Usability hack for your website optins and funnels

Usability hacks for yourwebsite, opt-ins & funnels

Creating your campaignthat engages your audience

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Katrina Young Solutions Architect

I am a Prince 2 Qualified Project Managerwith over 13 years extensive experience.Registered with the Scrum Alliance I havea Degree in Marketing & Advertising. I ama City & Guilds Qualified Teacher

I specalise in- Business Strategy and Growth- Marketing Strategies- Project Management Support Solutions

I help Business Owners, Coaches &Strategists to;

Gain ClarityCreate income through a range of sourcesand product creationOverhaul existing stagnant and failingservices

Housekeeping- Please take notes throughout this session

- This session is of an instructional nature

- If you are unaware of any topics/words discussedplease email any questions to:[email protected]

Visuals increase readerswillingness to read content

Web usability is the ease of use of a website or product. Whichtakes into account ;

-The presentation of information in a clear and concise way

- Engaging your ideal customer

- The appropriate placement of key data/items in theappropriate areas

What is web usability ?

Aims of this lesson

- Understand your customers journey from a user prospective

- Learn techniques for designing more engaging systems/ productsand websites

- Introduce the importance of usability into the design process

- Raise awareness of a customer centered design and facilitate anengaging user experience

- Understand the importance of User Experience and how metricsaffect your Ideal customers satisfaction

WARNING WE ARE NOT TRYING TO MAKE YOU ANEXPERT

Why Usability Testing?There are benefits of introducing usability in your customer journey toensure that;

- Your message is appropriate for your intended audience

-Your message is achieving maximum impact for your marketingactivities

- You can organize split testing

- Refine and tweak campaigns and webpages

- Maximize your website engagement (after-all this is your globalstore)

Why do we want to see this data?We can use tools to record your visitors experience to your websiteto identify their patterns and trends relating to mouse movements

If customers find your site difficult to use, they will get frustrated andleave. It is a good idea to test your site with actual customers beforelaunch

You want your new website to generate more leads to make salesand you need to be sure that:1. People will be attracted to your website2. Your content appeals to them3. The content style effectively sells your service or product.

6 Fundamentals- Ease of learning- Intuitive navigation- Efficiency of use- Brand perception- Attention levels- Participant selection

SOURCE https://www.elegantthemes.com/blog/resources/fundamentalsofusabilitytestingforwordpresswebdesignprojects

Usability TestingA user test is a collection of tasks or scenarios youwant your customers to perform on your website.

You will provide scenario and navigation type questions which you want them to respond to outloud. An example task could be, "Find the page onour website that has our online store." You willrecord usually by video seeking prior permission.

Free tools which you can use !https://www.crazyegg.com/ -Heatmap

http://fivesecondtest.com/

http://www.loop11.com/

https://usabilla.com/

https://www.iperceptions.com/en/4q

https://attensee.com/attensee/#/experiments -

Eyetracking

Heatmap

Steps

Register

Activate

Test usability

Create studies

Test your product - 5 Second test

Eye Tracking

Recap/SummaryWhy is Usability so important?

- Create more compelling user experiences- Understand your customer usability journey- Ensure you website, opt in, landing page or product is fit forpurpose- A site could look stunning and be well optimized to appear inthe search engine, but neglect usability. To keep clients on yoursite and convert the visits into purchases you should considerthe basics of usability on your site’s performance

Questions ?Please email to

[email protected]