7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint

1/160akpraht(bmk

Rirv abi @is adh

7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint

2/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`

Rirv abi `isadh7 @isadhahd ixpir aihbis tljt

brijti vj cui@mahd fusahiss as j cmt caoi pcjyahd lmboiy( Pm fi subbisseuc# ymu hii` j soacci` jh`

wicc+fjcjhbi` tijk( Qmu hii` j djki pcjh tljt `aribts ymu tmwjr`s subbiss# jh`

ivirymhi mh tli tijk hii`s tm ohmw tli rmci tliy pcjy ah ixibutahd tli djki

pcjh( Cits fi lmhist# kahus tli pj`s# fad wmm`ih stabos jh` tli vjramus typis me

bliboahd# tljt smuh`s j cmt caoi wljt ymu `m tm fuac` j subbisseuc fusahiss# radlt=

Pli kmst akpmrtjht tlahd j lmboiy pcjyir bjh `m mhbi tliy lat tli

abi as djah bmhtrmc me tli pubo# jh` watl tli licp me tliar tijkkjtis#

dua`i tli pubo jbrmss tli abi tm sbmri j dmjc( Tjyhi Dritzoy# tli

Drijt Mhi# wjs ixtrikicy dmm` jt tljt( Tlih li wjs jsoi` tm

ixpcjah lmw li fibjki sm dmm`# li sja`# A sojti tm wliri tli pubo

as dmahd tm fi# hmt wliri at ljs fiih(

Pljt qumti fibmkis sadhaeabjht emr fusahissis wlih ymu rijcazi tljt ah

j fusahiss bmhtixt tli pubo as rijccy ymur bustmkir fjsi(

Ah j fcmd pmst emr tli Ljrvjr` Fusahiss Vivaiw# jutlmr Vjva Rjwlhiy ixpcjahs

tljt fusahissis mpirjti ah jh ihvarmhkiht me bmhstjht bljhdi( Jh` wlaci

bustmkirs jri birtjahcy hmt sakpci# tliy bjh fi fmtl cmdabjc jh` arrjtamhjc#

kmtavjti` fy mppmrtuhaty jh` ikmtamh# eucc me bmhtrj`abtamh# akpjbti` fy

ibmhmkab bmh`atamhs# jh` metih `aeeabuct tm `ieahi# tliy kmri mr ciss rikjah tli

sjki mvir taki(: Pljt fiahd tli bjsi# Rjwlhiy prmpmsis# Ae ymu wjht tm ohmw

lmw tm fi fist pmsatamhi` emr fusahiss subbiss# ymu ljvi tm uh`irstjh` wliri

_ymur bustmkirs[ jri dmahd(

6

Rm wljt bjh ymu `m tm fibmki kmri subbisseuc jt jhtabapjtahd wliri tli pubos

dmahd tm fi= Kjy wi lukfcy suddist `rjetahd j Dritzoy= Jh` fy Dritzoy# wi

kijh sirvabi `isadh( Tljt as at= ^ut sakpcy# wlih ymu ljvi twm bmeeii slmps radlt

hixt tm ijbl mtlir tljt sicc tli sjki prm`ubt jt tli sjki prabi# sirvabi `isadh as

tli rijsmh wly ymu wjco ahtm mhi slmp jh` hmt tli mtlir(2

Jt ats lijrt# sirvabi isadh as jfmut uh`irstjh`ahd bustmkir filjvamr# jh` usahd

tljt uh`irstjh`ahd tm `isadh hiw meeirahds# mr bljhdi ixastahd mhis# tm `icavir j

fittir ixpiraihbi emr bustmkirs( Ah tm`jys lypir+bmkpitatavi ihvarmhkiht wliri

prm`ubts jh` sirvabis jri quabocy bmkkm`atazi`# sirvabi `isadh prmva`is j kijhs

me brijtahd bustmkazi` bmhsukir ixpiraihbis tljt `ravi uhrijcazi` vjcui jh`

ahbrijsi VMA(

: Rjwlhiy# Vjva( ^impci Jri tli ^ubo( Ljrvjr` Fusahiss Vivaiw( Ljrvjr` Fusahiss Rblmmc ^ufcaslahd# >: Ript(6>::( Tif( 69 Kjr( 6>:2( 3lttp7--fcmds(lfr(mrd-bs-6>::->1-pimpci]jri]tli]pubo(ltkc8 (

6 Afa`2 Rtabo`mrh# Kjro# jh` Gjomf Rblhia`ir( Plas As Rirvabi @isadh Plahoahd7 Fjsabs + Pmmcs + Bjsis( Jkstir`jk7 FAR#6>:6( ^raht(

7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint

3/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`

Pli ibmhmkab bjsi emr sirv abi `isadhJutlmr Gmsipl ahi cjys mut tli ibmhmkab bjsi emr sirvabi `isadh ah las PI@

Pjco Tljt bmhsukirs wjht( Ah las prisihtjtamh# ^ahi bljrts tli ivmcutamh me

ibmhmkab vjcui mvir taki(0 Li accustrjtis at tlas wjy7

Bmkkm`ataisPlas as wliri at jcc stjrti`( Mradahjccy# bmkkm`atais ahvmcvi`

ixtrjbtahd tlahds ,brmps ermk tli drmuh`# eruat ermk triis# itb(! jh` siccahdtlik( Pli vjcui bmkis ermk ljvahd tli bmkkm`atais tm sicc mr trj`i

Ixjkpci7 J bmeeii fijh( Js j bmkkm`aty at ljs j vjcui me 6 tm 2(

Dmm`sDmm`s wiri tli hixt ivmcutamh me ibmhmkab vjcui( Dmm`s ahvmcvi`

tjoahd bmkkm`atais jh` turhahd tlik ahtm smkitlahd( Pli ibmhmkab vjcui

bmkis ermk wljts put ahtm kjoahd tli eahasli` dmm`(

Ixjkpci7 ^jbojdi` bmeeii ,rmjsti`# drmuh` jh` pjbojdi` mh j slice!( Js

j dmm`# tljt sjki bmeeii fijh hmw ljs j vjcui me :> tm :9(

RirvabisRirvabis ivicmpi` ermk tjoahd dmm`s jh` bustmkazahd tlik#

cij`ahd tm tli fartl me j sirvabi+fjsi` ibmhmky( Mhbi j sirvabi fibmkisbmkkmh# lmwivir# at stjrts tm fibmki bmkkm`atazi`(

Ixjkpci7 Friwi` bmeeii( Hmw# js j risuct me piremrkahd tli

sirvabi me friwahd# tli vjcui me tli bmeeii as 9> tm $: emr j bup(

IxpiraihbisIxpiraihbi# tli mutbmki me sirvabi `isadh# as wljt

risucts wlih ymu bustmkazi j sirvabi( Plas as wliri tli hiw

ibmhmkab vjcui as fiahd brijti`tlaho jfmut tli rasi ah vjcui ermk

tli sakpci friwi` bmeeii sirvabi suppcai` fy Furdir Oahd tm tli

ixpiraihbi me kiitahd emr bmeeii jt Rtjrfubos(

Ixjkpci7 Rtjrfubos# wliri tli ixpiraihbi ljs j vjcui me $6 tm$9 pir `raho(

Rirvabi `isadh as j kijhs me jcadhahd ymur mrdjhazjtamh ah tirks me

pimpci# aherjstrubturi# jh` mtlir rismurbis# tm fist ihjfci at tm kmvi

ermk meeirahd dmm`s jh` sirvabis tm meeirahd ixpiraihbis( Ah tm`jys ibmhmky#

bmhsukirs ljvi tmhs me blmabis emr fmtl dmm`s jh` sirvabis( Mrdjhazjtamhs tljt

prmva`i jutlihtab ixpiraihbis# wliri bmhsukirs cijvi eiicahd fittir jfmut

tliksicvis jh`# tliriemri tli frjh`# jri tli mrdjhazjtamhs tljt wacc prmspir(

Pli jutlihtab pjrt me tljt iqujtamh as gust js akpmrtjht js tli ixpiraihbi pjrt(

^ahi pmahts mut# jutlihtabaty as fibmkahd tli hiw bmhsukir sihsafacaty

tli fuyahd bratiraj fy wlabl bmhsukirs jri blmmsahd wlm _tliyri[ dmahd tm fuy

ermk# jh` wljt tliyri dmahd tm fuy(9 Plas as wliri sirvabi `isadh bjh rijccy

brijti akpjbt( Ae `mhi prmpircy# ymuri isadhahd ymur ixpiraihbi bmhsa`irahd lmw

0 ^ahi# Gmsipl( Gmsipl ^ahi7 Tljt Bmhsukirs Tjht( PI@7 A`ijs wmrtl Rprij`ahd( PI@ Bmhirihbis# CCB# Gjh(6>>1( Tif( 69 Kjr( 6>:2( 3lttp7--www(ti`(bmk-tjcos-gmsipl]pahi]mh]wljt]bmhsukirs]wjht(ltkc8 (

9 ^ahi# Gmsipl( Gmsipl ^ahi7 Tljt Bmhsukirs Tjht( PI@7 A`ijs wmrtl Rprij`ahd( PI@ Bmhirihbis# CCB# Gjh(6>>1( Tif( 69 Kjr( 6>:2( 3lttp7--www(ti`(bmk-tjcos-gmsipl]pahi]mh]wljt]bmhsukirs]wjht(ltkc8 (

7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint

4/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`

bustmkirs wacc ahtirjbt watl ymu jbrmss tli ihtari bmkpjhy( rmva`ahd j bmhsastiht

ixpiraihbi jbrmss jcc tmubl pmahts as vatjc tm fuac`ahd jutlihtabaty( Pli oiy as tm

jbt caoi ymu# jh` `m wljt ymu sjy ymucc `m jt ijbl pmaht ah tli ixpiraihbi( Pljt

bmkkuhabjtis jutlihtabaty( Ejac tm `m tljt# jh` ^ahi sjys# Pljts wlih ymuri

pirbiavi` js ejoi# js j plmhy bmkpjhyj`virtasahd tlahds tljt ymuri hmt(5

Rirvabi `isadh# caoi jhy kjgmr fusahiss ahatajtavi# wacc riquari ahvistkiht( ^itir

Kirlmcz# prisa`iht me J`jptavi ^jtl jh` jh ahtirhjtamhjccy ribmdhazi` tlmudlt

cij`ir mh usir ixpiraihbi# ikpljsazis tljt pmaht ah las Ljrvjr` Fusahiss Vivaiw

jrtabci tatci` Bustmkir Ixpiraihbi As jh Ahvistkiht# Hmt j Bmst( Li sjys7

Pypabjccy# `isadh as bmhsa`iri` j bmstj hibissjry icikiht m fusahiss#

tli ixpihsi m wlabl slmuc` fi kjhjdi` tm fi js skjcc js pmssafci( Fut

wlih ymu rijcazi tljt subbissuc `isadh ljs jh akpjbt# `ravahd liritmmri

uhrijcazi` vjcui# ymu kust tlaho m at js jh ahvistkiht# joah tm kjroitahd

mr prm`ubt `ivicmpkiht# wliri wljt kjttirs as j riturh# jh` wliri

spih`ahd ciss bjh jbtujccy fi `itrakihtjc tm ymur tmp+ jh` fmttmk+cahis(4

Kirlmcz ixpcjahs tljt tli bmkpjhais tljt uh`irstjh` tlas prahbapci fist jri

jfci tm bmhhibt bmri fusahiss prmfciks# bustmkir filjvamr# jh` eahjhbajc

kitrabs(< Ah mtlir wmr`s# bmkpjhais tljt ahvist ah sirvabi `isadh# jcadhahd

tliar mrdjhazjtamhs tm akprmvi tli ahtirjbtamh fitwiih tli mrdjhazjtamh jh`

ats bustmkirs# wacc stjrt tm rijcazi uhtjppi` vjcui ermk smcvahd bmri fusahiss

prmfciks ah wjys tljt akprmvi tli bustmkir ixpiraihbi(

Kirlmcz mutcahis j prmbiss emr quabocy a`ihtaeyahd fusahiss mppmrtuhatais

jh` `itirkahahd tli pmtihtajc eahjhbajc akpjbt me usahd sirvabi `isadh tm

jblaivi tli `isari` filjvamr bljhdi( Li bjccs at tli cahoahd icipljhts#

jh` at dmis j cattci smkitlahd caoi tlas71

Fusahiss Mppmrtuhaty Tljt as tli spibaeab mppmrtuhaty=

@isari` Filjvamr Tljt ixjbtcy jri ymu lmpahd ymur bustmkir wacc `m=

Filjvamr KitrabTljts ymur tjrdit kitrab emr ymur isari` filjvamr= Tljt

bmuc` at jkmuht tm ah tirks me uhats=

Ujcui Kitrab Tljts tli vjcui ah mccjrs me tli isari` filjvamr=

Eahjhbajc Mutbmki Qmur Filjvamr Kitrab kuctapcai` fy ymur Ujcui Kitrab

iqujcs ymur eahjhbajc mutbmki(

5 Afa`4 Kirlmcz# ^itir( Bustmkir Ixpiraihbi As jh Ahvistkiht# Hmt j Bmst( Ljrvjr` Fusahiss Vivaiw( Ljrvjr`

Fusahiss Rblmmc ^ufcaslahd# :1 Kjy 6>>1( Tif( 69 Kjr( 6>:2( 3lttp7--fcmds(lfr(mrd-kirlmcz-6>>1->9-bustmkir+ixpiraihbi+as+jh+ahvistkiht+hmt+j+bmst(ltkc8(

< Afa`1 Afa`

7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint

5/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`

Liris Kirlmczs ixjkpci# slmwahd lmw ymu bmuc` quabocy djudi tli

akpjbt me ahvistahd ah j suddisti` atiks jrij pramr tm blibo mut mh

jh i+bmkkirbi wifsati7:>

Fusahiss Mppmrtuhaty Ahbrijsi purbljsis pir vasat(

@isari` FiljvamrBustmkirs purbljsi mhi j``atamhjc atik pir vasat(

Filjvamr Kitrab 9) me vasats cij` tm jh j``atamhjc sjci( Tatl 6>#>>> vasatspir wiio# tljt iqujtis tm :>>> j``atamhjc atiks pir wiio(

Ujcui Kitrab Jvirjdi atik prabi as $:6(40(

Eahjhbajc Mutbmki $:6#40> me j``atamhjc rivihui pir wiio(

Pli cahoahd icipljhts as j sakpci tmmc ymu bjh usi tm qujhtaey tljt

uhtjppi` vjcui tljt Kirlmcz kihtamhs( Jh` wacc tljt ahvistkiht yaic`

j riturh= ^ut sakpcy# tli uhtjppi` vjcui bjh fi sufstjhtajc( Mrjbci

Bmrpmrjtamhs kmst ribiht Bustmkir Ixpiraihbi Akpjbt Vipmrt rivijcs

tljt jh jstmuh`ahd Afa`:: Mrjbci Bmrpmrjtamh( 6>:: Bustmkir Ixpiraihbi Akpjbt Vipmrt( Vip( Mrjbci Bmrpmrjtamh# Gjh( 6>:6( Tif( 6:2( 3lttp7--www(mrjbci(bmk-us-prm`ubts-jppcabjtamhs-bust+ixp+akpjbt+ripmrt+ipss+:95>012(p`8 (:6 Afa`:2 Mrjbci Bmrpmrjtamh( 6>:: Bustmkir Ixpiraihbi Akpjbt Vipmrt( Vip( Mrjbci Bmrpmrjtamh# Gjh( 6>:6( Tif( 6:2( 3lttp7--www(mrjbci(bmk-us-prm`ubts-jppcabjtamhs-bust+ixp+akpjbt+ripmrt+ipss+:95>012(p`8 (:0 Afa`

7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint

6/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`

Ritt ahd ymur dmjcs jh` `mahd ym ur risijrblAe ymu wjht tm uh`irstjh` smkimhi# wjco j kaci ah tliar slmis( Ats j bmkkmh

sjyahd tljt wivi jcc lijr` emr yijrs( Fut tli sibrit tm ats stjyahd pmwir as ats

sakpci trutl( Yh`irstjh`ahd smkimhi# jh` uh`irstjh`ahd tliar kmtavjtamh# tjois

taki jh` stu`y( Rirvabi `isadh as fuact mh tljt prjbtabi( Fut fiemri ymu stjrt# ats

akpmrtjht tm ohmw wliri ymuri lij`i`( Tlaci ats trui tljt sirvabi `isadh as

jfmut tjoahd j lmcastab vaiw me lmw ymur bustmkir ahtirjbts watl ymur bmkpjhy#ats akpmrtjht# js ^itir Kirlmcz pmahti` mut# tm a`ihtaey tli bmri fusahiss

prmfciks tljt ymuri tryahd tm `ajdhmsi fiemri ymu stjrt(

Mhi wjy tm stjrt wmuc` fi tm tlaho jfmut wljt stmps ymur bustmkirs ermk

bmkkattahd tm purbljsi ermk ymu= Mfvamuscy tli pmaht me brijtahd drijt bustmkir

ixpiraihbis as tm bmhvirt tlmsi ixpiraihbis ahtm purbljsis( Rm js ymu fidah tm

tlaho jfmut tli dmjcs me ymur sirvabi `isadh ieemrts# bmhsa`ir wljt bustmkir

hii`s ymu kust sjtasey tm kmtavjti tlik tm bmkkat tm j purbljsi(

Kirlmcz# ah jhmtlir fcmd pmst emr tli Ljrvjr` Fusahiss Vivaiw# jrtabucjtis tlrii

spibaeab sits me riquarikihts tljt bustmkirs hii` tm sjtasey fiemri tliycc fi

pripjri` tm bmkkat tm j purbljsi(:9 Pliy jri7

Euhbtamhjc @mis tli prm`ubt mr sirvabi kiit ky fjsab hii`s=

AhticcibtujcPlrmudl bmkpjrasmh# Ak bmhea`iht Ak dittahd tli fist ijc=

Ikmtamhjc Bmuc` A ljvi j ricjtamhslap watl tlas frjh`=

Kirlmcz emuh` tljt uhtac bmhsukirs wiri jfci tm sjtasey jcc tlrii sits

me riquarikihts# tliy wmuc` dm tlrmudl tli kmtamhs fut hivir bmkkat

tm purbljsahd( Ah tli bmhtixt me sirvabi `isadh# wlih ymu jhjcyzi ymur

bustmkirs ahtirjbtamhs watl ymur bmkpjhy# cmmo emr tli jrijs wliri

bustmkirs siik tm fi mh tli pjtl tm purbljsahd# jh` tlih `rmp mee(

Tlih cmmoahd jt bustmkir ixpiraihbi watl ymur frjh` ermk j lmcastab pirspibtavi#

jri tliy jfci tm euceacc jcc tlrii sits me riquarikihts= Mr `m ymu hii` tm prmva`i j

kijhs emr kiitahd j euhbtamhjc# ahticcibtujc# mr ikmtamhjc riquarikiht jcmhd tliwjy= Jhswirahd tljt quistamh kjy fi tli oiy tm brijtahd tli vjcujfci ixpiraihbi

ymur bustmkirs jri cmmoahd emr tljt jccmws tlik tm bmkkat tm purbljsahd( Mhbi

ymu ljvi smki ahatajc dmjcs mr tjrdits ah pcjbi# ats taki tm stjrt wjcoahd ah ymur

bustmkirs slmis jh` kjppahd tli gmurhiy(

:9 Kirlmcz# ^itir( Ats Hmt Tlm Qmur Bustmkirs Jri# Ats Lmw Pliy Filjvi( Ljrvjr` Fusahiss Vivaiw( Ljrvjr`Fusahiss Rblmmc ^ufcaslahd# :: Eif( 6>>1( Tif( 65 Kjr( 6>:2( 3lttp7--fcmds(lfr(mrd-kirlmcz-6>>1->6-ats+hmt+wlm+ymur+bustmkirs+jri(ltkc8 (

7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint

7/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`

Bustmkir gmurhiy kjppahdMhi me tli rijcatais me fusahiss subbiss as js ymur bmkpjhy drmws# j skjccir jh`

skjccir pirbihtjdi me ymur ikpcmyiis jbtujccy ahtirjbt watl bustmkirs( Plas bjh

cij` tm j hjturjc# drj`ujc `itjblkiht ermk wljt ats rijccy caoi tm ahtirjbt watl

jh` fuy ermk ymur bmkpjhy( Rahbi sirvabi `isadh as jcc jfmut uh`irstjh`ahd

ymur bustmkirs filjvamr jh` prmva`ahd tlik watl ixpiraihbis tljt prmva`i

vjcui emr tlik# cmsahd tmubl watl wljt tliar ixpiraihbis jri caoi as `jhdirmus(

Pljts ixjbtcy wly sm kjhy bmkpjhais tljt ikfrjbi sirvabi `isadh jcsm ikfrjbi

bustmkir gmurhiy kjppahd(

Ljrciy Kjhhahd# bm+jutlmr me Mutsa`i Ah7 Pli ^mwir me ^uttahd Bustmkirs jt tli

Bihtir me Qmur Fusahiss# ixpcjahs tli akpmrtjhbi me bustmkir gmurhiy kjppahd ah

las ribiht fcmd pmst emr tli Ljrvjr` Fusahiss Vivaiw7

Tljts tli fist wjy tm mptakazi ymur bustmkir ixpiraihbi=

Tly hmt ax at wliri at ljppihs= Akprmvi tli ixpiraihbi

mh ymur wifsati( Akprmvi tli ixpiraihbi ah ymur ritjac

cmbjtamhs mr bjcc bihtirs( Plas strjtidy kjois piribt sihsi#

jh` at jcadhs habicy watl tli wjy ymur bmkpjhy as prmfjfcy

mrdjhazi`watl tli wifsati# ritjac cmbjtamhs# jh` bmhtjbt

bihtirs ijbl ah tliar hijt cattci sacm(

Fut fjsi` mh mur risijrbl# tlas hjturjc strjtidy `misht

wmro fibjusi at cjbos jhy uh`irstjh`ahd m tli cjrdir# brmss+

bljhhic gmurhiys tljt ymur bustmkirs tjoi(:5

Ah tli pmst# Kjhhahd ixpcjahs tli kjppahd prmbiss as jfmut `itirkahahd bustmkir

dmjcs# pirbiptamhs jh` filjvamrs ah j lmcastab wjy( Li sjys# Bustmkir gmurhiy

kjps vasujccy accustrjti tlmsi eah`ahds fy slmwahd tli sirais me ivihts tljt kjoi

up j bustmkirs ahtirjbtamhs watl j eark mvir taki( Pli kjps licp bmkpjhais eah`

prmfciks tljt mbbur ah tli wlati spjbi js j bustmkir pjssis ermk mhi bljhhic

tm jhmtlir(:4

:5 Kjhhahd# Ljrciy( Bustmkir Ixpiraihbi Rlmuc` Fi ^jrt m Qmur Fusahiss( Ljrvjr` Fusahiss Vivaiw( Ljrvjr`Fusahiss Rblmmc ^ufcaslahd# 61 Jud( 6>:6( Tif( 65 Kjr( 6>:2( 3lttp7--fcmds(lfr(mrd-bs-6>:6->

7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint

8/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`

Ti kihtamhi` Rtjrfubos ijrcair js jh ixjkpci me jh ixpiraihbi virsus j dmm`

mr sirvabi( Liris jh ixjkpci bustmkir gmurhiy kjp `ivicmpi` fy Cattci Rprahds

@isadh `mbukihtahd tli bustmkir ixpiraihbi jt j Rtjrfubos cmbjtamh# hmtahd fmtl

pmsatavi jh` hidjtavi jspibts me tli vasat7::>( ^lmtmdrjpl( Cattcisprahds`isadh(bmk( Cattci Rprahds @isadh( Fy Cattci Rprahds@isadh( Cattci Rprahds @isadh# 6< Kjr( 6>:>( Tif( 6< Kjr( 6>:2( 3lttp7--mc`(cattcisprahds`isadh(bmk-wp+bmhtiht-tlikis-CR@)6>tliki-akjdis-ixpiraihbikjp:(p`8(

:1 Pikoah# Frubi( CIDMs Fuac`ahd Fcmbo Emr Dmm` Ixpiraihbis( Bustmkir Ixpiraihbi Kjttirs( Pikoah Drmup# 2Kjr( 6>>1( Tif( 6< Kjr( 6>:2( 3lttp7--ixpiraihbikjttirs(wmr`priss(bmk-6>>1->2->2-cidms+fuac`ahd+fcmbo+mr+dmm`+ixpiraihbis-8(

7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint

9/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`

Kjhhahd pmahts tm j bmupci me ixjkpcis me bmkpjhais wlm ljvi ieeibtavicy

utacazi` bustmkir gmurhiy kjppahd tm fittir uh`irstjh` tliar bustmkirs jh` lmw

tliy bjh brijti fittir ixpiraihbis emr tlik7

Ei`Ix6>

Pli slappahd dajht wiht sm ejr js tm brijti j Bljhhic Rtrjtidy jh`

Mrblistrjtamh Pijk ah 6>>< tljt wjs mrdjhazi` mutsa`i me jhy me tli

ixastahd bmkpjhy sacm( Pli tijk utacazi` bustmkir gmurhiy kjppahd tm

uh`irstjh` wljt bustmkirs ixpiraihbi` wlih tliy trjhsatamhi` ermk mhi

bljhhic watlah tli bmkpjhy tm jhmtlir# caoi ermk tli wifsati tm j cmbjc

Ei`Ix cmbjtamh mr j plmhi jdiht(

Pli kjppahd prmbiss licpi` tli tijk bcijrcy a`ihtaey mppmrtuhatais emr

akprmvikiht ah jcc jrijs me tli bmkpjhy( Rahbi tli Bljhhic Rtrjtidy jh`

Mrblistrjtamh Pijk `misht ixast ah jhy sacmi` uhat# ats fiih jfci tm kmri

ieeibtavicy bmmr`ahjti tli ieemrts emr akprmvikiht jbrmss tli bmkpjhy

bljhhics( Ei`Ixs embus mh tli bustmkir ixpiraihbi as pjyahd mee# jh` tli

bmkpjhy wjs ribihtcy vmti` tli ah`ustry cij`ir ah bustmkir ixpiraihbi

jbbmr`ahd tm tli 6>:2 Pikoah Ixpiraihbi Vjtahds Rurviy# jh jhhujc surviy

me tih tlmusjh` Y(R( bmhsukirs tljt rjhos twm luh`ri` jh` emrty+sax

bmkpjhais ah hahitiih ah`ustrais(6:

Uardah Ki`aj66

Uardah Ki`aj# tli cjrdist Uardah bmkpjhy ah tli wmrc`# mpirjtis

j kmfaci hitwmro# prmva`is frmj`fjh` sirvabi# jh` lmki plmhi

jh` pjy PU sirvabis( Pli bljccihdi emr Uardah Ki`aj wjs tm brijti

j bmhsastiht jh` vjcujfci ixpiraihbi jbrmss kuctapci bljhhics

jh` prm`ubt cahis( Pli bmkpjhy ikfjroi` mh jh jddrissavi

bustmkir gmurhiy kjppahd prmgibt embusi` mh sax spibaeab

bustmkir gmurhiys watlah tliar bmkpjhy# ahbcu`ahd sufsbrafahd#

pjyahd# jh` bustmkir suppmrt( Kjhhahd isbrafis tli ivir+

ivmcvahd bustmkir gmurhiy kjp js# j dajht sliit me frmwh futblir pjpir

bmviri` ah ri` paibis me tjpi jh` kucta+bmcmri` staboy hmtis( At cahos jcc sax

gmurhiys tmditlir ah j bmhtahumus ecmw tljt brmssis eavi euhbtamhjc sacms

watlah tli fusahiss(62

6> Kjhhahd# Ljrciy( Bustmkir Ixpiraihbi Rlmuc` Fi ^jrt m Qmur Fusahiss( Ljrvjr` Fusahiss Vivaiw( Ljrvjr`Fusahiss Rblmmc ^ufcaslahd# 61 Jud( 6>:6( Tif( 65 Kjr( 6>:2( 3lttp7--fcmds(lfr(mrd-bs-6>:6->:2 Pikoah Ixpiraihbi Vjtahds( Ei`Ix Cij`s ^jrbic@icaviry Rirvabis ah 6>:2 Pikoah Ixpiraihbi Vjtahds( Pikoah Drmup# 6: Kjr( 6>:2( Tif( 6< Kjr( 6>:2( 3lttp7--ixpiraihbikjttirs(wmr`priss(bmk-6>:2->2-6:-i`ix+cij`s+pjrbic+`icaviry+ah`ustry+ah+6>:2+tikoah+ixpiraihbi+rjtahds-8(

66 Kjhhahd# Ljrciy( Bustmkir Ixpiraihbi Rlmuc` Fi ^jrt m Qmur Fusahiss( Ljrvjr` Fusahiss Vivaiw( Ljrvjr`Fusahiss Rblmmc ^ufcaslahd# 61 Jud( 6>:6( Tif( 65 Kjr( 6>:2( 3lttp7--fcmds(lfr(mrd-bs-6>:6->

7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint

10/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`

Uardah Ki`aj usis bustmkir gmurhiy kjppahd ah bmhguhbtamh watl tli

Hit ^rmkmtir Rbmri systik tm trjbo lmw tliar bljhdis tm tli bustmkir

ixpiraihbi bljhdis tliar bustmkirs mpahamh me tli bmkpjhy( Rahbi

ikfjroahd mh tli ahatajtavi# Uardah Ki`aj ljs siih jh iadltiih+pmaht

ahbrijsi ah tliar hit prmkmtir sbmri60# wlabl riprisihts j sadhaeabjht

akprmvikiht ah bustmkir mpahamh( Ah j``atamh# bustmkir blurh ljs fiih

ri`ubi` fy jh akprissavi twihty pirbiht(69

Kjppahd tli bustmkir gmurhiy davis ymu j lmcastab vaiw me lmw ymur bmkpjhy

trijts bustmkirs# jh` wacc davi ymu ahsadlt ahtm wljt tli mvirjcc ixpiraihbi me

fuyahd ermk ymur bmkpjhy as caoi( Pli oiy tjoijwjy liri as tm embus mh tli

bustmkirs ixpiraihbis jh` hmt mh ymur mwh ahtirhjc mrdjhazjtamhjc strubturi(

Eax tli prmfciks tljt bustmkirs ixpiraihbi js tliy trjhsatamh ermk mhi fusahiss

bljhhic tm jhmtlir tm brijti j trucy vjcujfci bustmkir ixpiraihbi(

@isadh pirsmhjsHmw tljt ymuvi dmt j kjp me ymur bustmkirs ahtirjbtamhs watl ymurbmkpjhy# j kjp tljt ymu bjh usi tm a`ihtaey mppmrtuhatais tm akprmvi tliar

mvirjcc ixpiraihbi# ats vatjc tm `ieahi gust ixjbtcy wlm ymur bustmkirs rijccy

jri( J `isadh pirsmhj as gust tljt( Meeabajccy# ats `ieahi` js7

Km`ics m oiy filjvamrs# jttrafutis# kmtavjtamhs# jh` dmjcs m j

bmkpjhys tjrdit bustmkirs( J pirsmhj as brijti` rmk prakjry risijrbl

watl rijc bustmkirs jh` tjois tli mrk m j vava` hjrrjtavi `isbraptamh m

j sahdci pirsmh wlm riprisihts j filjvamrjc sidkiht( Mrdjhazjtamhs usipirsmhjs tm dua i tli `isadh m prm`ubts# bljhhics# jh` kissjdahd(65

Mhi me tli oiy jspibts me tljt `ieahatamh as tli ejbt tljt pirsmhjs jri brijti`

ermk prakjry risijrbl( @isadh pirsmhjs slmuc` fi jh ikfm`akiht me wljt ymur

risijrbl ticcs ymu( Qmuri frahdahd ymur bustmkirs tm caei# fut tli trabo as tm `m sm

ah j wjy tljt jbburjticy sidkihts bustmkirs fy filjvamrs( Rtivi Kuc`ir# @aribtmr

me Ysir Ixpiraihbi % Jhjcytabs emr H^V @adatjc Rirvabis# ah las fmmo Pli Ysir As

Jcwjys Vadlt7 J ^rjbtabjc Dua`i tm Brijtahd jh` Ysahd ^irsmhjs emr tli Tif sjys

tlas jfmut `isadh pirsmhjs# ^irsmhjs jri ixpjh`ahd ermk j `isadh tmmc ymu usitm `iba`i lmw tm akpcikiht j strjtidy ahtm j strjtidab tmmc ymu usi tm licp `ieahi

j strjtidy ah tli earst pcjbi(64

60 Rjtkitrax Rystiks# Ahb( Uardah Ki`aj7 Ikfrjbahd tli Hit ^rmkmtir @asbapcahi jt Uardah Ki`aj + ^uttahd tliBustmkir jt tli Lijrt m tli Fusahiss( Rjtkitrax( Rjtkitrax Rystiks# Ahb(# 6>:>( Tif( 6< Kjr( 6>:2( 3lttp7--www(sjtkitrax(bmk-`mbukihts-p`s-UardahKi`aj+BjsiRtu`y(p`8 (

69 Rjtkitrax Rystiks# Ahb( Uardah Ki`aj7 Ikfrjbahd tli Hit ^rmkmtir @asbapcahi jt Uardah Ki`aj + ^uttahd tliBustmkir jt tli Lijrt m tli Fusahiss( Rjtkitrax( Rjtkitrax Rystiks# Ahb(# 6>:>( Tif( 6< Kjr( 6>:2( 3lttp7--www(sjtkitrax(bmk-`mbukihts-p`s-UardahKi`aj+BjsiRtu`y(p`8 (

65 Vjpa`i( Pli Euturi m Bustmkir Ixpiraihbi( Pli Euturi m Bustmkir Ixpiraihbi( Rca`iRljri Ahb(# 2> Kjy6>:6( Tif( 6< Kjr( 6>:2( 3lttp7--www(sca`isljri(hit-rjpa`iuo-tli+uturi+m+bustmkir+ixpiraihbi8 (

64 Kuc`ir# Rtivi# jh` Wav Qjjr( Pli Ysir As Jcwjys Vadlt7 J ^rjbtabjc Dua`i tm Brijtahd jh Ysahd ^irsmhjs mr tliTif( Firoiciy# BJ7 Hiw Va`irs# 6>>4( ^raht(

7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint

11/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`

Tlih `ivicmpahd j `isadh pirsmhj# ymu wjht tm kjoi tlik js `itjaci` js ymu

bjh( Vijccy ecisl tlik mut# jh` kjoi tlik js rijc js pmssafci( Ahbcu`i j pabturi

tljts riprisihtjtavi me tli drmup tli pirsmhj riprisihts( Davi lak mr lir j

hjki# jh` `itjac tliar fjbodrmuh`( Tliri `m tliy cavi= Tljt `m tliy `m emr j

cavahd= Tljts tliar ejkacy caoi= Tljt jri tliar lmffais= Kmst akpmrtjhtcy# wljt

as tliar ixpiraihbi dmjc watl ymur bmkpjhy= Tljt jri tliy lmpahd emr ermk

ymur frjh`=

Jdjah# tli pirsmhjs jri tliri tm licp ymu `ivicmp ymur spibaeab strjtidy ah

bmhguhbtamh watl tli bustmkir gmurhiy kjp( Js Kuc`ir puts at# ^irsmhjs davi

ymu j vjcujfci erjkiwmro emr brijtahd jh` pramratazahd fusahiss ahatajtavis# jh` j

wjy tm ihjfci kmri ieeibtavi astrafutamh jh` jcadhkiht me strjtidy tlrmudlmut

tli mrdjhazjtamh(6:2 0akpraht# Ahb( Jcc radlts risirvi`

D( Cyhh Rlmstjbo# sihamr vabi prisa`iht ah bljrdi me tli ^ravjti Bcaihts Drmup

jt Fjhoirs Prust Bmkpjhy jh` emrkir bljar me tli Jkirabjh Kjroitahd

Jssmbajtamhs spibajc tjso emrbi mh sirvabi kjroitahd# kjois tli bjsi emr sirvabi

fcuiprahts ah jh jrtabci sli jutlmri` emr Ljrvjr` Fusahiss Vivaiw( Ah tli jrtabci#

sli ikpljsazis tli akpmrtjhbi me tjoahd tli sjki `asbapcahi` jpprmjbl tm

`isadhahd sirvabis js kmst bmkpjhais `m tm `isadhahd prm`ubts( Rli sjys# Fittir

sirvabi `isadh prmva`is tli oiy tm kjroit subbiss# jh` kmri akpmrtjht#

tm drmwtl(61

Pli sirvabi fcuipraht as `isadhi` tm dua`i bmkpjhais tlrmudl ixpcmrahd jcc me

tli assuis ricjti` tm brijtahd jh` kjhjdahd j sirvabi( Ah mr`ir tm brijti j sirvabi

fcuipraht# ymu hii` tm72>

A`ihtaey prmbissis Tljt jri tli tlahds tljt wacc bmhstatuti

j sirvabi=

Asmcjti ejac pmahts Tliri bmuc` tlahds dm wrmhd jh` wljt

wmuc` ljppih ae tliy `a`=

Istjfcasl tli taki erjki Tljts tli stjh`jr` ixibutamh

taki emr tli sirvabi ymuri `isadhahd= Qmu wmuc` usi tlas emr

bjcbucjtahd tli bmst me piremrkahd tli sirvabi(

Jhjcyzi prmeatjfacaty Tljt `mis ymur prmeatjfacaty cmmo caoi

uh`ir hmrkjc barbukstjhbis= Lmw wmuc` icjys jeeibt ymur

prmeatjfacaty=

Drjplabjccy cjy tlisi icikihts mut tm brijti j catirjc fcuipraht me lmw tli sirvabi

wmuc` fi piremrki`( Jt tli `isadh stjdi# tli oiy as tm bmhsa`ir iviry ahtirjbtamh

fitwiih ymur bustmkirs jh` ymur bmkpjhy( Plahds tljt jri bmhsa`iri` tm

fi dmm` pirsmhjc sirvabi# caoi j drijt jttatu`i jh` jttihtavihiss# slmuc` fi

ahbmrpmrjti` ahtm tli larahd# trjahahd jh` piremrkjhbi kijsurikiht prjbtabis

me tli bmkpjhy(2:

Pli rijc j`vjhtjdi me tli sirvabi fcuipraht as tljt at jccmws ymu tm kjp mut

tli ihtari sirvabi jh` ats vjramus bustmkir ahtirjbtamhs mh pjpir jh` tist ymur

jssukptamhs( Vijccy wjco tlrmudl at tlmrmudlcy tm eah` tli fuds jh` ribtaey tlik

fiemri tli sirvabi ivih kjois at mee tli pjpir( Plas wacc sjvi ymu taki jh`

kmhiy# jh` jcsm prmtibt ymur frjh` ermk `icavirahd pmmr ixpiraihbis tm ymur

bustmkirs( Bmhsa`ir tistahd tli sirvabi js j prmtmtypi# jh` atirjtahd quabocy

fjsi` mh eii`fjbo(

61 Rlmstjbo# D( Cyhh( @isadhahd Rirvabis Pljt @icavir( Ljrvjr` Fusahiss Vivaiw( Ljrvjr` Fusahiss Rblmmc^ufcaslahd# Gjh( :1:2( 3lttp7--lfr(mrd-:1:-`isadhahd+sirvabis+tljt+`icavir-jr-:8 (

2> Afa`2: Rlmstjbo# D( Cyhh( @isadhahd Rirvabis Pljt @icavir( Ljrvjr` Fusahiss Vivaiw( Ljrvjr` Fusahiss Rblmmc

^ufcaslahd# Gjh( :1:2( 3lttp7--lfr(mrd-:1:-`isadhahd+sirvabis+tljt+`icavir-jr-:8 (

7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint

13/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`

Ljh`ahd ymur bustmkirs tli bmhtrmcsRpijoahd me eii`fjbo# tli cjst oiy jspibt me sirvabi `isadh tm oiip ah kah` as

tli pjrt wliri ymu blibo ymur prmdriss jh` kjoi j`gustkihts js ymu atirjti

ymur hiw `isadh( Tivi istjfcasli` tljt sirvabi `isadh bjh fi j bratabjc

ahvistkiht emr ymur mrdjhazjtamh# licpahd tm jcadh ymur bmkpjhy jh` ats

bustmkirs tm brijti ixpiraihbis tljt prmva`i rijc vjcui( Jcadh as tli oiy

wmr` liri( At kijhs tm frahd ahtm bmmpirjtamh mr jdriikiht watl j pjrtabucjrdrmup# pjrty# bjusi# itb(26 Ah tli bjsi me sirvabi `isadh# tljts jh ixtrikicy

jpprmprajti ieahatamh# fibjusi tm ieeibtavicy utacazi sirvabi isadh# ymucc fi

bmmpirjtahd watl ymur bustmkirs tm `isadh j kutujccy fihieabajc ixpiraihbi(

Jh` ah mr`ir tm `m tljt# ymucc hii` tm castih jh` davi ymur bustmkirs j birtjah

`idrii me bmhtrmc mvir ymur frjh` js ymu atirjti(

Davahd up bmhtrmc bjh smuh` eradltihahd# fut sirvabi `isadh as j bmccjfmrjtavi

jhakjc( At mhcy wmros ae ymu embus mh castihahd jh` cijrhahd jfmut ymur bustmkirs

jh` uh`irstjh`ahd tliar filjvamrs( Ohmwahd wlm tliy jri# wljt tliy wjht# jh`wljt ymu bjh `m tm kjoi tliar ixpiraihbi kmri kikmrjfci as tli dmjc me sirvabi

`isadh( Mhbi ymuri jfci tm jhswir tlmsi quistamhs# ymu kjy eah` tljt tli risucts

riquari ymu tm davi ymur bustmkirs kmri mr ciss bmhtrmc mvir ymur frjh`(

Pak Cifiriblt# blaie kjroitahd meeabir me HFFG jh` emuh`ir me tli jwjr`

wahhahd @isadh Kah` praht jh` mhcahi kjdjzahi# `itjacs tli bmhbipt me

usieuccy cmsahd bmhtrmc me ymur frjh`( Ah las PI@ Pjco# 2 wjys tm ,usieuccy!

cmsi bmhtrmc me ymur frjh`# Cifiriblt `isbrafis twm viry `aeeiriht

jpprmjblis emr lmw mrdjhazjtamhs bjh usi vjryahd jkmuhts me bmhtrmc wlih`isadhahd tliar ixpiraihbis# uctakjticy kjoahd bustmkirs ljppair(

Davi bustmkirs kmri bmhtrmcJs wivi `asbussi`# sirvabi `isadh as j `icafirjti bmmpirjtavi ieemrt

fitwiih j fusahiss jh` ats bustmkirs embusi` mh brijtahd vjcujfci ixpiraihbis

tljt kjoi bustmkirs ljppair jh`# js j risuct# `aeeirihtajti tli frjh` ermk

bmkpitatmrs( Ah las tjco# Cifiriblt prmva`is j eiw ixjkpcis me frjh`s tljt djvi

bustmkirs jh uhpribi`ihti` civic me bmhtrmc mvir tliar fusahissis ah jh ieemrt tm

brijti j uhaqui bustmkir ixpiraihbi(

Vj`amlij`s ricijsi me Ah Vjahfmws22

Cifiriblt pmahts tm tlas ixjkpci js jh ixtriki bmccjfmrjtamh watl

bustmkirs ah tirks me prabahd( Tlih Vj`amlij` ricijsi` Ah Vjahfmws ah

26 Jcadh( @iehatamh m Jcadh( @abtamhjry(bmk# h(`( Tif( 65 Kjr( 6>:2( 3lttp7--`abtamhjry(riirihbi(bmk-frmwsi-jcadh8(

22 Cifiriblt# Pak( Pak Cifiriblt7 2 Tjys tm ,usiuccy! Cmsi Bmhtrmc m Qmur Frjh`( PI@7 A`ijs wmrtl Rprij`ahd(PI@ Bmhirihbis# CCB# Mbt( 6>:6( Tif( 65 Kjr( 6>:2( 3lttp7--www(ti`(bmk-tjcos-tak]cifiriblt]2]wjys]tm]usiuccy]cmsi]bmhtrmc]m]ymur]riputjtamh(ltkclttp8 (

7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint

14/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`

tli ejcc me 6>>4# tli fjh` `iba`i` tm meeir at mhcahi mhcy watl j pjy+js+ymu+

caoi km`ic( Emr j cakati` taki# bmhsukirs bmuc` `mwhcmj` tli jcfuk jh`

pjy wljtivir tliy tlmudlt at wjs wmrtl# ivih ae tljt prabi wjs erii(

Pli ixpirakiht brijti` j cmt me fuzz emr tli jcfuk# jh` ahatajc sjcis wiri

up ermk privamus Vj`amlij` ricijsis( Pli fjh` rijcazi` tliy bmuc` brijti

j fittir jh` kmri ixbatahd ixpiraihbi emr tliar bustmkirs fy icakahjtahd

tli prabi fjrrair tm castihahd tm tliar hiw kusab jh` turhahd tli bmhtrmc me

prabahd mvir tm tliar ejhs(

Pli cjuhbl me Kabrmsmet Oahibt20

Cifiriblt ladlcadlts tli bjsi me Kabrmsmets pmpucjr Oahibt kmtamh

bmhtrmccir emr ats \fmx djkahd systik( Tlih tli `ivabi wjs

ahatajccy ricijsi`# at wjs quabocy ljboi`( Kabrmsmets earst rijbtamh

wjs tm eadlt tli ljbos jh` erjhtabjccy pufcasl smetwjri up`jtis tm

bmkfjt tlik(

Fut tli smetwjri dajht ih`i` up bljhdahd bmursi mhbi at rijcazi` tljt

jccmwahd tli ljbos wjs jbtujccy brijtahd j fittir ixpiraihbi emr ats

bustmkirs( At suppmrti` tli djkahd bmkkuhaty fy jccmwahd emr kmri

euhbtamhjcaty# at brijti` fuzz emr tli prm`ubt# jh` at licpi` brijti j sihsi

me bm+mwhirslap fitwiih tli bmkpjhy jh` ats djkahd bustmkirs( Pli

ljbojfacaty me tli Oahibt ljs spjwhi` jh ihtari ibmsystik jrmuh` tli

`ivabi# sakacjr tm Jppcis Jpp Rtmri( At siiks bcijr# jbbmr`ahd tm j ribiht

Hiw Qmro Pakis jrtabci# tljt tli mpihhiss me tli Oahibt bmhtrafuti` tm

at dittahd ahtm tli Duahhiss Fmmo me Tmrc` Vibmr`s emr ejstist+siccahd

bmhsukir `ivabi ivir(29 Jh` ats stacc rmccahd

Davi bustmkirs ciss bmhtrmcYh`irstjh`ahd bustmkir filjvamr bjh smkitakis cij` tm surprasahd risucts( Emr

ixjkpci# smkitakis tli radlt jhswir as tm davi ymur bustmkirs ciss bmhtrmc mvir

tliar ixpiraihbi( Pljt kadlt fi ixjbtcy wljt tliyri cmmoahd emr( Pm kjoi tli

pmaht# Cifiriblt meeirs j sakpci mfsirvjtamh# Davahd pimpci ciss bmhtrmc kadlt fi

j wmh`ireuc wjy tm bmuhtir tli jfuh`jhbi me blmabi jh` kjoi tlik ljppair(25

Li meeirs twm pmwireuc ixjkpcis me lmw sirvabi `isadh ljs cij` tm drijt

bustmkir ixpiraihbis fy cakatahd blmabi(

20 Afa`29 Tjcoir# Vmf( Erijos# Diios jh` Kabrmsmt7 Lmw Oahibt Rpjwhi` j Bmkkirbajc Ibmsystik( Pli Hiw Qmro

Pakis( Pli Hiw Qmro Pakis# >2 Guhi 6>:6( Tif( 6< Kjr( 6>:2( 3lttp7--www(hytakis(bmk-6>:6->5->2-kjdjzahi-lmw+oahibt+spjwhi`+j+bmkkirbajc+ibmsystik(ltkc=pjdiwjhti`;jcc8 (

25 Cifiriblt# Pak( Pak Cifiriblt7 2 Tjys tm ,usiuccy! Cmsi Bmhtrmc m Qmur Frjh`( PI@7 A`ijs wmrtl Rprij`ahd(PI@ Bmhirihbis# CCB# Mbt( 6>:6( Tif( 65 Kjr( 6>:2( 3lttp7--www(ti`(bmk-tjcos-tak]cifiriblt]2]wjys]tm]usiuccy]cmsi]bmhtrmc]m]ymur]riputjtamh(ltkclttp8 (

7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint

15/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`

Hixtpi`atamh24

Pli sirvabi ermk Jkirabjh Ixpriss `isadhi` emr trjvic ihtlusajsts ah

tliar 6>s jh` 2>s brijtis jh ixbatahd vjbjtamh ixpiraihbi wliri tli

`istahjtamh jh` atahirjry jri bmkpciticy uhohmwh uhtac tli gmurhiy

fidahs( Pli atahirjry as rivijci` `jacy vaj j skjrtplmhi jpp( Pli sirvabi

brijtis j bmkpciticy bustmkazi` jh` uhaqui ixpiraihbi fy tjoahd bmhtrmc

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twm kaccamh caois mh Ejbifmmo(21

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hm bmhtrmc mvir tli mutbmki# fut at kj`i tlik ljppair jbbmr`ahd

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tlmusjh`s me smbajc kihtamhs wlabl licpi` fmmst Ahtirecmrj ah sijrbl

rjhoahds js wicc(0:

Tlaci ats bcijr tljt bmhtrmc as j oiy pjrt me subbisseuccy akpcikihtahd sirvabi

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filjvamr ah frmj` `jycadlt# stjyahd trui tm tliar trui sicvis as tli mhcy sustjahjfci

vjcui prmpmsatamh(06 Jutlihtabaty kjttirs# ispibajccy wlih ymu fidah tm davi

drijtir bmhtrmc mvir ymur frjh` tm ymur bustmkirs( Rirvabi `isadh riquaris

mpihhiss ah mr`ir tm rijccy trjhsemrk prm`ubts jh` sirvabis ahtm ixpiraihbis(

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jfci tm jhtabapjti wliri tli pubo as DMAHD tm fi( Ah lmboiy# tljts ivirytlahd(

Ah fusahiss# tljt sjki prahbapci jppcais( Pli oiy as tm ohmw ymur bustmkir tm tli

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06 Cifiriblt# Pak( Pak Cifiriblt7 2 Tjys tm ,usiuccy! Cmsi Bmhtrmc m Qmur Frjh`( PI@7 A`ijs wmrtl Rprij`ahd(PI@ Bmhirihbis# CCB# Mbt( 6>:6( Tif( 65 Kjr( 6>:2( 3lttp7--www(ti`(bmk-tjcos-tak]cifiriblt]2]wjys]tm]usiuccy]cmsi]bmhtrmc]m]ymur]riputjtamh(ltkclttp8 (

7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint

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0akpraht sirvis kmri tljh :>>#>>> fusahissis watl ahhmvjtavi prmkmtamhjc atiks tlrmudlmut tli Yhati` Rtjtis#

Bjhj`j# Yhati` Oahd`mk jh` Aricjh`( Ats prm`ubt meeirahds ahbcu`i davijwjys# fusahiss daets# pirsmhjcazi` daets#

ikfrma`iri` jppjric# prmkmtamhjc pihs# trjvic kuds# tmti fjds# wjtir fmttcis# ^mst+at Hmtis# bustmk bjcih`jrs#

jh` kjhy mtlir prmkmtamhjc atiks( Emr j``atamhjc ahemrkjtamh# cmd mh tm www(0akpraht(bmk(

pmaht me uh`irstjh`ahd tliar filjvamr jh` kmtavjtamhs( Ae ymu bjh dit tliri#

ymu bjh jhtabapjti wliri tliyri lij`i` jh` kiit tlik tliri watl jh jkjzahd

ixpiraihbi tljt kjois tlik ljppair jfmut ymur frjh`(

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ibmhmkab vjcui as fiahd brijti` fy ixpiraihbis7 Jutlihtab# bmhsastiht

ixpiraihbis tljt kjoi bmhsukirs ljppy( Rirvabi isadh prmva`is j

bmkprilihsavi jpprmjbl tm cijrhahd jfmut bustmkirs# tlih usahd wljt

ymu cijrh tm systikjtabjccy `isadh j bustmkazi` sirvabi tljt bjh fi

`icaviri` bmhsastihtcy tm brijti jh ixbiptamhjc bustmkir ixpiraihbi(

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fcuipraht wacc licp ymu uh`irstjh` ymur bustmkirs filjvamrs( Qmu bjh usi tljt

uh`irstjh`ahd tm brijti hiw bustmkazi` sirvabis tm kiit tli hii`s me ymur

bustmkirs# akprmvahd tli lmcastab ixpiraihbi me ahtirjbtahd watl ymur bmkpjhy(

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