MOBILE MARKETING

ValueFirst Messaging Pvt. Ltd.

MOBILE MARKETING

ValueFirst and SpotOn

India's first Platform Agnostic Ad Network – SpotOn Media is a Platform Agnostic Digital solutions company specializing in New Media Advertising [SMS / E-Mail / Voice Online Inventories]

A VALUE FIRST GROUP COMPANY– Leading Global Player in the field of Enterprise Mobility

Global presence - UK, Romania, Nigeria, Sri Lanka, Pakistan and India Over 1500 Enterprise and SME customers Extensive reach through 100+ Channel Partners in India Chosen amongst the Best Wireless Application category along with IBM, Erickson and

RIM

India's first Super Ad Network on SMS SpotOn Network has User base of 50 Million Unique Subscribers A cumulative reach of 1 Billion SMS Impressions per Month

Strong Publisher Network with Opted-In Inventories – Inventories across Mobile Networks, Communities, Social Networking Sites, Web Portals, Media Groups, Short Code Players, Mobile VAS Players, etc.

Multiple Advertisers across verticals and functions.

Need for Mobile Marketing

I want to do SMS campaign but do not

have DATA

I have database but its general. I need to target people in age group of

17-21 living in Delhi/NCR with SMS or E-Mail

SMS does not work for Me, I

want to do E-Mail Campaign I wish to do SMS / E-Mail

campaigns but don’t have time or manpower

for the same!!!

ADVERTISER

We have vendors that offer

Database with messaging solutions

Complete Mobile marketing SolutionsComplete Mobile marketing Solutions

SMS E-Mail VOICE

Business Model

Advertisers

ValueFirst / SpotOn

DATA

Publisher Publisher Publisher Publisher Publisher

DATA

DATA

DATA

DATA

Complete Campaign Management

• Understanding customer brief (Target Audience)• Selecting the communication media – SMS, E-Mail, Voice• Checking availability of database with our internal and external

publishers• Ad Creative / Content creation• Final Execution• Response collection and processing• MIS / Reports

Benefits

• Authenticated data (Opt ins)• Profiled set of Target audience(based upon Age, location, income

etc)• Complete Campaign management solutions from start till response

management• Multi-Modal:

SMS E-Mail Voice

Opt-ins – People who have subscribed to receive marketing and promotional offers on SMS / E-mail

Publishers with us..

• Mobile Networks• Mobile communities• Free Messaging Platforms• Social Networking Sites• Web-Portals• Media Groups / Channels• Short Code players

DATABASE CATEGORISATION

AGE LOCATION

INCOMEINTERESTS

GENDER

SMS to Database

The Value Chain

AGENCY(Optional)

SpotOn / VF

Publisher

TA-BENETTON

The most awaited BENETTON End of Season Sale is here. Flat 50% Discount on all apparels between 9pm-11pm on weekend. Don’t‘ Miss

Publisher

Publisher

Publisher

SMS Campaign to Database

We can provide the complete sms campaign solutions to the customers as under –

1. Understand advertiser target audience in context to parameters mentioned

2. Check the availability with the list of publishers.3. Finalizing the ad creative / content 4. Executing the campaign5. Collecting the responses and collating the reports6. Provide complete MIS to the advertiser

Ad Model

Dedicated Ad –

Complete AD content from the advertiser can be pushed as dedicated SMS to chosen set of customers.

• Footer Ads –

Advertiser ads can be attached to the regular SMS content(alert, tips, quotes, thoughts etc) sent by the publishers. It should not exceed of 60-70 characters.

CASE STUDY-Response Based Campaign

Campaign Objective:To generate leads from customers interested in Broadband Connection from Airtel

Targeting :We culled out data of all working professionals in the age group of 22 – 35 in selected locations

The Campaign:

Response:Airtel got a Response Rate of 0.4% from the Targeted SMS Campaign

Type of Campaigns

Cost per Message (CPM)

• Client is charged per sms• Used for Branding,

Promotional campaigns, announcements etc

• Price starts from 16 paisa and goes up

Cost Per Lead (CPL)

• Customer is only charged for the leads delivered

• Suitable for financial institutions, banks etc looking for leads

• Price starts from Rs.75/lead and goes up

We communicate

PRODUCT LAUNCHESPRODUCT LAUNCHES

CONTESTSCONTESTS

M-COUPONSM-COUPONS

NEW OFFERS / PROMOTIONSNEW OFFERS / PROMOTIONS

COMMUNITY MANAGEMENTCOMMUNITY MANAGEMENT

Pricing

Dedicated 160 Characters SMS

No. of SMS Price

< 5,00,000 28-30p

500001 – 10000000 25 – 28p

10,00,001 - 20,00,000 22 – 25p

20,00,01 – 50,00,000 20 – 22p

50,00,001 – 1,00,00,000

18 – 20p

> 1,00,00,001 16 – 18p

Footer SMS

No. of SMS Price

< 500,000 18p

500001 – 10000000 16p

10,00,001 - 20,00,000 14p

20,00,01 – 50,00,000 12p

This in an indicative pricing and vary as per the set of set of customers chosen and Data availability

E-Mail to Database

HIGHLIGHTS

• E-Mail inventory available across various leading publishers– • Social Networking Sites • Web Portals •

• Target from 1.5 Million Unique Users• Targeting Available on most parameters

– Demographics: Age, Gender, Location, etc.• Run CPM, CPC, CPL, CPA Campaigns. All possible of SpotOn Media Network• 70% user base is between 18 – 32 Years of Age• Open Rates of up to 20% • Campaigns executed thus far:

Campaign Model

1. Cost per 1000 impressions are charged on per mailer basis

2. Cost per mailer ranges from 25p to Rs.3 per mailer or more

1. Where client pays only for number of clicks on the mailers

2. Cost per mailer ranges from Rs.3 – Rs.10 per mailer or more

1. Where client wish to generates leads through mailing campaign

2. Client pays only for leads generated

3. Average price per lead ranges from Rs.25 – Rs.500 or more

Cost per Mailer - CPM Cost per Click - CPC Cost Per Lead - CPL

# Mailer creative and landing pages if designed by us will be charged additional at 15K approx

Response collection methods

• Link sign-up / registrations forms• Lead generation forms• Divert to Advertiser’s website• Click to Call• SMS to short code - 56070

Pricing

E-Mails on Database (Volumes) Price (INR)

Less then 50K 70p

50K – 1L 60p

1L – 3L 55p

3L – 5L 50p

5L – 15L 45p

15L – 30L 40p

30L – 50L 35p

50L – 1Cr 30p

1Cr and above 25p

This in an indicative pricing and vary as per the set of set of customers chosen and Data availability

CASE STUDIES > Sample Mailers

Objective:Client wanted the leads for the insurance products

Activity:E-mail activity done on the targeted audience

Results:Achieved the desired number of leads in less than 2 weeks

Important

EMAIL – GUIDELINES

• Email creative to be less than 50 kb• Text mailer preferred over HTML to avoid mails going into SPAM• Mention sender id

We will not send out an e-mailer with an individual’s name in the sender id e.g. insurance-offers@yogesh.com or neha@gmail.com

• Mention subject line• Mention landing page (if any)• Content for e - mailers should be valid• All mailers MUST have unsubscribe link in them. Client should take care of NOT sending

further mails to a user who has previously unsubscribed to their mailer. • TEXT & HTML mailers • HTML mailers are more prone to land in junk folder due to size / images used• HTML mailers may not load properly due to network connection / browser dependency• Text mailers always land inbox (if text doesn’t include words like FREE, OFFER, LOTTERY

etc…), hence better open rate• Text mailers appear without any distortion as there is no image used.

VOICE

VOICE

Voice campaigns(broadcasts) can be done on our Internal Database which is 40Lacs plus initially

Going forward, same can be done to external publishers also Voice clip to be given by Advertiser or can be provided by

ValueFirst (Extra charge) Process for campaign execution remains the same as mentioned

before For pricing, please call and check from the concerned people.

sachin.bhavsar@vfirst.com 9892481391