Family & Community Activation_The TOMS Fair

• Saturday 5th May 10am – 7pm – all day event

• Monmouth Co!ee / Hotel Chocolate, sponsor event

• Summer fair regalia to create a summer vibe. Using elements that can spill into the street but will also be able to pull back inside the store i.e synthetic grass etc

• Fair visitors find the store by following TOMS branded bunting & promotional sta! carrying branded balloons from key hot spots e.g tube stations

•  Live Musicians play outside the store

• Customizing TOMS on the day

TOMS_Pop Up Store_ Implementation

CASE STUDY OCT 2011

STORE DESIGN

STORE DESIGN LONDON

STORE DESIGN LONDON

STORE DESIGN MANCHESTER

STORE DESIGN MANCHESTER

STORE DESIGN GLASGOW

What: Bloggers Breakfast Where: 4 Monmouth Street Seven Dials London WC2H8JB When: Tuesday 6th September 2011 Who: Top 20 London based bloggers invited

EVENTS

What: Spirit of Fashion Manchester Press Launch Where: Unit G27 Spinningfields Square Spinningfields Manchester M3 3AP When: Thursday 29th September 2011 Who: Invited 100 fashion industry targeted guests

EVENTS

Elemis: 100 x sample size creams 9 x full size creams/VIP @ £75 100 x 50% off vouchers Value of sponsorship deal = £1,300.00

Peroni: Full sponsorship of event (6 parties) x 63 cases Value of sponsorship deal = £1,260.00

O.P.I: 100 x full size nail varnish bottles @ £12 15 x deluxe nail varnish packs @ £20 Value of sponsorship deal = £1,500.00

EVENTS SPONSORSHIP

Total number of times the Spirit of Fashion adverts were viewed on Facebook:

10,302,924 Impressions

SOCIAL MEDIA FACEBOOK

Tricia Traynor Head of Marketing in the UK for McArthurGlen: “The stores look absolutely fabulous its turned out to be far better than we ever expected. We are absolutely thrilled with the design.”

Rachael Barrett Spirit of Fashion designer: “The initial concept for the Spirit of Fashion store was really clean and beautiful and simplistic and the end result has really exceeded my expectations. It looks fantastic.”

FEEDBACK

Rituals Urban Oasis BRIEF

‘i-am’ Beyond were asked to create a concept that would raise awareness for the Rituals brand. ‘i-am’ Beyond designed, planned & managed the Rituals Urban Oasis pop-up concept in Shoreditch from August 2012 – September 2012.

‘i-am’ Beyond created an events strategy for the duration of the Rituals pop up Oasis. The aim of the Rituals Urban Oasis was to raise brand awareness for both the Rituals brand and also the relax, energise, refresh campaign concept created by ‘i-am’ Beyond.

ADDITIONAL PRESS LINK-UP WITH BROADGATE

Additional press link-up with Broadgate Estates:

http://vimeo.com/48604161

LAUNCH DAY

RITUALS URBAN OASIS SESSIONS

Across the course of two weeks the following classes took place: 1.! x6 Yoga sessions 2.! x4 Meditation sessions 3.! X2 Tai Chi sessions

SESSIONS

TESTIMONIALS

Nimisha Bhatt “I work in New broad street opposite your store and love your products!!I booked and attended the Wednesday 15th August 6 pm- 7pm meditation class and the Tuesday 21st August 6-7pm as well.”

Khadija Kapasi “While waiting for my gym membership to start again after the summer, I loved joining the yoga classes Rituals o"ered, its such a unique idea.”

Poonam Malhi “I had seen on the Rituals facebook page that I can register for these free classes.!I thought that would be great as I do enjoy and have heard very good things from people who had already been.”

Fred Hayes “I am following Rituals on Facebook and saw that they had free!Tai Chi classes at Broadgate at lunchtime. So me and three friends signed up and attended.”

Maya’s Closet BRIEF

‘i-am’ beyond were asked to create a core concept for the Maya’s Closet pop-up. Liaising with both our in-house 3D designers & our production team ‘i-am’ Beyond sourced a location and dress the space.

CONCEPT CREATION

Maya’s Closet Tent Boudoir Concept

COLLATERAL

Design of specific campaign collateral including invitations, Evite, vinyl’s and logo cards:

COLLATERAL

Design of specific campaign collateral including invitations and Evite

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MAYA’S CLOSET PRESS DAY

MAYA’S CLOSET PRESS DAY

MAYA’S CLOSET PRESS DAY

AQUA SALE BRIEF

‘i-am’ Beyond were asked to create a concept that would raise awareness and build a buzz for the Aqua sample sale.

‘i-am’ Beyond created a concept of using a guerrilla promotional team in key targeted areas to increase footfall and awareness for the Aqua sale.

‘i-am’ Beyond sourced all production elements, planned & managed the guerrilla marketing event for the pop-up sample sale in Brick Lane Shoreditch across a three day platform.

GUERILLA CAMPAIGN

Design Application & Planning Planning stage includes:-!

1.! Source and manage promotional sta" 2.! Provide a detailed activity schedule 3.! Source hot-spot within catchment area 4.! Allocate team leaders to each promotional group to

distribute flyers & balloons across the time slots indicated in the schedule