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Introduction to blueprint.tv. Please check out www.blueprint.tv for more information
Citation preview
project company overview
date 2012
organisation blueprint.tv
blueprint your identity ®
2
A Management
CmCo
Commercial Director
Crispin Marsland-Roberts
HbBd
Business Development
Hugo Bodenham
ObSd
Sales Director
Oliver Brown
MpMd
Managing Director
Mungo Park
B Production
AmDigitalDirector
Ashley McCarthy
DsArtDirector
DanielStafford
MtWebDeveloper
MichaelTurpin
ApCreativeDirector
AdamPark
Sr Director Simon
Ross
JwEditor James
Weston
SwAnimator& Modeller
StevenWheeler
Ah
Dd
Ad
Wd
Cd
Dr
Ed
Aa
Ep
ExecutiveProducer
AdamHedelin
blueprint.tv is a leading London based media production agency. We conceive, create and deliver original content to targetted audiences. Our clients market, communicate and educate more effectively through the use of quality video graphics and animation.
“
IdIntroduction
01
blueprint your identity ®blueprint.tv, The Communications Building, 48 Leicester Square, London WC2H 7LT
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very year the amount of people that watch video online and the volume of video they watch increases by over 10%
E
ideo is an effective SEO tool. It increases the amount of time people stay on your site, reduces bounce rate, improves your Google ranking and can significantly reduce advertising spend
V
ast year over a third of all web traffic was video
L
ver 35 million people are going to watch an average of 17 hours of video this month
O
n the UK alone over 15 million people are going to watch over 200 million online videos today
I
89% of FTSE 100 companies now have video on their website
%
n the US an average of 82% of internet users watch video online, at an average of 182 videos per month
I
our online presence represents your brand- it is your shopfront and leading spokesperson for your business
Y
he useage and function of video will continue to expand across all these lines of communication
T
8
here are 8 lines of communication your company needs to understand and manage correctly
T
KnBeWe KnowWe Believe
0302 ideo will play a crucial role in the future of modern communications... We are not alone
V
Clients
Partners
Investors
Employees
Competitors
Bank & Gov.
Public
Suppliers
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02
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04
05
07
06
08
4
Resources & Industrial02
Technology & Innovation03
Lifestyle & Consumer04
Lifesciences & Healthcare05
Cleantech & Renewables06
Charities & NGOs07
City & Services01
03
5
ReOur Reach
04
e have produced web and video content in over 20 different languages
e have filmed in over 52 countries around the world
W We strive to be the best London has to offer for in-house production and agency solutions
Akri-Bijeel Abu Dhabi Aksu Aktobe Alleroed Antwerp Astana Athens Baden Baden Bergen Berlin Brussels BudapestBukavu Calgary CambodiaCambridge Caparica ChihuahuaCiénaga Copenhagen Dar es SalaamDhaka Dubai DublinEchternach Eindhoven EnschedeEspoo Florence FrankfurtFresnillo Hamilton HarrogateHaugesund Helsingborg Helsinki Herradura Hørsholm Kamchatka Kampala Karlskoga KidderminsterKiev Kista Kromtau Lagos Leeds Liège Lima London Lund Luxembourg Malmö MaputoMarampa Marlow Mexico City Mnazi Bay Montalto di Castro Moscow Mumbai Munich MuscatNew York Nuuk Örnsköldsvik Oslo Paris Pavlodar Peru Phnom Penh Piura Pointe Noire Pucallpa Quebec Rudny Saint-Nazaire Santiago Saratov Saucito Shaikan Singapore Sintoukola Stavanger Stockholm Tampere Tanzania Tavua Trujillo Twangiza Valetta Vancouver Yantai Zeebrugge
Akri-Bijeel Abu Dhabi Aksu Aktobe Alleroed Antwerp Astana Athens Baden Baden Bergen Berlin Brussels BudapestBukavu Calgary CambodiaCambridge Caparica ChihuahuaCiénaga Copenhagen Dar es SalaamDhaka Dubai DublinEchternach Eindhoven EnschedeEspoo Florence FrankfurtFresnillo Hamilton HarrogateHaugesund Helsingborg Helsinki Herradura Hørsholm Kamchatka Kampala Karlskoga KidderminsterKiev Kista Kromtau Lagos Leeds Liège Lima London Lund Luxembourg Malmö MaputoMarampa Marlow Mexico City Mnazi Bay Montalto di Castro Moscow Mumbai Munich MuscatNew York Nuuk Örnsköldsvik Oslo Paris Pavlodar Peru Phnom Penh Piura Pointe Noire Pucallpa Quebec Rudny Saint-Nazaire Santiago Saratov Saucito Shaikan Singapore Sintoukola Stavanger Stockholm Tampere Tanzania Tavua Trujillo Twangiza Valetta Vancouver Yantai Zeebrugge
Akri-Bijeel Abu Dhabi Aksu Aktobe Alleroed Antwerp Astana Athens Baden Baden Bergen Berlin Brussels BudapestBukavu Calgary CambodiaCambridge Caparica ChihuahuaCiénaga Copenhagen Dar es SalaamDhaka Dubai DublinEchternach Eindhoven EnschedeEspoo Florence FrankfurtFresnillo Hamilton HarrogateHaugesund Helsingborg Helsinki Herradura Hørsholm Kamchatka Kampala Karlskoga KidderminsterKiev Kista Kromtau Lagos Leeds Liège Lima London Lund Luxembourg Malmö MaputoMarampa Marlow Mexico City Mnazi Bay Montalto di Castro Moscow Mumbai Munich MuscatNew York Nuuk Örnsköldsvik Oslo Paris Pavlodar Peru Phnom Penh Piura Pointe Noire Pucallpa Quebec Rudny Saint-Nazaire Santiago Saratov Saucito Shaikan Singapore Sintoukola Stavanger Stockholm Tampere Tanzania Tavua Trujillo Twangiza Valetta Vancouver Yantai Zeebrugge
W
136 clients filmed in over 100 locations
48% of our clients are listed companies
79 of our clients are headquartered outside the UK
#%#
ecause of our abilityto make international project management seamless, we work with clients from all over world.
Our production team have travelled extensively, capturing landscapes, assets, and people. Our post production specialists then edit and deliver the content, with project managers communicating progress every step of the way.
B
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05 Elements we work with
Reading Room, British Library, London
Create Deliver
AgDigitalAgency
Branding &identity
Creativedevelopment
Corporatemessaging
Copywriting
MgMarketing Social
mediaViral videos Seeding SEO
IrInvestorrelations
Annual ReportsBest practice& compliance
PresentationsVNR Displaycampaigns
Analytics Userexperience
Adwords Predictiveanalysis
Graphics
Photography Print
Animation InvestorPlatforms
Interactivepresentations
Training& education
AppsOpensource
PnProduction Video
Film Documentary
Commercial
PlDigitalPlatforms
Websites StreamingWeb TV
Br Cd Cm Cw Sm Vv Sg So
ArBc PeVn Dc Ay UxAw Pa
Gr
Py Pt
An Iv
Ip Te ApOs
Vo
Fl Dn
Cl Ws StWt
Conceive
7
CsCase Studies
06
atukoula is a listed gold mining business operating in Fiji. They wanted to create a corporate website that also used video to display their activities and operations. We filmed onsite for 4 days and interviewed the management to create an overview of the business. We created a website to display this information to investors online and interactive map for them to use at events.
itachi is global technology company driven by innovation. They were looking to create a platform online that could demonstrate their data storage capabilities to the life sciences sector. We scripted a voice-over that captured their key messages, split across seven areas. The platform used original content and material from their and our archives. Content was then used offline in presentations and events.
V H
Click here to see this project on our website
Click here to see this project on our website+ +
Vo
Video
Website
Ws
Photography
Py
CorporateMessaging
Cm
Copywriting
Cw
Web TV
Wt
Graphics
GrInteractivePresentation
Ip
VNR
Vn
Analytics
Ay
Analytics
Ay
Vo
Video
Streaming
Sg
Animation
AnCorporate Messaging
Cm
Copywriting
Cw
VatukoulaGold Mines Hitachi
8
Graphics
Gr
Animation
AnCreativeDevelopment
Cd
Vo
Video
Graphics
Gr
Animation
AnCommercial
ClCs3i Betfair
Case Studies
07
i is a FTSE100 private equity business. They were looking to create an animation that captured “the loneliness of the long distance CEO” as a marketing and education tool. We took ideas generated by their portfolio of CEO’s and created a sequence of illustrated animations based on their logo brand and identity. The results have been used in a variety of applications online and offline.
etfair are the world’s largest internet betting exchange. They were looking to create a series of broadcast commercials to support their sponsorship of the Breeder’s cup in the US. We developed a concept using the latest slow-motion rotoscoping techniques to animate images that captured exciting moments in the sport to promote their Betfair Starting Price product.
3 B
Click here to see this project on our website
Click here to see this project on our website++
9
CsWagamama Chime
Communications
Case Studies
08
agamama is a world-wide Asian inspired noodle bar. They were looking to increase awareness of the brand online and to market their STA travel promotional campaign. We developed and produced a viral that we seeded online and in doing so created content that was used on their website, in online advertising campaigns and in a variety of other offline and online activities.
hime Communications is the leading diversified communications group of the London Stock Exchange. They wanted to create a new way to present their key annual results data digitally. We built annual report website to house their key information, a case study page to showcase their key initiatives and filmed a round table discussion with management to capture the challenges the industry was facing.
W C
Vo
Video
Graphics Analytics
Seeding
Gr Ay
Sg
Animation
AnCreativeDevelopment
Cd
Click here to see this project on our website
Click here to see this project on our website+ +
Vo
Video
Graphics WebsiteAnnualReport
Gr WsAr
Animation
An
10
CsVirgin Media Jupiter Asset
Management
Case Studies
09
irgin Media provides digital media products and services. They wanted to communicate how their business services had evolved by supplying cloud services in the UK. We created an animated character and took him on on a journey in a virtual world that we designed to help him explain and explore some the key events that have taken place for the company over the year.
upiter Asset Management is one of the UK’s leading fund management groups. They were looking for a way to capture peoples attention at an event they were putting together to showcase their services and performance. We created video and animations content that was displayed across a combined array of 21 screens that captured the brand and introduced each stage of the event to visitors.
V J
Click here to see this project on our website
Click here to see this project on our website+ +
Vo
Video
Graphics
Gr
Animation
AnCreativeDevelopment
Cd
Graphics
Gr
Animation
AnCreativeDevelopment
Cd
11
TsTestimonials
10
Andrew Sell Marketing Director Services 3i Group plc
i have worked with Blueprint TV on a number of different initiatives over the course of last year. These projects have included animations, graphics, video and the creation of an online presentation platform we use for internal communications to our portfolio of investments. I have found them to be cost-effective, creative and they have continually exceeded our expectations. I have no hesitation in recommending them.
Mark ClarkDirector e-Health Solutions EMEAHitachi Data Systems
itachi Data Systems have worked with Blueprint TV to help explain how our solutions are geared up to meet the challenges of the healthcare sector. We found their understanding of our industry and knowledge of our target market very insightful. The end result was a very powerful platform. I would recommend them to anyone considering using their services.
lueprint TV created the corporate website for Vatukoula Gold Mines. I have since met several people who consider our website to be the leading website in our peer group; by using video throughout the site we have been able to give visitors a complete overview of our assets and the people behind the business. Blueprint also created an interactive map, with short films and animations, which is used both at events and online. Additionally, they produced a portfolio of still images that have become central to the company’s marketing and IR collateral. I have found them to be creative, professional and their experience within the mining sector has been invaluable. I would not hesitate to recommend them to anyone looking for similar services.
Kiran MorzariaFinance Director Vatukoula Gold Mines
B elham Bell Pottinger has worked with Mungo Park and Blueprint over the last three years both as a client and on behalf of its own clients. The Blueprint team is committed, dedicated, professional and original and totally focused on creating an innovative and unique product. I would have no hesitation in recommending them.
James HendersonManaging Director Pelham Bell Pottinger
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3
H
12
HiContact Us
11
T
A
T T T
+44 (0) 20 7842 8210
+44 (0) 20 7842 8213 +44 (0) 20 7842 8214 +44 (0) 20 7842 8215
blueprint.tvthe communications building48 leicester squarelondonWC2H 7LT@
@ @ @
[email protected] [email protected] [email protected]
W www.blueprint.tv
e’d love to hear from you about any ideas you may have for future projects.
Please feel free to get in touch so we can explore the possibility of working together.
W
HbBd
Business Development
Hugo Bodenham
ObSd
Sales Director
Oliver Brown
MpMd
Managing Director
Mungo Park
X