Slides from my recent webinar, sign up at http://totallyinfused.com/webinar to watch the replay.
!Quickly and Easily Automate your Sales Funnel
and Earn 3-10 Qualified Leads per daywith Molly Richardson, founder of TotallyInfused
My 5 Minute PlanTo a Marketing Strategy
Audience (Social Media, Local, Traditional Media)
Leads (Opt-ins -> Email Capture)
Lead Nurturing (Sending out great content/freebies)
Small Ticket Items
Larger Ticket Items
Flip Over and Start Over Hour Glass
What is a Funnel?
Determine Your End Product
Delivery Strategy Ex: 4 Week Program, 3 Day Bootcamp, Audio/Video
TimeframeEx: Webinar Dates, Launch Date, Sale Dates
PricingEx: $379 for course and $999 for VIP
Webinars are HOT
Video Series must have quality video!
Trac, where art thou?
Email List (If you dont have one, start!)
Facebook page, groups, and profile
There is typically a gap between your free lead capture and your higher ticket
product purchase. To fill this void, you can sell medium level ticket items to build their
trust before the big purchase.
The PurchaseOnce a customer purchases your product or program, that should not be the end of your communications!
Survey customers for feedback
Continually update your product or program
Offer additional products: Add-ons, extras
Promote your Coaching Program or DFY Services
Facebook Ads into your Funnel Page Likes
- This just grows your following but does not directly lead them into your funnel (not recommended)
Website ClicksDrive traffic to your website or blog posts
Website ConversionsDrive traffic to your Landing Pages and place a conversion pixel on your Thank You Page
Website Conversions is my recommendation for your Funnel!
Facebook PostsIts getting harder and harder for engagement and reach, you must stand out and listen to your audience
Brief, easy to read content
Clear Call to Action
Twitter Your Way to the Top! Post 10x a day
Share content from around the web
80/20 rule (20% your own content)
Retweet and Favorite good content
Follow Followers of brands or people that your target audience would follow
MollyER21: Twitter Data
Using the Twitter Strategy
40 followers in the beginning of Oct
As of lunch: 1231 followers
New leads daily from around the world
Email Marketing & Autoresponders
Social Media Tools
MailchimpStart off small
GetResponseAnother option, also creates landing pages
MegaphoneLike LeadPages, different look
LeadPagesVery popular right now!
OptimizePress2Most customizable, but there is a learning curveAlso has membership portal
Social Media Tools Buffer (Feedly for content curation)
Great for scheduling out content from around the web
HootsuiteLove for bulk Tweet uploads and seeing lists in streams
TweetAdderAmazing for multiple accounts, scheduling and more
SproutSocialRobust but pricey
MozSEO & Social Media, but also pricey
Customer Relationship Management Tools
Marketo (heavily B2B)
22social (completely within Facebook)
Demo of LeadPages, OptimizePress, and Facebook
You can't do today's job with yesterday's methods and
be in business tomorrow.
Freaking Fast FunnelsComing in May!
Birthday Special $197 until April 25th !