© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 WebCollage Global Business Solution for Cisco Partner Webinar FY 2009

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

WebCollage Global Business Solution for

CiscoPartner Webinar

FY 2009


Agenda

Introductions

Cisco Content Syndication Strategy for Partners

WebCollage Overview

The Complete WebCollage B2B Solution

How to get started

Q&A

Process for this Call – Panelists for Chat – Please submit questions via the Webex chat feature and panelists will answer during the call – Thank You!


Why Syndicate?

Getting a rich media experience to individual customers can be a daunting task for partners

Having consistent, relevant and interesting content available to customers is a business imperative

Leverage the strength of the Cisco

If you aren’t delivering a rich media experience on the web, your competition will

A better customer experience ultimately drives sales

Increase preference for Cisco Small Business Products


Partner Benefits

Improved lead conversions and customer loyalty

Continuously updated and relevant product content

Enhanced product information and research capabilities

Reduced service inquiries and product returns

Customized showcases to match your site's look-and-feel

No ongoing IT requirements

No content development resources required


WebCollage Overview


WebCollage Optimizes Partner Online Marketing

• Assorted to partners site• e-commerce enabled• No cost to partner

• Worldwide deployment & support• No software to install or maintain• No updates or ongoing IT support

WebCollage ContentIntegration Platform

Hosted service that retrieves all product marketing content from Cisco’s site and dynamically extends it to the partner’s site

Channel Partners


The Complete WebCollage B2B Solution


The WebCollage B2B Solution

Brand Showcase Product Mini-Site

Cisco 1841 Router

$112.99

Demand Generation

Product PageCommunicator Line

Cisco Showcase


Brand Showcase


The Brand Showcase Brand Awareness

• Manufacturer Brand Experience• Proper Assortment by Partner• Education & Guided Selling

• Product Details • Includes only products carried by

the Partner• Features, benefits, all marketing

from Cisco• Learn from Manufacturer

• Solutions, Whitepapers, Podcasts• Areas for Campaigns &

Promotions • New Products• Seasonal Campaigns• Product Promotions by Partner

• Live Link


Brand Showcase - Best Practices

Include a link to the showcase on your home page of your site

Include links to the showcase on all appropriate pages including product information or category information

Promote the showcase in all correspondence including emails, newsletters, quotations

Integrate your email and phone # within the showcase for call to action and follow up

Utilize the 2nd banner to promote your business and initiatives

Surround the showcase with additional information that will be useful to your customer base

If the partner has a showcase add a link to the SMB showcase to provide deeper product level information (see Ingram example)


Brand Showcase – email and Phone #


Customer access points on your website

A Cisco showcase button is provided to a Partner for use on their website Typically placed on Partner homepage or product sections

Partner Home Page


What Partners Using Showcases Have to Say…

47% estimated their Mfg sales increased by 10 - 30% after integrating the Mfg Brand Showcase into their websites

82% believe the manufacturer brand showcase transformed their websites into better sales and marketing tools

70% believe the manufacturer brand showcase helps their sales reps conduct business

Sept ’08 survey of 230 partners using Manufacturer Showcases


Product Mini-Sites


Product Mini-Sites: Cisco Product Level ContentProduct Mini-Sites: Cisco Product Level Content

Customer: “I would like to know more

about this product”

Instead of having to go to the manufacturer’s site and look for

additional information, customers can find all available information

at the partner site, next to the “buy” button

Call Product PageCall Product Page


Complete Product DetailsComplete Product Details

Complete, accurate, up-to-date, and compelling


Mini-Site - Best Practices

Position smart button directly underneath the product image

A/B testing illustrates that “Product Tour” or “Take a Product Tour” is the best text for the smart button

Promote the Brand Showcase as well as the Mini-Site on the Product Page

Include Pricing and add to cart capabilities in the Mini-Site content


Product Mini-Sites: Best Practices ImplementationProduct Mini-Sites: Best Practices ImplementationPlace Smart Button directly underneath the product image:Place Smart Button directly underneath the product image:

Best PlacementBest Placement

Good PlacementGood Placement

Poor PlacementPoor Placement


Product Mini-Sites: Best Practices ImplementationProduct Mini-Sites: Best Practices ImplementationInclude both Product Tour and Showcase links:Include both Product Tour and Showcase links:

Customer: “I would like to know more

about this product”

Instead of having to go to the manufacturer’s site and look for

additional information, customers can find all available information

at the partner site, next to the “buy” button

Partner Product PagePartner Product Page


Product Mini-Sites: Add to Cart within Mini-SiteProduct Mini-Sites: Add to Cart within Mini-Site

Partner Product PagePartner Product PageAdd to Cart Enabled by PartnerAdd to Cart Enabled by Partner


Demand Generation & Best Practices


Demand Generation

•Drive Demand to Partner Sites:

•Search Engine Marketing

•email Campaigns

•Newsletters

•Comparison shopping engines

•Banner Ads

•Joint Campaigns

•Direct Traffic on Partner sites:

•Banners on Showcase

•Smart Buttons

•Ads on Mini-Sites

Cisco 1841 Router

$112.99

Product PageCommunicator Line

Cisco Showcase


Executing Promotions at Partners Banner Advertisement on Showcase


Display ad(note the Staples logo)

Display ad(note the Staples logo)

Paid searchPaid

search

Intuit / Staples landing page

Intuit / Staples landing page

Full Joint Campaign Integration:Intuit @ Staples


Executing Promotions at Partners Ads on Mini-Sites


Getting Started


How can Cisco Partners get signed up?

Fill out the online questionnaire:

http://content.webcollage.net/cisco/channel/partner-questionnaire.html


Cisco Partners Service Options

Option #1 – Product Catalog on your site- Showcase – Assorted to your product offering

- Mini Site - Product level Content assorted to your product offering

- Power Product Pages – A+ inline content on your product page

- Commerce enabled if you have ecommerce capability on your site

Partner provide a product data feed - WebCollage will contact you with instructions

Option #2 – Do not have a Product Catalog on your site- Showcase – customized to category level – non commerce enabled

- Mini Site - Product Level Content available via showcase

Partner fills out questionnaire supplied by WebCollage and we configure the showcase and Mini Site content


<scriptsrc="http://www.live.Cisco.webcollage.net/BusinessPartner/smart-button">

Partner Implementation: Easy Integration Into Partner WebsiteIntegration Into Partner Website

Showcase ScriptsCustomized to product assortment of Partner

Automatically organizes based on partner authorizations

Product Level Content IntegrationWebCollage creates a HTML script and button for your product page

Insert HTML script on product template page. Same script used for all products

Automatically UpdatedContent is kept up to date without any effort from Cisco or the Partner

Insert 1 line of HTML code

•WebCollage builds script that partner pastes into Container Page – Partner goes live within 24-48 hours!


FAQs

Who paid for the service?This service was funded by Cisco.

What is the cost to the partner?There is ZERO cost for partners to implement the WebCollage solution. The cost

is included with the Cisco SMB contract.

What languages are included? Languages that will be syndicated are English, German, French and Spanish.

What Cisco products are covered under this service?

Small to Medium Business. The contract does not cover Enterprise Level Technology.

Will the WebCollage service also contain Cisco Small Business - formally Linksys by Cisco?

Yes, we will have the Cisco Small Business Branding. We are currently removing all Linksys by Cisco Branding.


FAQs cont.

What Cisco partner level is this service available to?

The only requirement is that you are a registered Cisco partner.

Will this service direct partners off of my site?

The customer will remain at all times on your site.

What resources will I need to supply to enable the service on my website?

Simply cut and paste a script into the container page and we take over.


Benefits for Partners Your website will never be out-of date and you can

leverage Cisco’s investment in marketing to drive sales

Reduce your web maintenance costs - easy to implement and nothing to maintain solution

Keep customers on your website, instead of sending them elsewhere for additional information

Capture leads and forward them to your sales and support teams to help drive sales

Transform your website into a powerful tool your sales team can use in presentations with prospects and existing clients

Demonstrate your expertise and the depth of your relationship with Cisco

This service is available at NO costto Cisco registered partners.

And best of all …


Live TourClick on link below

http://www.polygon.hu/wps/wcm/connect/polygon1/Polygon+Informatikai+Kft./Termekek/Cisco+termekek+US/

http://www.lwcom.ru/solutions/doc.php?do=read&doc=80

http://logicomshop.hu/cms/bemutatoterem.html


Documents

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 WebCollage Global Business Solution for Cisco Partner Webinar FY 2009