Gamification Blue Paper by promotional products retailer 4imprint

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  • 8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint

    1/150daprdht.jia

    Lbade djbt dih

  • 8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint

    2/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`

    Vkb`y, skt, pcby7 [sk lbade djbt dih ti daprivkjustiakr bh` kapciykk khlblkakht

    \okh yiu okbr tok wir` lbadedjbtdih wobt jiaks ti adh`9 @i yiu wih`kr,

    bs tods wrdtkr `d`, de dts b wir` yiur md`s dhvkhtk` ti lkt airk sjrkkh tdak9

    \obtkvkr dt abmks yiu todhm bfiut, yiu aby hit bssijdbtk dt wdto jirpirbtk

    strbtkly bh` prijkss daprivkakht. Tkt, bjjir`dhl ti b stu`y fy tok LbrthkrLriup, fy 6>2;, airk tobh obce ie irlbhdzbtdihs tobt abhblk dhhivbtdih

    prijkssks wdcc usk lbadedjbtdih. Bh` wdtodh tok hkxt ykbr, b lbadedk` skrvdjk eir

    jihsuakr lii`s abrmktdhl bh` justiakr rktkhtdih wdcc fkjiak bs dapirtbht bs

    Ebjkfiim, kFbyir Babzih. Fy 6>20, rkskbrjo soiws tobt airk tobh pkrjkht

    ie Lcifbc 6>>> irlbhdzbtdihs wdcc obvk bt ckbst ihk lbadedk` bppcdjbtdih.2Zi, de

    yiu stdcc todhm lbadedjbtdih ds b pbssdhl trkh` ir siaktodhl yiur md`s `i ih tok

    wkkmkh`s, todhm blbdh. Dts hit gust tok hkw todhl, dts toktodhl.

    Fkcdkvk dt ir hit, lbadedjbtdih ds hit b hkw jihjkpt. Pok tkra wbs jidhk` dh

    6>>6 fut rkekrs ti fbsdj abrmktdhl jihjkpts `ksdlhk` ti khlblk uskrs bh` sicvk

    prifckas. Dt usks lbak todhmdhl bh` lbak akjobhdjs dh hih-lbak jihtkxts, bh`

    ds usk` dh bppcdjbtdihs bh` prijkssks ti daprivk uskr khlblkakht, rkturh ih

    dhvkstakht, `btb qubcdty, tdakcdhkss, bh` ckbrhdhl.6

    B prbjtdjbc kxbapck adlot okcp. ^djturk yiurskce dh b jbr, spkk`dhl bcihl tok

    odlowby. Tiu mhiw yiu soiuc`ht spkk`, si yiu sciw `iwh. Zu``khcy, iut

    ie hiwokrk, b ecbsodhl sdlh bokb` sbys yiu brk khtkrk` dhti b gbjmpit cittkryfkjbusk yiu brk ifkydhl tok spkk` cdadt. B pdjturk ie yiur cdjkhsk pcbtk ds

    khtkrk` dhti b rbh`ia `rbwdhl, bh` tobhms ti sdapcy ifkydhl tok spkk`

    cdadt bh` `rdvdhl sbekcy, yiu jiuc` wdh fdl fujms.

    \iuc` tobt aitdvbtk yiu ti `rdvk sciwkr dh tok euturk9 Abyfk. Bh` tobt ds wobt

    lbadedjbtdih ds bcc bfiut, trydhl ti edh` euh wbys ti jobhlk fkobvdirs.

    Ztdcc b smkptdj9 Bjtubccy, tok spkk`dhl kxbapck ds rkbc. Dts tok frbdhjodc` ie Mkvdh

    Vdjobr`sih bh` spihsirk` fy tok Zwk`dso Hbtdihbc Zijdkty eir Vib` Zbekty dh

    Ztijmoica bh` Uicmswblkh. Dapckakhtk` dh 6>2>, tok Zpkk` Jbakrb Cittkry

    wbs pbrt ie b sbek `rdvdhl prilrba dh Zwk`kh. Ztrbtkldjbccy cijbtk` jbakrbs tiim

    shbpsoits ie vkodjcks bs toky `rivk fy, wodck soiwdhl b sdlh tobt dh`djbtk` tokdr

    2 Hkwsriia. Lbrthkr Zbys Fy 6>2;, Airk Pobh ;> ^krjkht ie Irlbhdzbtdihs Pobt Abhblk Dhhivbtdih ^rijkssks\dcc Lbadey Poisk ^rijkssks. H.p., 26 Bpr. 6>22. \kf. >5 Guhk 6>2:. 3ottp7//www.lbrthkr.jia/hkwsriia/d`/25646208.

    6 Lbadfljbtdih. \dmdpk`db. \dmdak`db Eiuh`btdih, :2 Aby 6>2:. \kf. >: Guhk 6>2:. 3ottp7//kh.wdmdpk`db.irl/wdmd/Lbadfljbtdih8.

  • 8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint

    3/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`

    spkk` bh` woktokr ir hit toky wiuc` fk kcdldfck eir tok sbek `rdvdhl cittkry. Pi

    lkhkrbtk jbso eir tok cittkry, kvkry tdak b jbr wbs jbulot spkk`dhl, tok rksuctdhl

    edhk tobt wbs jicckjtk` wbs skht ti tok cittkry. Vbh`ia wdhhkrs wkrk joiskh ti

    rkjkdvk b jokjm jihtbdhdhl cittkry wdhhdhls. Pok d`kb wbs sdapck7 @rdvk cklbccy

    bh` kbrh aihky. Pok prilrba wbs b oulk sujjkss bh` wdtodh tok edrst wkkm ie

    cbuhjo, dt rk`ujk` `rdvkr spkk` fy 66 pkrjkht.:

    Bjjir`dhl ti Lbfk Wdjokrabhh, butoir ie tok fiim Lbak-Fbsk` Abrmktdhl

    bh` tok JKI ie Lbadedjbtdih.jia, bcaist bhytodhl jbh fk lbadedk`, kvkh

    jbhjkr.0\odck ok rkjilhdzks jbhjkr ds erdlotkhdhl bh` cdek torkbtkhdhl, ok sbys

    lbadedjbtdih jbh fk usk` dh b pisdtdvk wby ti khobhjk tok pbtdkht kxpkrdkhjk7

    \k obvk `btb ti soiw tobt wokh wk ldvk jbhjkr pbtdkhts lbadedk` kxpkrdkhjks

    ti okcp toka abhblk tokdr rul prksjrdptdihs bh` abhblk jokaitokrbpy, toky

    daprivk tokdr kaitdihbc stbtk bh` bcsi b`okrk ti tokdr pritijic.

    Itokrs edh` tobt lbadedjbtdih obs siak cdadtbtdihs. ZJUHLVeiuh`kr

    Zkto ^rdkfbtsjo, eir kxbapck, fkcdkvks tobt lbak akjobhdjs jbh edx

    cits ie prifckas bh` `i cits ie lrkbt todhls, fut toky brk hit b lii` edt

    eir kvkrytodhl. Gust cdmk sijdbc ds supkr piwkreuc, fut hit b lrkbt edt eir

    kvkrytodhl ... kvkrytodhl obs cdadtbtdihs bh` tok fkbuty ie fito ie toksk

    aklb-trkh`s ds tobt tokyrk b lrkbt edt eir airk sdtubtdihs tobh hit.;

    Fut kxpkrts blrkk ih tok euh`bakhtbcs, lbadedjbtdih ds okrk ti stby bh` dt ds

    fkjiadhl dhjrkbsdhlcy pipucbr tobhms ti tok lkhkrbtdihs tobt lrkw up wdto vd`kilbadhl. Dh ebjt, A6 Vkskbrjo Dhj., b jihsuctdhl bh` fusdhkss dhtkccdlkhjk edra,

    prk`djts tobt jiapbhdks wdcc spkh` upwbr`s ie $6 fdccdih ih lbadedjbtdih skrvdjks

    fy 6>2;.5Frdbh Furmk eria tok Lbrthkr Lriupsuaabrdzk` dt wkcc wokh ok sbd`7

    lbadedjbtdih wdcc pcby b mky rick dh dhhivbtdih abhblkakht, fito dhtkrhbc

    bh` kxtkrhbc ti irlbhdzbtdihs, fy khlbldhl b tbrlkt bu`dkhjk bh` ckvkrbldhl

    tok jicckjtdvk dhtkccdlkhjk ie tok jriw` ti sicdjdt d`kbs, `kvkcip toisk d`kbs bh`

    prk`djt sujjkss usdhl prk`djtdih abrmkt akjobhdsas.: Guhk 6>2:. 3ottp7//`bdcyjriw`siurjk.jia/6>-rksiurjks/prigkjts/:26-swk`kh-tksts-spkk`-jbakrb-cittkry8.

    0 Ubh Lrivk, Gkhhdekr. Lbadfljbtdih7 Oiw Jiapktdtdih Ds Vkdhvkhtdhl Fusdhkss, Abrmktdhl & Kvkry`byCdek. \kf cil pist. Absobfck. H.p., 6? Gucy 6>22. \kf. : Guhk 6>2:. 3ottp7//absobfck.jia/6>22/>22. \kf. : Guhk 6>2:. 3ottp7//absobfck.jia/6>22/>0 Guhk 6>2:. 3ottp7//ldlbia.jia/6>2:/>2/66>7 \obt Ds tok Euturk ie Lbadfljbtdih9 | 6665>2;. Lbadfljbtdih 6>6>7 \obt Ds tok Euturkie Lbadfljbtdih9 | 6665>2;. H.p., h.`. \kf. >: Guhk 6>2:. 3ottp7//www.lbrthkr.jia/@dspcby@ijuakht9`ijYj`16:

  • 8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint

    4/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`

    ^brt ie tok rkbsih lbadedjbtdih ds si pipucbr ds fkjbusk dts keekjtdvk eir auctdpck

    dh`ustrdks bh` `kailrbpodjs, bh` wokh dt jiaks ti dhhivbtdih bh` khlblkakht

    dt ckb`s ti sdlhdedjbht sbvdhls bh` ippirtuhdtdks. Dh itokr wir`s, dts airk tobh gust

    b euh todhl ti `i, dts b jist keekjtdvk strbtkly. Dh tods Fcuk ^bpkr, wkcc rkvdkw tok

    typks ie lbadedjbtdih strbtkldks bh` oiw irlbhdzbtdihs brk usdhl toka ti daprivk

    bh` trbhseira. \k wdcc kxbadhk oiw ti `ktkradhk de lbadedjbtdih ds rdlot eir yiur

    irlbhdzbtdih bh` privd`k siak tdps ih oiw ti lkt stbrtk`.

    Zi, lkt rkb`y ti pcby. De yiurk cujmy, yiucc kbrh vbcubfck pidhts tobt jbh fk

    bppcdk` dh yiur irlbhdzbtdih.

    Lbadedjbtdih7b ai`krh fusdhkss strbtkly tobt ckvkrblks prdhjdpcks eria lbaks

    ti dhecukhjk ebvirbfck justiakr fkobvdir ih tok \kf dh ir`kr ti daprivk

    justiakr ciybcty, khlblkakht, bh` rktkhtdih. Lbadedjbtdih jbh fk usk` fy bhy

    `kpbrtakht dh b jiapbhy (OV, Zbcks, Abrmktdhl, Khldhkkrdhl, Zuppirt, ktj.), eir

    bhy \kf-fbsk` kxpkrdkhjk (aifdck, wkfsdtk, rktbdc, jiaauhdty, ktj.). Fusdhkss

    Lbadedjbtdih Eir @uaadks?

    Lbade djbt dih7 Oiw d t wirms

    Lbaks brk tok aist kckvbtk` eira ie dhvkstdlbtdih.

    -Bcfkrt Kdhstkdh

    Ziaktdaks pkipck hkk` b cdttck kxtrb aitdvbtdih ti `i todhls tobt `iht obvkdaak`dbtk jihskqukhjks ir brk strksseuc ti jihtkapcbtk. Podhls cdmk fuydhl

    cdek dhsurbhjk, sbvdhl eir rktdrkakht, kbtdhl wkcc bh` kxkrjdsdhl brk kbsdcy skt

    bsd`k ti abmk riia eir tok euh todhls dh cdek. Pods ds wokrk lbadedjbtdih khtkrs

    tok pdjturk. Lbak pcbydhl ds siaktodhl tobt ds pkrjkdvk` bs euh bh` privd`ks

    daak`dbtk ekk`fbjm bh` rkwbr`. Dts ihk wby ti abmk todhls cdmk kxkrjdsdhl

    bh` kbtdhl okbctoy khgiybfck, bh` abmks dt kbsdkr ti pbrtdjdpbtk. Podhm ie

    justiakr ciybcty prilrbas, pidht prilrbas bh` jiapktdtdih-fbsk` pcby ti

    priaitk dhhivbtdih bh` frbh` rkjilhdtdih.

    Kvkry lbadedjbtdih strbtkly ds `deekrkht bh` tok rbhlk ie vbrdbtdih ds wd`k.

    Ziak jiapbhdks dhjcu`k b sdapck jiuhtkr ir stbtus fbr ti trbjm pbrtdjdpbtdih,

    wodck itokrs privd`k eucc-eck`lk` lbaks wdto ricks, rucks bh` wdhhkrs. Kxpkrts sby

    tok trkh` ds hit rkstrdjtk` fy jiapbhy sdzk ir dh`ustry. Justiakrs bh` kapciykks

    ie bcc ckvkcs, rbjks bh` lkh`krs pbrtdjdpbtk dh lbadhl.

    ? Fusdhkss Lbadfljbtdih eir @uaadks. Oifimkh7 Gioh \dcky & Zihs, 6>2:. ^rdht. 2>.

  • 8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint

    5/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`

    Zbasuhl, eir kxbapck, wirmk` wdto tok vkh`ir Fb`lkvdcck, b jiapbhy mhiwh

    eir dapckakhtdhl sujjksseuc lbadhl strbtkldks, ti daprivk kapciykk bh`

    justiakr khlblkakht. Udsdtirs ti tok Zbasuhl wkfsdtk kbrh pidhts bh` fb`lks

    `kpkh`dhl ih tokdr ckvkc ie sijdbc khlblkakht. Eir kxbapck, uskrs tobt cdmk

    tok Zbasuhl Ebjkfiim pblk kbrh 6>> pidhts. Zufadt jiaakhts bh` rkvdkws bh`

    yiu jbh kbrh :>> pidhts ir rkldstkr yiur pri`ujt ti kbrh ;>> pidhts. Kbrh khiulo

    pidhts bh` yiu wdcc wdh b fb`lk ir rkwbr` eir yiur bjtdvdtdks. Ziak ie tokrkwbr`s brk Zbasuhl pri`ujts ir `dsjiuhts. B ckb`krfibr` `dspcbys uskrs wdto tok

    odlokst huafkr ie pidhts ti khjiurblk yiu ti mkkp pcbydhl bh` wdhhdhl. Pok

    kh` rksuct wbs daprkssdvk. Zbasuhl sbw 55 pkrjkht airk uskrs sufadttdhl 0026. \kf. >5 Guhk 6>2: 3ottp7//www.`kstdhbtdihjra.jia/Brtdjcks/K`dtirdbc/Ablbzdhk-Ekbturks/Lbak-Ih-Lbadfljbtdih-Ztrbtkldks-Aitdvbtk-Justiakr-bh`-Kapciykk-Fkobvdirs-?2?55.bspx8.

  • 8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint

    6/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`

    Ziak lbadedjbtdih strbtkldks dhjcu`k jihtksts bh` jobcckhlks. Poksk typdjbccy

    obvk cdadtk` tdak spbhstoky adlot ruh eir bh oiur, b wkkm ir b aihtobh`

    khjiurblk uskrs ti jiapcktk spkjdedj tbsms ir bjtdihs. Jobcckhlks bh` jihtksts

    ietkh jrkbtk b skt ie adssdihs bh` rkwbr` toisk woi edhdso aist qudjmcy ir

    keekjtdvkcy wdto bjjkss ti pri`ujts, dsjiuhts ir jirpirbtk prdvdcklks.

    Eir kxbapck, tok lcifbc jihsuctdhl edra Fcukwice

    usks lbadedjbtdih tikhjiurblk kapciykks ti usk sijdbc ak`db ti fudc` tokdr pkrsihbc bh`

    priekssdihbc frbh` ihcdhk. Fcukwice ruhs rklucbr jihtksts sujo bs tok

    Zprkb` tok \ir` jobcckhlk ti khjiurblk kapciykks ti sobrk jihtkht

    cdhms ti tok jirpirbtk wkfsdtk usdhl sijdbc ak`db jobhhkcs. Bh kapciykk

    tobt lkhkrbtks ;> jcdjms fbjm ti tok jirpirbtk wkfsdtk rkjkdvks b fb`lk eir

    wdhhdhl tok jobcckhlk bcihl wdto b $6; ldet jbr`.2>

    Vbhmdhls bh` ckb`krfibr`s vdsubccy `dspcby tok juaucbtdvk rksuct ie tok pidhts,

    fb`lks ir jobcckhlks pbrtdjdpbhts wdh. Poky brk dapckakhtk` ih sdtks ti soiw

    wodjo pcbykrs obvk uhcijmk` tok aist bjodkvkakhts. Dh siak irlbhdzbtdihs, tok

    `ksdrk ti bppkbr ih tok ckb`krfibr` `rdvks pcbykrs ti kbrh airk bjodkvkakhts,

    tous eukcdhl tok aitdvbtdih ti pbrtdjdpbtk.

    Dh b``dtdih ti pidhts, fb`lks bh` ckb`krfibr`s, abhy lbadedjbtdih

    pcbteiras dhjcu`k sijdbc jiapihkhts tobt khjiurblk kapciykks ti pufcdjdzk

    bjjiapcdsoakhts sujo bs kbrhdhl b hkw fb`lk ir aivdhl up ih tok ckb`krfibr`.

    Eir kxbapck, @kcidttk Ckb`krsodp Bjb`kay urlks kapciykks ti sobrk tok fb`lkstoky kbrh eir jiapcktdhl ihcdhk ckb`krsodp `kvkcipakht jiursks ih tokdr

    Cdhmk`Dhpriedcks bs b wby ti frib`jbst tok smdccs toky brk `kvkcipdhl ti tokdr

    frib`kr priekssdihbc hktwirm. Pi khjiurblk dhtkrbjtdih, siak systkas bwbr`

    pidhts eir privd`dhl sijdbc ekk`fbjm, sujo bs rbtdhl ir jiaakhtdhl ih b

    jicckbluks jihtrdfutdih ir jihlrbtucbtdhl oda/okr eir bjodkvdhl b jkrtbdh

    stbtus ckvkc.22

    Bh keekjtdvk lbadhl strbtkly aby usk ihk ir airk ie tok bfivk kckakhts, dh bhy

    jiafdhbtdih. Pok d`kb ds ti priaitk b euh, dhtkrbjtdvk lbak tobt mkkps pcbykrs

    khlblk` eir sustbdhbfck pkrdi`s ie tdak. Pokrks hi skjrkt dhlrk`dkht ti sujjkss,

    fut dts dapirtbht ti edh` tok rdlot jiafdhbtdih eir yiur frbh` bh` bu`dkhjk.

    2> F6F Zijdbc Ak`db7 Lbadfljbtdih Keeirt Dhjrkbsks \kf Prbeflj 2>>%, Kapciykk Jiccbfirbtdih ;26. \kf. >; Guhk 6>2:. 3ottp7//www.abrmktdhlsokrpb.jia/brtdjck/jbsk-stu`y/lbadfljbtdih-keeirt-dhjrkbsks-wkf-trbeflj8.

    22 @kcidttk @dldtbc Lbadflks Kxkjutdvk Prbdhdhl wdto Fb`lkvdcck. \kcjiak ti Fb`lkvdcck. >4 Aby 6>26. \kf.>; Guhk 6>2:. 3ottp7//fb`lkvdcck.jia/hkws/bhhiuhjkakhts/`kcidttk-`dldtbc-lbadflks-kxkjutdvk-trbdhdhl-fb`lkvdcck8.

  • 8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint

    7/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`

    \obt jbh yiu lbadey9

    Dh tok fusdhkss khvdrihakht, lbaks jbh tbrlkt kapciykks, vkh`irs ir justiakrs.

    Jiaaih bppcdjbtdihs brk dh tok brkbs ie kapciykk pkreirabhjk, dhhivbtdih

    abhblkakht, k`ujbtdih, pkrsihbc kvkcipakht bh` justiakr khlblkakht.

    Bjjir`dhl ti lbadedjbtdih kxpkrt bh` butoir Lbfk Wdjokrabhh, fdl jiapbhdks

    brk usdhl lbadedjbtdih strbtkldks dh edvk mky brkbs.26

    Ods aist rkjkht fiim, PokLbadedjbtdih Vkvicutdih ciims bt oiw ckb`dhl jiapbhdks obvk sujjksseuccy

    ckvkrblk` lbadedjbtdih ti edh` keedjdkhjdks bh` lbdh jiapktdtdvk b`vbhtblks. Ok

    d`khtdedk` tok tip edvk brkbs wokrk jiapbhdks usk lbadedjbtdih7

    2. Vkjrudtakht bh` odrdhl

    6. Kapciykk trbdhdhl bh` `kvkcipakht

    :. Kapciykk ekk`fbjm

    0. Okbcto bh` wkcchkss

    ;. Jrkbtdhl hkw priedt jkhtkrs

    De yiu hkk` ti rkjrudt bh` odrk tbckht, jihsd`kr lbadedjbtdih. Lbadhl strbtkldks

    jbh fk keekjtdvk wbys ti bttrbjt euturk kapciykks. Kvkh tok [.Z. Bray

    usk` lbadedjbtdih ti bttrbjt hkw rkjrudts. Vbtokr tobh usdhl trb`dtdihbc

    rkjrudtkrs, tok Bray kvkcipk` Bakrdjbs Bray lbakti bttrbjt hkw

    rkjrudts. Pok lbak bcciws uskrs sdaucbtk` lbaks tobt cdhm `drkjtcy ti jbrkkr

    wkfsdtks bh` gif pistdhls. Pok d`kb ds sdapck bh` keekjtdvk. Hit ihcy ds dt

    ihk ie tok aist pipucbr lbaks ihcdhk, fut dts bcsi fkjiak tok blkhjys

    aist jist-keekjtdvk rkjrudtdhl strbtkly dh odstiry.2:

    Prbdhdhl bh` kvkcipakht ds bhitokr brkb wokrk lbadedjbtdih bppkbrs ti

    fk b lii` edt. Dh tok pbst, kapciykks `rkb`k` trbdhdhl skssdihs fkjbusk toky wkrk

    firdhl, cihl bh` auh`bhk. Pobts hi cihlkr tok jbsk de yiu dheusk lbadedjbtdih

    dhti tok adx. Zuh Adjrisystkas, eir kxbapck, tiim dts hkw odrk ihfibr`dhl

    prijkss ti hkw ckvkcs fy dhtri`ujdhl lbadhl strbtkldks. Pok lbaks wkrk `ksdlhk`

    ti tkbjo hkw odrks bfiut tok irlbhdzbtdih wodck abmdhl toka ekkc wkcjiak

    bh` dhtklrbtk` dhti tok Zuh Adjrisystkas jucturk.20Pok irlbhdzbtdih wbhtk` ti

    jiaauhdjbtk tobt Zuh wbs b jiic, euh pcbjk ti wirm. Khtkr twi b`vkhturk lbakstobt ab`k ckbrhdhl bfiut tok jiapbhy khgiybfck bh` kxjdtdhl. Zuh wbs bfck ti

    rk`ujk trbdhdhl jists bh` dhjrkbsk khlblkakht fy bs aujo bs ;> pkrjkht.2;

    26 Wdjokrabhh, Lbfk. Fkyih` tok Oypk7 ; \bys Pobt Fdl Jiapbhdks Brk [sdhl Lbadfljbtdih Pkjo Hkws bh`Bhbcysds. LdlbIA. H.p., 6< Gbh. 6>2:. \kf. >5 Guhk 6>2:. 3ottp7//ldlbia.jia/6>2:/>2/6;

    Guhk 6>2:. 3ottp7//kcdbhkbcob`kee.fcilspit.jia/6>>2:. \kf. >5 Guhk 6>2:. 3ottp7//ldlbia.jia/6>2:/>2/6

  • 8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint

    8/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`

    Ldvdhl bh` rkjkdvdhl kapciykk ekk`fbjm ds b mhiwh jobcckhlk dh abhy

    irlbhdzbtdihs. Tkt lbadedjbtdih abmks dt kbsdkr. \oy9 Dts kbsdkr ti ldvk ekk`fbjm

    rkbc-tdak dhstkb` ie ihjk b ykbr `urdhl bhhubc pkreirabhjk rkvdkws. Dh ebjt,

    siak kxpkrts fkcdkvk lbadedjbtdih ds b hbturbc edt eir kapciykk rkvdkws bh` aby

    kcdadhbtk tok hkk` eir bhhubc rkvdkws bctilktokr.25

    \dto lbadhl, ekk`fbjm ciips bh` oypkr ekk`fbjm ldvks kapciykks bhippirtuhdty ti pufcdjbccy bjmhiwck`lk sujjkssks bh` bjjiapcdsoakhts. Bh

    kapciykk jbh ldvk bhitokr pkrsih b pufcdj rkjilhdtdih bh` bwbr` toka

    pidhts. Ksskhtdbccy, lbadedjbtdih abmks dt kbsdkr ti ldvk jiwirmkrs b pbt ih tok

    fbjm. Dhstkb` ie skh`dhl b prdvbtk tobhm-yiu vdb kabdc, kvkryihk dh tok jiapbhy

    jbh skk tok lksturk. Kapciykks jbh lkt fb`lks ih b ckb`krfibr` bh` fk

    rkwbr`k` eir `bdcy fkobvdirs. Dts b aitdvbtir eir kapciykks ti rkjkdvk b jihstbht

    strkba ie ekk`fbjm, bh` wokh `ihk jirrkjtcy, dhstkb` ie usdhl bhhubc rkvdkws,

    irlbhdzbtdihs jbh jokjm ckb`krfibr`s eir bh bhhubc pkreirabhjk rkjbp.

    Pokrk brk b huafkr ie ihcdhk rksiurjks bvbdcbfck ti okcp, cdmk \irm.jia

    (eirakrcy mhiwh bs Vyppck.jia) bh` @uk^rips. Fito brk pkkr rkjilhdtdih

    lbaks eir wirmpcbjks. Bs @uk^rips stbtks ih dts wkfsdtk, \okh pkipck ekkc

    bpprkjdbtk`, tokyrk obppdkr, airk khlblk` bh` airk pri`ujtdvk.25 Ekf. 6>2:. \kf. >; Guhk 6>2:. 3ottp7//www.fusdhkssdhsd`kr.jia/bhhubc-rkvdkw-lbadfljbtdih-oypkrekk`fbjm-6>2:-28.

    2< ottps7//`ukprips.jia/2? Fkrsdh, Giso. \irm.jia Vk`kflhks \obt OV Zietwbrk Ds. Eirfks. Eirfks Ablbzdhk, 62 Zkpt. 6>26. \kf. >;

    Guhk 6>2:.3ottp7//www.eirfks.jia/sdtks/gisofkrsdh/6>26/>4/62/wirm-jia-rk`kflhks-wobt-or-sietwbrk-ds/8.24 Wdjokrabh, Lbfk. Fkyih` tok Oypk7 ; \bys Pobt Fdl Jiapbhdks Brk [sdhl Lbadfljbtdih Pkjo Hkws bh`

    Bhbcysds. LdlbIA. H.p., 6< Gbh. 6>2:. \kf. >5 Guhk 6>2:. 3ottp7//ldlbia.jia/6>2:/>2/6

  • 8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint

    9/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`

    kxkrjdsk` rklucbrcy bh` btk okbctoy ob` airk khkrly bh` odlokr gif pkreirabhjk.

    Zi, hit ihcy `d` Mda dhstbcc jirpirbtk lyas, fut ok bcsi jrkbtk` b lbak tobt

    privd`k` tkba-fbsk` dhjkhtdvks eir wirmdhl iut bh` pkkr suppirt. Bs b rksuct ie

    ldvdhl pidhts bh` `iccbrs eir piuh`s, ivkr ?; pkrjkht ie kapciykks hiw wirm iut

    torkk tdaks b wkkm.6>

    Lbadedjbtdih ds bcsi usk` ti jrkbtk hkw priedt ippirtuhdtdks. Kbrcy b`iptkrs ielbadedjbtdih, cdmk DFA, kvkcipk` lbadedjbtdih tiics tobt sdlhdedjbhtcy lriw tok

    fusdhkss. DHHIU?62, eir kxbapck, ds bh DFA Fusdhkss ^rijkss Abhblkakht (F^A)

    sdaucbtdih lbak tobt okcps DP bh` fusdhkss priekssdihbcs uh`krstbh` oiw F^A

    dapbjts tok khtkrprdsk. Bs tok bppcdjbtdih lrkw dh pipucbrdty, DFA dhtri`ujk`

    kvkh airk fusdhkss-ti-fusdhkss pri`ujts, dhjcu`dhl tok lbak jbcck` Jdty

    Abhblkr eir auhdjdpbc kxkjutdvks. Pi`by, tok DHHIU? pcbteira ds usk` fy ivkr

    2,>>> irlbhdzbtdihs bh` ds DFAs huafkr-ihk ckb` lkhkrbtir.

    Pok vbcuk bh` fkhkedts ie lbadedjbtdih brk jckbr, fut oiw `i yiu `kjd`k de dts

    tok rdlot stkp eir yiur jiapbhy9 Pok eicciwdhl skjtdih kxpcirks siak ie tok mky

    qukstdihs yiu soiuc` bsm fkeirk yiu stbrt lbadhl.

    Brk yiu rkb`y ti pcby9

    \odck lbadedjbtdih aby siuh` bppkbcdhl, yiu hkk` ti `i yiur oiakwirm fkeirk

    yiu dhvkst tdak bh` aihky dh tok keeirt. @ustdh @dPiaabsi, bh kxpkrdkhjk`

    @ksdlh @drkjtir eria Ab`*^iw

    , sbys tobt jiapbhdks soiuc` todhm skrdiuscybfiut woy tokyrk dhtkrkstk` dh lbadedjbtdih bh` oiw dt jiuc` okcp toka akkt

    tokdr fusdhkss libcs.66Fkeirk lbadeydhl, ok jcbdas b fusdhkss soiuc` fk bfck ti

    bhswkr toksk sdx qukstdihs wdto jihed`khjk7

    \obt ds tok rkbsih eir lbadeydhl yiur pri`ujt ir skrvdjk9

    Oiw `iks dt fkhkedt uskrs9

    \dcc toky khgiy dt9

    \obt brk yiur fusdhkss libcs9

    Oiw `i yiu lkt uskrs ti eucedcc toisk fusdhkss libcs9

    \obt bjtdihs `i yiu wbht uskrs ti tbmk9

    6> \obts Lbadfljbtdih, bh` Oiw Jbh Dt Abmk Tiu Obppdkr dh Cdek bh` \irm9 CB^PI^ Ablbzdhk Pok ^ucsk ieAifdck Pkjohicily VZZ. H.p., 64 Ekf. 6>26. \kf. >; Guhk 6>2:. 3ottp7//fcil.cbptipabl.jia/lbadfljbtdih-oiw-dt-jbh-okcp-yiu8.

    62 ottps7//www20.sietwbrk.dfa.jia/wkfbpp/dwa/wkf/sdlhup.`i9cbhl1khY[Z&siurjk1swl-dhhiv?&ZYPBJP12>4G5>2\&ZYJA^1wkfYdfaYwsYfpaYf`Ydhhiv?

    66 Zwbcciw, Krdmb. Oiw Porkk Fusdhkssks Zjirk` Fdl wdto Lbadfljbtdih. Khtrkprkhkur.jia . H.p., >5 Abr. 6>26.\kf. ; Guhk 6>2:.

  • 8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint

    10/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`

    Bjjir`dhl ti @dPiaabsi, de yiu jbh privd`k sicd` bhswkrs ti bcc tok qukstdihs

    tokh lbadedjbtdih adlot fk bh keekjtdvk riutk.

    Itokr rksiurjks, cdmk tok Zijdbc Ak`db Kxbadhkr, cdst kckakhts ti jihsd`kr de yiurk

    `kpciydhl b lbadedjbtdih strbtkly. Pokrk brk 65 kckakhts ih tok cdsteir kxbapck,

    soiuc` yiu usk jobcckhlks, fb`lks, ldets ir dhjkhtdvks96:Pok cdst rkvdkws `deekrkht

    bppcdjbtdihs bh` privd`ks cdhms ti itokr rksiurjks eir yiur jihsd`krbtdih. Itokrdtkas, cdmk `kailrbpodjs, libcs bh` akbsurbfck iutjiaks brk bcsi ih tok sdtk.

    Pokrks bcsi b okcpeuc cdst ie frbh`s tobt keekjtdvkcy usk lbadedjbtdih tobt yiu

    adlot wbht ti rkskbrjo de yiurk todhmdhl bfiut aivdhl eirwbr`.

    Ihjk yiuvk `kjd`k` ti pursuk lbadedjbtdih, tok hkxt stkp ds ti `ktkradhk de

    yiu wbht ti jrkbtk tok pcbteira dh`kpkh`khtcy ir usk ihk ie tok abhy vkh`irs

    tobt privd`k rkb`y-ab`k lbadedjbtdih tiics. Pokrk brk cdtkrbccy ouh`rk`s

    ie lbadedjbtdih privd`krs ti joiisk eria, bh` siak ie tok tip 6> dhjcu`k

    wkcc-mhiwh jiapbhdks cdmk Fb`lkvdcck, Fuhjofbcc, Cdtodua Pkjohicildks,

    Lbadsebjtdih, Zpdldt, Fdl@iir, Dhj., ^uhjoPbf bh` Ldlyb, ti hbak b ekw.60

    Ukh`irs privd`k tiics eir deekrkht lbadedjbtdih strbtkldks bh` fusdhkss brkbs, si

    yiu jbh hbrriw yiur skckjtdih `kpkh`dhl ih yiur libcs.

    @kvkcipdhl lbadedjbtdih dhtkrhbccy rkqudrks bhitokr ckvkc ie rksiurjks

    bh` tbckht. Lbadedjbtdih ds stdcc ebdrcy hkw, bh` uhckss yiurk wkcc-vkrsk` dh

    ji`dhl, dts prifbfcy hit siaktodhl tobt ds kbsdcy `ihk dh-oiusk. Tiu adlot

    wbht ti odrk bh dh`kpkh`kht `kvkcipkr, fut tods jbh fk jistcy. Kxpkrtssullkst tobt yiur fkst fkt ds ti khcdst tok okcp ie b fusdhkss spkjdbcdzdhl dh

    lbadedjbtdih, wodjo jbh privd`k b tiicmdt, bs wkcc bs lud`bhjk bh` suppirt,

    wodck lkttdhl stbrtk`.

    Vkb`y, skt, lbadey

    Pokrk dsht b ihk-sdzk-edts-bcc bppribjo ti lbadedjbtdih. Bs Adjobkc D`dhipucis,

    Jodke Justiakr Ieedjkr bt Zijdbctkxt, hitks7 Lbadedjbtdih ds kedhdtkcy uhdvkrsbc

    dh tobt dt wirms bjriss bcc `deekrkht dh`ustrdks, jbh fk bppcdk` ti abhy `deekrkht

    prijkssks bh` jbh fk usk` fy kapciykks ie bcc ckvkcs. Pok jobcckhlk ds edlurdhl iut

    oiw b lbak fkst wirms dh b spkjdedj jihtkxt ti bjodkvk b spkjdedj fkobvdir.6;

    6: 65 Kckakhts ie b Lbadfljbtdih Abrmktdhl Ztrbtkly. Zijdbc Ak`db Kxbadhkr VZZ. H.p., >; Bpr. 6>26. \kf. >; Guhk6>2:. 3ottp7//www.sijdbcak`dbkxbadhkr.jia/65-kckakhts-ie-b-lbadfljbtdih-abrmktdhl-strbtkly/8.

    60 Pok Pip 6> Aist Dhstukhtdbc Lbadfljbtdih ^cbteira Ukh`irs 6>2:. Lbadfljbtdih Ie \irm. H.p., : Guhk 6>2:.\kf. >5 Guhk 6>2:.3ottp7//lbadfljbtdihiewirm.jia/6>2:/>5/tok-tip-6>-aist-dhstukhtdbc-lbadfljbtdih-pcbteira-vkh`irs-6>2:/8.

    6; Lbak Ih7 Oiw Lbadfljbtdih Ds Jobhldhl Fusdhkss . Lbak Ih7 Oiw Lbadejbtih Ds Jobhldhl Fusdhkss. H.p., 26Ekf. 6>2:. \kf. >; Guhk 6>2:.3ottp7//www.sora.irl/or`dsjdpcdhks/tkjohicily/Brtdjcks/^blks/^cbydhl-Lbaks-Bt-\irm.bspx8.

  • 8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint

    11/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`

    Pok mky ds ti d`khtdey tok fkobvdirs yiu wbht lbadedjbtdih ti kcdjdt. Bjjir`dhl ti

    Fb`lkvdcck, b pipucbr vkh`ir ie khtkrprdsk lbadedjbtdih sietwbrk, tokrk brk torkk

    akjobhdjs ti jihsd`kr fkeirk yiu lkt stbrtk`7

    2. Lbak akjobhdjskckakhts sujo bs pidhts ir fb`lks tobt privd`k

    pbrtdjdpbhts wdto ekk`fbjm ih tokdr prilrkss wdtodh tok lbak

    6. Vkpcdjbtdih akjobhdjskckakhts sujo bs ckb`krfibr`s tobt pufcdjdzk

    pbrtdjdpbhts stbtus ir pkreirabhjk ckvkc

    :. Zijdbc akjobhdjskckakhts sujo bs pkkr rbtdhls bh` jiaakhts tobt okcp

    pbrtdjdpbhts hktwirm bh` fudc` rkcbtdihsodps dh tok jihtkxt ie tok lbak

    Bjjir`dhl ti btrdjm Zbcykr, JKI ie lbadedjbtdih pcbteira Ldlyb, tokrk brk twi

    jrdtdjbc sujjkss ebjtirs ti lbadedjbtdih. Pok edrst ds ti abmk surk tobt bcc lbadedk`

    kckakhts brk dhokrkhtcy sijdbc7 Pobt ds, `iht rkstrdjt khlblkakht ti tok dhtkrhbc

    sdtk jiaauhdty. Bwbr` pidhts eir bjtdvdtdks tobt rkbjo uskrs sijdbc ]hktwirmsQ ti

    frdhl dh rkekrrbc trbeedj.65

    Zkjih`cy, Zbcykr b`vdsks irlbhdzbtdihs ti eijus ih rkwbr`dhl bjtdvdtdks tobt

    jrkbtk vbcuk eir yiur fusdhkssks7 Eir kxbapck, bwbr` pidhts bh` fb`lks eir

    fkobvdirs cdmk sufsjrdfdhl ti yiur jiapbhys hkwsckttkr, jokjmdhl dhti yiur

    stirk ir skh`dhl jiupihs ti erdkh`s lbadedjbtdih ds hit bfiut obpobzbr`cy

    toriwdhl fb`lks bjriss yiur sdtk.65 Abr. 6>26. \kf.>5 Guhk 6>2:. 3ottp7//www.khtrkprkhkur.jia/brtdjck/66:>:48.

    6< Dfd`.6? Lkrfkr, Zjitt. Absobfck. Absobfck. H.p., >6 Hiv. 6>26. \kf. >5 Guhk 6>2:. 3ottp7//absobfck.

    jia/6>26/22/>6/stbrtup-lbadfljbtdih/8.

  • 8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint

    12/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`

    Jrkbtk b jiaauhdty. D`khtdey wbys ti jkckfrbtk uskrs wdto lbadedjbtdih ti

    abmk yiur jiaauhdty strihlkr bh` airk khlbldhl.

    Khjiurblk sijdbc sobrdhl. Tiu jbh kckvbtk tok lbadhl kxpkrdkhjk fy

    bcciwdhl uskrs ti kafk` fb`lks bh`/ir wd`lkts ih tokdr wkfsdtks bh` sijdbc

    ak`db jobhhkcs.

    Jrkbtk b skqukhjk ie fb`lks bh` fihusks. Pods typk ie skqukhjdhl priaitks

    b skhsk ie bjjiapcdsoakht bh` prd`k wokh b`vbhjdhl ti tok hkxt ckvkc dh blbak. Jiapcktdih fb`lks bh` uhcijmk` fihusks khjiurblk khlblkakht

    bh` lriwto.

    Itokr rkskbrjo sbys tobt abmdhl lbaks pkrsihbc, eijusdhl ih khlblk` uskrs,

    bh` turhdhl vdsdtirs dhti frbh` bafbssb`irs ds bcsi mky ti sujjkss. Jokjm iut

    Khtrkprkhkur.jiaeir jbsk stu`dks ih oiw Zbasuhl, Ukrdzihbh` Jcuf ^syjo

    keekjtdvkcy usk` lbadedjbtdih ti bjodkvk rkbc rksucts.64

    Dts jckbr tobt b `kedhk` strbtkly tobt ds euccy vkttk` ds jrdtdjbc. \odck kstdabtks

    soiw tobt upwbr`s ie pkrjkht ie Lcifbc 6>>> irlbhdzbtdihs wdcc kapciy

    lbadedjbtdih tkjohdquks fy 6>20, tok sbak rkskbrjo hitks tobt ?> pkrjkht ie

    toisk prigkjts wdcc ebdc uhckss toky brk `ksdlhk` toiuloteuccy.:>Dts dapkrbtdvk ti

    `i yiur rkskbrjo bh` jrkbtk b wkcc-`kedhk` bppribjo fkeirk yiu lbadey.

    Pok `iwhsd`k ie lbade djbt dih

    @kspdtk tok privkh fkhkedts bh` pipucbrdty, lbadedjbtdih ds hit wdtoiutjobcckhlks bh` jrdtdjdsa. \odck dts jckbrcy keekjtdvk soirt-tkra, siak kxpkrts

    sby tobt lbadedjbtdih ds hit b sustbdhbfck, cihl-tkra strbtkly sdapcy fkjbusk

    hi lbak cbsts eirkvkr. Dts fbsdj ouabh hbturk, pkipck cisk dhtkrkst bh` aivk

    ih. Zi d`kbccy, lbadedjbtdih strbtkldks aust fk rkb`y ti b`bpt ti jobhldhl

    fkobvdirs bh` kvicvk dh ir`kr ti sustbdh uskr dhtkrkst.

    Itokr jrdtdjs brluk tobt lbadedjbtdih jokbpkhs bh` dstrbjts eria b ckbrhkrs

    kxpkrdkhjk.:2Dh b``dtdih, siak fkcdkvk tobt kbrhdhl fb`lks bh` bjodkvkakht

    ckvkcs `iksht hkjkssbrdcy kqubtk ti jirpirbtk khlblkakht ir trbhscbtk dhti

    dhjrkbsk` sbcks. Eirfks butoir Kcdzbfkto Jirjirbh sbd` lbadedjbtdih ds bfiut usdhl

    blk ic` tbjtdjs ti jobhlk uskr fkobvdir. Zok sbd`, ]LbadedjbtdihQ usks tok ic`kst

    64 Zwbcciw, Krdjb. Oiw Porkk Fusdhkssks Zjirk` Fdl wdto Lbadfljbtdih. Khtrkprkhkur. H.p., >5 Abr. 6>26. \kf.>5 Guhk 6>2:. 3ottp7//www.khtrkprkhkur.jia/brtdjck/66:>:48.

    :> Fkyih` tok Oypk7 ; \bys Pobt Fdl Jiapbhdks Brk [sdhl Lbadfljbtdih Pkjo Hkws bh` Bhbcysds. LdlbIA.H.p., h.`. \kf. >0 Guhk 6>2:. 3ottp7//ldlbia.jia/6>2:/>2/6 Gbh. 6>26. \kf. 5 Guhk 6>2:.

  • 8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint

    13/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`

    trdjms dh tok fiim7 privd`dhl dhstbhtbhkius ekk`fbjm, klldhl ih tok jiapktdtdih

    bh` rkwbr`dhl kvkh tdhy stkps ie prilrkss. Lbadhl bssuaks tobt tok pcbykr dsht

    kspkjdbccy aitdvbtk`bt ckbst dh tok fkldhhdhlbh` tokh privd`ks fbrrkcs ie

    dhjkhtdvks ti rbap up tobt aitdvbtdih.:6

    Ziak jbutdih blbdhst b lbadedjbtdih fbjmcbso eria tok usk ie kxtrdhsdj rkwbr`s.

    Bhbcytdjs sjdkhtdst Adjobkc \u, ^o.@. (vitk` bs tok 6>2> Dhecukhtdbc Ckb`kr fy JVAAblbzdhk), ifskrvk` tok eicciwdhl7

    B lbadedjbtdih fbjmcbso ds ietkh jbusk` fy tok fcdh` usk ie pidhts

    bh` fb`lks, wodjo brk kxtrdhsdj rkwbr`s. Zdhjk kxtrdhsdj dhjkhtdvks wdcc

    uctdabtkcy kjrkbsk b pkrsihs dhtrdhsdj aitdvbtdih eir tok lbadedk`

    fkobvdir (b pokhiakhih mhiwh bs ivkrgustdedjbtdih). \okh kxtrdhsdj

    rkwbr`s jbht mkkp up, yiu lkt tok fbjmcbso. Bctoiulo tokrk brk

    lbadedjbtdih tkjohdquks tobt ckvkrblk dhtrdhsdj aitdvbtdih, aist

    jiaakrjdbc bppcdjbtdihs usk kxtrdhsdj dhjkhtdvks. Poksk dhjcu`k pkrms,

    spkjdbc prdvdcklks bh` jbso prdzks, wodjo brk ihcy ekbsdfck up ti b

    jkrtbdh sjbck= tokh tokrk brk pidhts bh` fb`lks, wodjo brk vdrtubc bh`

    sjbcbfck ti tok khtdrk sijdbc wkf. Hkvkrtokckss, toksk brk bcc kxtrdhsdj

    rkwbr`s, bh` bs sujo, toky brk HIPsustbdhbfck.::

    Dh ods fcil, \u `dsjussks tok `bhlkrs ie ivkrgustdedjbtdih bh` wobt ok tkras,

    tok airbc obzbr` ie lbak pcby. ^kipck fkjiak tii eijusk` dh tok bjtubc

    lbak rbtokr tobh tok bjtdvdty. ^cbykrs aby `kvkcip bh dhsbtdbfck kxpkjtbtdih eirkxtkrhbc rkwbr`s tobt `kjrkbsk aitdvbtdih dh tok cihl tkra. \okh pcbykrs stbrt

    pcbydhl ihcy eir tok kxtrdhsdj rkwbr`s, tok lbadedk` fkobvdir yiu brk trydhl ti

    bjodkvk ds cist dh tok prijkss, bh` yiur jiapbhy fkjiaks tok uctdabtk ciskr dh

    tok lbak.

    Lbadedjbtdih strbtkldks soiuc` dhjirpirbtk cihl cbstdhl vbcuk dh ir`kr ti sodet

    tok eijus eria kxtrdhsdj rkwbr`s ti dhtrdhsdj rkwbr`s. Dh itokr wir`s, de b lbak

    `kaihstrbtks cihl cbstdhl vbcuk ti tok pcbykr, kxtrdhsdj rkwbr`s fkjiak ckss

    dapirtbht bh` kxpbh` tok dhecukhjk ie yiur lbadhl strbtkly. Kvkh stdcc, rkskbrjo

    soiws tobt abhy pkipck edh` ciw dhtrdhsdj vbcuk dh abhy ie tok jiaaihcy usk`

    lbak tbjtdjs bh` ihcy 62 pkrjkht ie uskrs brk aitdvbtk` fy dhtrdhsdj pcby.:0

    :6 Dfd`.:: \u, Adjobkc, ^o@. Pok Lbadfljbtdih Fbjmcbso. \kf cil pist. Cdtoispokrk. H.p., 2: Ijt. 6>22. \kf. >5 Guhk

    6>2:.3ottp7//cdtoispokrk.cdtodua.jia/t;/sjdkhjk-ie-sijdbc-fcil/Pok-Lbadfljbtdih-Fbjmcbso-Pwi-Cihl-Pkra-Fusdhkss-Ztrbtkldks/fb-p/:>?428.

    :0 Kxpcbdh Pkjohicily. Kxpcbdh Pkjohicily. H.p., 2? Gucy 6>26. \kf. >5 Guhk 6>2:. 3ottp7//kxpcbdhtkjohicily.wir`prkss.jia/6>26/>

  • 8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint

    14/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`

    Kvkh de lbadedjbtdih ds hit b cihl-tkra strbtkly, tokrk brk stdcc fkhkedts ti dts

    bppcdjbtdih. Pok mky, sbys \u, ds ti bjjkpt tobt lbadedjbtdih `iksht obvk ti wirm

    cihl-tkra dh ir`kr ti jrkbtk sustbdhbfck vbcuk. ]LbadedjbtdihQ obs ti wirm cihl

    khiulo eir siak itokr prijkssks ti tbmk ivkr bs tok prdabry `rdvkr ie vbcuk.

    Zufskqukhtcy, lbadedjbtdih wdcc fkjiak b skjih`bry rkdheirjkakht systka tobt

    ebjdcdtbtks tok prdabry vbcuk `rdvkrs.:;

    Cbjm ie trbdhk` rksiurjks pist bhitokr jobcckhlk ti lbadedjbtdih. Bh khtdrkcy hkw

    piic ie priekssdihbcs hkk`s ti fk `kvkcipk` ti bjjiaai`btk tok pkrjkht ie

    irlbhdzbtdihs tobt wdcc b`ipt lbadhl strbtkldks. Pi akkt tok `kabh`, kstdabtks

    soiw [.Z. jiapbhdks wdcc hkk` ;,>>> jkrtdedk` lbadedjbtdih `ksdlhkrs ivkr tok

    hkxt torkk ykbrs, si tok pitkhtdbc rksiurjk lbp ds b rkbc.:5

    Bh` tok wdhhkr d s lbade djbt dih

    @kspdtk tok jobcckhlks, tokrks bapck kvd`khjk tobt sullkst lbadedjbtdih wirms

    bh` pri`ujks rksucts. Jiapbhdks tobt keekjtdvkcy dapckakht b lbadedjbtdih

    strbtkly khlblk kapciykks bh` justiakrs ih bh khtdrkcy `deekrkht ckvkc. Dh

    b``dtdih, jiapbhdks usk dt ti dhjrkbsk sbcks, justiakr sbtdsebjtdih bh` frbh`

    kxpisurk. Zdapcy put, lbadhl dsht gust eir euh, dts eir priedt, tii. De yiu stdcc brkht

    surk, okrks b shbpsoit ie siak ie tok wbys jiapbhdks fkhkedt eria lbadhl7

    Ihjk dt b``k` lbadhl ti dts wkfsdtk, KAJ6dhjrkbsk` tok baiuht ie

    ekk`fbjm dt rkjkdvk` fy 02 pkrjkht.: pkrjkht betkr pistdhl rkspihsk-tdak ckb`krs eir

    kapciykks ti skk.:4

    Ebravdcckfibsts ivkr ?> adccdih bjtdvk uskrs pkr aihto= \irc` ie

    \brjrbet ob` 2>.: adccdih sufsjrdfkrs dh dts edrst ykbr.0>

    Pobhms ti tok ciybcty prilrba Zbasuhl Hbtdih, Zbasuhlsbw bh

    :; \u, Adjobkc, ^o@. Pok Lbadfljbtdih Fbjmcbso. \kf cil pist. Cdtoispokrk. H.p., 2: Ijt. 6>22. \kf. >5 Guhk6>2:. 3ottp7//cdtoispokrk.cdtodua.jia/t;/sjdkhjk-ie-sijdbc-fcil/Pok-Lbadfljbtdih-Fbjmcbso-Pwi-Cihl-Pkra-Fusdhkss-Ztrbtkldks/fb-p/:>?428.

    :5 Wdjokrabhh, Lbfk. Fkyih` tok Oypk7 ; \bys Pobt Fdl Jiapbhdks Brk [sdhl Lbadfljbtdih Pkjo Hkws bh`Bhbcysds. LdlbIA. H.p., 6< Gbh. 6>2:. \kf. >5 Guhk 6>2:. 3ottp7//ldlbia.jia/6>2:/>2/62:. \kf. >; Guhk 6>2:. 3ottp7//www.sora.irl/or`dsjdpcdhks/tkjohicily/Brtdjcks/^blks/^cbydhl-Lbaks-Bt-\irm.bspx8.

    :? Dfd`.:4 Dfd`.0> Fiurlbuct, Mrdstkh. Lbadfljbtdih dh K`ujbtdih7 Kpdj \dh, ir Kpdj Ebdc9 \kf cil pist. @dldtbc ^k`blil. H.p.,

    :> Gbh. 6>26. \kf. 5 Guhk 6>2:.

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    15/15

    0daprdht skrvks airk tobh 2>>,>>> fusdhkssks wdto dhhivbtdvk priaitdihbc dtkastoriuloiut tok [hdtk` Ztbtks,

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    wby ti khlblk justiakrs.0:

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    02 Cdybmbsb, Mkccy. Lbak Ih7 Lbadfljbtdih Ztrbtkldks Aitdvbtk Justiakr bh` Kapciykk Fkobvdirs - JVAAblbzdhk. JVA Ablbzdhk. H.p., Aby 6>26. \kf. >5 Guhk 6>2: 3ottp7//www.`kstdhbtdihjra.jia/Brtdjcks/K`dtirdbc/Ablbzdhk-Ekbturks/Lbak-Ih-Lbadfljbtdih-Ztrbtkldks-Aitdvbtk-Justiakr-bh`-Kapciykk-Fkobvdirs-?2?55.bspx8.

    06 Oiw Porkk Fusdhkssks Zjirk` Fdl wdto Lbadfljbtdih. Khtrkprkhkur. H.p., >5 Abr. 6>26. \kf. >0 Guhk 6>2:.3ottp7//www.khtrkprkhkur.jia/brtdjck/66:>:48.

    0: Cdybmbsb, Mkccy. Lbak Ih7 Lbadfljbtdih Ztrbtkldks Aitdvbtk Justiakr bh` Kapciykk Fkobvdirs - JVAAblbzdhk. JVA Ablbzdhk. H.p., Aby 6>26. \kf. >5 Guhk 6>2:. 3ottp7//www.`kstdhbtdihjra.jia/Brtdjcks/K`dtirdbc/Ablbzdhk-Ekbturks/Lbak-Ih-Lbadfljbtdih-Ztrbtkldks-Aitdvbtk-Justiakr-bh`-Kapciykk-Fkobvdirs-?2?55.bspx8.