme rgda gq qnh h~hcxqdph gea kmg{a fhphfs&

    qnh{h g{h dedqdgqdphs qngq cge sxrrm{q nmehsqt gq gff fhphfs& hsrhcdgfft

    qnh fmzh{ {xejs m` qnh cm{rm{gqh fgaah{% Nh{h g{h oxsq g `hz dahgs `m{

    sq{xcqx{h ge m{jgedgqdme cge rxq deqm rfgch qngq lgt nhfr hecmx{gjh

    g cxfqx{h m` cgeam{?

    Desqdqxqh mrhe,amm{ rmfdcdhs

    Grrmdeq mlkxaslhe

  • 8/2/2019 Culture of Candor Blue Paper from Promotional Products Retailer 4imprint

    12/14 ;27; 1dlr{deq& Dec% Gff {djnqs {hsh{pha

    Ahphfmr rmfdct qngq sxrrm{qs zndsqfhkfmzh{s

    Fgxecn ge deqh{egf kfmj qngq gffmzs rhmrfh gq gff fhphfs m` qnh

    ndh{g{cnt qm cmeq{dkxqh

    Cmesdah{ ahphfmrdej ge hqndcs q{gdedej r{mj{gl

    .gfqnmxjn Kheeds gea MQmmfh rmdeq mxq qngq m`qhe qnds

    fgcis qnh grr{mr{dgqh `mcxs de cm{rm{gqdmes& znh{h dq ds

    m`qhe qhcnedcgfft fhjgf cmlrfdgech$

    0% Shq de`m{lgqdme `{hh% Dq lgt jm gjgdesq qnh cmllme scnmmf

    m` qnmxjnq glmej cm{rm{gqh lgegjh{s& kxq qnh de`m{lgqdme

    qngq ds sm cg{h`xfft jxg{aha glmej qnhl cge kh hgsdft sng{ha

    qm qnh kheh`dq m` qnh m{jgedgqdme% @m{ h~glrfh& gq S[C

    Nmfadejs& g Ldssmx{d,kgsha {hlgex`gcqx{dej cmlrget& gff

    hlrfmthhs ngph gcchss qm gff `degecdgf gea lgegjh{dgf de`m{lgqdme&

    gs qnht ngph `m{ lm{h qnge ;2 thg{s emz% Qnh {hsxfq& gccm{adej qm

    qnh cmlrgets C@M ds qngq qnh m{jgedgqdme ngs zngq glmxeqs qm :22

    deqh{egf gxadqm{s% Qnh cmlrgets ndjn hqndcgf sqgeag{as gea dlr{hssdph

    r{m`dq lg{jde m``h{ r{mm` m` qnh h``hcqdphehss m` qnds rndfmsmrnt m`

    sng{ha de`m{lgqdme%

    Kheeds gea MQmmfh sgt qnh sng{dej m` de`m{lgqdme ds c{dqdcgf qm

    sxrrm{qdej qnh hqndcgf sqgeag{as m` g cmlrget gea hesx{dej qnh

    m{jgedgqdmes sxcchss& sm dq ds hssheqdgf qngq fhgah{s emq meft hecmx{gjh

    nmehsqt gea cmeq{g{t mrdedmes& kxq {hzg{a qnhl gs zhff% Snm{q qh{l&

    qnh{h lgt kh smlh ah`fgqha hjms m{ ng{a,qm,ngph cmeph{sgqdmes&

    kxq fmej,qh{l& fhgah{sndr zdff kh hlrmzh{ha kt qnh zhgfqn m`

    de`m{lgqdme gea adph{sdqt m` pdhzrmdeqs {hr{hsheqha& hegkfdej qnhl qm

    lgih khqqh{ ahcdsdmes%

    Hecmx{gjdej ad{hcq deqh{gcq dmeSmlh h~rh{qs sxjjhsq qngq `m{qn{djnqehss zdqnde g cmlrget snmxfa emq meft kh

    hecmx{gjha& kxq {hwxd{ha% Thq jhqqdej hlrfmthhs qm kxt de gea q{xsq g stsqhlgqdc

    snd`q qmzg{a cgeam{ cge kh ad``dcxfq% De nds g{qdcfh& Cgeam{& C{dqdcdsl& Qhglzm{i&

    Ihdqn @h{{gd sxjjhsqs qnh `mffmzdej sqhrs qm hecmx{gjh cmzm{ih{s qm deqh{gcqzdqn cgeam{?73

    7% Nmfa slgffh{ j{mxr lhhqdejs% De fg{jh lhhqdejs& ch{qgde rhmrfh

    zdff amldegqh& kxq tmx zgeq qm hecmx{gjh hph{tmeh qm cmeq{dkxqh%

    K{hgidej deqm slgffh{ j{mxrs m{ k{gdesqm{ldej& qnhe omdedej kgci

    deqm g fg{jh{ j{mxr gea grrmdeqdej g srmihsrh{sme `m{ hgcn slgff

    73 @h{{gd Ihdqn% Cgeam{ C{dqdcdsl Qhglzm{i% Ng{pg{a Kxsdehss [hpdhz% Oge% ;27;% Zhk% 23 @hk% ;27;%6nqqr?--nk{%m{j-;27;-27-cgeam{,c{dqdcdsl,qhglzm{i-g{-7 5%

  • 8/2/2019 Culture of Candor Blue Paper from Promotional Products Retailer 4imprint

    13/14 ;27; 1dlr{deq& Dec% Gff {djnqs {hsh{pha

    adscxssdme j{mxr cge c{hgqh g lm{h hphe rfgtdej `dhfa& znh{h

    hph{tmehs mrdedme ds {hr{hsheqha%

    ;% Cnmmsh g Tmag% Grrmdeq ge m``dch{ m` cgeam{& znmsh qgsi ds

    qm sgt zngq ds fh`q xesgda% Qnh lhhqdej `gcdfdqgqm{ lgt cgff xrme

    Tmag `{ml qdlh qm qdlh qm ahqh{ldeh d` getqndej ds khdej fh`q mxq

    m` qnh adscxssdme%

    3% Qhgcn hlrfmthhs qm r{gcqdch cg{dej c{dqdcdsl% Hphe d` qnh{hs

    kga ehzs m{ c{dqdcdsl qm ahfdph{& dq ds dlrm{qgeq qm emqh qngq dqs

    rmssdkfh qm ahfdph{ dq zdqn cg{h% @h{{gd sxjjhsqs rhmrfh xsh

    rn{gshs sxcn gs D ldjnq sxjjhsq gea Qndei gkmxq qnds% Qnmsh

    {hchdpdej qnh `hhakgci snmxfa qngei qnh rh{sme znm jgph dq&

    qgidej cg{h qm {hlhlkh{ qnh rh{sme ds khdej jheh{mxs de sng{dej qnhd{

    qnmxjnqs& {gqnh{ qnge c{dqdcgf% Snd`qdej tmx{ qnmxjnq r{mchss de qnds

    ad{hcqdme cge nhfr r{hpheq ah`hesdphehss%

    Cgeam{ de qnh gjh m` d llhadgctZdqn qnh dec{hgsdejft dlrm{qgeq {mfh smcdgf lhadg rfgts de qnh ehzs lhadg gs zhff

    gs qnh smcdgf gea rmfdqdcgf fgeascgrhs& q{gesrg{hect de m{jgedgqdmes ngs khcmlh

    dec{hgsdejft dlrm{qgeq% Znhe cgeam{ ds emq hlk{gcha zdqnde m{jgedgqdmes&

    dq meft qgihs g rnmqm& qgihe `{ml meh rh{smes chff rnmeh& qm qhff qnh sqm{t

    qm qnh zm{fa% Gea dq meft qgihs g sdejfh 712,cng{gcqh{ lhssgjh qm k{mgacgsq

    sxrrm{qh{ kgcifgsn qm qnh zm{fa% Sxcn szd`q `hhakgci `{ml qnh rxkfdc ngs khhe

    xer{hchaheqha xr qm emz& gea qnh `gffmxq `gcha kt g exlkh{ m` m{jgedgqdmes m`

    fgqh sh{phs gs g cgxqdmeg{t qgfh qm qnmsh cmlrgedhs zndcn am emq zgeq qm hlk{gch

    cgeam{%

    Cmesdah{ qnh {hcheq ahcdsdme kt qnh Sxsge J% Imlhe `m{ qnh Cx{h @mxeagqdme qm

    hfdldegqh xeadej m` j{geq grrfdcgqdmes kt cmlrgedhs xeah{ dephsqdjgqdme& zndcn

    sh{phs gs ge h~chffheq h~glrfh m` qnh dlrm{qgech m` cgeam{ gea qnh de`fxhech

    m` smcdgf lhadg% Qnh lmph zmxfa ngph cxq lm{h qnge !:22&222 de `xeadej `m{

    k{hgsq cgech{ sc{hhedej r{mpdaha kt Rfgeeha Rg{heqnmma qm xeah{sh{pha zmlhe%

    Qnmxjn qnh ahcdsdme zgs lgah de Ahchlkh{ m` ;277& qnh rxkfdc `mxea mxq de

    @hk{xg{t m` qnds thg{% Qnh rxkfdc mxqc{t qngq `mffmzha gph{gjha 3&222 lheqdmes me

    Qzdqqh{ rh{ nmx{% Znhe qnh Sxsge J% Imlhe `m{ qnh Cx{h @mxeagqdme {hph{sha dqs

    ahcdsdme& oxsq agts g`qh{ dq zgs geemxecha gea {hsqm{ha `xeadej qm Rfgeeha

    Rg{heqnmma gs zhff gs hfdjdkdfdqt `m{ `xqx{h j{geqs& qzhhqs srdiha gq 78&222 g`qh{

    ehzs m` qnh {hph{sgf zgs {hfhgsha qm qnh rxkfdc%71

    71 Khffxci Rgl% Cgech{ J{mxr Kgcis amze me Cxqqdej m`` Rfgeeha Rg{heqnmma% Etqdlhs%cml% 3 @hk% ;27;%Zhk% 3 @hk% ;27;% 6nqqr?--zzz%etqdlhs%cml-;27;-2;-21-nhgfqn-rmfdct-imlhe,k{hgsq,cgech{,j{mxr,{hph{shs,ahcdsdme,qngq,cxq,m``,rfgeeha,rg{heqnmma%nqlf=]{

  • 8/2/2019 Culture of Candor Blue Paper from Promotional Products Retailer 4imprint

    14/14

    Hphe r{hsdaheqdgf cgeadagqhs ngph nga qm `gch qnh ehchssdqt m` q{gesrg{hect

    gea cgeam{ nhga,me% Ax{dej qhfhpdsha ahkgqhs& cgeadagqhs {hcheqft nga qm

    `dhfa wxhsqdmes emq meft `{ml rhmrfh qgidej rg{q de Qmze Ngff `m{xls& kxq gfsm

    rg{qdcdrgeqs qxedej de pdg smcdgf lhadg sdqhs& decfxadej TmxQxkh% Hphe d` qnhsh

    cgeadagqhs {hsdsqha dq& q{gesrg{hect gjgde snmzha dqs dehpdqgkfh ehchssdqt% Em

    fmejh{ zmxfa cgeadagqhs jhq rx{hft sm`q,kgff& cmeq{mffha hecmxeqh{s& kxq qnht

    zh{h `m{cha qm geszh{ wxhsqdmes `{ml rhmrfh pdg qnh Deqh{ehq% Smcdgf lhadg gea

    dqs qnd{sq m{ cgeam{ g{h cngejdej Glh{dcgs rmfdqdcgf adscmx{sh% De gaadqdme& qnh

    pgsq shg m` agqg gpgdfgkfh me qnh Deqh{ehq gffmzs getmeh qm fmmi xr g cgeadagqhs

    {hcm{a gea rgsq rmsdqdmes me get qmrdc& fmcgqh adsc{hrgecdhs gea {hrm{q qnhl qm

    qnh zm{fa wxdcift%

    H~rh{qs cmecfxah qngq qhcnemfmjt ngs& de `gcq& lgah q{gesrg{hect dehpdqgkfh% De

    Q{gesrg{hect? Nmz Fhgah{s C{hgqh g Cxfqx{h m` Cgeam{& qnh gxqnm{s rmdeq qm

    qnh hgsh m` lmah{e,agt cmllxedcgqdme gea dqs {hfheqfhssehss gs cmeq{dkxqdej

    `gcqm{s qm qnh xegpmdagkfh ehchssdqt m` cgeam{% Qnh g{cndph m` ctkh{srgch,kgsha

    de`m{lgqdme ds khdej cmesqgeqft kxdfq& q{gcidej mx{ hph{t hfhcq{medc lmphlheq&

    hph{t mrdedme zh pmdch& hph{t sqgea zh qgih% Znhe ngf`,q{xqns m{ xeq{xqns g{h

    {hphgfha qm qnh rxkfdc kt zndsqfhkfmzh{s& qnh {hsxfqdej kgcifgsn cge cmlh `{ml gff

    cm{eh{s m` qnh zd{ha zm{fa de g lgqqh{ m` lmlheqs& gea dq cge kh c{xsndej%78

    Qnh dlrm{qgech m` q{gesrg{hect gea cgeam{ qm m{jgedgqdmegf nhgfqn ds

    r{mphe& qdlh gea gjgde& gea ds de qnh khsq deqh{hsq m` gff cmlrgedhs gea

    m{jgedgqdmes& sgt deaxsq{t h~rh{qs% Thq qnh cngffhejh m` c{hgqdej g cxfqx{h

    m` cgeam{ qngq mrh{gqhs ngea,de,ngea zdqn g cxfqx{h m` q{xsq nmfas lget

    m{jgedgqdmes kgci {ml gcndhpdej xff q{gesrg{hect% G {hcheq sx{pht m` g

    c{mss,shcqdme m` Glh{dcge zm{ih{s snmzha qngq zndfh lmsq nga zdqehssha

    xehqndcgf khngpdm{ de qnh zm{irfgch& meft gkmxq g qnd{a m` qnmsh znm sgz

    dq zmxfa {hrm{q dq% Qnh {hgsme= Qnht `hfq qnh {hsrmesh zmxfa kh desx``dcdheq%

    Rgd{ qngq zdqn qnh r{hpgfheq `hg{ m` {hqgfdgqdme& gea qnh{h ds g fmq m`

    j{mxeazm{i qm am qm kxdfa g `mxeagqdme m` q{xsq xrme zndcn g cxfqx{h m`

    cgeam{ cge kh cmesq{xcqha% @m{ lmsq m{jgedgqdmes& qnh r{mchss m` snd`qdej qnh

    cxfqx{h cge lhge g sdjed`dcgeq dephsqlheq de rgqdhech gea qdlh& kxq meh qngq zdff

    sx{hft rgt qnhl gea qnhd{ sqgihnmfah{s kgci de qnh fmej {xe%

    78 Kheeds Zg{{he J% Agedhf Jmfhlge Oglhs MQmmfh gea Rgq{dcdg Zg{a Kdhah{lge% Q{gesrg{hect? Nmz Fhgah{sC{hgqh g Cxfqx{h m` Cgeam{% Sge @{gecdscm CG? Omssht,Kgss ;22>% R{deq%

    1dlr{deq sh{phs lm{h qnge 722&222 kxsdehsshs zdqn deempgqdph r{mlmqdmegf dqhls qn{mxjnmxq qnh Xedqha Sqgqhs&

    Cgegag& Xedqha Idejaml gea D{hfgea% Dqs r{maxcq m``h{dejs decfxah jdphgzgts& kxsdehss jd`qs& rh{smegfdha jd`qs&

    hlk{mdah{ha grrg{hf& r{mlmqdmegf rhes& q{gphf lxjs& qmqh kgjs& zgqh{ kmqqfhs& Rmsq,dq Emqhs& cxsqml cgfheag{s&

    gea lget mqnh{ r{mlmqdmegf dqhls% @m{ gaadqdmegf de`m{lgqdme& fmj me qm zzz%1dlr{deq%cml%