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Google Analytics Goals and Funnels

Google Analytics Goals and Funnels

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Page 1: Google Analytics Goals and Funnels

Google AnalyticsGoals and Funnels

Page 2: Google Analytics Goals and Funnels

Goals

Goal : the page a visitor reaches once they have completed a desired action

Funnel : The (optimized) steps along the way to the goal

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So what? Who cares?

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Are you losing visitors? Where?

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The goal

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Sstep 1

Sstep 2

Sstep 3

The funnel

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Goals

Name the goal something intuitive. In this example it might be “Class Registration”Choose

whether or you want the goal to be active (on) now Most library scenario

goals will probably fall under the “URL Destination” type

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Goals

Here add the URL of the thank you page

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*TIP

Exact match has to be EXACTLY the same as the URL….even leading or trailing spaces will cause it to fail

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Goals

add the URL(s) of the page(s) along the path a user would take to get from the homepage all the way through to the thank you page

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Questions?

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Thank you