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8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint
1/150daprdht.jia
Lbade djbt dih
8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint
2/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`
Vkb`y, skt, pcby7 [sk lbade djbt dih ti daprivkjustiakr bh` kapciykk khlblkakht
\okh yiu okbr tok wir` lbadedjbtdih wobt jiaks ti adh`9 @i yiu wih`kr,
bs tods wrdtkr `d`, de dts b wir` yiur md`s dhvkhtk` ti lkt airk sjrkkh tdak9
\obtkvkr dt abmks yiu todhm bfiut, yiu aby hit bssijdbtk dt wdto jirpirbtk
strbtkly bh` prijkss daprivkakht. Tkt, bjjir`dhl ti b stu`y fy tok LbrthkrLriup, fy 6>2;, airk tobh obce ie irlbhdzbtdihs tobt abhblk dhhivbtdih
prijkssks wdcc usk lbadedjbtdih. Bh` wdtodh tok hkxt ykbr, b lbadedk` skrvdjk eir
jihsuakr lii`s abrmktdhl bh` justiakr rktkhtdih wdcc fkjiak bs dapirtbht bs
Ebjkfiim, kFbyir Babzih. Fy 6>20, rkskbrjo soiws tobt airk tobh pkrjkht
ie Lcifbc 6>>> irlbhdzbtdihs wdcc obvk bt ckbst ihk lbadedk` bppcdjbtdih.2Zi, de
yiu stdcc todhm lbadedjbtdih ds b pbssdhl trkh` ir siaktodhl yiur md`s `i ih tok
wkkmkh`s, todhm blbdh. Dts hit gust tok hkw todhl, dts toktodhl.
Fkcdkvk dt ir hit, lbadedjbtdih ds hit b hkw jihjkpt. Pok tkra wbs jidhk` dh
6>>6 fut rkekrs ti fbsdj abrmktdhl jihjkpts `ksdlhk` ti khlblk uskrs bh` sicvk
prifckas. Dt usks lbak todhmdhl bh` lbak akjobhdjs dh hih-lbak jihtkxts, bh`
ds usk` dh bppcdjbtdihs bh` prijkssks ti daprivk uskr khlblkakht, rkturh ih
dhvkstakht, `btb qubcdty, tdakcdhkss, bh` ckbrhdhl.6
B prbjtdjbc kxbapck adlot okcp. ^djturk yiurskce dh b jbr, spkk`dhl bcihl tok
odlowby. Tiu mhiw yiu soiuc`ht spkk`, si yiu sciw `iwh. Zu``khcy, iut
ie hiwokrk, b ecbsodhl sdlh bokb` sbys yiu brk khtkrk` dhti b gbjmpit cittkryfkjbusk yiu brk ifkydhl tok spkk` cdadt. B pdjturk ie yiur cdjkhsk pcbtk ds
khtkrk` dhti b rbh`ia `rbwdhl, bh` tobhms ti sdapcy ifkydhl tok spkk`
cdadt bh` `rdvdhl sbekcy, yiu jiuc` wdh fdl fujms.
\iuc` tobt aitdvbtk yiu ti `rdvk sciwkr dh tok euturk9 Abyfk. Bh` tobt ds wobt
lbadedjbtdih ds bcc bfiut, trydhl ti edh` euh wbys ti jobhlk fkobvdirs.
Ztdcc b smkptdj9 Bjtubccy, tok spkk`dhl kxbapck ds rkbc. Dts tok frbdhjodc` ie Mkvdh
Vdjobr`sih bh` spihsirk` fy tok Zwk`dso Hbtdihbc Zijdkty eir Vib` Zbekty dh
Ztijmoica bh` Uicmswblkh. Dapckakhtk` dh 6>2>, tok Zpkk` Jbakrb Cittkry
wbs pbrt ie b sbek `rdvdhl prilrba dh Zwk`kh. Ztrbtkldjbccy cijbtk` jbakrbs tiim
shbpsoits ie vkodjcks bs toky `rivk fy, wodck soiwdhl b sdlh tobt dh`djbtk` tokdr
2 Hkwsriia. Lbrthkr Zbys Fy 6>2;, Airk Pobh ;> ^krjkht ie Irlbhdzbtdihs Pobt Abhblk Dhhivbtdih ^rijkssks\dcc Lbadey Poisk ^rijkssks. H.p., 26 Bpr. 6>22. \kf. >5 Guhk 6>2:. 3ottp7//www.lbrthkr.jia/hkwsriia/d`/25646208.
6 Lbadfljbtdih. \dmdpk`db. \dmdak`db Eiuh`btdih, :2 Aby 6>2:. \kf. >: Guhk 6>2:. 3ottp7//kh.wdmdpk`db.irl/wdmd/Lbadfljbtdih8.
8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint
3/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`
spkk` bh` woktokr ir hit toky wiuc` fk kcdldfck eir tok sbek `rdvdhl cittkry. Pi
lkhkrbtk jbso eir tok cittkry, kvkry tdak b jbr wbs jbulot spkk`dhl, tok rksuctdhl
edhk tobt wbs jicckjtk` wbs skht ti tok cittkry. Vbh`ia wdhhkrs wkrk joiskh ti
rkjkdvk b jokjm jihtbdhdhl cittkry wdhhdhls. Pok d`kb wbs sdapck7 @rdvk cklbccy
bh` kbrh aihky. Pok prilrba wbs b oulk sujjkss bh` wdtodh tok edrst wkkm ie
cbuhjo, dt rk`ujk` `rdvkr spkk` fy 66 pkrjkht.:
Bjjir`dhl ti Lbfk Wdjokrabhh, butoir ie tok fiim Lbak-Fbsk` Abrmktdhl
bh` tok JKI ie Lbadedjbtdih.jia, bcaist bhytodhl jbh fk lbadedk`, kvkh
jbhjkr.0\odck ok rkjilhdzks jbhjkr ds erdlotkhdhl bh` cdek torkbtkhdhl, ok sbys
lbadedjbtdih jbh fk usk` dh b pisdtdvk wby ti khobhjk tok pbtdkht kxpkrdkhjk7
\k obvk `btb ti soiw tobt wokh wk ldvk jbhjkr pbtdkhts lbadedk` kxpkrdkhjks
ti okcp toka abhblk tokdr rul prksjrdptdihs bh` abhblk jokaitokrbpy, toky
daprivk tokdr kaitdihbc stbtk bh` bcsi b`okrk ti tokdr pritijic.
Itokrs edh` tobt lbadedjbtdih obs siak cdadtbtdihs. ZJUHLVeiuh`kr
Zkto ^rdkfbtsjo, eir kxbapck, fkcdkvks tobt lbak akjobhdjs jbh edx
cits ie prifckas bh` `i cits ie lrkbt todhls, fut toky brk hit b lii` edt
eir kvkrytodhl. Gust cdmk sijdbc ds supkr piwkreuc, fut hit b lrkbt edt eir
kvkrytodhl ... kvkrytodhl obs cdadtbtdihs bh` tok fkbuty ie fito ie toksk
aklb-trkh`s ds tobt tokyrk b lrkbt edt eir airk sdtubtdihs tobh hit.;
Fut kxpkrts blrkk ih tok euh`bakhtbcs, lbadedjbtdih ds okrk ti stby bh` dt ds
fkjiadhl dhjrkbsdhlcy pipucbr tobhms ti tok lkhkrbtdihs tobt lrkw up wdto vd`kilbadhl. Dh ebjt, A6 Vkskbrjo Dhj., b jihsuctdhl bh` fusdhkss dhtkccdlkhjk edra,
prk`djts tobt jiapbhdks wdcc spkh` upwbr`s ie $6 fdccdih ih lbadedjbtdih skrvdjks
fy 6>2;.5Frdbh Furmk eria tok Lbrthkr Lriupsuaabrdzk` dt wkcc wokh ok sbd`7
lbadedjbtdih wdcc pcby b mky rick dh dhhivbtdih abhblkakht, fito dhtkrhbc
bh` kxtkrhbc ti irlbhdzbtdihs, fy khlbldhl b tbrlkt bu`dkhjk bh` ckvkrbldhl
tok jicckjtdvk dhtkccdlkhjk ie tok jriw` ti sicdjdt d`kbs, `kvkcip toisk d`kbs bh`
prk`djt sujjkss usdhl prk`djtdih abrmkt akjobhdsas.: Guhk 6>2:. 3ottp7//`bdcyjriw`siurjk.jia/6>-rksiurjks/prigkjts/:26-swk`kh-tksts-spkk`-jbakrb-cittkry8.
0 Ubh Lrivk, Gkhhdekr. Lbadfljbtdih7 Oiw Jiapktdtdih Ds Vkdhvkhtdhl Fusdhkss, Abrmktdhl & Kvkry`byCdek. \kf cil pist. Absobfck. H.p., 6? Gucy 6>22. \kf. : Guhk 6>2:. 3ottp7//absobfck.jia/6>22/>22. \kf. : Guhk 6>2:. 3ottp7//absobfck.jia/6>22/>0 Guhk 6>2:. 3ottp7//ldlbia.jia/6>2:/>2/66>7 \obt Ds tok Euturk ie Lbadfljbtdih9 | 6665>2;. Lbadfljbtdih 6>6>7 \obt Ds tok Euturkie Lbadfljbtdih9 | 6665>2;. H.p., h.`. \kf. >: Guhk 6>2:. 3ottp7//www.lbrthkr.jia/@dspcby@ijuakht9`ijYj`16:
8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint
4/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`
^brt ie tok rkbsih lbadedjbtdih ds si pipucbr ds fkjbusk dts keekjtdvk eir auctdpck
dh`ustrdks bh` `kailrbpodjs, bh` wokh dt jiaks ti dhhivbtdih bh` khlblkakht
dt ckb`s ti sdlhdedjbht sbvdhls bh` ippirtuhdtdks. Dh itokr wir`s, dts airk tobh gust
b euh todhl ti `i, dts b jist keekjtdvk strbtkly. Dh tods Fcuk ^bpkr, wkcc rkvdkw tok
typks ie lbadedjbtdih strbtkldks bh` oiw irlbhdzbtdihs brk usdhl toka ti daprivk
bh` trbhseira. \k wdcc kxbadhk oiw ti `ktkradhk de lbadedjbtdih ds rdlot eir yiur
irlbhdzbtdih bh` privd`k siak tdps ih oiw ti lkt stbrtk`.
Zi, lkt rkb`y ti pcby. De yiurk cujmy, yiucc kbrh vbcubfck pidhts tobt jbh fk
bppcdk` dh yiur irlbhdzbtdih.
Lbadedjbtdih7b ai`krh fusdhkss strbtkly tobt ckvkrblks prdhjdpcks eria lbaks
ti dhecukhjk ebvirbfck justiakr fkobvdir ih tok \kf dh ir`kr ti daprivk
justiakr ciybcty, khlblkakht, bh` rktkhtdih. Lbadedjbtdih jbh fk usk` fy bhy
`kpbrtakht dh b jiapbhy (OV, Zbcks, Abrmktdhl, Khldhkkrdhl, Zuppirt, ktj.), eir
bhy \kf-fbsk` kxpkrdkhjk (aifdck, wkfsdtk, rktbdc, jiaauhdty, ktj.). Fusdhkss
Lbadedjbtdih Eir @uaadks?
Lbade djbt dih7 Oiw d t wirms
Lbaks brk tok aist kckvbtk` eira ie dhvkstdlbtdih.
-Bcfkrt Kdhstkdh
Ziaktdaks pkipck hkk` b cdttck kxtrb aitdvbtdih ti `i todhls tobt `iht obvkdaak`dbtk jihskqukhjks ir brk strksseuc ti jihtkapcbtk. Podhls cdmk fuydhl
cdek dhsurbhjk, sbvdhl eir rktdrkakht, kbtdhl wkcc bh` kxkrjdsdhl brk kbsdcy skt
bsd`k ti abmk riia eir tok euh todhls dh cdek. Pods ds wokrk lbadedjbtdih khtkrs
tok pdjturk. Lbak pcbydhl ds siaktodhl tobt ds pkrjkdvk` bs euh bh` privd`ks
daak`dbtk ekk`fbjm bh` rkwbr`. Dts ihk wby ti abmk todhls cdmk kxkrjdsdhl
bh` kbtdhl okbctoy khgiybfck, bh` abmks dt kbsdkr ti pbrtdjdpbtk. Podhm ie
justiakr ciybcty prilrbas, pidht prilrbas bh` jiapktdtdih-fbsk` pcby ti
priaitk dhhivbtdih bh` frbh` rkjilhdtdih.
Kvkry lbadedjbtdih strbtkly ds `deekrkht bh` tok rbhlk ie vbrdbtdih ds wd`k.
Ziak jiapbhdks dhjcu`k b sdapck jiuhtkr ir stbtus fbr ti trbjm pbrtdjdpbtdih,
wodck itokrs privd`k eucc-eck`lk` lbaks wdto ricks, rucks bh` wdhhkrs. Kxpkrts sby
tok trkh` ds hit rkstrdjtk` fy jiapbhy sdzk ir dh`ustry. Justiakrs bh` kapciykks
ie bcc ckvkcs, rbjks bh` lkh`krs pbrtdjdpbtk dh lbadhl.
? Fusdhkss Lbadfljbtdih eir @uaadks. Oifimkh7 Gioh \dcky & Zihs, 6>2:. ^rdht. 2>.
8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint
5/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`
Zbasuhl, eir kxbapck, wirmk` wdto tok vkh`ir Fb`lkvdcck, b jiapbhy mhiwh
eir dapckakhtdhl sujjksseuc lbadhl strbtkldks, ti daprivk kapciykk bh`
justiakr khlblkakht. Udsdtirs ti tok Zbasuhl wkfsdtk kbrh pidhts bh` fb`lks
`kpkh`dhl ih tokdr ckvkc ie sijdbc khlblkakht. Eir kxbapck, uskrs tobt cdmk
tok Zbasuhl Ebjkfiim pblk kbrh 6>> pidhts. Zufadt jiaakhts bh` rkvdkws bh`
yiu jbh kbrh :>> pidhts ir rkldstkr yiur pri`ujt ti kbrh ;>> pidhts. Kbrh khiulo
pidhts bh` yiu wdcc wdh b fb`lk ir rkwbr` eir yiur bjtdvdtdks. Ziak ie tokrkwbr`s brk Zbasuhl pri`ujts ir `dsjiuhts. B ckb`krfibr` `dspcbys uskrs wdto tok
odlokst huafkr ie pidhts ti khjiurblk yiu ti mkkp pcbydhl bh` wdhhdhl. Pok
kh` rksuct wbs daprkssdvk. Zbasuhl sbw 55 pkrjkht airk uskrs sufadttdhl 0026. \kf. >5 Guhk 6>2: 3ottp7//www.`kstdhbtdihjra.jia/Brtdjcks/K`dtirdbc/Ablbzdhk-Ekbturks/Lbak-Ih-Lbadfljbtdih-Ztrbtkldks-Aitdvbtk-Justiakr-bh`-Kapciykk-Fkobvdirs-?2?55.bspx8.
8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint
6/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`
Ziak lbadedjbtdih strbtkldks dhjcu`k jihtksts bh` jobcckhlks. Poksk typdjbccy
obvk cdadtk` tdak spbhstoky adlot ruh eir bh oiur, b wkkm ir b aihtobh`
khjiurblk uskrs ti jiapcktk spkjdedj tbsms ir bjtdihs. Jobcckhlks bh` jihtksts
ietkh jrkbtk b skt ie adssdihs bh` rkwbr` toisk woi edhdso aist qudjmcy ir
keekjtdvkcy wdto bjjkss ti pri`ujts, dsjiuhts ir jirpirbtk prdvdcklks.
Eir kxbapck, tok lcifbc jihsuctdhl edra Fcukwice
usks lbadedjbtdih tikhjiurblk kapciykks ti usk sijdbc ak`db ti fudc` tokdr pkrsihbc bh`
priekssdihbc frbh` ihcdhk. Fcukwice ruhs rklucbr jihtksts sujo bs tok
Zprkb` tok \ir` jobcckhlk ti khjiurblk kapciykks ti sobrk jihtkht
cdhms ti tok jirpirbtk wkfsdtk usdhl sijdbc ak`db jobhhkcs. Bh kapciykk
tobt lkhkrbtks ;> jcdjms fbjm ti tok jirpirbtk wkfsdtk rkjkdvks b fb`lk eir
wdhhdhl tok jobcckhlk bcihl wdto b $6; ldet jbr`.2>
Vbhmdhls bh` ckb`krfibr`s vdsubccy `dspcby tok juaucbtdvk rksuct ie tok pidhts,
fb`lks ir jobcckhlks pbrtdjdpbhts wdh. Poky brk dapckakhtk` ih sdtks ti soiw
wodjo pcbykrs obvk uhcijmk` tok aist bjodkvkakhts. Dh siak irlbhdzbtdihs, tok
`ksdrk ti bppkbr ih tok ckb`krfibr` `rdvks pcbykrs ti kbrh airk bjodkvkakhts,
tous eukcdhl tok aitdvbtdih ti pbrtdjdpbtk.
Dh b``dtdih ti pidhts, fb`lks bh` ckb`krfibr`s, abhy lbadedjbtdih
pcbteiras dhjcu`k sijdbc jiapihkhts tobt khjiurblk kapciykks ti pufcdjdzk
bjjiapcdsoakhts sujo bs kbrhdhl b hkw fb`lk ir aivdhl up ih tok ckb`krfibr`.
Eir kxbapck, @kcidttk Ckb`krsodp Bjb`kay urlks kapciykks ti sobrk tok fb`lkstoky kbrh eir jiapcktdhl ihcdhk ckb`krsodp `kvkcipakht jiursks ih tokdr
Cdhmk`Dhpriedcks bs b wby ti frib`jbst tok smdccs toky brk `kvkcipdhl ti tokdr
frib`kr priekssdihbc hktwirm. Pi khjiurblk dhtkrbjtdih, siak systkas bwbr`
pidhts eir privd`dhl sijdbc ekk`fbjm, sujo bs rbtdhl ir jiaakhtdhl ih b
jicckbluks jihtrdfutdih ir jihlrbtucbtdhl oda/okr eir bjodkvdhl b jkrtbdh
stbtus ckvkc.22
Bh keekjtdvk lbadhl strbtkly aby usk ihk ir airk ie tok bfivk kckakhts, dh bhy
jiafdhbtdih. Pok d`kb ds ti priaitk b euh, dhtkrbjtdvk lbak tobt mkkps pcbykrs
khlblk` eir sustbdhbfck pkrdi`s ie tdak. Pokrks hi skjrkt dhlrk`dkht ti sujjkss,
fut dts dapirtbht ti edh` tok rdlot jiafdhbtdih eir yiur frbh` bh` bu`dkhjk.
2> F6F Zijdbc Ak`db7 Lbadfljbtdih Keeirt Dhjrkbsks \kf Prbeflj 2>>%, Kapciykk Jiccbfirbtdih ;26. \kf. >; Guhk 6>2:. 3ottp7//www.abrmktdhlsokrpb.jia/brtdjck/jbsk-stu`y/lbadfljbtdih-keeirt-dhjrkbsks-wkf-trbeflj8.
22 @kcidttk @dldtbc Lbadflks Kxkjutdvk Prbdhdhl wdto Fb`lkvdcck. \kcjiak ti Fb`lkvdcck. >4 Aby 6>26. \kf.>; Guhk 6>2:. 3ottp7//fb`lkvdcck.jia/hkws/bhhiuhjkakhts/`kcidttk-`dldtbc-lbadflks-kxkjutdvk-trbdhdhl-fb`lkvdcck8.
8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint
7/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`
\obt jbh yiu lbadey9
Dh tok fusdhkss khvdrihakht, lbaks jbh tbrlkt kapciykks, vkh`irs ir justiakrs.
Jiaaih bppcdjbtdihs brk dh tok brkbs ie kapciykk pkreirabhjk, dhhivbtdih
abhblkakht, k`ujbtdih, pkrsihbc kvkcipakht bh` justiakr khlblkakht.
Bjjir`dhl ti lbadedjbtdih kxpkrt bh` butoir Lbfk Wdjokrabhh, fdl jiapbhdks
brk usdhl lbadedjbtdih strbtkldks dh edvk mky brkbs.26
Ods aist rkjkht fiim, PokLbadedjbtdih Vkvicutdih ciims bt oiw ckb`dhl jiapbhdks obvk sujjksseuccy
ckvkrblk` lbadedjbtdih ti edh` keedjdkhjdks bh` lbdh jiapktdtdvk b`vbhtblks. Ok
d`khtdedk` tok tip edvk brkbs wokrk jiapbhdks usk lbadedjbtdih7
2. Vkjrudtakht bh` odrdhl
6. Kapciykk trbdhdhl bh` `kvkcipakht
:. Kapciykk ekk`fbjm
0. Okbcto bh` wkcchkss
;. Jrkbtdhl hkw priedt jkhtkrs
De yiu hkk` ti rkjrudt bh` odrk tbckht, jihsd`kr lbadedjbtdih. Lbadhl strbtkldks
jbh fk keekjtdvk wbys ti bttrbjt euturk kapciykks. Kvkh tok [.Z. Bray
usk` lbadedjbtdih ti bttrbjt hkw rkjrudts. Vbtokr tobh usdhl trb`dtdihbc
rkjrudtkrs, tok Bray kvkcipk` Bakrdjbs Bray lbakti bttrbjt hkw
rkjrudts. Pok lbak bcciws uskrs sdaucbtk` lbaks tobt cdhm `drkjtcy ti jbrkkr
wkfsdtks bh` gif pistdhls. Pok d`kb ds sdapck bh` keekjtdvk. Hit ihcy ds dt
ihk ie tok aist pipucbr lbaks ihcdhk, fut dts bcsi fkjiak tok blkhjys
aist jist-keekjtdvk rkjrudtdhl strbtkly dh odstiry.2:
Prbdhdhl bh` kvkcipakht ds bhitokr brkb wokrk lbadedjbtdih bppkbrs ti
fk b lii` edt. Dh tok pbst, kapciykks `rkb`k` trbdhdhl skssdihs fkjbusk toky wkrk
firdhl, cihl bh` auh`bhk. Pobts hi cihlkr tok jbsk de yiu dheusk lbadedjbtdih
dhti tok adx. Zuh Adjrisystkas, eir kxbapck, tiim dts hkw odrk ihfibr`dhl
prijkss ti hkw ckvkcs fy dhtri`ujdhl lbadhl strbtkldks. Pok lbaks wkrk `ksdlhk`
ti tkbjo hkw odrks bfiut tok irlbhdzbtdih wodck abmdhl toka ekkc wkcjiak
bh` dhtklrbtk` dhti tok Zuh Adjrisystkas jucturk.20Pok irlbhdzbtdih wbhtk` ti
jiaauhdjbtk tobt Zuh wbs b jiic, euh pcbjk ti wirm. Khtkr twi b`vkhturk lbakstobt ab`k ckbrhdhl bfiut tok jiapbhy khgiybfck bh` kxjdtdhl. Zuh wbs bfck ti
rk`ujk trbdhdhl jists bh` dhjrkbsk khlblkakht fy bs aujo bs ;> pkrjkht.2;
26 Wdjokrabhh, Lbfk. Fkyih` tok Oypk7 ; \bys Pobt Fdl Jiapbhdks Brk [sdhl Lbadfljbtdih Pkjo Hkws bh`Bhbcysds. LdlbIA. H.p., 6< Gbh. 6>2:. \kf. >5 Guhk 6>2:. 3ottp7//ldlbia.jia/6>2:/>2/6;
Guhk 6>2:. 3ottp7//kcdbhkbcob`kee.fcilspit.jia/6>>2:. \kf. >5 Guhk 6>2:. 3ottp7//ldlbia.jia/6>2:/>2/6
8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint
8/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`
Ldvdhl bh` rkjkdvdhl kapciykk ekk`fbjm ds b mhiwh jobcckhlk dh abhy
irlbhdzbtdihs. Tkt lbadedjbtdih abmks dt kbsdkr. \oy9 Dts kbsdkr ti ldvk ekk`fbjm
rkbc-tdak dhstkb` ie ihjk b ykbr `urdhl bhhubc pkreirabhjk rkvdkws. Dh ebjt,
siak kxpkrts fkcdkvk lbadedjbtdih ds b hbturbc edt eir kapciykk rkvdkws bh` aby
kcdadhbtk tok hkk` eir bhhubc rkvdkws bctilktokr.25
\dto lbadhl, ekk`fbjm ciips bh` oypkr ekk`fbjm ldvks kapciykks bhippirtuhdty ti pufcdjbccy bjmhiwck`lk sujjkssks bh` bjjiapcdsoakhts. Bh
kapciykk jbh ldvk bhitokr pkrsih b pufcdj rkjilhdtdih bh` bwbr` toka
pidhts. Ksskhtdbccy, lbadedjbtdih abmks dt kbsdkr ti ldvk jiwirmkrs b pbt ih tok
fbjm. Dhstkb` ie skh`dhl b prdvbtk tobhm-yiu vdb kabdc, kvkryihk dh tok jiapbhy
jbh skk tok lksturk. Kapciykks jbh lkt fb`lks ih b ckb`krfibr` bh` fk
rkwbr`k` eir `bdcy fkobvdirs. Dts b aitdvbtir eir kapciykks ti rkjkdvk b jihstbht
strkba ie ekk`fbjm, bh` wokh `ihk jirrkjtcy, dhstkb` ie usdhl bhhubc rkvdkws,
irlbhdzbtdihs jbh jokjm ckb`krfibr`s eir bh bhhubc pkreirabhjk rkjbp.
Pokrk brk b huafkr ie ihcdhk rksiurjks bvbdcbfck ti okcp, cdmk \irm.jia
(eirakrcy mhiwh bs Vyppck.jia) bh` @uk^rips. Fito brk pkkr rkjilhdtdih
lbaks eir wirmpcbjks. Bs @uk^rips stbtks ih dts wkfsdtk, \okh pkipck ekkc
bpprkjdbtk`, tokyrk obppdkr, airk khlblk` bh` airk pri`ujtdvk.25 Ekf. 6>2:. \kf. >; Guhk 6>2:. 3ottp7//www.fusdhkssdhsd`kr.jia/bhhubc-rkvdkw-lbadfljbtdih-oypkrekk`fbjm-6>2:-28.
2< ottps7//`ukprips.jia/2? Fkrsdh, Giso. \irm.jia Vk`kflhks \obt OV Zietwbrk Ds. Eirfks. Eirfks Ablbzdhk, 62 Zkpt. 6>26. \kf. >;
Guhk 6>2:.3ottp7//www.eirfks.jia/sdtks/gisofkrsdh/6>26/>4/62/wirm-jia-rk`kflhks-wobt-or-sietwbrk-ds/8.24 Wdjokrabh, Lbfk. Fkyih` tok Oypk7 ; \bys Pobt Fdl Jiapbhdks Brk [sdhl Lbadfljbtdih Pkjo Hkws bh`
Bhbcysds. LdlbIA. H.p., 6< Gbh. 6>2:. \kf. >5 Guhk 6>2:. 3ottp7//ldlbia.jia/6>2:/>2/6
8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint
9/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`
kxkrjdsk` rklucbrcy bh` btk okbctoy ob` airk khkrly bh` odlokr gif pkreirabhjk.
Zi, hit ihcy `d` Mda dhstbcc jirpirbtk lyas, fut ok bcsi jrkbtk` b lbak tobt
privd`k` tkba-fbsk` dhjkhtdvks eir wirmdhl iut bh` pkkr suppirt. Bs b rksuct ie
ldvdhl pidhts bh` `iccbrs eir piuh`s, ivkr ?; pkrjkht ie kapciykks hiw wirm iut
torkk tdaks b wkkm.6>
Lbadedjbtdih ds bcsi usk` ti jrkbtk hkw priedt ippirtuhdtdks. Kbrcy b`iptkrs ielbadedjbtdih, cdmk DFA, kvkcipk` lbadedjbtdih tiics tobt sdlhdedjbhtcy lriw tok
fusdhkss. DHHIU?62, eir kxbapck, ds bh DFA Fusdhkss ^rijkss Abhblkakht (F^A)
sdaucbtdih lbak tobt okcps DP bh` fusdhkss priekssdihbcs uh`krstbh` oiw F^A
dapbjts tok khtkrprdsk. Bs tok bppcdjbtdih lrkw dh pipucbrdty, DFA dhtri`ujk`
kvkh airk fusdhkss-ti-fusdhkss pri`ujts, dhjcu`dhl tok lbak jbcck` Jdty
Abhblkr eir auhdjdpbc kxkjutdvks. Pi`by, tok DHHIU? pcbteira ds usk` fy ivkr
2,>>> irlbhdzbtdihs bh` ds DFAs huafkr-ihk ckb` lkhkrbtir.
Pok vbcuk bh` fkhkedts ie lbadedjbtdih brk jckbr, fut oiw `i yiu `kjd`k de dts
tok rdlot stkp eir yiur jiapbhy9 Pok eicciwdhl skjtdih kxpcirks siak ie tok mky
qukstdihs yiu soiuc` bsm fkeirk yiu stbrt lbadhl.
Brk yiu rkb`y ti pcby9
\odck lbadedjbtdih aby siuh` bppkbcdhl, yiu hkk` ti `i yiur oiakwirm fkeirk
yiu dhvkst tdak bh` aihky dh tok keeirt. @ustdh @dPiaabsi, bh kxpkrdkhjk`
@ksdlh @drkjtir eria Ab`*^iw
, sbys tobt jiapbhdks soiuc` todhm skrdiuscybfiut woy tokyrk dhtkrkstk` dh lbadedjbtdih bh` oiw dt jiuc` okcp toka akkt
tokdr fusdhkss libcs.66Fkeirk lbadeydhl, ok jcbdas b fusdhkss soiuc` fk bfck ti
bhswkr toksk sdx qukstdihs wdto jihed`khjk7
\obt ds tok rkbsih eir lbadeydhl yiur pri`ujt ir skrvdjk9
Oiw `iks dt fkhkedt uskrs9
\dcc toky khgiy dt9
\obt brk yiur fusdhkss libcs9
Oiw `i yiu lkt uskrs ti eucedcc toisk fusdhkss libcs9
\obt bjtdihs `i yiu wbht uskrs ti tbmk9
6> \obts Lbadfljbtdih, bh` Oiw Jbh Dt Abmk Tiu Obppdkr dh Cdek bh` \irm9 CB^PI^ Ablbzdhk Pok ^ucsk ieAifdck Pkjohicily VZZ. H.p., 64 Ekf. 6>26. \kf. >; Guhk 6>2:. 3ottp7//fcil.cbptipabl.jia/lbadfljbtdih-oiw-dt-jbh-okcp-yiu8.
62 ottps7//www20.sietwbrk.dfa.jia/wkfbpp/dwa/wkf/sdlhup.`i9cbhl1khY[Z&siurjk1swl-dhhiv?&ZYPBJP12>4G5>2\&ZYJA^1wkfYdfaYwsYfpaYf`Ydhhiv?
66 Zwbcciw, Krdmb. Oiw Porkk Fusdhkssks Zjirk` Fdl wdto Lbadfljbtdih. Khtrkprkhkur.jia . H.p., >5 Abr. 6>26.\kf. ; Guhk 6>2:.
8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint
10/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`
Bjjir`dhl ti @dPiaabsi, de yiu jbh privd`k sicd` bhswkrs ti bcc tok qukstdihs
tokh lbadedjbtdih adlot fk bh keekjtdvk riutk.
Itokr rksiurjks, cdmk tok Zijdbc Ak`db Kxbadhkr, cdst kckakhts ti jihsd`kr de yiurk
`kpciydhl b lbadedjbtdih strbtkly. Pokrk brk 65 kckakhts ih tok cdsteir kxbapck,
soiuc` yiu usk jobcckhlks, fb`lks, ldets ir dhjkhtdvks96:Pok cdst rkvdkws `deekrkht
bppcdjbtdihs bh` privd`ks cdhms ti itokr rksiurjks eir yiur jihsd`krbtdih. Itokrdtkas, cdmk `kailrbpodjs, libcs bh` akbsurbfck iutjiaks brk bcsi ih tok sdtk.
Pokrks bcsi b okcpeuc cdst ie frbh`s tobt keekjtdvkcy usk lbadedjbtdih tobt yiu
adlot wbht ti rkskbrjo de yiurk todhmdhl bfiut aivdhl eirwbr`.
Ihjk yiuvk `kjd`k` ti pursuk lbadedjbtdih, tok hkxt stkp ds ti `ktkradhk de
yiu wbht ti jrkbtk tok pcbteira dh`kpkh`khtcy ir usk ihk ie tok abhy vkh`irs
tobt privd`k rkb`y-ab`k lbadedjbtdih tiics. Pokrk brk cdtkrbccy ouh`rk`s
ie lbadedjbtdih privd`krs ti joiisk eria, bh` siak ie tok tip 6> dhjcu`k
wkcc-mhiwh jiapbhdks cdmk Fb`lkvdcck, Fuhjofbcc, Cdtodua Pkjohicildks,
Lbadsebjtdih, Zpdldt, Fdl@iir, Dhj., ^uhjoPbf bh` Ldlyb, ti hbak b ekw.60
Ukh`irs privd`k tiics eir deekrkht lbadedjbtdih strbtkldks bh` fusdhkss brkbs, si
yiu jbh hbrriw yiur skckjtdih `kpkh`dhl ih yiur libcs.
@kvkcipdhl lbadedjbtdih dhtkrhbccy rkqudrks bhitokr ckvkc ie rksiurjks
bh` tbckht. Lbadedjbtdih ds stdcc ebdrcy hkw, bh` uhckss yiurk wkcc-vkrsk` dh
ji`dhl, dts prifbfcy hit siaktodhl tobt ds kbsdcy `ihk dh-oiusk. Tiu adlot
wbht ti odrk bh dh`kpkh`kht `kvkcipkr, fut tods jbh fk jistcy. Kxpkrtssullkst tobt yiur fkst fkt ds ti khcdst tok okcp ie b fusdhkss spkjdbcdzdhl dh
lbadedjbtdih, wodjo jbh privd`k b tiicmdt, bs wkcc bs lud`bhjk bh` suppirt,
wodck lkttdhl stbrtk`.
Vkb`y, skt, lbadey
Pokrk dsht b ihk-sdzk-edts-bcc bppribjo ti lbadedjbtdih. Bs Adjobkc D`dhipucis,
Jodke Justiakr Ieedjkr bt Zijdbctkxt, hitks7 Lbadedjbtdih ds kedhdtkcy uhdvkrsbc
dh tobt dt wirms bjriss bcc `deekrkht dh`ustrdks, jbh fk bppcdk` ti abhy `deekrkht
prijkssks bh` jbh fk usk` fy kapciykks ie bcc ckvkcs. Pok jobcckhlk ds edlurdhl iut
oiw b lbak fkst wirms dh b spkjdedj jihtkxt ti bjodkvk b spkjdedj fkobvdir.6;
6: 65 Kckakhts ie b Lbadfljbtdih Abrmktdhl Ztrbtkly. Zijdbc Ak`db Kxbadhkr VZZ. H.p., >; Bpr. 6>26. \kf. >; Guhk6>2:. 3ottp7//www.sijdbcak`dbkxbadhkr.jia/65-kckakhts-ie-b-lbadfljbtdih-abrmktdhl-strbtkly/8.
60 Pok Pip 6> Aist Dhstukhtdbc Lbadfljbtdih ^cbteira Ukh`irs 6>2:. Lbadfljbtdih Ie \irm. H.p., : Guhk 6>2:.\kf. >5 Guhk 6>2:.3ottp7//lbadfljbtdihiewirm.jia/6>2:/>5/tok-tip-6>-aist-dhstukhtdbc-lbadfljbtdih-pcbteira-vkh`irs-6>2:/8.
6; Lbak Ih7 Oiw Lbadfljbtdih Ds Jobhldhl Fusdhkss . Lbak Ih7 Oiw Lbadejbtih Ds Jobhldhl Fusdhkss. H.p., 26Ekf. 6>2:. \kf. >; Guhk 6>2:.3ottp7//www.sora.irl/or`dsjdpcdhks/tkjohicily/Brtdjcks/^blks/^cbydhl-Lbaks-Bt-\irm.bspx8.
8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint
11/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`
Pok mky ds ti d`khtdey tok fkobvdirs yiu wbht lbadedjbtdih ti kcdjdt. Bjjir`dhl ti
Fb`lkvdcck, b pipucbr vkh`ir ie khtkrprdsk lbadedjbtdih sietwbrk, tokrk brk torkk
akjobhdjs ti jihsd`kr fkeirk yiu lkt stbrtk`7
2. Lbak akjobhdjskckakhts sujo bs pidhts ir fb`lks tobt privd`k
pbrtdjdpbhts wdto ekk`fbjm ih tokdr prilrkss wdtodh tok lbak
6. Vkpcdjbtdih akjobhdjskckakhts sujo bs ckb`krfibr`s tobt pufcdjdzk
pbrtdjdpbhts stbtus ir pkreirabhjk ckvkc
:. Zijdbc akjobhdjskckakhts sujo bs pkkr rbtdhls bh` jiaakhts tobt okcp
pbrtdjdpbhts hktwirm bh` fudc` rkcbtdihsodps dh tok jihtkxt ie tok lbak
Bjjir`dhl ti btrdjm Zbcykr, JKI ie lbadedjbtdih pcbteira Ldlyb, tokrk brk twi
jrdtdjbc sujjkss ebjtirs ti lbadedjbtdih. Pok edrst ds ti abmk surk tobt bcc lbadedk`
kckakhts brk dhokrkhtcy sijdbc7 Pobt ds, `iht rkstrdjt khlblkakht ti tok dhtkrhbc
sdtk jiaauhdty. Bwbr` pidhts eir bjtdvdtdks tobt rkbjo uskrs sijdbc ]hktwirmsQ ti
frdhl dh rkekrrbc trbeedj.65
Zkjih`cy, Zbcykr b`vdsks irlbhdzbtdihs ti eijus ih rkwbr`dhl bjtdvdtdks tobt
jrkbtk vbcuk eir yiur fusdhkssks7 Eir kxbapck, bwbr` pidhts bh` fb`lks eir
fkobvdirs cdmk sufsjrdfdhl ti yiur jiapbhys hkwsckttkr, jokjmdhl dhti yiur
stirk ir skh`dhl jiupihs ti erdkh`s lbadedjbtdih ds hit bfiut obpobzbr`cy
toriwdhl fb`lks bjriss yiur sdtk.65 Abr. 6>26. \kf.>5 Guhk 6>2:. 3ottp7//www.khtrkprkhkur.jia/brtdjck/66:>:48.
6< Dfd`.6? Lkrfkr, Zjitt. Absobfck. Absobfck. H.p., >6 Hiv. 6>26. \kf. >5 Guhk 6>2:. 3ottp7//absobfck.
jia/6>26/22/>6/stbrtup-lbadfljbtdih/8.
8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint
12/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`
Jrkbtk b jiaauhdty. D`khtdey wbys ti jkckfrbtk uskrs wdto lbadedjbtdih ti
abmk yiur jiaauhdty strihlkr bh` airk khlbldhl.
Khjiurblk sijdbc sobrdhl. Tiu jbh kckvbtk tok lbadhl kxpkrdkhjk fy
bcciwdhl uskrs ti kafk` fb`lks bh`/ir wd`lkts ih tokdr wkfsdtks bh` sijdbc
ak`db jobhhkcs.
Jrkbtk b skqukhjk ie fb`lks bh` fihusks. Pods typk ie skqukhjdhl priaitks
b skhsk ie bjjiapcdsoakht bh` prd`k wokh b`vbhjdhl ti tok hkxt ckvkc dh blbak. Jiapcktdih fb`lks bh` uhcijmk` fihusks khjiurblk khlblkakht
bh` lriwto.
Itokr rkskbrjo sbys tobt abmdhl lbaks pkrsihbc, eijusdhl ih khlblk` uskrs,
bh` turhdhl vdsdtirs dhti frbh` bafbssb`irs ds bcsi mky ti sujjkss. Jokjm iut
Khtrkprkhkur.jiaeir jbsk stu`dks ih oiw Zbasuhl, Ukrdzihbh` Jcuf ^syjo
keekjtdvkcy usk` lbadedjbtdih ti bjodkvk rkbc rksucts.64
Dts jckbr tobt b `kedhk` strbtkly tobt ds euccy vkttk` ds jrdtdjbc. \odck kstdabtks
soiw tobt upwbr`s ie pkrjkht ie Lcifbc 6>>> irlbhdzbtdihs wdcc kapciy
lbadedjbtdih tkjohdquks fy 6>20, tok sbak rkskbrjo hitks tobt ?> pkrjkht ie
toisk prigkjts wdcc ebdc uhckss toky brk `ksdlhk` toiuloteuccy.:>Dts dapkrbtdvk ti
`i yiur rkskbrjo bh` jrkbtk b wkcc-`kedhk` bppribjo fkeirk yiu lbadey.
Pok `iwhsd`k ie lbade djbt dih
@kspdtk tok privkh fkhkedts bh` pipucbrdty, lbadedjbtdih ds hit wdtoiutjobcckhlks bh` jrdtdjdsa. \odck dts jckbrcy keekjtdvk soirt-tkra, siak kxpkrts
sby tobt lbadedjbtdih ds hit b sustbdhbfck, cihl-tkra strbtkly sdapcy fkjbusk
hi lbak cbsts eirkvkr. Dts fbsdj ouabh hbturk, pkipck cisk dhtkrkst bh` aivk
ih. Zi d`kbccy, lbadedjbtdih strbtkldks aust fk rkb`y ti b`bpt ti jobhldhl
fkobvdirs bh` kvicvk dh ir`kr ti sustbdh uskr dhtkrkst.
Itokr jrdtdjs brluk tobt lbadedjbtdih jokbpkhs bh` dstrbjts eria b ckbrhkrs
kxpkrdkhjk.:2Dh b``dtdih, siak fkcdkvk tobt kbrhdhl fb`lks bh` bjodkvkakht
ckvkcs `iksht hkjkssbrdcy kqubtk ti jirpirbtk khlblkakht ir trbhscbtk dhti
dhjrkbsk` sbcks. Eirfks butoir Kcdzbfkto Jirjirbh sbd` lbadedjbtdih ds bfiut usdhl
blk ic` tbjtdjs ti jobhlk uskr fkobvdir. Zok sbd`, ]LbadedjbtdihQ usks tok ic`kst
64 Zwbcciw, Krdjb. Oiw Porkk Fusdhkssks Zjirk` Fdl wdto Lbadfljbtdih. Khtrkprkhkur. H.p., >5 Abr. 6>26. \kf.>5 Guhk 6>2:. 3ottp7//www.khtrkprkhkur.jia/brtdjck/66:>:48.
:> Fkyih` tok Oypk7 ; \bys Pobt Fdl Jiapbhdks Brk [sdhl Lbadfljbtdih Pkjo Hkws bh` Bhbcysds. LdlbIA.H.p., h.`. \kf. >0 Guhk 6>2:. 3ottp7//ldlbia.jia/6>2:/>2/6 Gbh. 6>26. \kf. 5 Guhk 6>2:.
8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint
13/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`
trdjms dh tok fiim7 privd`dhl dhstbhtbhkius ekk`fbjm, klldhl ih tok jiapktdtdih
bh` rkwbr`dhl kvkh tdhy stkps ie prilrkss. Lbadhl bssuaks tobt tok pcbykr dsht
kspkjdbccy aitdvbtk`bt ckbst dh tok fkldhhdhlbh` tokh privd`ks fbrrkcs ie
dhjkhtdvks ti rbap up tobt aitdvbtdih.:6
Ziak jbutdih blbdhst b lbadedjbtdih fbjmcbso eria tok usk ie kxtrdhsdj rkwbr`s.
Bhbcytdjs sjdkhtdst Adjobkc \u, ^o.@. (vitk` bs tok 6>2> Dhecukhtdbc Ckb`kr fy JVAAblbzdhk), ifskrvk` tok eicciwdhl7
B lbadedjbtdih fbjmcbso ds ietkh jbusk` fy tok fcdh` usk ie pidhts
bh` fb`lks, wodjo brk kxtrdhsdj rkwbr`s. Zdhjk kxtrdhsdj dhjkhtdvks wdcc
uctdabtkcy kjrkbsk b pkrsihs dhtrdhsdj aitdvbtdih eir tok lbadedk`
fkobvdir (b pokhiakhih mhiwh bs ivkrgustdedjbtdih). \okh kxtrdhsdj
rkwbr`s jbht mkkp up, yiu lkt tok fbjmcbso. Bctoiulo tokrk brk
lbadedjbtdih tkjohdquks tobt ckvkrblk dhtrdhsdj aitdvbtdih, aist
jiaakrjdbc bppcdjbtdihs usk kxtrdhsdj dhjkhtdvks. Poksk dhjcu`k pkrms,
spkjdbc prdvdcklks bh` jbso prdzks, wodjo brk ihcy ekbsdfck up ti b
jkrtbdh sjbck= tokh tokrk brk pidhts bh` fb`lks, wodjo brk vdrtubc bh`
sjbcbfck ti tok khtdrk sijdbc wkf. Hkvkrtokckss, toksk brk bcc kxtrdhsdj
rkwbr`s, bh` bs sujo, toky brk HIPsustbdhbfck.::
Dh ods fcil, \u `dsjussks tok `bhlkrs ie ivkrgustdedjbtdih bh` wobt ok tkras,
tok airbc obzbr` ie lbak pcby. ^kipck fkjiak tii eijusk` dh tok bjtubc
lbak rbtokr tobh tok bjtdvdty. ^cbykrs aby `kvkcip bh dhsbtdbfck kxpkjtbtdih eirkxtkrhbc rkwbr`s tobt `kjrkbsk aitdvbtdih dh tok cihl tkra. \okh pcbykrs stbrt
pcbydhl ihcy eir tok kxtrdhsdj rkwbr`s, tok lbadedk` fkobvdir yiu brk trydhl ti
bjodkvk ds cist dh tok prijkss, bh` yiur jiapbhy fkjiaks tok uctdabtk ciskr dh
tok lbak.
Lbadedjbtdih strbtkldks soiuc` dhjirpirbtk cihl cbstdhl vbcuk dh ir`kr ti sodet
tok eijus eria kxtrdhsdj rkwbr`s ti dhtrdhsdj rkwbr`s. Dh itokr wir`s, de b lbak
`kaihstrbtks cihl cbstdhl vbcuk ti tok pcbykr, kxtrdhsdj rkwbr`s fkjiak ckss
dapirtbht bh` kxpbh` tok dhecukhjk ie yiur lbadhl strbtkly. Kvkh stdcc, rkskbrjo
soiws tobt abhy pkipck edh` ciw dhtrdhsdj vbcuk dh abhy ie tok jiaaihcy usk`
lbak tbjtdjs bh` ihcy 62 pkrjkht ie uskrs brk aitdvbtk` fy dhtrdhsdj pcby.:0
:6 Dfd`.:: \u, Adjobkc, ^o@. Pok Lbadfljbtdih Fbjmcbso. \kf cil pist. Cdtoispokrk. H.p., 2: Ijt. 6>22. \kf. >5 Guhk
6>2:.3ottp7//cdtoispokrk.cdtodua.jia/t;/sjdkhjk-ie-sijdbc-fcil/Pok-Lbadfljbtdih-Fbjmcbso-Pwi-Cihl-Pkra-Fusdhkss-Ztrbtkldks/fb-p/:>?428.
:0 Kxpcbdh Pkjohicily. Kxpcbdh Pkjohicily. H.p., 2? Gucy 6>26. \kf. >5 Guhk 6>2:. 3ottp7//kxpcbdhtkjohicily.wir`prkss.jia/6>26/>
8/22/2019 Gamification Blue Paper by promotional products retailer 4imprint
14/15 6>2: 0daprdht, Dhj. Bcc rdlots rkskrvk`
Kvkh de lbadedjbtdih ds hit b cihl-tkra strbtkly, tokrk brk stdcc fkhkedts ti dts
bppcdjbtdih. Pok mky, sbys \u, ds ti bjjkpt tobt lbadedjbtdih `iksht obvk ti wirm
cihl-tkra dh ir`kr ti jrkbtk sustbdhbfck vbcuk. ]LbadedjbtdihQ obs ti wirm cihl
khiulo eir siak itokr prijkssks ti tbmk ivkr bs tok prdabry `rdvkr ie vbcuk.
Zufskqukhtcy, lbadedjbtdih wdcc fkjiak b skjih`bry rkdheirjkakht systka tobt
ebjdcdtbtks tok prdabry vbcuk `rdvkrs.:;
Cbjm ie trbdhk` rksiurjks pist bhitokr jobcckhlk ti lbadedjbtdih. Bh khtdrkcy hkw
piic ie priekssdihbcs hkk`s ti fk `kvkcipk` ti bjjiaai`btk tok pkrjkht ie
irlbhdzbtdihs tobt wdcc b`ipt lbadhl strbtkldks. Pi akkt tok `kabh`, kstdabtks
soiw [.Z. jiapbhdks wdcc hkk` ;,>>> jkrtdedk` lbadedjbtdih `ksdlhkrs ivkr tok
hkxt torkk ykbrs, si tok pitkhtdbc rksiurjk lbp ds b rkbc.:5
Bh` tok wdhhkr d s lbade djbt dih
@kspdtk tok jobcckhlks, tokrks bapck kvd`khjk tobt sullkst lbadedjbtdih wirms
bh` pri`ujks rksucts. Jiapbhdks tobt keekjtdvkcy dapckakht b lbadedjbtdih
strbtkly khlblk kapciykks bh` justiakrs ih bh khtdrkcy `deekrkht ckvkc. Dh
b``dtdih, jiapbhdks usk dt ti dhjrkbsk sbcks, justiakr sbtdsebjtdih bh` frbh`
kxpisurk. Zdapcy put, lbadhl dsht gust eir euh, dts eir priedt, tii. De yiu stdcc brkht
surk, okrks b shbpsoit ie siak ie tok wbys jiapbhdks fkhkedt eria lbadhl7
Ihjk dt b``k` lbadhl ti dts wkfsdtk, KAJ6dhjrkbsk` tok baiuht ie
ekk`fbjm dt rkjkdvk` fy 02 pkrjkht.: pkrjkht betkr pistdhl rkspihsk-tdak ckb`krs eir
kapciykks ti skk.:4
Ebravdcckfibsts ivkr ?> adccdih bjtdvk uskrs pkr aihto= \irc` ie
\brjrbet ob` 2>.: adccdih sufsjrdfkrs dh dts edrst ykbr.0>
Pobhms ti tok ciybcty prilrba Zbasuhl Hbtdih, Zbasuhlsbw bh
:; \u, Adjobkc, ^o@. Pok Lbadfljbtdih Fbjmcbso. \kf cil pist. Cdtoispokrk. H.p., 2: Ijt. 6>22. \kf. >5 Guhk6>2:. 3ottp7//cdtoispokrk.cdtodua.jia/t;/sjdkhjk-ie-sijdbc-fcil/Pok-Lbadfljbtdih-Fbjmcbso-Pwi-Cihl-Pkra-Fusdhkss-Ztrbtkldks/fb-p/:>?428.
:5 Wdjokrabhh, Lbfk. Fkyih` tok Oypk7 ; \bys Pobt Fdl Jiapbhdks Brk [sdhl Lbadfljbtdih Pkjo Hkws bh`Bhbcysds. LdlbIA. H.p., 6< Gbh. 6>2:. \kf. >5 Guhk 6>2:. 3ottp7//ldlbia.jia/6>2:/>2/62:. \kf. >; Guhk 6>2:. 3ottp7//www.sora.irl/or`dsjdpcdhks/tkjohicily/Brtdjcks/^blks/^cbydhl-Lbaks-Bt-\irm.bspx8.
:? Dfd`.:4 Dfd`.0> Fiurlbuct, Mrdstkh. Lbadfljbtdih dh K`ujbtdih7 Kpdj \dh, ir Kpdj Ebdc9 \kf cil pist. @dldtbc ^k`blil. H.p.,
:> Gbh. 6>26. \kf. 5 Guhk 6>2:.
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15/15
0daprdht skrvks airk tobh 2>>,>>> fusdhkssks wdto dhhivbtdvk priaitdihbc dtkastoriuloiut tok [hdtk` Ztbtks,
Jbhb`b, [hdtk` Mdhl`ia bh` Drkcbh`. Dts pri`ujt ieekrdhls dhjcu`k ldvkbwbys, fusdhkss ldets, pkrsihbcdzk` ldets,
kafrid`krk` bppbrkc, priaitdihbc pkhs, trbvkc auls, titk fbls, wbtkr fittcks, ^ist-dt Hitks, justia jbckh`brs,
bh` abhy itokr priaitdihbc dtkas. Eir b``dtdihbc dheirabtdih, cil ih ti www.0daprdht.jia.
dhjrkbsk ie 55 pkrjkht airk uskrs sufadttdhl 00< airk pri`ujt bhswkrs ih
dts lcifbc wkfsdtk. Dh b``dtdih, :0 pkrjkht ie uskrs put 660 pkrjkht airk
dtkas dh soippdhl jbrts.02
Ukrdzih \drkckssjrkbtk` tok jiaauhdty ouf Ukrdzih Dhsd`kr ti ckt uskrs
kbrh pidhts bh` rkwbr`s eir pbrtdjdpbtdhl dh jihtksts, pistdhl jiaakhts bh`
priaitdhl kvkhts. Betkr cbuhjo, uskrs hiw spkh` ivkr :> pkrjkht airk tdak
ih-sdtk wdto sijdbc cildh vkrsus sdtk cildh, bh` tok sdtk dhjrkbsk` pblk vdkwsfy 2; pkrjkht.06
Irlbhdzbtdihs lbadey fkjbusk dt dhtri`ujks b ckvkc ie euh dhti wobt jiuc` fk
auh`bhk. Jihtkapcbtk tbmdhl tok wirm obr`, pcby obr` podcisipoy ti b hkw
ckvkc bjriss yiur jirpirbtdih. Bs hitk` fy JVA Ablbzdhk7
De yiu wbht fkttkr rksucts eria kapciykks bh` justiakrs, ckt toka pcby.
[sdhl lbak akjobhdjs ti dhecukhjk fkobvdirs obs kakrlk` bs b vdbfck
akbhs eir jiapbhdks ti bjodkvk `ksdrk` rksucts. Eir jiapbhdks tobt wbht
airk bttkhtdih, pbrtdjdpbtdih, bh`, ie jiursk, fusdhkss, dts bh dhhivbtdvk
wby ti khlblk justiakrs.0:
Zi woy hit lkt dh tok lbak9 [sk lbadedjbtdih ti khlblk justiakrs bh` fiist
sbcks. \okh lbadhl ds dapckakhtk` keekjtdvkcy, justiakrs bh` kapciykks obvk
euh wodck toky dhjrkbsk sbcks bh` priedts eir yiur irlbhdzbtdih. \oi mhiws,
abyfk yiur jiapbhy wdcc odt tok gbjmpit.
02 Cdybmbsb, Mkccy. Lbak Ih7 Lbadfljbtdih Ztrbtkldks Aitdvbtk Justiakr bh` Kapciykk Fkobvdirs - JVAAblbzdhk. JVA Ablbzdhk. H.p., Aby 6>26. \kf. >5 Guhk 6>2: 3ottp7//www.`kstdhbtdihjra.jia/Brtdjcks/K`dtirdbc/Ablbzdhk-Ekbturks/Lbak-Ih-Lbadfljbtdih-Ztrbtkldks-Aitdvbtk-Justiakr-bh`-Kapciykk-Fkobvdirs-?2?55.bspx8.
06 Oiw Porkk Fusdhkssks Zjirk` Fdl wdto Lbadfljbtdih. Khtrkprkhkur. H.p., >5 Abr. 6>26. \kf. >0 Guhk 6>2:.3ottp7//www.khtrkprkhkur.jia/brtdjck/66:>:48.
0: Cdybmbsb, Mkccy. Lbak Ih7 Lbadfljbtdih Ztrbtkldks Aitdvbtk Justiakr bh` Kapciykk Fkobvdirs - JVAAblbzdhk. JVA Ablbzdhk. H.p., Aby 6>26. \kf. >5 Guhk 6>2:. 3ottp7//www.`kstdhbtdihjra.jia/Brtdjcks/K`dtirdbc/Ablbzdhk-Ekbturks/Lbak-Ih-Lbadfljbtdih-Ztrbtkldks-Aitdvbtk-Justiakr-bh`-Kapciykk-Fkobvdirs-?2?55.bspx8.