TotallyInfused Marketing Funnels Webinar Slides

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Slides from my recent webinar, sign up at to watch the replay.

Text of TotallyInfused Marketing Funnels Webinar Slides


!Quickly and Easily Automate your Sales Funnel

and Earn 3-10 Qualified Leads per daywith Molly Richardson, founder of TotallyInfused

Molly Richardson

My 5 Minute PlanTo a Marketing Strategy

Audience (Social Media, Local, Traditional Media)

Leads (Opt-ins -> Email Capture)

Lead Nurturing (Sending out great content/freebies)

Small Ticket Items

Larger Ticket Items

Flip Over and Start Over Hour Glass

What is a Funnel?

Determine Your End Product

Delivery Strategy Ex: 4 Week Program, 3 Day Bootcamp, Audio/Video

TimeframeEx: Webinar Dates, Launch Date, Sale Dates

PricingEx: $379 for course and $999 for VIP

Lead Capture

Free Report/Ebook

Live Webinar

Video Series


Webinars are HOT

Video Series must have quality video!

Trac, where art thou?

Email List (If you dont have one, start!)

Facebook ads

Facebook page, groups, and profile



There is typically a gap between your free lead capture and your higher ticket

product purchase. To fill this void, you can sell medium level ticket items to build their

trust before the big purchase.

The PurchaseOnce a customer purchases your product or program, that should not be the end of your communications!

Survey customers for feedback

Continually update your product or program

Offer additional products: Add-ons, extras

Promote your Coaching Program or DFY Services

Facebook Ads into your Funnel Page Likes

- This just grows your following but does not directly lead them into your funnel (not recommended)

Website ClicksDrive traffic to your website or blog posts

Website ConversionsDrive traffic to your Landing Pages and place a conversion pixel on your Thank You Page

Website Conversions is my recommendation for your Funnel!

Facebook PostsIts getting harder and harder for engagement and reach, you must stand out and listen to your audience

Eye-catching image


Brief, easy to read content

Clear Call to Action

Twitter Your Way to the Top! Post 10x a day

Share content from around the web

80/20 rule (20% your own content)

Retweet and Favorite good content

Follow Followers of brands or people that your target audience would follow

MollyER21: Twitter Data

Using the Twitter Strategy

40 followers in the beginning of Oct

As of lunch: 1231 followers

New leads daily from around the world

Software Tools

Email Marketing & Autoresponders

Landing Pages

Social Media Tools



Email Marketing

MailchimpStart off small

GetResponseAnother option, also creates landing pages

AweberTotal Package

Landing Pages

MegaphoneLike LeadPages, different look

LeadPagesVery popular right now!

OptimizePress2Most customizable, but there is a learning curveAlso has membership portal

Social Media Tools Buffer (Feedly for content curation)

Great for scheduling out content from around the web

HootsuiteLove for bulk Tweet uploads and seeing lists in streams

TweetAdderAmazing for multiple accounts, scheduling and more

SproutSocialRobust but pricey

MozSEO & Social Media, but also pricey

Customer Relationship Management Tools

Constant Contact



Marketo (heavily B2B)


Webinar Software


Google+ Hangouts



22social (completely within Facebook)

Demo of LeadPages, OptimizePress, and Facebook

Conversion Pixels


You can't do today's job with yesterday's methods and

be in business tomorrow.

Freaking Fast FunnelsComing in May!

Birthday Special $197 until April 25th !