© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Fifth Global CongressCancun 2009

Martin Lerigo – Head of Strategic Relations

Cisco Global Brand Protection Group

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Cisco Systems: Worldwide Leader in Networking for the Internet

Cisco Products Power the Internet

Cisco Runs Its Business

on the Internet

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Cisco Globally

San Jose, CA

Herndon, VABoxborough, MA

Ottawa, Canada

Raleigh, NC

London

Brussels

Bangalore

Shanghai

Singapore

66,000+ employees in 83 countries

300+ office locations

One-third engineering/IT, one-third sales, one-third all others

Sydney

BeirutDubai

Galway

Buenos Aires

Riyadh

Johannesburg

Boxborough, MA

Moscow

RabatCairo

Mexico City

Sao Paolo

Algiers

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4

San Jose, CARaleigh, NC

London

BangaloreMadrid Beirut

Hong Kong

Singapore

Moscow

BeijingVienna

Buenos Aires

Global legal support Local investigators KPMG, Ernst & Young,

LBA Industry groups i.e.

BASCAP

Extended Team Expertise

Case managers & engineers

Cisco relationships: manufacturing, legal, engineering, channels, Customer Advocacy.

Cisco Brand Protection

Local & federal police

Government Customs

Enforcement

Cisco Brand ProtectionEffective Multi-Agency Mgmt

Amman Mexico City

BrusselsPewaukee , WI

San Diego, CA

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5

Counterfeit Flow

Cisco Intellectual

Property

CiscoContract

Manufacturers

ReturnManagement

CiscoTAC

Channel, brokers & Customers

CustomsChina

CustomersChinaBrokers

China

CounterfeitSuppliers

CustomsUS/Europe/

ROW

GlobalBrokers

Channel

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6

Beijing Shende Networks, 26 June 2008

One of the largest counterfeit syndicates captured in the recent years.

Top online seller with revenue of more than RMB12m per year exporting to various countries in the world including APAC, US, Europe and Emerging Markets.

Raided on 26 June 2008 by the Beijing ECID in 6 locations including offices, warehouses and assembly centres.

Seized 1,836 items of counterfeit "Cisco" products with total value of RMB9m (US$1.3m).

Four shareholders were sentenced from 1 to 1.5 years jail terms and fined up to RMB30,000 each.

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7

Shende Networks Raid Scenes

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Anti-Counterfeiting Poster campaign 50 posters in 4 main shopping 50 posters in 4 main shopping

malls (Hailong, Top PC, E-malls (Hailong, Top PC, E-World, and Pacific World) in World, and Pacific World) in Zhongguancun area.Zhongguancun area.

Work together with AIC and Work together with AIC and other IT companies in QBPC. other IT companies in QBPC.

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9

BIG WIN! Operation “Cisco Raider”FBI Major Case 355 Announcement

Announcement– US Departments of Justice and Homeland Security announce an ongoing International Enforcement Initiative dealing with Counterfeit IT on 2/28/2008.

– This ongoing initiative has resulted in more than 400 Cisco counterfeit seizures with an estimated retail value of $76 Million.

– US Customs conducted 28 investigations and managed 6 indictments and 4 felony convictions, with more than 74,000 fakes seized. The FBI’s portion of the initiative, dubbed Operation “Cisco Raider,” resulted in 36 search warrants with approximately 3,500 counterfeit network components identified, and a total of 10 convictions.

– While not under the 355 umbrella, enforcement actions will continue.

© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 10

Priorities for Action/Practical Solutions

Tactical

Training, customs/enforcement – refine and make easy. Make electronically available.

.Link to intelligence sharing.

Lead investigations and assist in prosecutions

Education and awareness programmes.

Strategic

Technology as part of the solution. Technology leading group – customs global database

Political buy-in - Get Priority in G8 and G20

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11

Brand ProtectionBrand Protection““Governance Through Awareness”Governance Through Awareness”