The Which, What and Why of Social Media for Business

Which? Why? What? of Social Media10 Strategies For Your Web Future

Photo Credit Lance Cheung - Flickr

Objectives

• Which Social Media sites matte?• What strategies are working?• What is UGC? Twitter? GUS? • How can I build my personal brand?• What is Public Relations 2.0 ? • Why is Facebook exploding?


Recent MediaWall Street Journal

Recent MediaFOX TV

What is Social Media?“Technology enabling individuals to express themselves, share and (re)connect”

Self-expressing

Photo Credit onlinewoman's Photostream

Sharing

Re-connecting

Which? Why? What? of Social Media10 Strategies For Your Web Future


# 1 – ‘User Generated Content MySpace

Facebook - Founded in a Harvard dorm room

Facebook passes Yahoo

Facebook 400 Million users

Facebook Profile - share as little or as much

as YOU want, with WHO you want

‘Tabs’

Friends

Info

Facebook (Fan) Page = Facebook for BusinessNote – any tab can be the ‘home’ setting

Facebook Groups

Facebook Advertising

S-Commerce

Capture email with an offer

LinkedIn – My Network789 Connections > link to 7,472,000

LinkedIn – Groups

Micro Communications - Twitter

Twitter = Microblogging, 140 Characters

Personal Information

Stats

Other Twitter users this member is following

Past tweets

Most recent tweet

@MissionPie

@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd

.Org

# 1 – ‘User Generated Content’


Trend • Self expression, ‘my page’, music, video• YouTube, Flickr, CraigsList Up and Comer• Facebook.comStrategies and Actions • Personal Brand – Facebook, LinkedIn, Join the

Conversation! • Your Company – Facebook Fan Pages, Facebook

Groups, Facebook Advertising, LinkedIn, LinkedIn Groups, Communities

#2 You Tube: Launched in Dec. 2005

You Tube: Videos can be simple

YouTube #3 Alexa Ranked, #2 Search Engine!

Sales increased 5x http://www.youtube.com/watch?v=qg1ckCkm8YI

Best Practices – Entertain, Great Music, Celebrities, Spoofs

Best Practices – Educate “How to Videos”

Tag Videos for Blended Search

Meta data – Tag your videos, use all the title and description and include long target phrases

# 2 – Video


Trend • YouTube #3 Alexa, #2 Search EnginesUp and Comers• Hulu, Viddler and VimeoStrategies and Actions • Personal Brand – Consistent Video Strategy• Your Company – “How To” Videos, Name and

Tag videos with keywords, TubeMogul, Celebrities, parodies, comedy

#3 It is for Every

Business!

Annie’s Costumes = Multi-Million Dollar Websites

Use a Free Offer on your website to capture Leads

#4 It’s easy to find out how you perform vs. competitors

Google Page Rank

6/10

1,870 Pages Indexed ‘read’

by Google

10,235 Links TO the site

SEOQuake.com

Alexa Rank741,545

Google Page Rank

4/10

80 Pages Indexed ‘read’

by Google

71 Links TO the site

SEOQuake.com

Alexa Rank13,683,239

Google Page Rank

3/10


SEOQuake.com

Alexa Rank17,000,883

Google Page Rank

2/10


SEOQuake.com

Free Golden Tool

SEMRush finds 61

results on the first two pages

of Google

SEMRush = Google Results

SEMRush = Google Results

SpyFu = Competitive Ad Spending

# 4 Competitive Analysis


Trend • Use free and subscription tools to

analyze your site vs. your competitors and track progress

Strategies and Actions • SEO Quake – Google Page Rank, Pages

indexed, Links, Alexa scores• Compete.com. SEM Rush, SpyFu

SSeeaarrcchh

™™

Trend #5

110000BBiilllliioonn

6688%%

‘internet marketing presentation’

Pay-Per-Click Search ‘Advertising’

Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side

Copy all words and paste into Word Doc to count words on the page

Target 250-1000 Words per page

Keyword Research - SearchesWordTracker, Keyword Discovery, Google

How many links TO a site10.235 Links TO the site

Directory links Business.comPage Rank

7/10

View Source Reveals Meta Tags

Great Search Results!

# 5 Search Engine Optimization


Trend • Search!• The Player - GoogleStrategies and Actions Company – Build content, links in directories and

relevant, important sites, meta tags, name videos, images and news with keyword phrases, map listings`

‘I know half of my Advertising is wasted… I just don’t know which half’

John Wanamaker

#5 You can measure ROI…to the penny

Sponsored Link Position #2

Google Pay Per Click

Trend #5 Pay Per Click

Advanced PPC - GEO Targeting

Landing Page Testing

# 6 Pay Per Click


Trend • Search!• The Player - GoogleStrategies and Actions • Develop Campaigns, Test keywords, bid

rates, ad copy, offers, local, landing pages, keyword insertion, daypart

Trend • Weekly 1 hour podcasts subscribe on iTunes• Daily Source Code, For Immediate Release,

Daily Search Cast, That Affiliate Thing, Lost Podcast, Grapeline

• Radio style show… where you want it… when you want it. At work, on the treadmill, on the commute

# 7 –Podcasts and Blogs

Podcast.TenGoldenRules.com

Blogs!

WordPress Blog – Live in 8 minutes!

Blog Subscriptions!

Subscriptions and feeds

# 7 Podcasts and Blogs


Trend • Weekly 1 hour podcasts subscribe on iTunes• For Immediate Release, Daily Search Cast, That Affiliate

Thing, Lost Podcast, GrapelineThe Players• BlogTalkRadio, Adam Curry, Shel Holtz, Personal Interest

PodcastsStrategies and Actions • Personal Brand – Up for a Podcast, Blog?• Your Company – WordPress Blog with your own Domain,

Podcasts, Videocasts

#8 PR 2.0

Add Keywords to Headline and Subhead

Boca Raton Animal Rescue Team assists in Hurricane Katrina Relief Efforts

Hurricane relief donations are requested to assist animal recovery missions

Add Keyword Phrases to First paragraph, middle and end

Add Release to the site first!!!

Add Meta Tags

Blog Release to ensure pick up in search engines

Add Release to PR Web

• PR efforts raised over $20,000!• 1800 Pet Meds donated the meds!• Local vets donated time and services!• Forever homes located for the rescued dogs!!!• Efforts repeated in Wilma and other disasters!

Step 10 – Great Results

CCA Event Press Release

# 8 PR 2.0


Trend • Paradigm Shift News Online!• Players – Google, PR WebStrategies and Actions • Personal Brand – PR Speaking and News• Your Company – Select 3 Phrases, Add to Site

First, PR Web (PR Newswire, BusinessWire)

#9 You can find the People

Craigslist – Classifieds, Real Estate, Very Few Pay

Alexa Rank 47

Google Page Rank 8/10

Facebook Recruiting

# 10 – Your Website is a Lead Magnet

Add a UVP “Unique Value

Proposition”

Add Copy for the Search

Engines

4 Second Rule Who are you,

what site offers

Repeat Navigation

Add a site map

20-30% are searchers

“Top Right”

Site Utilities such as Log in, Contact

and phone for Local Business

Navigation Top or left!

Logo Top Left throughout the site link “Home”

1. User Generated Content2. Video!3. It IS for your business4. Compare to Competitors5. Sites Built for Search Success6. Pay Per Click – Measure to the Penny7. Podcasting and Blogging 8. PR 2.09. You can find the People10. Website as a Lead Magnet!

Which? What? Why?10 Strategies For Your Web Future

Ten Golden Rules?

What do you do?

1. Try 1 thing today!2. Please ‘pay-it-forward’

– Be my friend! Linked In, Twitter.com/jayberkowitz– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, Social

3. http://presentations.tengoldenrules.com

Jay Berkowitz www.TenGoldenRules.com 561-620-9121

[email protected]

Which? What? Why?10 Strategies For Your Web Future