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project company overview date 2012 organisation blueprint.tv blueprint your identity ®

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Page 1: blueprint.tv creds

project company overview

date 2012

organisation blueprint.tv

blueprint your identity ®

Page 2: blueprint.tv creds

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A Management

CmCo

Commercial Director

Crispin Marsland-Roberts

HbBd

Business Development

Hugo Bodenham

ObSd

Sales Director

Oliver Brown

MpMd

Managing Director

Mungo Park

B Production

AmDigitalDirector

Ashley McCarthy

DsArtDirector

DanielStafford

MtWebDeveloper

MichaelTurpin

ApCreativeDirector

AdamPark

Sr Director Simon

Ross

JwEditor James

Weston

SwAnimator& Modeller

StevenWheeler

Ah

Dd

Ad

Wd

Cd

Dr

Ed

Aa

Ep

ExecutiveProducer

AdamHedelin

blueprint.tv is a leading London based media production agency. We conceive, create and deliver original content to targetted audiences. Our clients market, communicate and educate more effectively through the use of quality video graphics and animation.

IdIntroduction

01

blueprint your identity ®blueprint.tv, The Communications Building, 48 Leicester Square, London WC2H 7LT

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very year the amount of people that watch video online and the volume of video they watch increases by over 10%

E

ideo is an effective SEO tool. It increases the amount of time people stay on your site, reduces bounce rate, improves your Google ranking and can significantly reduce advertising spend

V

ast year over a third of all web traffic was video

L

ver 35 million people are going to watch an average of 17 hours of video this month

O

n the UK alone over 15 million people are going to watch over 200 million online videos today

I

89% of FTSE 100 companies now have video on their website

%

n the US an average of 82% of internet users watch video online, at an average of 182 videos per month

I

our online presence represents your brand- it is your shopfront and leading spokesperson for your business

Y

he useage and function of video will continue to expand across all these lines of communication

T

8

here are 8 lines of communication your company needs to understand and manage correctly

T

KnBeWe KnowWe Believe

0302 ideo will play a crucial role in the future of modern communications... We are not alone

V

Clients

Partners

Investors

Employees

Competitors

Bank & Gov.

Public

Suppliers

01

02

03

04

05

07

06

08

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Resources & Industrial02

Technology & Innovation03

Lifestyle & Consumer04

Lifesciences & Healthcare05

Cleantech & Renewables06

Charities & NGOs07

City & Services01

03

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ReOur Reach

04

e have produced web and video content in over 20 different languages

e have filmed in over 52 countries around the world

W We strive to be the best London has to offer for in-house production and agency solutions

Akri-Bijeel Abu Dhabi Aksu Aktobe Alleroed Antwerp Astana Athens Baden Baden Bergen Berlin Brussels BudapestBukavu Calgary CambodiaCambridge Caparica ChihuahuaCiénaga Copenhagen Dar es SalaamDhaka Dubai DublinEchternach Eindhoven EnschedeEspoo Florence FrankfurtFresnillo Hamilton HarrogateHaugesund Helsingborg Helsinki Herradura Hørsholm Kamchatka Kampala Karlskoga KidderminsterKiev Kista Kromtau Lagos Leeds Liège Lima London Lund Luxembourg Malmö MaputoMarampa Marlow Mexico City Mnazi Bay Montalto di Castro Moscow Mumbai Munich MuscatNew York Nuuk Örnsköldsvik Oslo Paris Pavlodar Peru Phnom Penh Piura Pointe Noire Pucallpa Quebec Rudny Saint-Nazaire Santiago Saratov Saucito Shaikan Singapore Sintoukola Stavanger Stockholm Tampere Tanzania Tavua Trujillo Twangiza Valetta Vancouver Yantai Zeebrugge

Akri-Bijeel Abu Dhabi Aksu Aktobe Alleroed Antwerp Astana Athens Baden Baden Bergen Berlin Brussels BudapestBukavu Calgary CambodiaCambridge Caparica ChihuahuaCiénaga Copenhagen Dar es SalaamDhaka Dubai DublinEchternach Eindhoven EnschedeEspoo Florence FrankfurtFresnillo Hamilton HarrogateHaugesund Helsingborg Helsinki Herradura Hørsholm Kamchatka Kampala Karlskoga KidderminsterKiev Kista Kromtau Lagos Leeds Liège Lima London Lund Luxembourg Malmö MaputoMarampa Marlow Mexico City Mnazi Bay Montalto di Castro Moscow Mumbai Munich MuscatNew York Nuuk Örnsköldsvik Oslo Paris Pavlodar Peru Phnom Penh Piura Pointe Noire Pucallpa Quebec Rudny Saint-Nazaire Santiago Saratov Saucito Shaikan Singapore Sintoukola Stavanger Stockholm Tampere Tanzania Tavua Trujillo Twangiza Valetta Vancouver Yantai Zeebrugge

Akri-Bijeel Abu Dhabi Aksu Aktobe Alleroed Antwerp Astana Athens Baden Baden Bergen Berlin Brussels BudapestBukavu Calgary CambodiaCambridge Caparica ChihuahuaCiénaga Copenhagen Dar es SalaamDhaka Dubai DublinEchternach Eindhoven EnschedeEspoo Florence FrankfurtFresnillo Hamilton HarrogateHaugesund Helsingborg Helsinki Herradura Hørsholm Kamchatka Kampala Karlskoga KidderminsterKiev Kista Kromtau Lagos Leeds Liège Lima London Lund Luxembourg Malmö MaputoMarampa Marlow Mexico City Mnazi Bay Montalto di Castro Moscow Mumbai Munich MuscatNew York Nuuk Örnsköldsvik Oslo Paris Pavlodar Peru Phnom Penh Piura Pointe Noire Pucallpa Quebec Rudny Saint-Nazaire Santiago Saratov Saucito Shaikan Singapore Sintoukola Stavanger Stockholm Tampere Tanzania Tavua Trujillo Twangiza Valetta Vancouver Yantai Zeebrugge

W

136 clients filmed in over 100 locations

48% of our clients are listed companies

79 of our clients are headquartered outside the UK

#%#

ecause of our abilityto make international project management seamless, we work with clients from all over world.

Our production team have travelled extensively, capturing landscapes, assets, and people. Our post production specialists then edit and deliver the content, with project managers communicating progress every step of the way.

B

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05 Elements we work with

Reading Room, British Library, London

Create Deliver

AgDigitalAgency

Branding &identity

Creativedevelopment

Corporatemessaging

Copywriting

MgMarketing Social

mediaViral videos Seeding SEO

IrInvestorrelations

Annual ReportsBest practice& compliance

PresentationsVNR Displaycampaigns

Analytics Userexperience

Adwords Predictiveanalysis

Graphics

Photography Print

Animation InvestorPlatforms

Interactivepresentations

Training& education

AppsOpensource

PnProduction Video

Film Documentary

Commercial

PlDigitalPlatforms

Websites StreamingWeb TV

Br Cd Cm Cw Sm Vv Sg So

ArBc PeVn Dc Ay UxAw Pa

Gr

Py Pt

An Iv

Ip Te ApOs

Vo

Fl Dn

Cl Ws StWt

Conceive

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CsCase Studies

06

atukoula is a listed gold mining business operating in Fiji. They wanted to create a corporate website that also used video to display their activities and operations. We filmed onsite for 4 days and interviewed the management to create an overview of the business. We created a website to display this information to investors online and interactive map for them to use at events.

itachi is global technology company driven by innovation. They were looking to create a platform online that could demonstrate their data storage capabilities to the life sciences sector. We scripted a voice-over that captured their key messages, split across seven areas. The platform used original content and material from their and our archives. Content was then used offline in presentations and events.

V H

Click here to see this project on our website

Click here to see this project on our website+ +

Vo

Video

Website

Ws

Photography

Py

CorporateMessaging

Cm

Copywriting

Cw

Web TV

Wt

Graphics

GrInteractivePresentation

Ip

VNR

Vn

Analytics

Ay

Analytics

Ay

Vo

Video

Streaming

Sg

Animation

AnCorporate Messaging

Cm

Copywriting

Cw

VatukoulaGold Mines Hitachi

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Graphics

Gr

Animation

AnCreativeDevelopment

Cd

Vo

Video

Graphics

Gr

Animation

AnCommercial

ClCs3i Betfair

Case Studies

07

i is a FTSE100 private equity business. They were looking to create an animation that captured “the loneliness of the long distance CEO” as a marketing and education tool. We took ideas generated by their portfolio of CEO’s and created a sequence of illustrated animations based on their logo brand and identity. The results have been used in a variety of applications online and offline.

etfair are the world’s largest internet betting exchange. They were looking to create a series of broadcast commercials to support their sponsorship of the Breeder’s cup in the US. We developed a concept using the latest slow-motion rotoscoping techniques to animate images that captured exciting moments in the sport to promote their Betfair Starting Price product.

3 B

Click here to see this project on our website

Click here to see this project on our website++

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CsWagamama Chime

Communications

Case Studies

08

agamama is a world-wide Asian inspired noodle bar. They were looking to increase awareness of the brand online and to market their STA travel promotional campaign. We developed and produced a viral that we seeded online and in doing so created content that was used on their website, in online advertising campaigns and in a variety of other offline and online activities.

hime Communications is the leading diversified communications group of the London Stock Exchange. They wanted to create a new way to present their key annual results data digitally. We built annual report website to house their key information, a case study page to showcase their key initiatives and filmed a round table discussion with management to capture the challenges the industry was facing.

W C

Vo

Video

Graphics Analytics

Seeding

Gr Ay

Sg

Animation

AnCreativeDevelopment

Cd

Click here to see this project on our website

Click here to see this project on our website+ +

Vo

Video

Graphics WebsiteAnnualReport

Gr WsAr

Animation

An

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CsVirgin Media Jupiter Asset

Management

Case Studies

09

irgin Media provides digital media products and services. They wanted to communicate how their business services had evolved by supplying cloud services in the UK. We created an animated character and took him on on a journey in a virtual world that we designed to help him explain and explore some the key events that have taken place for the company over the year.

upiter Asset Management is one of the UK’s leading fund management groups. They were looking for a way to capture peoples attention at an event they were putting together to showcase their services and performance. We created video and animations content that was displayed across a combined array of 21 screens that captured the brand and introduced each stage of the event to visitors.

V J

Click here to see this project on our website

Click here to see this project on our website+ +

Vo

Video

Graphics

Gr

Animation

AnCreativeDevelopment

Cd

Graphics

Gr

Animation

AnCreativeDevelopment

Cd

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TsTestimonials

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Andrew Sell Marketing Director Services 3i Group plc

i have worked with Blueprint TV on a number of different initiatives over the course of last year. These projects have included animations, graphics, video and the creation of an online presentation platform we use for internal communications to our portfolio of investments. I have found them to be cost-effective, creative and they have continually exceeded our expectations. I have no hesitation in recommending them.

Mark ClarkDirector e-Health Solutions EMEAHitachi Data Systems

itachi Data Systems have worked with Blueprint TV to help explain how our solutions are geared up to meet the challenges of the healthcare sector. We found their understanding of our industry and knowledge of our target market very insightful. The end result was a very powerful platform. I would recommend them to anyone considering using their services.

lueprint TV created the corporate website for Vatukoula Gold Mines. I have since met several people who consider our website to be the leading website in our peer group; by using video throughout the site we have been able to give visitors a complete overview of our assets and the people behind the business. Blueprint also created an interactive map, with short films and animations, which is used both at events and online. Additionally, they produced a portfolio of still images that have become central to the company’s marketing and IR collateral. I have found them to be creative, professional and their experience within the mining sector has been invaluable. I would not hesitate to recommend them to anyone looking for similar services.

Kiran MorzariaFinance Director Vatukoula Gold Mines

B elham Bell Pottinger has worked with Mungo Park and Blueprint over the last three years both as a client and on behalf of its own clients. The Blueprint team is committed, dedicated, professional and original and totally focused on creating an innovative and unique product. I would have no hesitation in recommending them.

James HendersonManaging Director Pelham Bell Pottinger

P

3

H

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HiContact Us

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T

A

T T T

+44 (0) 20 7842 8210

+44 (0) 20 7842 8213 +44 (0) 20 7842 8214 +44 (0) 20 7842 8215

blueprint.tvthe communications building48 leicester squarelondonWC2H 7LT@

@ @ @

[email protected]

[email protected] [email protected] [email protected]

W www.blueprint.tv

e’d love to hear from you about any ideas you may have for future projects.

Please feel free to get in touch so we can explore the possibility of working together.

W

HbBd

Business Development

Hugo Bodenham

ObSd

Sales Director

Oliver Brown

MpMd

Managing Director

Mungo Park

X