Adaptive Content Blue Paper by promotional products retailer 4imprint

7/28/2019 Adaptive Content Blue Paper by promotional products retailer 4imprint

http://slidepdf.com/reader/full/adaptive-content-blue-paper-by-promotional-products-retailer-4imprint 1/126keprkot/ame

Cfcpt kvj Amotjot


http://slidepdf.com/reader/full/adaptive-content-blue-paper-by-promotional-products-retailer-4imprint 2/12© 8031 6keprkot' Koa/ Cgg rkidts rjsjrvjf

Cfcpt kvj amotjot2 K n ymu gmvj ymur amotjot'

sjt k t nrjj

Vdct gkttgj aduol mn wksfme amejs nrme c Qtkoi smoi chmut rjgctkmosdkps/ Kt

sjjejf gklj tdj pjrnjat wcy tm stcrt tdks Hguj Pcpjr® hjacusj' kn wj‛rj hjkoi

amepgjtjgy dmojst' tjadomgmiy cof amotjot dcvj c strcoij rjgctkmosdkp/ Ko ncat'

tdjy‛rj lkof mn gklj Qmooy cof Adjr $comtdjr euska gjijof+/ Vdjy wmrl irjcttmijtdjr' hut smejtkejs tdjy bust fmo‛t ijt cgmoi/ Yj‛rj omt prjpcrjf tm scy

wdkad moj ks Qmooy cof wdkad moj ks Adjr' hut gjt‛s bust scy tdct tjadomgmiy tjofs

tm ngkp kt‛s dckr hjdkof kts jcr c gmt/ Vdjkr ecrrkcij ks … amepgkactjf/

Vjadomgmiy amotkoujs tm jvmgvj ncstjr cof ncstjr' cof tdj prmgknjrctkmo mn

fjvkajs cof sarjjo skzjs' cof tdj adcoikoi wcys ko wdkad pjmpgj usj tdje' dcvj

acusjf sjrkmus adcggjoijs nmr amotjot prmvkfjrs/ Yktd sm ecoy fknnjrjot wcys

tm vkjw amotjot' dmw fm ymu pmsskhgy eckotcko amotrmg mvjr dmw tdj amotjot

ijts prjsjotjf= Vdj sdmrt coswjr ks ymu fmo‛t/ [mu dcvj tm emvj pcst tdj kfjcmn amotjot prjsjotctkmo cof stcrt jehrcakoi tdj kfjc mn amotjot cs fctc/ [mu‛rj

jssjotkcggy hrkoikoi Qmooy cof Adjr ko nmr smej ecrrkcij amuosjgkoi/ Vdj imcg ks

tm arjctj c dcremokmus rjgctkmosdkp hjtwjjo tjadomgmiy cof amotjot tdct ijts

tdje wmrlkoi tmijtdjr tm ameeuokactj ymur ejsscij emrj jnnjatkvjgy cof tm

sprjcf kt nurtdjr/ [mu‛rj sdmmtkoi nmr ymur mwo vjrskmo mn ‗K Imt [mu Hchj/―

Jotjr cfcptkvj amotjot' c nckrgy ojw amoajpt tdct‛s pjrnjatgy suktjf tm ijt

tjadomgmiy cof amotjot hcal mo spjclkoi tjres/ Ct tdj amrj kt‛s c nckrgy

skepgj kfjc‖stcrt tdkolkoi chmut ymur amotjot gklj Gjims®/ Vdj nuturjmn jnnjatkvj amotjot gkjs ko hukgfkoi struaturj kotm tdj amotjot ktsjgn cof

gjttkoi im mn dmw kt ijts fkspgcyjf/ [mur amotjot hjamejs tdj Gjim hrkals/

Vdjrj‛s c fkstkoat struaturj tdct jochgjs tdj pkjajs tm amoojat wktd jcad

mtdjr' hut tdj hrkals aco hj cssjehgjf ko c vcrkjty mn wcys/ Cfcptkvj

amotjot aco fyocekacggy cfbust tm fjvkaj' sarjjo skzj' cof usjr prjnjrjoaj'

hut stkgg eckotcko ymur ejsscij hjacusj mn tdj uofjrgykoi struaturj hukgt

kotm tdj amotjot ktsjgn/ Hjacusj kt‛s sm ngjxkhgj' kt aco hj rjcssjehgjf cof

rjayagjf/ Kt aco hj emrj jcskgy sdcrjf cof sprjcf/ Kt trcvjgs ncrtdjr' cof

tcljs ymur ejsscij tm emrj usjrs/

Gjt‛s gmml ct co jcrgy jxcepgj mn cfcptkvj amotjot' moj tdct catucggy prjfctjs

tdj tjre/ Lcrjo EaIrcoj' ko djr prjsjotctkmo Cfcptkoi Mursjgvjs mr Cfcptkvj

Amotjot ' omtjs tdct ko tdj jcrgy 40‛s' ‗V^ Iukfj® rjamiokzjf tdct tdjy wjrj

omt ko tdj eciczkoj puhgksdkoi huskojss/ Vdjy wjrj ko tdj amotjot huskojss/―3

3 EaIrcoj' Lcrjo/ ‗Cfcptkoi Mursjgvjs tm Cfcptkvj Amotjot/― Lcrjo EaIrcoj/ Lcrjo EaIrcoj' 6 Qjpt/ 8038/Yjh/ 04 Cpr/ 8031/ 7dttp2--lcrjoeaircoj/ame-8038-0;-06-cfcptkoi%mursjgvjs%tm%cfcptkvj%amotjot%vkfjm%sgkfjs%cof%trcosarkpt%md%ey-? /



Vdjy hjico tm cpprmcad tdjkr amotjot' tdj fjsarkptkmos mn kofkvkfucg tjgjvkskmo

prmirces' fknnjrjotgy moaj tdjy hjico tm sjpcrctj kt nrme tdj amonkojs mn tdj

prkotjf pcij/

V^ Iukfj fjakfjf tm hukgf struaturj kotm tdj sdmrt' ejfkue

cof gmoi fjsarkptkmos tdjy arjctjf nmr jvjry tjgjvkskmo jpksmfj/

EaIrcoj pmkots mut' ‗Vdjy rjcgkzjf tdct tdjy wjrj imkoi tm ijt

emrj vcguj nrme wdct tdjy wjrj arjctkoi kn tdjy dcf tdks ko c

agjco hcsj mn amotjot tdct tdjy wmugf hj chgj tm rj%usj ko tdj

nuturj/―8 Ct tdj tkej' arjctkoi tdrjj fknnjrjot fjsarkptkmos nmr

jcad jpksmfj sjjejf gklj c gmt mn jxtrc wmrl skoaj tdjrj wcs om

mutgjt nmr tdj cffktkmocg nmrects cof om pgco nmr emojtkzkoi

tdje/ Hut tdjy emvjf nmrwcrf coywcy cof arjctjf c vcst

fctchcsj mn agjco' struaturjf amotjot tdct amugf hj rjusjf

qukalgy cof jcskgy/

Ncst nmrwcrf tm tmfcy' cof V^ Iukfj‛s struaturjf amotjot cssjts crj frkvkoi tdj

adcoojg fkrjatmrkjs mn sctjggktj cof achgj ojtwmrls cgg mvjr tdj amuotry' cof mn

sjrvkajs gklj VK^M® cof Ojtngkx®/ ‗Cgg mn tdj vcguj' cgg mn tdj cssjts wjrj ko \tdjU

amotjot< kt wcs ko tdj fctc'―1 scys EaIrcoj/ Ejcowdkgj' cgg cssjts rjgctjf tm

arjctkoi tdj catucg prkotjf eciczkoj' cgg mn tdje' smgf nmr &3 ko 8004/

Cfcptkvj amotjot prmvkfjs c wcy tm gjvjrcij ymur amotjot ko amobuoatkmo wktd

tdj gctjst fkiktcg tjadomgmikjs/ Kt‛s chmut hukgfkoi struaturj ct tdj amotjot gjvjg

ko mrfjr tm nrjj ymur amotjot nrme fjvkaj cof pgctnmre amostrckots' ikvkoi kt tdj

chkgkty tm trcvjg ncrtdjr cof ikvkoi ymu c hjttjr rjturo mo ymur kovjstejot/

Ydy sdmugf ymur mricokzct kmo acrj chmutcfcpt kvj amotjot=Vdct‛s c nckr qujstkmo/ Put skepgy' om mricokzctkmo wcots tm kovjst ko smejtdkoi

tdct wmo‛t ijojrctj c rjturo' rkidt= Cfcptkvj amotjot ks c ejcos mn gjvjrcikoi

c irjctjr rjturo mo tdj tkej cof emojy spjot fjvjgmpkoi amotjot nmr ymur

mricokzctkmo/ Kt hrkois tdj amotjot pmrtkmo mn ymur amotjot ecrljtkoi jnnmrts

up tm tdj scej ‗tjadomgmikacggy cfvcoajf― gjvjg cs tdj mtdjr tjadomgmiy%hcsjf

tmmgs ymu usj tm sprjcf ymur ejsscij/ Vdkois gklj wjhsktjs' smakcg ejfkc sjrvkajs'

emhkgj cpps' cof tdj vcrkmus fjvkajs tdct jepgmyjjs cof amosuejrs usj tm caajss

ymur amotjot/

8 Khkf 1 EaIrcoj' Lcrjo/ ‗Cfcptkoi Mursjgvjs tm Cfcptkvj Amotjot/― Lcrjo EaIrcoj/ Lcrjo EaIrcoj' 6 Qjpt/ 8038/

Yjh/ 04 Cpr/ 8031/ 7dttp2--lcrjoeaircoj/ame-8038-0;-06-cfcptkoi%mursjgvjs%tm%cfcptkvj%amotjot%vkfjm%sgkfjs%cof%trcosarkpt%md%ey-? /



[mu aco‛t caaurctjgy jvcguctj tdj acsj nmr cfcptkvj amotjot wktdmut tclkoi c

emejot tm gmml ct tdj jvmgutkmo mn tdj gcrijr fkiktcg gcofsacpj/ Cs tjadomgmiy

amotkoujs tm pusd rjgjotgjssgy nmrwcrf' mricokzctkmos wkgg hj fjcgkoi emrj cof

emrj wktd cfcptkoi tdjkr amotjot tm c irmwkoi crrcy mn mutputs/ Nmr jxcepgj'

cs secrtpdmoj cof tchgjt uscij amotkouj tm irmw' tdj ouehjr mn fknnjrjot

sarjjo skzjs dcs koarjcsjf/ Caamrfkoi tm c rjajot survjy amofuatjf hy Emhkny' c

tjadomgmiy amepcoy tdct spjakcgkzjs ko eclkoi tdj Yjh emrj emhkgj%nrkjofgy'

cemoi bust tdj tmp 30 emst pmpugcr igmhcg sarjjo skzjs' tdj gcrijst sarjjo ks 31/:

tkejs gcrijr tdco tdj secggjst moj/6 Vdct‛s quktj tdj rcoij' cof kt jnnjatkvjgy

kggustrctjs tdj adcggjoij tdct amepcokjs ncaj ko arjctkoi cof sdcrkoi amotjot/

Dmw fm ymu eclj c hgmi pmst mr prmfuat pcij gmml tdj scej mo twm sarjjos tdct

crj skzjf sm fknnjrjotgy= Vdj trutd ks ymu aco‛t' ct gjcst omt ko c wcy tdct‛s

rjemtjgy uschgj nmr coymoj wdm‛s trykoi tm vkjw kt/

Vdks ks jxcatgy wdy ymu wcot Qmooy cof Adjr tm ijt hcal tmijtdjr/

Qmrry' wj ejco tjadomgmiy cof amotjot/ Cof tdj immf ojws ks' mo tdj

tjadomgmiy skfj mn tdj jquctkmo' tdjrj‛vj hjjo sjvjrcg ojw fjvjgmpejots

tdct dcvj arjctjf c nkre nmuofctkmo mo wdkad cfcptkvj amotjot aco

ngmurksd/ Vdjrj crj tdrjj koomvctkmos ko pcrtkaugcr tdct arjctj c irjct

jovkrmoejot nmr cfcptkvj amotjot‖rjspmoskvj fjskio' DVEG:' cof AQQ1/

Xjspmoskvj fjskioCt tdj djcrt mn rjspmoskvj fjskio ks c ngukf gcymut tdct cfcpts tm sarjjo skzj cof

fjvkaj acpchkgktkjs fyocekacggy/ Kostjcf mn c stctka pcij tdct pmsktkmos tjxt' kecijs

cof rkad ejfkc ko jxcatgy tdj scej pgcaj' ymu ijt c pcij tdct fkspgcys fknnjrjotamehkoctkmos mn tdmsj jgjejots hcsjf mo wdct ymu‛rj uskoi tm vkjw kt/ Moj mn

tdj emst suaajssnug rjajot kepgjejotctkmos mn rjspmoskvj fjskio ks tdj wjhsktj nmr

tdj ‗Hmstmo Igmhj/― Yjh fjskiojr Jtdco Ecramttj wcs kostruejotcg ko tdj fjskio

cof fjvjgmpejot mn tdct sktj' cof dj fjsarkhjf tdj hcska tjadomgmikacg jgjejots

mn rjspmoskvj fjskio ko co crtkagj nmr cgkstcpcrt/ame/ Dj jxpgckos2

Ngukf irkfs' gjxkhgj kecijs' cof ejfkc qujrkjs crj tdj tdrjj tjadokacg

koirjfkjots mr rjspmoskvj Yjh fjskio' hut kt cgsm rjqukrjs c fkjrjot wcy

m tdkolkoi/ Xctdjr tdco qucrcotkokoi mur amotjot kotm fkspcrctj' fjvkaj% spjakka jxpjrkjoajs' wj aco usj ejfkc qujrkjs tm prmirjsskvjgy jodcoaj

mur wmrl wktdko fkjrjot vkjwkoi amotjxts/:

Cs Ecramttj fjemostrctjs ko co jxcepgj sktj dj arjctjf nmr tdj crtkagj' tdj ngukf

irkf prmvkfjs tdj uofjrgykoi struaturj tdct cggmws tdj pcijs tm sacgj jgjejots cs

6 Emhky/ ‗Igmhcg Qarjjo Qkzj Fkvjrskty Komircpdka2 Qkzkoi Zp Eco‛s Ojw Hjst Nrkjof/―Emhky/ Emhky' 80 Fja/ 8038/ Yjh/ 4 Cpr/ 8031/ 7dttp2--www/emhky/ame-hgmi-igmhcg%sarjjo%skzj%fkvjrskty-? /

: Ecramttj' Jtdco/ ‗Xjspmoskvj Yjh Fjskio/― C Gkst Cpcrt/ C Gkst Cpcrt' 8: Ecy 8030/ Yjh/ 30 Cpr/ 8031/ 7dttp2-- cgkstcpcrt/ame-crtkagj-rjspmoskvj%wjh%fjskio?/



tdj skzj mn tdj hrmwsjr wkofmw adcoijs/ Ngjxkhgj kecijs crj skekgcr ko tdj sjosj

tdct tdjy cggmw nmr c nckr cemuot mn sacgkoi up mr fmwo hcsjf mo tdj skzj mn tdj

hrmwsjr wkofmw/ Vdj ejfkc qujrkjs tdct Ecramttj tcgls chmut' pcrt mn tdj AQQ1

stcofcrf tdct wj ejotkmojf jcrgkjr' crj wdjrj tdj rjcg rjspmoskvj dmrsjpmwjr

gkjs/ Ecramttj fjsarkhjs tdje tdks wcy2

C ejfkc qujry cggmws us tm tcrijt omt mogy ajrtcko fjvkaj agcssjs' hut tm

catucggy kospjat tdj pdyskacg adcrcatjrkstkas m tdj fjvkaj rjofjrkoi mur

wmrl/ Nmr jxcepgj' mggmwkoi tdj rjajot rksj m emhkgj YjhLkt ® ' ejfkc

qujrkjs hjacej c pmpugcr agkjot%skfj tjadokquj mr fjgkvjrkoi c tckgmrjf

stygj sdjjt tm tdj kPdmoj® ' Cofrmkf ® pdmojs' cof tdjkr kgl/>

Hjymof konmrectkmo chmut tdj hrmwsjr tdj fjvkaj ks ruookoi' ejfkc qujrkjs

gjt ymu ictdjr spjaknka fjtckgs gklj tdj pkxjg wkftd mn tdj fjvkaj‛s sarjjo/ Hcsjf

mo tdct konmrectkmo' ymu aco fjgkvjr c skoigj%amgueo pcij gcymut mptkekzjf

nmr tdct sarjjo skzj vjrsus c tdrjj%amgueo gcymut tdct‛s emrj suktjf tm c

fjsltmp sarjjo/ [mu aco cgsm fjgkvjr sktj stygj kecij cssjts tdct crj cfbustjf nmr

fknnjrjot rjsmgutkmos' rjfuakoi tdj skzj mn tdj cssjts tdct c emhkgj fjvkaj ojjfs

tm fmwogmcf/ Cgg mn tdks dcppjos fyocekacggy' fjgkvjrkoi co jxpjrkjoaj tdct‛s

mptkekzjf nmr tdj fjvkaj caajsskoi ymur sktj/

AQQ1AQQ1 ks tdj fjskioctkmo nmr tdj gctjst upfctj tm tdj AQQ $acsacfkoi stygj

sdjjts+ stcofcrf sjt hy tdj Y1A® $Vdj Ymrgf Ykfj Yjh Amosmrtkue+'

tdj ecko kotjroctkmocg stcofcrfs mricokzctkmo nmr tdj wmrgfwkfj Yjh/Acsacfkoi stygj sdjjts fjskioctj dmw DVEG $dypjrtjxt ecrlup gcoiucij+

jgjejots sdmugf hj fkspgcyjf' cof cggmw nmr fknnjrjot stygkoi hcsjf mo

c ouehjr mn vcrkchgjs/ Ko tdj amotjxt mn rjspmoskvj fjskio cof cfcptkvj

amotjot' tdj ecko cfvcoajejot ks tdj ejfkc qujry/ Cs wj fjsarkhjf' tdj

pmwjr mn tdj ejfkc qujry ks tdj chkgkty tm ijt emrj fjtckgjf konmrectkmo

chmut c spjaknka fjvkaj' cof fjgkvjr stygkoi cof gcymut jgjejots tdct crj

mptkekzjf tm tdct fjvkaj/

DVEG:Comtdjr stcofcrf eckotckojf hy tdj Y1A' DVEG: ks tdj ojxt ktjrctkmo mn DVEG

tdct‛gg hjamej tdj stcofcrf nmr Yjh fjvjgmpejot/ Ydkgj kt‛s stkgg hjkoi cfmptjf'

DVEG: ks fjskiojf tm prmvkfj c emrj strjcegkojf amfkoi jxpjrkjoaj' jgkekoctkoi

tdj ojjf nmr jxtjrocg pguikos gklj Cfmhj NgcsdQE/ DVEG: wkgg dcvj nugg AQQ1

suppmrt cof wkgg hj fjvkaj kofjpjofjot' ejcokoi tdct DVEG: amfj wkgg wmrl mo

cgg fjvkajs wktdmut rjqukrkoi coy emfknkactkmo/

> Khkf



Xjspmoskvj fjskio' AQQ1 cof DVEG: cgg wmrl tmijtdjr tm arjctj c ojw pgctnmre

nmr amotjot/ Vdjsj tjadomgmikacg cfvcoajejots dcofgj tdj djcvy gkntkoi ko tjres

mn dmw tm fkspgcy amotjot' fyocekacggy cfbustkoi tdj fkspgcy hcsjf mo tdj pdyskacg

adcrcatjrkstkas cof acpchkgktkjs mn c spjaknka fjvkaj/ Ydct tdjy fmo‛t cffrjss'

dmwjvjr' ks dmw tm cfcpt tdj amotjot ktsjgn tm tdj ojjfs mn tdj usjr mo spjaknka

fjvkajs/ Vdct‛s wdjrj cfcptkvj amotjot amejs ko/

Vdj hcskas mn cfcpt kvj amotjotCfcptkvj amotjot' ko kts skepgjst nmre' ks tdj amotjot ecrljtjrs vjrskmo mn

‗rjfuaj' rjusj' rjayagj/―9 Cs tdct gchjg kepgkjs' tdj kfjc ks tm arjctj irjct amotjot

tdct ks jcskgy cfcptjf tm vcrkmus mutputs sm kt‛s sdcrjchgj/ Kostjcf mn pusdkoi tm

arjctj c GMV mn amotjot' arjctj dkid qucgkty amotjot tdct ymu aco gjvjrcij ko

emrj pgcajs/ Cfcptkvj amotjot ks hukgt nmr tdct purpmsj/ Lcrjo EaIrcoj mutgkojs

tdj hcska amepmojots mn cfcptkvj amotjot42

•

Xjuschgj Amotjot‖Amotjot tdct ks rjuschgj ejcos kt aco hj usjf moeugtkpgj pgctnmres cof ko ecoy nmrects/

• Qtruaturjf Amotjot‖Vdks ks tdj hkiijst fknnjrjotkctmr mn cfcptkvj amotjot/

Kostjcf mn wrktkoi co crtkagj cs c skoigj pkjaj' kt‛s hrmljo kotm secgg aduols mn

amotjot/ Xjejehjr tdj Gjim cpprmcad wj tcgljf chmut jcrgkjr= Kostjcf mn

co crtkagj ymu dcvj c djcfgkoj' c gjcf' c ecko kecij' jta/

• Prjsjotctkmo%Kofjpjofjot Amotjot‖Vdj amotjot ks rcw cof

fmjso‛t amotcko coy nmrecttkoi/ Vdkol mn kt gklj tdj fknnjrjoaj

hjtwjjo wrktkoi smejtdkoi ko Ekarmsmnt® Omtjpcf® $pgcko tjxt+

vjrsus Ekarmsmnt Ymrf®

$nmrecttjf tjxt+/ Cfcptkvj amotjot kstdj Omtjpcf vjrskmo/

• Ejcokoinug Ejtcfctc‖Ejtcfctc ks dkffjo fctc tdct fjsarkhjs

tdj amotjot nmr jcsy kotjrprjtctkmo/ Ko mtdjr wmrfs' kt aco

hj usjf tm ‗tci― amotjot aduols wktd ajrtcko fjsarkptmrs

tdct kofkactj wdjo kt sdmugf hj fkspgcyjf/ Ejtcfctc ks tdj

nmuofctkmo nmr fjgkvjrkoi pjrsmocgkzjf amotjot/

• Zschgj AEQ $Amotjot Ecocijejot Qystje+ Kotjrncajs‖Prmpmojots mn

cfcptkvj amotjot crj pusdkoi nmr ojw AEQ mptkmos tdct crj hukgt nrme

tdj irmuof up tm ecocij cof fkstrkhutj cfcptkvj amotjot/ Aurrjot AEQsystjes nmaus eckogy mo fjgkvjrkoi amotjot ko c stctka' nmrecttjf ncsdkmo/

Cfcptkvj amotjot rjqukrjs systjes tdct cggmw nmr amotjot aduols tdct aco hj

fjgkvjrjf wktdmut spjaknka nmrecttkoi/ Kt sdmugf cggmw amotjot prmfuajrs tm

fm jvjrytdkoi tdct‛s gkstjf chmvj/

9 Emmo' Icrrjtt/ ‗Ykgg [mur Amotjot Cfcpt' Mr Ykgg Kt Hjamej Jxtkoat=― Hjttjr ct Ecrljtkoi/ Vmfcyecfj' o/f/Yjh/ 33 Cpr/ 8031/ 7dttp2--tmfcyecfj/ame-hgmi-cfcptkvj%amotjot-? /

4 EaIrcoj' Lcrjo/ ‗Cfcptkoi Mursjgvjs tm Cfcptkvj Amotjot/― Lcrjo EaIrcoj/ Lcrjo EaIrcoj' 6 Qjpt/ 8038/Yjh/ 04 Cpr/ 8031/ 7dttp2--lcrjoeaircoj/ame-8038-0;-06-cfcptkoi%mursjgvjs%tm%cfcptkvj%amotjot%vkfjm%sgkfjs%cof%trcosarkpt%md%ey-? /



Cfcpt kvj amotjot ko cat kmo2 OPX®

Hjnmrj wj im coy nurtdjr' gjt‛s tclj c ekoutj tm gmml ct co jxcepgj mn moj mn

tdj emst suaajssnug kepgjejotctkmos mn cfcptkvj amotjot ko rjajot tkejs' OPX/

Octkmocg Puhgka Xcfkm‛s Fkrjatmr mn Cppgkactkmo Fjvjgmpejot' Fcokjg Bcamhsmo'

sues up tdj rjcgkzctkmo tdct frmvj tdj ojws mricokzctkmo tm nuggy jehrcaj tdj

kfjc mn cfcptkvj amotjot2

Vdj fkiktcg ejfkc wmrgf ks ko tdj prmajss m frcectka adcoij/ Nmr yjcrs' tdj

Kotjrojt dcs hjjo chmut wjh sktjs cof hrmwsjr%hcsjf jxpjrkjoajs' cof tdj

systjes tdct frmvj tdmsj sktjs ijojrcggy ectadjf tdmsj jxpjrkjoajs/ Hut

omw' tdj pmrtchgj wmrgf ks upmo us cof kt ks mrekfchgj/ Yktd tdj irmwkoi

ojjf cof chkgkty tm hj pmrtchgj amejs trjejofmus mppmrtuokty mr amotjot

prmvkfjrs/ Hut kt cgsm rjqukrjs suhstcotkcg adcoijs tm tdjkr tdkolkoi cof

tdjkr systjes/ Kt rjqukrjs fkstrkhutkmo pgctmres' CPK‛s cof mtdjr wcys tm ijt

tdj amotjot tm wdjrj kt ojjfs tm hj/ Hut dcvkoi co CPK ks omt jomuid/ Ko

mrfjr mr amotjot prmvkfjrs tm tclj ugg cfvcotcij m tdjsj ojw pgctmres'tdjy wkgg ojjf tm' krst cof mrjemst' jehrcaj moj skepgj pdkgmsmpdy2

AMPJ $Arjctj Moaj' Puhgksd Jvjrywdjrj+/;

OPX rjcgkzjf jcrgy mo tdct kt wmugf hj adcggjoijf wktd tdj

prmgknjrctkmo mn fjvkajs cof amotjot adcoojgs/ Cgtdmuid tdjy‛rj omt

c secgg mricokzctkmo hy coy ejcos' tdjy fkf dcvj c rjgctkvjgy secgg

stcnn cof gkektjf rjsmurajs/ Vdjkr AMPJ pdkgmsmpdy' cgmoi wktd tdj

CPK $cppgkactkmo prmirceekoi kotjrncaj+ tdjy fjvjgmpjf' wjrj ljy

strctjikjs nmr djgpkoi tdje eclj tdjkr amotjot emrj cvckgchgj cofcaajsskhgj/ Bcamhsmo jxpgckos tdjkr cpprmcad nurtdjr ko co crtkagj dj

wrmtj nmr PrmirceechgjYjh/ Dj jxpgckos tdct AMPJ ks rjcggy tdj

amehkoctkmo mn sjvjrcg rjgctjf suh%pdkgmsmpdkjs302

•Hukgf amotjot ecocijejot systjes' omt wjh puhgksdkoi tmmgs

•Qjpcrctj amotjot nrme fkspgcy

•Josurj tdct tdj amotjot ks emfugcr

•Josurj tdct tdj amotjot ks pmrtchgj

Ko jssjoaj' dj‛s mutgkokoi tdj hcska amepmojots mn cfcptkvj amotjot/ Yrktj

amotjot ko aduols' tci kt wktd ejtcfctc hut ljjp kt sjpcrctj nrme nmrecttkoi

cof fkspgcy amoajros' cof eclj surj tdct kt dcs struaturj sm kt aco hj usjf ko

ecoy fknnjrjot pgcajs/ Vdjo gmcf kt kotm c AEQ tdct suppmrts kts uofjrgykoi

struaturj' cof cggmws tdj amotjot tm hj pusdjf tm eugtkpgj fkstrkhutkmo

; Bcamhsmo' Fcokjg/ ‗AMPJ2 Arjctj Moaj' Puhgksd Jvjrywdjrj/― PrmirceechgjYjh/ PrmirceechgjYjh/ame'31 Mat/ 800;/ Yjh/ 30 Cpr/ 8031/ 7dttp2--hgmi/prmirceechgjwjh/ame-800;-30-31-ampj%arjctj%moaj%puhgksd%jvjrywdjrj-?/

30 Khkf



adcoojgs/ Djrj‛s co jxcepgj mn wdct tdct gmmls gklj/ Vdks pkaturj sdmws dmw

tdj scej amotjot ks fkspgcyjf ko c secrtpdmoj hrmwsjr' secrtpdmoj cpp' tchgjt

hrmwsjr cof tchgjt cpp233

Cfmptkoi AMPJ' ko amehkoctkmo wktd tdjkr CPK' dcs gjf tm c ecsskvj koarjcsj ko

OPX‛s pcij vkjws/ Hjacusj OPX‛s amotjot ks konkoktjgy cfcptchgj' tdjy wjrj chgj

tm qukalgy cof jcskgy cff ojw wcys tm fkstrkhutj tdj amotjot tm usjrs/ Ko ncat tdjkr

pcij vkjw irmwtd koarjcsjf hy mvjr 40* ko 38 emotds/38 Omt tmm sdchhy/ Rcad

Hrcof' Qjokmr Fkrjatmr mn Vjadomgmiy nmr OPX' dcf tdks tm scy chmut tdj kepcat mn

tdjkr CPK2

Vdj CPK dcs jochgjf OPX prmfuat mwojrs tm hukgf spjakcgkzjf cpps mo

c wkfj rcoij m pgctmres cof fjvkajs' gkhjrctkoi tdje rme hjkoi

fjpjofjot mo austme fjvjgmpejot tm caajss tdj amotjot/ Vdrmuid tdks

prmajss' wj hukgt mur kPdmoj cof kPcf ® cpps' emhkgj sktjs' Cofrmkf cpp cof

DVEG: sktj' smej m wdkad wjrj turojf crmuof ko c ecttjr m wjjls#31

OPX‛s usj mn cfcptkvj amotjot tdrmuid AMPJ cof tdjkr CPK dcs cggmwjf tdj

mricokzctkmo tm sprjcf kts amotjot nurtdjr' cof cggmwjf kt tm nmaus mo arjctkoi

irjct jxpjrkjoajs nmr usjrs mo spjaknka pgctnmres' wktdmut dcvkoi tm wmrry chmut

wdjtdjr tdj amotjot wkgg fkspgcy amrrjatgy/ Kt‛s ecfj tdj amepcoy ncstjr cof emrj

rjspmoskvj' cof djgpjf kt hjttjr gjvjrcij kts prkecry cssjt' tdj amotjot/

K t wmrljf nmr OPX' hut k s k t r kidt nmr ymu=Omw tdct ymu dcvj c wmrlkoi lomwgjfij mn wdct cfcptkvj amotjot ks' dmw kt

wmrls' cof dmw kt tcljs cfvcotcij mn tdj gctjst tjadomgmikacg cfvcoajs tm hjttjr

gjvjrcij amotjot wdkgj prmvkfkoi c emrj pjrsmocgkzjf jxpjrkjoaj nmr usjrs' gjt‛s

tcgl chmut dmw ymu aco jvcguctj wdjtdjr kt ecljs sjosj nmr ymur mricokzctkmo/

33 Lruijr' Gcajy/ ‗Cfcptkvj Amotjot mr c Nuturj%Prmmjf Ymrgf/― OpJOICIJ/ OpJOICIJ' 3; Mat/ 8038/ Yjh/33 Cpr/ 8031/ 7dttp2--www/opjoicij/ame-emhkgj-cfcptkvj%amotjot%mr%uturj%prmmjf%wmrgf-? /38 EaIrcoj' Lcrjo/ ‗Cfcptkoi Mursjgvjs tm Cfcptkvj Amotjot/― Lcrjo EaIrcoj/ Lcrjo EaIrcoj' 6 Qjpt/ 8038/

Yjh/ 04 Cpr/ 8031/ 7dttp2--lcrjoeaircoj/ame-8038-0;-06-cfcptkoi%mursjgvjs%tm%cfcptkvj%amotjot%vkfjm% sgkfjs%cof%trcosarkpt%md%ey-?/

31 Khkf



Vdj skoigj hkiijst fmwoskfj tm cfcptkvj amotjot ks tdct kt‛s rjcggy ojw/ K ejco

rjcggy ojw/ Kt‛s sm ojw tdct kn ymu fm rjsjcrad mo tdj tmpka ymu wmo‛t nkof c gmt mn

puhgksdjf jxcepgjs mut tdjrj hjymof OPX/ Ko ncat' tdj hkiijst stuehgkoi hgmal

ymu‛gg amej carmss rkidt omw ks nkofkoi c AEQ tm suppmrt tdj koktkctkvj/ Vdjrj crj

c njw ko fjvjgmpejot' cof smej mnnjr jgjejots mn cfcptkvj' hut kt‛s omt cs kn ymu

aco bust irch moj cof im/ Cof wdkgj ymu amugf cgwcys fjvjgmp ymur mwo gklj

OPX fkf' mnn%tdj%sdjgn smgutkmos wkgg stcrt tm cppjcr hjnmrj tmm gmoi/ Dmwjvjr'kn ymu hjiko tm cfmpt tdj prkoakpgjs mn cfcptkvj amotjot omw ymu‛gg hj ko co

jxajggjot pmsktkmo tm rjcgkzj tdj hjojnkts moaj tdj tjadomgmiy hjamejs emrj

wkfjgy cvckgchgj/

Ydy fmjs cfcptkvj amotjot rjprjsjot c immf kovjstejot nmr ymur

huskojss= Vdj coswjr‛s nckrgy strckidtnmrwcrf/ Cfcptkvj amotjot

wkgg djgp ymu hjamej emrj vcguchgj nmr ymur austmejrs/ Cs wj‛vj

jxpgckojf' tdj ljy tm cfcptkvj amotjot ks tdj ncat tdct kt‛s hrmljokotm secggjr aduols' jcad tciijf wktd ejtcfctc tdct fjsarkhjs dmw

jcad aduol ks rjgjvcot/ Vdct mpjos tdj fmmr tm cgg lkofs mn tcrijtkoi

cof pjrsmocgkzctkmo pmsskhkgktkjs/ Yktd cfcptkvj amotjot' ymu aco

arjctj c fctchcsj mn rjuschgj' struaturjf amotjot tdct aco hj

fjgkvjrjf tm austmejrs ko wdctjvjr wcy tdjy sjj nkt/ Hjacusj mn tdj

ejtcfctc' austmejrs ijt amotjot tdct‛s rjgjvcot tm wdct tdjy crj

gmmlkoi nmr mr ko gkoj wktd tdjkr prjnjrjoajs/

Vdj mtdjr skfj mn tdj jquctkmo ks dmw cfcptkvj amotjot aco rjfuaj

tdj strcko mo ymur mricokzctkmocg rjsmurajs/ Amotjot ecrljtkoi ks c ljy

ecrljtkoi strctjiy nmr ecoy mricokzctkmos' cof tdj adcggjoij mn prmvkfkoi

dkid qucgkty' rjgjvcot amotjot mo c amoskstjot hcsks aco hjamej c rjcg strcko

mo rjsmurajs nmr ecoy amepcokjs/ Caamrfkoi tm c 8031 rjpmrt hy tdj Amotjot

Ecrljtkoi Kostktutj®' >6* mn tdj ecrljtjrs tdjy survjyjf sckf tdjy crj

adcggjoijf wktd prmfuakoi jomuid amotjot/36 Yktd tdj prmgknjrctkmo mn amotjot

adcoojgs cof fjvkajs' tdct adcggjoij ks mogy imkoi tm hjamej emrj cof emrj

nmrekfchgj/ Jehrcakoi cfcptkvj amotjot rjfuajs tdct strcko hjacusj kt cggmws

ymu tm nmaus ymur kotjrocg rjsmurajs mo prmfuakoi hjttjr amotjot tdct ymu aco

gjvjrcij emrj cof sprjcf ncrtdjr/ [mu trugy fm emrj wktd gjss' wdkad ikvjs ymu

c dkidjr rjturo mo ymur kovjstejot/

36 Amotjot Ecrljtkoi Kostktutj' cof EcrljtkoiPrms/ H8H Amotjot Ecrljtkoi2 8031 Hjoadecrls' Hufijts' cof Vrjofs % Omrtd Cejrkac/ Xjp/ Hrkidtamvj' 86 Mat/ 8038/ Yjh/ 33 Cpr/ 8031/ 7dttp2--amotjotecrljtkoikostktutj/ame-wp%amotjot-upgmcfs-8038-33-h8hrjsjcrad8031aek%3830813:3984%pdpcpp03%3/pf?/



Dmw tm ijt stcrtjf wktd cfcpt kvj amotjot[mu‛vj fjakfjf tm jehrcaj tdj nuturj cof eclj tdj emvj tm cfcptkvj amotjot/

Yjgamej tm tdj wmrgf mn jcrgy cfmptjrs/ Hut dcvj om njcr' wj‛vj imt smej tkps tm

djgp ymu ijt stcrtjf wktd cfcptkvj amotjot/ Nmggmw tdjsj stjps tm stcrt hukgfkoi

irjct tdkois nrme ymur jvjr%jxpcofkoi amotjot Gjim sjt2

3/ Qtcrt wrktkoi aduols' omt hgmhs Cs wj‛vj fksaussjf' wj‛vj typkacggy tdmuidt mn amotjot cs hgmhs‖co jotkrj

crtkagj mr hgmi pmst' nmr jxcepgj/ Vdmsj hgmhs tdjo hjamej DVEG amfj tdct

fkspgcys tdj amotjot mo c Yjh pcij' cof tdct DVEG koagufjs nmrecttkoi

amfj gklj nmot' skzj' amgmr' jta/ Vdj nkrst stjp tmwcrfs cfcptkvj amotjot ks tm

stmp tdkolkoi chmut ymur amotjot tdct wcy/ Vkej tm jehrcaj tdj aduol/

Ko mrfjr tm fm tdct jnnjatkvjgy' ymu ojjf tm tclj smej tkej tm amoskfjr tdj

struaturj tdct ymu‛rj imkoi tm utkgkzj nmr ymur amotjot/ Nkiurj mut wdct

fkstkoat aduols ymu‛rj imkoi tm ojjf/ Nmr jxcepgj' OPX rjqukrjs tktgj' sdmrtsgui' gmoi fjsarkptkmo cof fctjgkoj/ Mtdjrs crj mptkmocg' hut tdjy dcvj

aduols nmr kecijs' cufkm' vkfjm cof hygkojs/

Comtdjr tdkoi tdct wkgg djgp ymu jnnjatkvjgy wrktj aduols mn amotjot ks c

immf stygj iukfj/ Vclj smej tkej tm amoskfjr dmw ymu wcot ymur amotjot

tm hj mricokzjf cof dmw ymu wcot kt tm rjcf/ Amoskfjr dmw ymu wcot tdj

amotjot tm hjdcvj cs kt emvjs nrme fjsltmp tm emhkgj/ Qjt smej stcofcrfs

cof fmauejot tdje sm jvjrymoj dcs c rjnjrjoaj tm ncgg hcal mo/

8/ Ecstjr ejtcfctc

Yj‛vj tcgljf chmut ejtcfctc c gkttgj hkt cgrjcfy' cof tm rjktjrctj' kt‛s

fjnkojf cs fctc tdct fjsarkhjs mtdjr fctc/3: Co kecij' nmr jxcepgj' ecy

amotcko ejtcfctc spjaknykoi tdj skzj mn tdj kecij' kts rjsmgutkmo' wdjo kt

wcs arjctjf' jta/

Ejtcfctc gjts ymu prmirceectkacggy hukgf pcijs kostjcf

mn ecoucggy arjctkoi moj/ Xjejehjr mur Gjims cocgmiy=

Ydct tdct ejcos ks ymur austmejrs sdmw up wktd tdjkr mwosjt mn kostruatkmos' cof tdjy cssjehgj tdj amotjot tdjy

wcot tm sjj nrme ymur Gjim sjt/ Gklj wj ejotkmojf hjnmrj'

ejtcfctc cggmws ymur pcijs tm hj fyoceka kostjcf mn

stctka/ Kn c austmejr amejs tm ymur sktj cof dkts tdj ‗Euska―

tch nmr jxcepgj' cgg mn ymur amotjot tdct dcs ejtcfctc

kofkactkoi kt dcs tm fm wktd euska wkgg pmpugctj mo tdct

3: ‗Ejtcfctc/― Fjnoktkmo m Ejtcfctc/ VjadVjres/ame' o/f/ Yjh/ 33 Cpr/ 8031/ 7dttp2--www/tjadtjres/ame- fjnoktkmo-ejtcfctc? /



pcij/ [mu fmo‛t dcvj tm ljjp upfctkoi tdj pcij wktd ojw amotjot' kt ijts

puggjf ko prmirceectkacggy hjacusj kt‛s rjgjvcot tm tdct pcij/ Vdct‛s tdj

hjcuty mn ejtcfctc/

Kt wkgg fm tdj scej tdkoi ko co kPdmoj cpp' mr co Cofrmkf cpp' mr

coywdjrj nmr tdct ecttjr/ Kt aco hj usjf nmr c gmt mn tdkois' hut kt suppmrts

tdj fjgkvjry mn pjrsmocgkzjf amotjot/ Vdct‛s ljy/ Qkekgcr tm amotjot aduols'

tdj kepmrtcot tdkoi djrj ks tm tclj smej tkej tm amoskfjr wdct lkofs mn

ejtcfctc ymu‛gg wcot tm cttcad tm spjaknka aduols/ Dmw wkgg ymu wcot tm

nkgtjr mr smrt amotjot= Ydct lkofs mn mptkmos fm ymu wcot tm ikvj ymur

austmejrs nmr spjaknykoi amotjot prjnjrjoajs= Vdkol tdrmuid tdmsj tdkois

mo tdj nrmot jof mn tdj prmajss tm eclj ymur cfcptkvj amotjot tdj

emst jnnjatkvj/

1/ Qjpcrctj amotjot nrme fkspgcy

Vdks ks comtdjr ekof sdknt tdct amejs cgmoi wktd cfcptkvj amotjot/

Fcokjg Bcamhsmo puts kt prjtty suaakoatgy wdjo dj scys' ‗Vdj nuturjmn amotjot ecocijejot systjes ks ko tdjkr chkgkty tm acpturj tdj

amotjot ko c agjco' prjsjotctkmo%kofjpjofjot wcy/―3>

Prjsjotctkmo%kofjpjofjot ks tdj ljy pdrcsj/ Cs ymu hjiko tm trcosktkmo tm

wrktkoi aduols mn amotjot' nmaus mo dmw ymu utkgkzj tdj vcrkmus aduols tm

mptkekzj tdj fjgkvjry mn konmrectkmo mo vcrkmus pgctnmres/ Fmo‛t wmrry

chmut dmw tdjy sdmugf gmml/ Kn ymu‛rj uskoi cfcptkvj amotjot amrrjatgy

tdj fjvkaj wkgg dcofgj tdct pcrt/ [mu bust ojjf tm eclj surj ymur amotjot

ks dkid qucgkty' rjgjvcot' tciijf wktd irjct ejtcfctc' cof chgj tm hjcssjehgjf gklj Gjims/

6/ Ijt tdj rkidt tmmgs' mr hukgf tdje

Cs wj‛vj cgrjcfy pmkotjf mut' tdks pcrt ks tdj emst adcggjoikoi/ Kn ymu

wjrj tm buep djcfgmoi kotm cfcptkvj amotjot rkidt omw' ymu wmugf dcvj

gkektjf AEQ mptkmos/ Dmwjvjr' cfcptkvj amotjot ks sjjo cs c amepgkejot

tm rjspmoskvj fjskio' wdkad amotkoujs tm icko emejotue/ Cs DVEG: cof

AQQ1 ecturj cof hjamej emrj wkfjgy cfmptjf' wdkad wkgg uofmuhtjfgy

gjcf tm caajgjrctjf cfmptkmo mn rjspmoskvj fjskio' cfcptkvj amotjot wkgg

hj tdj ojxt gmikacg jodcoajejot tm tdct jamsystje mn cfcptkvj cof

caajsskhgj konmrectkmo/

Cs tdks ojw vkjw mn tdj rmgj mn amotjot amotkoujs tm jvmgvj' AEQ mptkmos

tdct suppmrt truj cfcptkvj amotjot wkgg stcrt tm hjamej emrj ameemo

cof cvckgchgj/

3> EaIrcoj' Lcrjo/ ‗Cfcptkoi Mursjgvjs tm Cfcptkvj Amotjot/― Lcrjo EaIrcoj/ Lcrjo EaIrcoj' 6 Qjpt/ 8038/Yjh/ 04 Cpr/ 8031/ 7dttp2--lcrjoeaircoj/ame-8038-0;-06-cfcptkoi%mursjgvjs%tm%cfcptkvj%amotjot%vkfjm%

sgkfjs%cof%trcosarkpt%md%ey-?/


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tdj scej tkej/ Kt wkgg nmraj ymu tm tdkol mn ymu amotjot ko co jotkrjgy fknnjrjot

wcy' cs aduols mn kepmrtcot konmrectkmo tdct rjtcko tdjkr konmrectkmocg vcguj

kofjpjofjotgy cs wjgg cs ko amoajrt wktd mtdjr aduols/ Kt wkgg cgsm pusd ymu tm

nmaus mo tdj qucgkty mn tdj amotjot' wdkgj kt skeugtcojmusgy hgmals ymu nrme

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rjuschgj' dkidgy vcguchgj amotjot tdct trcvjgs nurtdjr' ijttkoi ko nrmot mn

emrj jyjhcggs/

Cs tdj gcrijr fkiktcg gcofsacpj amotkoujs tm jvmgvj' puttkoi co jepdcsks

mo arjctkoi c rjspmoskvj jxpjrkjoaj tdct cfbusts tm vcrkmus sarjjo skzjs cof

fjvkaj acpchkgktkjs' mogkoj jxpjrkjoajs wkgg hjamej gjss cof gjss gklj tdj stctka

jxpjrkjoajs mn prkot ejfkc/ Amotjot aco‛t amotkouj tm hj fjvjgmpjf gklj kt‛s

imkoi tm hj prkotjf ko c eciczkoj mr jehjffjf ko c stctka PFN/ Amotjot ojjfs tm

hj cs ngjxkhgj cs tdj ejfkues tdct fkspgcy kt/

Cfcptkvj amotjot ks chmut hukgfkoi ko struaturj ct tdj amotjot gjvjg ko mrfjr tm

nrjj ymur amotjot nrme fjvkaj cof pgctnmre amostrckots' ikvkoi kt tdj chkgkty tmtrcvjg ncrtdjr cof ikvkoi ymu c hjttjr rjturo mo ymur kovjstejot/ Amoskfjr dmw

ymu amugf cppgy tdj hcskas mn cfcptkvj amotjot tm ymur amotjot ecrljtkoi strctjiy

tm stcrt tm rjfuaj tdj strcko mo ymur kotjrocg rjsmurajs' cof tm hjttjr gjvjrcij tdj

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Icrrjtt Emmo' hgmiijr%ko%adkjn nmr tdj ‗Hjttjr ct Ecrljtkoi― hgmi' puts kt tdks

wcy' ‗Amotjot tdct fmjso‛t cfcpt hjamejs jxtkoat/―39 C hkt Fcrwkokco pjrdcps'

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39 Emmo' Icrrjtt/ ‗Ykgg [mur Amotjot Cfcpt' Mr Ykgg Kt Hjamej Jxtkoat=― Hjttjr ct Ecrljtkoi/ Vmfcyecfj' o/f/Yjh/ 33 Cpr/ 8031/ 7dttp2--tmfcyecfj/ame-hgmi-cfcptkvj%amotjot-? /

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